

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff www.linkedin.com/in/michailkatkoff/
Eric Kress www.linkedin.com/in/erickress/
Phillip Black www.linkedin.com/in/phillip-black-economist/
Jen Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff www.linkedin.com/in/michailkatkoff/
Eric Kress www.linkedin.com/in/erickress/
Phillip Black www.linkedin.com/in/phillip-black-economist/
Jen Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Feb 10, 2021 • 58min
TWIG #119: EA Buys Glu, AppLovin Buys Adjust, Embracer Buys Gearbox, and Predictions (Shooters, Marketing)
Welcome to TWIG #119!
Today we cover:
#1. Why Did AL Buy Adjust
#2. EA buys GLU
#3. Embracer Group acquires Borderlands maker Gearbox Entertainment for $1.3B
Predictions: Shooters and Marketing
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!
Check out TWIG on the GameMakers YouTube Channel!

Feb 9, 2021 • 44min
Seriosly Unconventional Growth with Philp Hickey, EVP of Brand & Marketing
Originally Seriosly's first game was launched in mid-2014. Since then the game has grown quarter after quarter with the latest growth spurs coming after the acquisition by Playtika.
In this episode I'm joined by Phil Hickey, EVP of Brand & Marketing at Seriosly, to discuss:
How has Best Fiends been able to continue to grow ever since the game was launched?
Why did they take this unconventional/methodical approach of building a brand first.
How much pressure has there been to follow the latest performance marketing trends from shockvertaising to extremely misleading ads?
How to build and run an effective and lean marketing team in games that is sitting far away from the game team?
What's the best way for the game and marketing team to work together?

Feb 5, 2021 • 1h 5min
Hit Roblox Developers Share Their Secrets!
Hear from real game developers on Roblox who have created hit games! What does it take to be successful? How is dev on Roblox different from other platforms? What is a day in the life like? What is their view on Roblox monetization? What is the future outlook for the platform?
Roblox developer speakers:
- Andrew Bereza aka "Berezaa", Toybox Development - Vesteria, 2PGFT, Miner's Haven, Azure Mines, War Games, Build Island
- Josh DeBoer, aka "Artemis" Summit Studios Games - Vehicle Simulator
- Anne Shoemaker aka "Myzta", Fullflower Studio - Mermaid Life, My Droplets
- Arthur Trusov aka "Trus" - Tropics Paradise, Tycoon Hospital
SPONSOR:
This podcast is sponsored by Square Enix Montreal! Check out open positions to work there at: semmtl.com/dof
Your host:
- Joe Kim aka "DJ Mac Daddy" CEO of LILA Games

Feb 3, 2021 • 48min
TWIG #118: Epic Games Store Review, Google Stadia Shuts down Internal Studios, & Gambling Apps on Google Play
Welcome to TWIG #118!
Today we cover:
#1. Gambling apps are coming to Google’s Play Store in the US and 14 other countries, The Verge
#2. Reviewing Epic Games Store’s 2020, MasterTheMeta
#3. Google Stadia Shuts Down Internal Studios, Changing Business Focus, Kotaku
Hosts:
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
Guest Host:
- Ninel (Gryuner) Anderson, Check out Devoted Studios Youtube Channel
As always, pls feel free to send us feedback!

Feb 1, 2021 • 1h
Going Public with Anton Gauffin, CEO of Huuuge Games
In this episode, I'm joined by Anton Gauffin, CEO of soon to be public Huuuge Games.
We discuss why Anton has decided to take his company public, dive deeper into their Build & Buy strategy, talk about their M&A approach, and what sets Huuuge different from the other consolidators in the market. We also discuss the effects of IDFA depreciation on the company's M&A strategy.
your host
Mishka Katkoff

Jan 29, 2021 • 33min
Playtika IPO | Growth???, Risks, and Future!
Today we are going to be discussing Playtika’s IPO and future prospects.
Playtika develops and publishes some of the world’s most popular social casino games such as Slotomania, Slots - House of Fun, Bingo Blitz, and card games like World Series of Poker
In our discussion today we’ll be talking about
#1. IPO and current valuation
#2. Current business and sources of revenue
#3. Growth prospects
#4. Key risks
#5. Competition
#6. Future Prospects
And with us today to talk about Playtika’s future prospects:
Matthew Kanterman from Bloomberg Intelligence
Eric Kress from Gossamer Consulting
Moderataor:
Joe Kim aka DJ Limit from LILA Games

Jan 29, 2021 • 1h 42min
*FULL UPDATED* How to Effectively Deploy Consumer Insights
Today we will be talking about how to most effectively utilize consumer insights in gaming.
A lot of research studies can go wrong due to various problems and errors that can lead to false conclusions.
What should studios watch out for? And how can we do this right?
So today we will be discussing consumer insights with arguably the best CI practitioners in the entire industry:
Mark Allenbach, Founder of Well Played Research,
Stan Kwon, Founder of Beta Hat
Matt Penfield, VP of Consumer Insights from Zynga
Mike Swiontkowski, Head of Global Research and CI from Blizzard
Host:
Joe Kim, CEO of LILA Games

Jan 27, 2021 • 1h 3min
TWIG #117: New PUBG Mobile Game, Tencent Gonna Buy EA or Take-Two?, Vicarious -> Blizzard, Strategy and Sports Predictions!
Welcome to TWIG #117!
Today we cover:
#1. A new PUBG Mobile game is on the way
#2. Report: Tencent raising billions to buy EA, Take-Two, or others
#3. Vicarious Visions merged into Blizzard
#4. Deconstructor of Fun Strategy and Sports Predictions
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!

Jan 22, 2021 • 1h 10min
Ad Revenue & Monetization Trends in 2021 | Post-IDFA Impact
Today we will be talking about mobile ad revenue and monetization. More specifically we will discuss What will happen in 2021 including the potential impact of IDFA deprecation
To talk to us about these issues we have with us a good mix of ecosystem players in the industry.
Josh Chandley, COO, WildCard Games an indie mobile games studio building classic card games
Sofia Gilyazova, Head of Ad Monetization, Social Point, the mobile games division of Take Two
Offer Yehudai, President, Fyber. Fyber builds monetization platforms for mobile publishers.
Your host:
Joe Kim aka "DJ Limit" CEO of LILA Games

Jan 20, 2021 • 1h 1min
TWIG #116: Playtika's $11B IPO, Star Wars' IP given out like candy, Hypercasual and RPG predictions
Welcome to TWIG #116!
Today we cover:
#1. Mobile game maker Playtika goes public at $11 billion valuation
#2. 2020 year in review | Bayjinger
#3. Star Wars Games to Be Branded Under Lucasfilm Games Banner
#4. Hypercasual Prediction
#5. RPG Prediction
Hosts:
- Miska Katkoff (@m_katkoff)
- Joe Kim (@jokim1)
- Eric Kress (@ekress)
- Adam Telfer (@adamwtelfer)
As always, pls feel free to send us feedback!


