

Deconstructor of Fun
Deconstructor of Fun
Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Hosts:
Michail Katkoff @mkatkoff www.linkedin.com/in/michailkatkoff/
Eric Kress @ekress
www.linkedin.com/in/erickress/
Laura Taranto @laurataranto www.linkedin.com/in/laurataranto/
Phillip Black @econosopher www.linkedin.com/in/phillip-black-economist/
Jen Donahoe @Jen_Donahoe www.linkedin.com/in/jenniferdonahoe
Episodes
Mentioned books

Aug 31, 2022 • 1h 4min
TWiG #198 Bittersweet Goodbyes / Embracer's Lord of the Rings play / reflections on Zynga 10 years later
Despite the goodbyes, as both Mishka and Adam exit TWiG, this episode is filled with laughter and good times. Or maybe it is because the two fellas from the North are taking a hike?
hosts: Eric Kress, Ethan Levy, Laura Taranto, Eric Seufert

Aug 28, 2022 • 42min
Eric Kress on being misrepresented, pissing off sponsors, and why he can't be canceled
Right before heading out for our party at Gamescom, our very own Eric Kress sat down with Mishka Katkoff to talk about his long career in games, his biggest regrets, where his independency stems from, and why you can't really cancel him.
Show Eric some love by sending him a DM on Linkedin.

Aug 25, 2022 • 60min
TWiG #197 Can 4-day work weeks actually work? What is Embracer going to do with Lord of the Rings?
While Kress, Laura, and Mishka were hosting a banging party at Gamescom, Ethan and Seufert carried the TWiG torch. The guys discussed 4 -day work weeks, flexible hours, and culture building for early-stage start-ups. They also talked about Embracer rolling up Lord of the Ring and The Hobbit into their vast portfolio. And they made sure to cover Diablo 4 live service plans, which were detailed in the quarterly report.
hosts: Ethan Levy & Eric Kress

Aug 21, 2022 • 1h 3min
Tokenomics #14: How a Design Legend Found Web3 Success
This one is a treat! This week our stalwart host Ethan Levy interviews Graeme Devine, a true game design legend. From his groundbreaking work on 7th Guest and 11th Hour to Doom 3, to Age of Empires III and Halo Wars, to Magic Leap, Graeme has found success across many different platforms. Now, as a co-founder of QXR Studios, Graeme has added another notch to his belt with WAX-powered blockchain CCG Metropolis Origins. In this episode, we cover some of the highlights of Graeme’s illustrious career, how he found himself working on XR at Magic Leap and what attracted him to Web3. Most importantly, we discuss what he’s learned through the launch and operations of QXR’s first blockchain game in Metropolis Origins.

Aug 18, 2022 • 42min
TWiG #196 Debate: What’s the right role of market research in early game development?
The crew starts off by recapping Unity's rejection of AppLovin and why it went the way it did. Adam does an update on Supercell's games in soft launch now that Clash Quest became yet another could-be-hit in the company's soft launch graveyard. Finally, the guys debate what’s the right role of market research in early game development.
Hosts: Laura Taranto, Adam Telfer, Eric Seufert

Aug 12, 2022 • 1h 6min
Finding Success with a Sex-Positive Game Hook Up
It may be unthinkable for the Deconstructor of Fun audience, but people are still finding success with premium mobile games in 2022. It all depends on your aspirations and what your goals are. In this episode, Ethan Levy interviews fledgling game designer Sophie Artemigi whose freshman debut, the sex-positive Hook Up The Game found chart-topping premium game success on the App Store thanks to clever Tik Tok marketing and a Pride Month feature. We talk about the challenges Sophie faced along the way, the bravery of putting parts of yourself into your work, and generally joke about how Ethan is most definitely Old. Plus Sophie discusses what it took to persevere through the adversity of handicap and multiple health setbacks to release her debut game. This one is not to be missed!

Aug 11, 2022 • 55min
TWIG #195 AppLovin's game of musical chairs I JamCity's infamous layoffs I Roblox misses estimates
Seufert is back from Europe and has a couple of words regarding last week’s analysis of the Hypercasual games' economy following Google’s ad changes. We’ll deep dive into AppLovin’s gangster move. JamCity’s massive layoffs and Roblox’s bookings miss. The gang also discusses why Blizzard and NetEase scrapped Warcraft Mobile and PlayStation Mobile’s hiring spree.
hosts: Eric Seufert, Ethan Levy, Adam Telfer

Aug 8, 2022 • 56min
Art Directors Reveal the Secrets to Successful Art Outsourcing
Art outsourcing can become a game changer or a hopeless money sink. To discuss how to outsource art in the smartest and most effective way, the Deconstructor of Fun podcast was joined by Silver Saaremäel, co-founder and Art Director of a boutique art outsourcing studio Fantastic Vagabonds (ex-Wooga & Crytek), and Kshiraj Telang, Art Director from Moon Active (ex-King and Rovio).

Aug 3, 2022 • 1h 2min
TWiG #194 The implications of Google's new ad policies / the 3-steps to make a successful free-to-play game
Special guest star, Matej Lancaric, a household name in the user acquisition circles and a podcaster extraordinaire (Two and a Half Gamers) joins the TWiG crew to give his view on Google’s latest Play Store policies and Apple’s new ad placements for advertisers. We also discuss whether Rockstar can get their culture less toxic and whether that will impact their super violent franchises. And we discuss if you really can make a great free-to-play game with just three steps...
the Gamescom event (link)
hosts: Eric Kress, Laura Taranto, Mishka Katkoff, and Matej Lancaric

Aug 1, 2022 • 1h 11min
Tokenomics #13: How Hollywood star’s love of WoW led to creation of Armored Kingdom
You know her from TV (That 70’s Show, Family Guy), Film (Book of Eli, Black Swan), and have probably even heard of her hit NFT collections (Stone Cats, The Gimmicks). But did you know that Hollywood star Mila Kunis is a closet World of Warcraft addict? And that her love of WoW has led directly to the creation of a brand new, Web3-powered gaming IP in the Armored Kingdom? Along with her raid party turned production and design team, she is working to build a new fantasy universe on the Near protocol. In this episode, Ethan Levy talks to Producer Lisa Sterbakov, Emmy nominated writer/designer Hugh Sterbakov and writer/designer Brian Turner about the inspiration behind the Armored Kingdom, their choice to go Web3 and partner with the Near protocol, and what it's like to go undercover raiding with a famous Hollywood star.