
On Branding Podcast
Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design.
Latest episodes

Oct 10, 2022 • 25min
Using SEO For Brand Awareness with Farzad Rashidi
Learn how to use SEO for bringing awareness to your brand.
In the 49th episode of the On Branding Podcast, Arek Dvornechuck interviews Farzad Rashidi, and we talk about marketing and specifically SEO.
Learn more: ➡️ https://www.ebaqdesign.com/podcast/49

Sep 1, 2022 • 20min
TikTok As Your Marketing Strategy with Austin Armstrong
Learn how to use TikTok as your marketing strategy.
In the 48th episode of the On Branding Podcast, Arek Dvornechuck interviews Austin Armstrong, and we talk about marketing and specifically using TikTok.
Learn more: ➡️ https://www.ebaqdesign.com/podcast/48

Jul 18, 2022 • 18min
Branding A Startup To Get Funded with Amy Hanlon
Learn why good branding is important when raising money for a startup.
In the 47th episode of the On Branding Podcast, Arek Dvornechuck interviews Amy Hanlon, and we talk about branding a startup to get funded, pitch decks and more.
Learn more: ➡️ https://www.ebaqdesign.com/podcast/47

Jun 21, 2022 • 27min
Optimizing Your Brand SERP with Jason Barnard
Learn how to optimize your brand SERP. In the 46th episode of the On Branding Podcast, Arek Dvornechuck interviews Jason Barnard, and we talk about SEO and specifically Knowledge Panels.
Check out Jason’s book! 👉 "Brand SERPs for Business" (https://amzn.to/3Oiyv1b)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/46

6 snips
Jun 6, 2022 • 18min
The Copywriter's Handbook with Robert W. Bly
Learn and improve your copywriting. In the 45th episode of the On Branding Podcast, Arek Dvornechuck interviews Robert W. Bly, and we talk about copywriting.
Check out Robert’s book! 👉 "The Copywriter's Handbook" (https://amzn.to/3yyGZfT)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/45

May 18, 2022 • 28min
The Brand Positioning Workbook with Ulli Appelbaum
Learn how to position a brand. In the 44th episode of the On Branding Podcast, Arek Dvornechuck interviews Ulli Appelbaum, and we talk about positioning.
Check out Ulli’s book! 👉 "The Brand Positioning Workbook" (https://amzn.to/3yabite)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/44

Apr 4, 2022 • 29min
How To Build Cognitive Brands with Sandeep Dayal
Learn how to build cognitive brands. In the 43rd episode of the On Branding Podcast, Arek Dvornechuck interviews Sandeep Dayal, and we talk about branding.
Check out Sandeep's book! 👉 "Branding Between The Ears" (https://amzn.to/3KiLgXO)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/43

Feb 28, 2022 • 28min
How To Create Strategic Positioning with Kimberly A. Whitler
Learn how to create strategic positioning. In the 42nd episode of the On Branding Podcast, Arek Dvornechuck interviews Kimberly A. Whitler, and we talk about brand positioning.
Check out Kimberly's book! 👉 "Positioning for Advantage" (https://amzn.to/3eBB8eE)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/42

Feb 21, 2022 • 20min
Crafting Magnetic Brand Stories with Gabrielle Dolan
Learn how to craft magnetic brand stories. In the 41st episode of the On Branding Podcast, Arek Dvornechuck interviews Gabrielle Dolan, and we talk about brand storytelling.
Check out Gabrielle's book! 👉 "Global Brand Strategy" (https://amzn.to/3Do1DhD)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/41

Feb 14, 2022 • 30min
How To Build Global Brands with Jan-Benedict Steenkamp
Learn how to build global brands. In the 40th episode of the On Branding Podcast, Arek Dvornechuck interviews Jan-Benedict Steenkamp and we talk about branding.
Check out Jan's book! 👉 "Global Brand Strategy" (https://amzn.to/3EtzRRf)
Learn more: ➡️ https://www.ebaqdesign.com/podcast/40