Guest Faisal Siddiqui, an expert in building big brands on small budgets, discusses the challenges of scaling profitably with performance marketing, reaching potential customers, and strategies for brand marketing and performance marketing. Topics include unique messaging, appearance, customer acquisition cost, brand marketing for non-purchase moments, video advertising, targeting brand advertising, frequency, static graphics, and marketing effectiveness.

In the 68th episode of the On Branding Podcast, Arek Dvornechuck interviews Karsten Kjems and we talk about the power of sonic branding. Podcast page: https://www.ebaqdesign.com/podcast/sonic-branding-discussion

In the 67th episode of the On Branding Podcast, Arek Dvornechuck interviews Daniel Adoff and we talk about the art of illustration in branding. Podcast page: https://www.ebaqdesign.com/podcast/illustration-branding

Learn how to trademark your brand. In the 66th episode of the On Branding Podcast, I interview Andrei Mincov and we talk about the process of trademarking a brand.

Learn about using de-positioning as brand strategy. In the 65th episode of the On Branding Podcast, Arek Dvornechuck interviews Todd Irwin and talks about de-positioning as brand strategy. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can write a creative brief. In the 64th episode of the On Branding Podcast, Arek Dvornechuck interviews Howard Ibach and talks about writing a creative brief. Learn more: ➡️ https://www.ebaqdesign.com/podcast/creative-brief --- Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can build a strong brand image. In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how branding enabled a $100M exit. In the 62nd episode of the On Branding Podcast, Arek Dvornechuck interviews Jordan Richards and talks about branding that enables $100M exit. Learn more: ➡️ https://www.ebaqdesign.com/podcast/branding-that-leads-to-$100m-exit --- Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can build a healthcare brand.  In the 61st episode of the On Branding Podcast, Arek Dvornechuck interviews Natasha E. Davis and talks about how you can build a healthcare brand.  Learn more: ➡️ https://www.ebaqdesign.com/podcast/building-a-healthcare-brand ---  Support this podcast: https://anchor.fm/ebaqdesign/support

Learn about how you can create a memorable brand voice. In the 60th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucy Bedewi and talks about creating a memorable brand voice. Learn more: ➡️ https://www.ebaqdesign.com/podcast/creating-a-memorable-brand-voice --- Support this podcast: https://anchor.fm/ebaqdesign/support