In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. Don’t miss out on this fascinating conversation about discovering your brand’s strategy and positioning!

Ben Guttmann, marketing entrepreneur and author, discusses the importance of clear, simple messaging in branding. They explore the power of effective brand messaging using examples like Apple's iPod and Microsoft's Zoom MP3 player. They emphasize the significance of focusing on benefits, minimizing friction, and optimizing messaging for user experience.

In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm businesses. Don't miss out on valuable advice for using podcast interviews in your growth strategy!

In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce their new book ‘Utopia Brands,’ which shows the future of marketing and branding. Listen and learn how to make your brand more meaningful and impactful.

I had the pleasure of interviewing Kaine Levy, founder of Venture Agency, on my latest podcast episode. We discussed brand strategy for B2B businesses and how to find gaps in the market. Don't miss this insightful conversation! Listen now!

In the 94th episode of the On Branding Podcast, Arek Dvornechuck interviews Carolina Luna, and they talk about portraits & personal branding photography. Podcast page: https://www.ebaqdesign.com/podcast

In the 93rd episode of the On Branding Podcast, Arek Dvornechuck interviews Jessica Embree, and they talk about how to increase your brand visibility. Podcast page: https://www.ebaqdesign.com/podcast

In the 92nd episode of the On Branding Podcast, Arek Dvornechuck interviews AJ Silber, and they talk about how to use SEO to grow your business. Podcast page: https://www.ebaqdesign.com/podcast

In the 91st episode of the On Branding Podcast, Arek Dvornechuck interviews Marin Davis, and they talk about marketing and branding for small businesses. Podcast page: https://www.ebaqdesign.com/podcast

In the 90th episode of the On Branding Podcast, Arek Dvornechuck interviews Chris Kocek, and they talk about the insight building process. Podcast page: https://www.ebaqdesign.com/podcast