

Stanford Innovation Lab
Stanford eCorner
Stanford Innovation Lab, produced by the Stanford Technology Ventures Program (STVP), brings you conversations on the leading edge of entrepreneurship, featuring Stanford faculty and other experts on strategy, creativity, technology and smart growth.
Episodes
Mentioned books

Aug 31, 2016 • 28min
Attracting the Constantly Connected Consumer
In a world where consumers are inundated with information, how can a company use social media to stand out? In this episode of Stanford Innovation Lab, Tina Seelig interviews Clara Shih, CEO and co-founder of Hearsay Social, and author of two books on social-media strategy. Clara discusses the history and future of social media, highlighting the opportunities many companies are missing in their own social strategies, and shares tips for getting the most out of social-media strategy.

Aug 24, 2016 • 29min
How to Succeed by Failing ‘Ferrari Fast’
People in Silicon Valley often talk about failing fast. But what exactly does that mean? In this pilot episode of STVP’s new podcast series, Stanford Innovation Lab, Professor of the Practice Tina Seelig interviews serial entrepreneur Alberto Savoia, who describes how to fail smart. Based on his experiences founding two companies, as well as his time at Google and Sun Microsystems, Alberto discusses different types of failure, and how specific practices can be used to fail faster and more efficiently using a concept he calls “pretotyping.”