Marketing School - Digital Marketing and Online Marketing Tips

In episode #2323, Neil and Eric discuss three marketing strategies that will no longer exist in 2023. Marketing is an incredibly dynamic space that is forever evolving. This means businesses must ensure their approach is up-to-date to successfully drive sales. Tune in to learn about the current trends in marketing strategies, which strategies will no longer be viable in 2023, and why.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Marketing Strategies that will Disappear in 2023. [00:30] Why AI-based content in its current form will no longer be used in 2023. [01:05] How AI-based marketing content will be used in the future. [01:14] Hear how LinkedIn marketing content will change in the coming year. [02:12] Reasons why multi-channel marketing is becoming unpopular. [03:08] That’s it for today! [03:13] Go to levelingup.com/founders to hang out with us live. [03:28] Go to https://marketingschool.io/ to learn more.  Links Mentioned in Today’s Episode:  LinkedIn Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2322, Neil and Eric share their reaction to a mind-blowing statistic that experiential marketing drives significant growth in ROI. Experiential marketing aims to create innovative and memorable customer experiences that create a deep emotional connection between the customer and the brand. However, these types of marketing strategies are often costly, excluding small businesses from using the approach, but it does not have to be that way! Tune in to learn everything you need to know to get the most out of your experiential marketing approach and find out how small businesses can get in on the game. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Experiential Marketing Drives 20x More ROI Than Digital Marketing? [00:42] Hear some examples of experiential marketing. [01:29] Neil shares whether he thinks experiential marketing works. [02:12] Eric tells us his opinion about experiential marketing. [03:00] How smaller businesses can conduct experiential marketing. [03:33] Why experiential marketing does not cancel out other strategies. [04:11] A final tip for implementing experiential marketing effectively.  [04:20] That’s it for today! [04:23] Go to levelingup.com/founders to experience the future of networking.  [04:35] Go to https://marketingschool.io/ for more. Links Mentioned in Today’s Episode:  Red Bull Lululemon Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2321, Neil and Eric outline the five types of blog content that will increase your marketing presence. Blogs are an easy way to help drive traffic, build trust with customers, and help expand the company brand, but only if you know some insider secrets! Tune in to learn about the different blog content you should focus on to increase your marketing footprint and drive the conversions needed to grow your business.TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Types of Blog Content To Create That Will Drive Traffic & Conversions. [00:39] Writing about trends in your market niche to increase traffic. [01:13] Hear a trick regarding list-based content and why it will help drive conversions. [02:02] Learn about alternative or versus types of blog content. [02:39] What to remember when using infographics to help drive traffic.  [03:12] Writing blogs about statistics for your particular market. [03:40] That’s it for today! [03:58] Go to https://marketingschool.io/ for more.  Links Mentioned in Today’s Episode:  Don’t forget to subscribe to our renewed YouTube channel: https://www.youtube.com/user/gogrowtheverywhere Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2320, Neil and Eric give an overview of what they are most excited about for 2023. The recent shifts in the market have created various new opportunities for businesses to take advantage of in 2023, and we can already tell that it is going to be an amazing year. Tune in to discover the three things to be excited about for 2023 and the reasons why. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Things We Are Excited About in 2023. [00:45] The first reason why you should be excited for 2023. [01:02] How to leverage marketing opportunities next year. [01:20] Why there is going to be more talent available for hire. [02:09] Opportunities to acquire new businesses and increase market share. [02:35] An exciting development for 2023 regarding Marketing School. [03:17] That’s it for today! [03:24] Go to https://marketingschool.io/ to learn more! Links Mentioned in Today’s Episode:  Don’t forget to subscribe to our renewed Marketing School YouTube channel. Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2319, Neil and Eric ask how accurate SEO tools are and whether you should rely on them. SEO tools may not always be 100% accurate, but they still provide you with a tremendous amount of value. Tune in for a behind-the-scenes look at how these tools work and how you should interpret their results!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Accurate Are SEO Tools and Should You Rely On Them? [00:44] Why SEO tools aren’t 100% accurate. [01:03] The value of SEO tools and why you should use them. [02:03] How we like to use SEO tools. [03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:39] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2318, Neil and Eric talk about the strong Black Friday & Cyber Monday sales and discuss whether the economy is back. No one can predict exactly what the economy will do in 2023, but there are a few key indicators that can give us some guidance on what to expect. Join us today for an overview of what business leaders are predicting for the economy and what we can learn from the strong Black Friday and Cyber Monday sales.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Reaction: Black Friday & Cyber Monday Sales Were Strong. Is The Economy Back? [00:37] An overview of the Black Friday & Cyber Monday numbers for 2022. [01:05] The role of other indicators in the economy, like job reports and the rise in interest rates. [03:41] What business leaders predict for the economy in 2023. [04:21] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:26] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2317, Neil and Eric discuss how they use the holidays to get ahead. We all honor the holidays in different ways, but for most of us, it’s a time to reflect and look back over the past twelve months while also envisioning what we want for the year ahead. Tune in to learn how Neil and Eric use the holidays for both work and leisure, and why it’s a good time to prepare for the next busy season.TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Neil & Eric Use The Holidays To Get Ahead. [00:38] Why Neil uses the holidays to keep up with work and plan for the following year. [01:24] Why the holidays are a great time to recruit people. [02:03] How Eric uses the holidays to reflect and write an annual letter. [03:15] What helps Eric feel refreshed and energized for the new year. [03:35] Why Neil likes to use this time to catch up with other entrepreneurs. [04:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:25] To join our community of founders and entrepreneurs, visit https://www.levelingup.com/founders/! [04:35] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode:  Leveling Up Founders Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2316, Neil and Eric unpack what to do when your blog traffic isn’t growing even if you continually publish content. If traffic growth on your blog has crawled to a halt despite continually publishing content, then today’s episode is for you! Tune in to find out how to cover new topics, fill your content gaps, align with upcoming trends, and much more!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What To Do When Your Blog Traffic Isn’t Growing Even if You Continually Publish Content. [00:27] How content gaps are preventing you from growing. [01:03] Tips on how to rank for new keywords and expand into your content. [01:28] Tools that can help you fill your content gaps and discover trends. [03:01] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:07] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode:  Ahrefs Google Trends Azure Exploding Topics Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2315, Neil and Eric talk about how to plan your marketing for the new year. Unprecedented geopolitical events and macroeconomic trends have dominated headlines in 2022 and we’ve all felt the effects of it in our everyday lives. Tune in to hear our views on the best marketing strategies to prepare for another whirlwind of a year in 2023 and how to build on past milestones to achieve your goals!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How To Plan Your Marketing For The New Year. [00:37] Why you should focus on achievable goals, rather than lofty targets, for 2023. [01:42] How to take macroeconomic trends into account during your planning phase. [02:44] How to implement the ICE model when you plan your marketing in 2023. [05:03] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:11] Go to https://www.marketingschool.io to learn more!  Links Mentioned in Today’s Episode: Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:   Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When Pat Flynn first took an interest in Pokémon, he saw it as a way to bond with his kids. But once he started diving deeper, he discovered a world of content available on YouTube. Even though the Pokémon players who populated YouTube were way more experienced than Pat, his entrepreneurial mind recognized an opportunity. Today on the show, we get together with the multi-talented Pat Flynn, a Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. Tuning in, you’ll hear Pat discuss how he crafted his approach to Pokémon content during the height of the COVID-19 pandemic and managed to build his 84M view YouTube channel, Deep Pocket Monsters, despite having virtually no experience with Pokémon and starting his card collection from scratch. You’ll also learn about Pat’s other business ventures, like SPI and SwitchPod, and why he is a big believer in being upfront with his audience. Patt has an inherent curiosity, and he can’t help but try out new ideas from a desire to see the outcomes, which is a key part of his success as an entrepreneur. To learn more about Pat and his approach to business, make sure you tune in today!TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: He Built A 84M View YouTube Channel on Pokemon with ZERO Experience. [00:20] Introducing today’s guest, Pat Flynn, Serial Entrepreneur, Author, Creator, and Founder of SPI (Smart Passive Investment) Media. [02:10] Pat’s training in architecture and the surprising way he got into digital products.  [03:24] Why Pat initially shared his income reports and why he decided to stop. [04:52] The importance of being upfront and transparent with your audience. [06:35] Why Pat decided to start a Pokémon channel during the COVID-19 pandemic. [08:50] A breakdown of the numbers behind one of Pat’s videos.  [09:49] The importance of storytelling and emotional connection on YouTube. [10:21] The challenges Pat has experienced with his Entrepreneurial YouTube channel. [12:23] How Pat prioritizes storytelling on his Pokémon YouTube channel. [20:48] The typical amount of time Pat spends making one of his Pokémon videos.  [22:16] A breakdown of how Pat films and edits one of his Pokémon videos. [24:11] Lessons Pat has learned from watching MrBeast on YouTube. [30:29] How much money Pat is spending creating his YouTube content. [33:36] The amount of time Pat is spending per week on his Pokémon YouTube channel. [35:04] How much money a channel like his can expect to make. [37:41] Why subscribers don’t matter as much as they used to. [41:02] Pat’s love of teaching and how he has helped others start businesses and YouTube channels. [43:23] What Pat is looking forward to, along with a sneak peek into his upcoming book. [45:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [45:54] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:  Pat Flynn Pat Flynn on LinkedIn Pat Flynn on YouTube Deep Pocket Monsters on YouTube   SPI Smart Passive Income Podcast SwitchPod MrBeast on YouTube  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu    Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.