

Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books

Jun 4, 2023 • 10min
Where Consumer Confidence Sits Right Now
The podcast discusses the current state of consumer confidence and its impact on the global economy. They explore Gen Z spending habits, the defensive position of companies, and why marketing is often the first expense to be cut during a downturn. They also analyze rail traffic data as an indicator of the economy and discuss the effects of the pandemic on consumer confidence and uncertainty for the future.

Jun 3, 2023 • 7min
How To Truly Scale AI In Your Organization
Explore the concept of AI operators and working groups in an organization to facilitate the implementation of AI strategies. Emphasize the importance of sharing and reusing AI initiatives within the organization. Provide advice on scaling AI based on business size and development stage.

Jun 2, 2023 • 6min
92.7% of Facebook Posts Are Now Dominated By This Format
In episode #2471, we’re looking at the format dominating 92.7% of Facebook posts! We’re referring, of course, to reels. Short-form content has proven to be effective across all platforms and seems to be single-handedly reviving Facebook. Tune in to find out why reels are so popular and how you can use the timeless art of storytelling to captivate audiences across platforms.TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: The format dominates 92.7% of Facebook posts.
[00:06] Is Facebook making a comeback?
[00:15] How reels are reviving Facebook.
[00:33] The reach of Facebook reels compared to Instagram.
[00:59] Why reels are so popular?
[01:27] The timelessness of storytelling as a format.
[03:12] The doom-scrolling epidemic.
[03:42] Why you should focus on creating short-form content to post on ALL platforms.
[04:42] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:Don’t forget to help us grow by subscribing and liking on YouTube!Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Jun 1, 2023 • 9min
You Have Been Thinking About AI The Wrong Way - You're Missing the Big Picture
Learn why content creation isn't the most efficient use of AI. Explore how AI can analyze analytics in real-time to make informed marketing decisions. Discover the different forms of AI and how it can improve workflows and business efficiency.

May 31, 2023 • 8min
How We Optimize Our Travel For Maximum Output
In episode #2469, we talk about how we optimize our travel for maximum output. Conferences and travel go hand in hand and we’ve figured out a few ways to ease the journey and curb jetlag. Tune in to hear our travel tips from adjusting to new time zones and saving time in the airport to traveling lightly and working out on the go. TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to optimize travel for maximum output.
[00:19] Neil’s preferred approach to combat jetlag: stay in PST.
[01:30] Eric’s hacks for adjusting to a new time zone.
[02:36] Why you shouldn’t eat on the plane when changing time zones.
[02:45] How to ease the constriction of blood flow on long flights.
[03:24] Sleep optimization tools and tactics.
[03:51] Neil’s on-the-go workout hacks.
[04:13] Tips for traveling lightly.
[05:03] Airport time-saving tips for international travel.
[06:03] Try to fall asleep in the destination time zone!
[06:35] That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!Links Mentioned in Today’s Episode:
Don’t forget to help us grow by subscribing and liking on YouTube!
Slip sleep mask
Timeshifter - The Jet Lag App
Leave Some Feedback:
What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
Single Grain << Eric’s ad agency
NP Digital << Neil’s ad agency
Twitter @neilpatel
Twitter @ericosiu
Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

May 30, 2023 • 11min
My Favorite Marketing Hack When Speaking at Conferences
Learn about the favorite marketing hack of speaking at conferences. Discover the effectiveness of in-person meetings, the importance of experimenting, and the benefits of attending industry events. Explore a real example of collaboration in Brazil and understand the power of being helpful in business.

May 29, 2023 • 9min
How to Make Your Content Stand Out When Everyone is Using AI
In this podcast, the hosts discuss strategies for making your content stand out in a world saturated with AI-generated content. They highlight the importance of sharing personal experiences and unique information that AI cannot replicate. They also explore the power of storytelling and integrating influencers to make your content more captivating. Overall, they emphasize the need for creativity and innovation in a challenging marketing landscape.

May 28, 2023 • 48min
Google's AI marketing event, Bankrate's AI content results, Ad index falls for 10th straight month, Nvidia jumps 30%
Neil Patel and Eric Siu discuss Google's AI marketing event, Bankrate's AI content, declining ad index, and the impact of AI on image editing. They also explore leveraging AI in reaching decision makers and the influence of Elon's free speech platform on Twitter.

May 27, 2023 • 6min
How To Do Outbound at Scale Using AI
Outbound marketing using AI is the main focus of this episode. The hosts talk about their own strategies and the markets they target. They discuss how AI can personalize outbound marketing and give an example of how it works. They emphasize the importance of using AI now to stand out and get ahead.

May 26, 2023 • 9min
This Software Can Create Thousands Of AI-Generated Articles And Drive Real Traffic
The podcast discusses Byword.ai, a software that creates AI-generated articles to drive real traffic. The speakers emphasize the importance of human modification for better results. They explore a case study on AI SEO and discuss its long-term efficacy. The question of whether AI will replace content writers is also raised. They mention the use cases for Byword.ai and conclude the podcast by asking for feedback.