Marketing School - Digital Marketing and Online Marketing Tips
Eric Siu and Neil Patel
Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.
Episodes
Mentioned books
4 snips
Feb 2, 2024 • 20min
More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads… & more
The podcast discusses the controversial practice of buying followers on social media and the negative impact it has on engagement rates. They also explore the relevance of video editing in achieving social media views. The implications of third-party cookie deprecation on digital advertising and the potential impact on agencies are discussed. The hosts emphasize the importance of content quality over video quality and share findings from analyzing over 100,000 Instagram reels. They also touch on the future of paid ads and devices listening to serve better ads.
7 snips
Feb 1, 2024 • 16min
Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here’s What You Should Change in Your B2B SEO Strategy
The podcast covers the emerging trend of pay-per-task models in the software industry, including Intercom and Zapier's shift to this pricing structure. They also discuss the potential impact of AI on the future of work and the economy. Additionally, they share a nifty SEO trick to increase website traffic for free and reflect on the shift in B2B SEO strategies for 2023.
Jan 31, 2024 • 20min
What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way
The podcast discusses the benefits of speaking at conferences, including personal branding, business opportunities, and press coverage. The importance of ranking on Google for brand building and lead generation is also highlighted. Maximizing events through podcasts, hosting dinners, and curating the audience can lead to valuable connections and deals. The episode also explores the benefits of using Quora for brand building and shares success stories.
13 snips
Jan 30, 2024 • 17min
The Newspaper Industry Saw $40B in Annual Revenue Evaporate, Creator Economy Predictions for 2024, There Is Going to Be a Rude Awakening for Influencers This Year
The podcast discusses the decline of the newspaper industry, the rise of digital content, and the challenges faced by influencers. They highlight the success of New York Times and Washington Post, and the trend of short-form content on social media. The conversation also covers the future of podcasting on YouTube and strategies for increasing podcast listens.
15 snips
Jan 29, 2024 • 19min
Removing Google Analytics Results in a 47% Page Speed Increase?, AI Prompts to Improve Your SEO Rankings, Google Cutting 30k Jobs, and Creative Ways to Grow a Podcast (Without Experience!)
Discussion on the impact of removing Google Analytics on page speed and search engine rankings. Insights on using AI prompts to improve SEO rankings. The effects of AI on job cuts in sales and the shift to a results-driven approach. Tips on growing a podcast without experience, including podcast swaps and partnerships. Hosts' experience with starting a podcast and the importance of continual learning.
Jan 26, 2024 • 17min
How Much People Spend on Creative, AI Ads vs. Human Ads: Stop Wasting Money on Getting New Customers and the 19 Marketing Channels for 2024
The podcast discusses the importance of investing in creativity and shifting focus from customer acquisition to retention. It compares the effectiveness of human and AI-generated creatives and explores pricing models for creative services. The episode also touches on customer lifetime value and how companies like Amazon and Google generate revenue. Lastly, it highlights the various marketing channels mentioned in the book 'Traction' and emphasizes the importance of finding the right channels to reach target audiences.
Jan 25, 2024 • 13min
New York Times' Sneaky $100M Side Business, How a 110-year-old company grew its sales from $73 to $750 million, and How CEOs Can Ruin Your Business
Learn how the New York Times made millions with affiliate marketing, Stanley Cups experienced massive sales growth, and the importance of founder involvement and vision in scaling a business with examples like Steve Jobs and Elon Musk.
Jan 24, 2024 • 26min
How Anxiety Almost Ruined My American Dream | Jimmy Zhang
Jimmy Zhang, a successful content creator with 1.5 million subscribers, opens up about overcoming anxiety and addiction. He discusses his upbringing, unique approach to dating, business ventures, and the importance of innovation. Eric Siu explores Jimmy's story and lessons learned along the way.
18 snips
Jan 23, 2024 • 18min
New Data: Content That Will Perform the Best on Social Media in 2024, 5 Types of AI Content That Converts, and How AI Is Impacting SaaS Companies
The podcast discusses which types of content perform best on social media in 2024, such as long-form videos and text-based content. User-generated content is effective on platforms like Instagram and TikTok. AI-generated CTAs can boost conversion rates, and content upgrades are a strategy for increasing opt-ins.
Jan 22, 2024 • 16min
Elon Musk Retweeted Neil, Best Social Media for Ad Spend, The Secret to Organic Content, and Why Virality Doesn't Matter
Elon Musk and Neil discuss the impact of social media on marketing, focusing on quality over quantity, the concept of virality and how it doesn't always lead to increased revenue. They also touch on the growing trend of organic content on platforms like YouTube and TikTok, and the importance of consistency, quality, and targeting the right audience for social media marketing success.
