Marketing School - Digital Marketing and Online Marketing Tips

In Episode #126, Neil and Eric discuss strategies for setting up a basic re-marketing campaign—what it is, why it works, and how it can drive significant increases in conversion. Time Stamped Show Notes: 00:27 – Today’s topic: How to Set-up a Basic Re-marketing Campaign 00:37 – Re-marketing is when a page you recently visited shows up in another you’re viewing 01:01 – Make sure you have the right pixel on your site when doing re-marketing 01:10 – Have a Google Tag Manager setup to manage the pixel 01:38 – Create new creative and rotate those createives often to attract more views 02:08 – You can buy stock images from Fotolia 02:16 – A good digital marketer will always have a Venn diagram of the different types of traffic 02:22 – Cold traffic has never heard of your brand before 02:26 – Warm traffic is when they visit your website and join your email list 02:29 – Hot traffic has spent at least a dollar with your brand 02:36 – “You are marketing to people, not objects” and don’t forget it! 03:16 – Tricks for re-marketing successfully 03:45 – Create different landing pages with different content but same value prop 03:58 – The paid content promotion funnel idea 04:35 – Target a specific group of people on a specific week 05:10 – AdEspresso can refresh your ad over and over 05:20 – Setup a content re-targeting funnel 05:36 – Create quirky ads 06:20 – Neil Patel’s quirky ads’ result 07:00 – Tell people stories in your ads and conversion rates will be higher 3 Key Points: You are marketing to PEOPLE, not objects. Know you target markets and segment them. Experiment with your ads. Different content works with different people. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #125 Neil and Eric talk about the factors you need to consider when setting up a marketing budget. Listen as they illustrate why marketing budgets don’t need to be BIG so long as they adequately accommodate the marketing strategy in place. Time Stamped Show Notes: 00:27 – Today’s topic: How to set a marketing budget 00:34 – Bigger companies’ budget vs small companies’ budget 00:52 – Neil doesn’t believe in a marketing budget 01:18 – Your budget should be flexible depending on the results you’re getting 02:24 – The one that spends the most, is the one that wins 03:31 – The budget should be set by internal resources 04:02 – Spend money on things you get results from 04:24 – Explain why you’re capping budgets 05:17 – Neil talks about his and Eric’s trip to Las Vegas 06:32 – Neil is a gambler in business 07:21 – Spend money in the right areas 07:57 – That’s it for today’s episode! 3 Key Points: Your budget should always be flexible. Analyze your marketing campaigns for areas of rapid growth than put your budget into those. Spend your money on campaigns that deliver results. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #124 Neil and Eric talk about what you should do when you don’t see the marketing results you were looking for. Listen to learn about the elements you might be missing in the marketing equation, and hear them discuss the common causes for campaigns struggling to yield results. Time Stamped Show Notes: 00:27 – Today’s topic: What you should do when you’re not seeing marketing results 00:44 – Starting with paid advertising will take you 2-3 months before you start setting any measurable results 01:02 – Be patient, above all be patient—it’s prove to work, but not quickly 01:31 – Your analytics and your data will tell you where your weaknesses are so pay attention to them 01:58 – Ask people questions with the help of Qualaroo 02:15 – Eric shares an example of a company he worked for in the past where the marketing was really struggling 03:01 – A lot of people make the mistake of thinking they’ll hit their targets immediately 03:35 – Not every campaign needs to work, just one or two 03:45 – Test, test, and test some more until you find something that sticks 04:37 – Have a tool like Trello or Growth Hackers Projects to help you organize ideas 05:02 – Brian Balfour’s testing framework 05:20 – Have different goals for different campaigns 05:46 – Look at all the technical stuff—get in the weeds and roll around 07:00 – Set up the correct KPI to monitor progress 07:56 – That’s it for today’s episode! 3 Key Points: Great marketing takes time to build. Know your data to understand what’s happening to your campaigns. In marketing, you need to make continual improvements over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #123, Neil and Eric discuss the ways you can create form fields that lead to conversion. Listen to know more about which form field strategies actually work and which ideas you can incorporate into your own. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create Form Fields that Actually Convert 00:41 – Having less form fields will lead to higher conversion rates but quality will go down 01:00 – Break up form fields 02:20 – Your mileage will vary 02:31 – It’s about getting conversions for qualified leads 02:40 – Small tweaks can make a difference 03:32 – Remove the asterisks in your forms 03:41 – Leverage exit pop-ups 04:18 – Add a check mark for “other” options to get more insights 04:55 – Integrate form fields into stories 05:51 – Check out Quick Sprout and Neil Patel for more info on how to optimize form fields 06:16 – That’s it for today’s episode! 3 Key Points: The goal is NOT about getting the most conversions. Breaking up your forms into steps will help you segment your leads. Evaluate how to make your form fields better as the smallest tweak can make the biggest difference. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #122, Neil and Eric share about how to integrate the holidays into your marketing campaign. Listen as they list down the ways and tactics you can use to get that “most wonderful time of the year” feel in your marketing. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate the Holiday Seasons into your Marketing Campaign 00:37 – Have a holiday calendar 00:53 – Google “Holiday Campaigns” to know what others are doing 01:05 – Offer discounts and promotions 02:10 – Make sure you have your products in stock 02:43 – Promote holiday campaigns in advance 03:44 – Set partnerships and promotions beforehand 04:43 – Have upsells and downsells to maximize profit per user 05:22 – Use contests for holidays 05:35 – KingSumo is one contest platforms you can use 06:09 – Put countdown timers like PlusThis in the emails to set the urgency 06:47 – That’s it for today’s episode! 3 Key Points: Discuss with your team what you can offer for the holiday seasons. Make sure your inventory is fully stocked BEFORE the holiday promotion begins. Discounts and promotions during holidays is a SURE and effective way to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #121, Eric and Neil discuss the ways you can improve your PPC campaigns with just 10 minutes per day. Working at your PPC campaigns can be as simple as looking at your keywords’ reports or evaluating your landing page and copy. Listen as they list down different ways you can evaluate and adjust your PPC campaigns with a very small time commitment daily. Time Stamped Show Notes: 00:27 – Today’s topic:  00:33 – Regardless of the platform, think about how you can set a framework 00:59 – With AdWords, go through your accounts and pause the things that aren’t working 01:37 – Focus on the landing page and your copy 02:15 – Exit pop ups, do not break Google’s policy 02:40 – Use stock images or check out Design Pickle and see which images you can use for PPC 03:25 – Run a survey 03:50 – Use Qualaroo’s survey tool 04:15 – Look at your keywords reports 05:10 – There are limited resources for PPC 05:33 – Spend on your peak hours 06:38 – Spend money faster to get the results faster 07:01 – Send traffic to an educational resource 07:40 – Use Power Editor, AdEspresso or Qwaya 08:07 – Get more creatives on board 08:27 – AdEspresso’s post on CPR 09:15 – That’s it for today’s episode! 3 Key Points: Evaluate what is working and not working by running surveys and checking keywords reports. Hiring creatives can give your PPC campaigns the boost it needs. Managing your PPC ads DO NOT need to take up a lot of your time—designate 10 minutes a day in your schedule. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #120, Neil and Eric share the 7 ways you can become a thought leader. Listen as Neil shares his experience in becoming a thought leader to help you become one as well. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Become a Thought Leader 00:36 – Becoming a thought leader requires a mix of everything 01:17 – #1 Don’t just focus on one channel 01:46 – Neil describes how he became a thought leader 02:08 – Find your unique angle 03:22 – Join YEC (Young Entrepreneur Council) 03:45 – Go to LinkedIn and reach out to editors of large publications 04:19 – Using large publications is a bit overused, but still a good tactic 04:25 – #2 Guest post 04:42 – #3 Find your niche 05:36 – #4 Choose the platform you will use 06:49 – #5 Do something that makes you stand out 07:32 – Neil does crazy experiments 07:57 – #6 Take whatever you can 08:57 – #7 Don’t forget to focus on PR 09:39 – Use free solutions with HARO 09:58 – That’s it for today’s episode! 3 Key Points: Find your niche, find what SETS YOU APART.   If you don’t stand out, you don’t get remembered. Don’t think that you’re too big or important for anything—just get your voice out there! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #119, Neil and Eric discuss how you can craft high converting explainer videos for your website. Listen as they help you uncover the feasibility of having explainer videos on every budget and how to craft an excellent explainer video that not only reaches your audience, but gets them hooked on your product. Time Stamped Show Notes: 00:27 – Today’s topic: How to Craft High converting Explainer Videos 00:38 – You DO NOT need a very high budget 00:45 – Youtube Director allows you to shoot decent videos from your iPhone 01:04 – Video Brewery is a market place for videos 01:24 – Be involved in crafting your videos 01:39 – You need to look at the objections 02:14 – Answering objections isn’t enough, you have to make a story 03:05 – Growth Everywhere’s Squatty Potty is described as an example 04:22 – Short explainer videos don’t get people hooked on your product 05:00 – People get hooked by how you good you are at answering questions and objections, building story, and connecting emotionally 05:09 – For example, the guy in the crazy egg videos, Mike O’Bryan 06:18 – Talk to your voice-over person beforehand 06:38 – Before you give the script, try it yourself first 07:05 – Demo Duck and Switch Video offer video services 07:23 – Sandwich Video is great for budgets $100K+ 07:54 – Focus on the script 08:12 – That’s it for today’s episode! 3 Key Points: You DO NOT need a ton of money to create explainer videos—you can do it on a budget. Write your OWN script, as you are the best person who understands your product. Remember to connect emotionally to your listeners. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #118, Neil and Eric drop 7 unorthodox SEO strategies you might be missing out on. Listen to learn what these 7 strategies and tactics are and discern whether these tools can fit your current business’ SEO plan. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Unorthodox SEO Strategies and Tactics That You Should Try 00:33 – #1 Use Scrapebox to find people within your space that talk about particular topics 01:43 – #2 Tube Buddy will tell you how your video is ranked 02:29 – #3 Brand loyalty—create new ideas to promote brand loyalty 03:29 – #4 Link blending 04:08 – Link to other credible sources beyond your own 04:44 – #5 Neil uses Animagraffs for animated infographics 05:33 – These visual infographics get so many links 06:08 – #6 Write original researched pieces of content 07:25 – #7 Translate your content 08:09 – That’s it for today’s episode! 3 Key Points: Keep coming up with NEW ideas to promote brand loyalty to your consumers. Try NOT to overuse your links—extend to other credible sources. Create original researched content and translate them for your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #117, Neil and Eric share 7 ways you can use Zapier and IFTTT to efficiently speed up workflow. Listen to discover new and effective ways to help you automate your business. Time Stamped Show Notes: 00:27 – Today’s topic: 7 ways to use Zapier and IFTTT to speed up your workflow 00:36 – Zapier and IFTTT allow you to hook in and connect your web applications 01:08 – IFTTT is targeted more for the consumer while Zapier is more for a B2B 01:27 – #1 Zapier acts as a central location for content and pushes notifications if anything changes or comes up 02:09 – #2 Zapier automatically save tweets on a Google spreadsheet where you can go back to see which messages did well 03:02 – #3 If you’re using BidSketch or Qwilr—when a new proposal is signed, Zapier will create an automatic Quickbooks customer account, notify you on Slack, send an on-boarding email and create a Basecamp project 03:47 – #4 IFTTT sends email notifications when you’re mentioned on other websites 04:43 – #5 When there is a new Intercom email, IFTTT pushes it to our Salesforce and to Slack to notify us 05:15 – #6 With IFTTT, we get an email notification on what’s trending. For example, we get notifications with what’s happening on Giphy and Google Trends 06:27 – #7 Zapier and IFTTT can help you automate your social media 06:57 – That’s it for today’s episode!  3 Key Points: Zapier and IFTTT are both tools that can help you repurpose your content. Discover the possibilities you can use with Zapier and IFTTT by trying out new workflows. You can use Zapier and IFTTT to get notified on the latest trends. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.