Marketing School - Digital Marketing and Online Marketing Tips

In Episode #286, Eric and Neil discuss the simple methods for creating fast and effective webinar content. Tune in to learn how Eric and Neil produce their solo webinars successfully and the tools that help them execute those webinars efficiently.  Time Stamped Show Notes: 00:27 – Today’s topic: Simple Methods for Creating Fast and Effective Webinar Content 00:42 – Neil recently had his Virtual Summit 00:47 – Thousands of people registered 00:50 – Neil educated people about SEO 00:53 – It is a bit different from a webinar 01:00 – If you want to create effective webinar content, it should be about educating rather than selling 01:30 – Since Eric has a lot of podcasts at the moment, he repurposed some of his old webinars and made them valuable for the audience 01:54 – You can look at your past blog posts and webinars and check which ones are still valuable 02:11 – “You don’t want to create s**t content and you don’t want to create a webinar that no one wants to attend” 02:16 – Go to Slideshare and type keywords within your space 02:24 – You can see everything from views to comments, and you can see what is currently trending 02:35 – Neil creates presentations using Keynote or Powerpoint and saves them as PDFs 02:44 – From there, Neil does the webinar in GoToWebinar or WebinarJam 03:00 – Others are also saving their webinars on YouTube 03:04 – Russell Brunson has a perfect webinar script 03:20 – They’re really good templates to follow 03:28 – Make sure you can figure out your own way of doing webinars if you want to create a solo webinar 03:40 – Neil met up with Jermaine Griggs, Tai Lopez, Sam Ovens 03:56 – Neil learned that everyone who makes webinars have their own formula 04:01 – “You got to figure out what works for you and your audience” 04:04 – You know your audience better than anyone else 04:22 – DO what you feel resonates well with your audience 04:30 – When Eric first started doing webinars, he used Russell Brunson’s approach and it didn’t work out for him 04:54 – Educating works really well for Eric 05:01 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:18 – Subscribe, rate and review Marketing School 05:21 – Text MARKETINGSCHOOL to 33444 05:43 – That’s it for today’s episode! 3 Key Points: Effective and valuable webinar content includes EDUCATING your audience—don’t just focus on selling your product to your audience. Plan your webinar according to your audience’s preferences. Create your own webinar formula—one size does not fit all. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #285, Eric and Neil discuss how to differentiate your product or service in a highly competitive market. Tune in to find out the 2 main strategies that will set you apart from the rest and the importance of having a product that is user-friendly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Differentiate Your Product or Service in a Highly Competitive Market 00:40 – Eric’s agency charges more than their competitors but there’s a reason for that 00:50 – Other agencies charge less and will hand your account to juniors who don’t know what they’re doing and are still figuring things out 01:11 – You end up losing money 01:22 – All of Eric’s people who work with an account have a couple of years’ experience 01:29 – Eric gives access to 3 channels: AdWords and Facebook are two of the channels 01:37 – Eric himself strategizes for the accounts 01:43 – Eric’s agency is different because they bring new ideas 02:04 – Two main strategies of Neil’s are creating a unique angle and adjusting your messaging 02:10 – For creating a unique angle, you choose between Neil’s agency and a big marketing agency who usually hires new graduates 02:46 – Do you want to trust your account with a new graduate or with a small boutique agency where you can work directly with the owner 03:35 – Figuring out a specific angle is the “easiest way to differentiate” 03:45 – You don’t always have to differentiate by changing your product, it’s just about how you pitch it to the consumers 04:06 – AirBnb gives you the opportunity to make money from your home versus HomeAway’s vacation rentals 04:54 – How would you differentiate a product? 05:00 – Neil’s Crazy Egg may not have all the features that everyone has, but it’s easy to use and it’s accurate 05:09 – Crazy Egg is easier to use than Hotjar 05:27 – Neil’s market loves Crazy Egg 05:35 – Marketing School is giving away a free 1 year annual subscription to Mixmax, a sales and marketing tool 05:52 – Subscribe, rate and review Marketing School 05:57 – Text MARKETINGSCHOOL to 33444 06:19 – That’s it for today’s episode! 3 Key Points: Offer your service in the way you’d use it yourself. Adjust your pitch to your consumers so that it is appealing and comprehensible. Try to create a better product than your competitors by making your product user-friendly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #284, Eric and Neil discuss how you can find a reliable blogger. Tune in to know where you can post job postings as well as search for great bloggers. Eric and Neil will also discuss why setting criteria is important to find your next blogger and how to prepare for the inconsistent blogger. Time Stamped Show Notes: 00:27 – Today’s topic: How You Can Find a Reliable Blogger 00:35 – Go to ProBlogger's’s job board 00:43 – Eric found technical writers who write about machine tools 01:04 – Craigslist and Upwork are also good options 01:09 – It’s not about finding just good bloggers 01:12 – You can add certain requirements in your job post 01:43 – The hardest part of getting bloggers is their ability to produce a great content, consistently 01:48 – Neil looks for people who don’t have jobs and freelancers who can produce a lot of volume for you 02:09 – The key is to find freelancers who don’t have full-time jobs and can do a few pieces of content, each week 02:27 – Eric usually goes to Growth Hackers and Inbound.org to find people 02:36 – You can also look at designer’s portfolio to see their work 03:20 – There are online communities that have message boards where you can find possible bloggers 03:28 – Go to Reddit to see what people are sharing and talking about, in general 03:48 – Bloggers usually break their consistency so make sure you have a huge backlog 04:02 – Having a number of bloggers and a backlog will solve your reliability issues 04:10 – Marketing School is giving away a free, 1 year annual subscription to Mixmax, a sales and marketing tool 04:36 – Subscribe, rate and review Marketing School 04:41 – Text MARKETINGSCHOOL to 33444 05:20 – That’s it for today’s episode! 3 Key Points: When looking for a blogger, set a criteria that is right for you. Reliability and consistency can be a problem with some bloggers so keep a huge backlog. Go through different, online communities to see what people are sharing and talking about. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #283, Eric and Neil discuss their biggest marketing frustrations. Tune in to learn why it’s OK to have marketing frustrations, the importance of sticking with them, and how you can keep ON TOP of the never-ending marketing strategies, tools, and trends.  Time Stamped Show Notes: 00:27 – Today’s topic: Eric and Neil’s Biggest Marketing Frustrations 00:37 – People are expecting things to happen quickly 01:16 – When you STICK with your marketing problems long enough, you are bound to solve more and more of those issues 01:24 – Neil uses Infusionsoft for marketing automation 01:54 – Don’t go with the tools that are easiest to use, but use the ones that have the right features to grow your business 02:14 – Eric is looking to hire creative people for his paid advertising team 02:25 – When you’re hiring people, make sure you hire the learners who are really creative 03:00 – With emails, it’s quite hard to get good deliverability 03:20 – Hotmail is the hardest one 03:29 – “There’s always this new stuff going on with marketing, all the time” 03:45 – Eric always like to learn, but it’s hard to stay on top of his game 03:55 – “My frustration is not being able to touch everything” 03:59 – If you hire a really good team, just let them go 04:10 – One of Eric’s friends from Entrepreneurs' Organization just grew his company from $3M to $22M in revenue 04:23 – That friend just hired a really good team 04:35 – It’s OK to have marketing frustrations 04:45 – “You don’t have to be perfect to create a big business, you just have to do 1 thing right” 05:00 – Prioritize! 05:12 – Prioritize better, otherwise, you get stuck with all the frustrations 05:21 – Marketing School is giving away access to Mixmax, a sales and marketing outreach tool 05:53 – Subscribe, rate and review Marketing School 05:56 – Text MARKETINGSCHOOL to 33444 06:16 – You can try a lot of tools with the same features to find the one that fits your business well 06:30 – That’s it for today’s episode! 3 Key Points: Use the tools that will work well with your business and that will GROW it, not just those that are easiest to use. Hire a GREAT team that will help you grow your business – you can’t do it all by yourself. Use your frustrations as motivation to move forward and improve. Simply put, STICK with it! Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #282, Eric and Neil discuss if it is important to become Google certified. Tune in to learn what Eric received from his Google certification, the importance of creating a culture of learning in your business, and why Neil believes being creative is a KEY trait for success. Time Stamped Show Notes: 00:27 – Today’s topic: Is It Important to Become Google Certified? 00:34 – Neil thinks it’s not important and that it’s actually useless 00:42 – Eric got certified a couple of years ago 01:10 – “Any person can learn how to use Google AdWords” 01:20 – The hard part in becoming a really good PPC manager is being creative 01:27 – Google AdWords’ certification can’t make you creative 01:36 – Neil is lucky enough to be creative and he thinks outside the box 02:00 – Eric looks at the certifications of juniors before hiring them, just so he knows that they have the baseline knowledge 02:31 – It is the same thing with people who have a bachelor’s degree 02:52 – Having a certificate doesn’t mean that you’re going to be good at it 03:10 – Google account reps don’t really know about the accounts and just want people to spend more 03:24 – Most of Neil’s employees are from Ivy League schools and most of them haven’t worked out that well 03:44 – They’re better in memorizing than solving problems that are out-of-the-box 04:02 – Neil’s CTO in Crazy Egg doesn’t have a college degree, but is one of the smartest people Neil knows 04:10 – Neil has also hired people who have no certification, but “out-knowledged” those he hired with certificates 04:30 – Eric is more interested with those who are willing to learn 05:08 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 05:20 – Subscribe, rate and review Marketing School 05:22 – Text MARKETINGSCHOOL to 33444 05:40 – That’s it for today’s episode! 3 Key Points: Creativity is what WINS in the end. Create a culture of learning in your business. When hiring, don’t just look at certifications—how well can that applicant problem solve or apply their knowledge? Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #281, Eric and Neil discuss how to reduce PPC spending in 1 hour without impacting your content conversions. Tune in to learn how you can efficiently run your PCC and paid ads campaigns without spending more than your desired budget and the importance of knowing when to stop your campaigns.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Reduce PPC Spending in 1 Hour Without Impacting Your Current Conversions 00:36 – We want to have efficiency when we run our PPC or paid ads campaigns 01:05 – What you want to do is take a look at the things that are not converting for you 01:07 – Go to AdWords or Facebook and pause those that are not converting 01:15 – You can pause the high CPA ads inside of Facebook 01:36 – You can also add a negative keyword 01:56 – Another option is to find the exact match, so you’re not digging around on the variations of the keywords that do not fit 02:05 – When you’re trying to figure out what term you want to bid on, make sure you remove the display network 02:10 – “You only want to advertise on Google.com” 02:15 – Advertising on partner sites is cheap, but does not convert 02:37 – You can just reduce your daily budget on the amount you want to spend 02:45 – Look at your site settings as well 03:13 – “If you let Google spend, Google will definitely spend for you” 03:18 – Look at day party, as well 03:19 – If you’re in B2B sector and you make all your money comes in from 8AM-4PM PST, stop bidding on hours before or after that 03:30 – Same with consumer based businesses 03:40 – A lot of people are bidding during the holiday season, but the cost per click goes up too, so most B2B slow down their budget during that time 04:14 – Marketing School is giving away an access to Yesware, a sales tool that allows you to track the messages you send 04:34 – Subscribe, rate and review Marketing School 04:38 – Text MARKETINGSCHOOL to 33444 04:47 – As you use Yesware, you’ll get more open rates 04:55 – That’s it for today’s episode! 3 Key Points: The easiest thing you can do to reduce your PPC spending is to pause the things that are not converting. Check your settings and don’t let Google spend for you – set a budget. Take note of the season and timing of your sales—there are times where you need to slow down or stop your bidding. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #280, Eric and Neil discuss how to move your target keywords from page 2 to page 1. Tune in to learn how you can move your website ranking from page 3 or 2 to 1 effectively and why being on page 2 is just not enough. Time Stamped Show Notes: 00:27 – Today’s topic: How to Move Your Target Keywords from Page 2 to Page 1 00:35 – If you’re ranking on page 2 of Google and you have a high search rate, people STILL won’t look at page 2 00:49 – More specifically, they stick to the top 3-5 of the list 00:55 – What you want to do is find the keywords you’re ranking with on page 2 using the webmaster tool 01:06 – Then, build links to the pages in page 2 or change your title tag to be more appealing 01:20 – Eric recommends looking at the top 3-5’s click through rates 01:34 – Click through rates are constantly changing and Google is adjusting their result pages to drive more dollars and please shareholders 01:47 – The number 1 position could be at a 30-40% click through rate depending on the industry 02:03 – Look at Google Search Console as well, just to see where things are really are 02:11 – Type into Google search “the links really still matter Eric” 02:17 – The post is from StoneTemple 02:22 – They took high volume keywords on pages 2 and 3 02:28 – Then, they built links to those keywords 02:35 – Awhile later, those keywords are ranking into top 2 and 3 positions 03:02 – Neil assumes that links make the biggest effects in ranking 03:10 – Brand queries also helped Neil move to page 1 03:37 – Check Google Trends to know which keywords are ranking 03:57 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send 04:26 – Subscribe, rate and review Marketing School 04:32 – Text MARKETINGSCHOOL to 33444 04:42 – You can A/B test emails with Yesware and continuously improve them before sending them out 04:57 – That’s it for today’s episode! 3 Key Points: If you’re on page 2 on a Google search, you may as well be invisible as people look for the top 3-5 options on the FIRST page. Boost your click-through-rate by improving and linking your keywords—look at the keywords used by the top 3-5 sites as a guide. Links make the biggest impact on your ranking. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #279, Eric and Neil discuss whether or not SEO will still be around in 10 years. Tune in to hear what Eric and Neil think SEO will look like in the future and how our younger generation will always dictate the changes and patterns in SEO. Time Stamped Show Notes: 00:27 – Today’s topic: Will SEO Still Be Around in 10 Years? 00:37 – Eric thinks we are still in the early days of SEO 00:48 – As long as searches are around, SEO is going to be around 00:59 – There’ll be changes in the future, definitely 01:24 – There are multiple variations for SEO 01:39 – The problem with SEO right now is you do a search, you get the list of results, then go from there 02:02 – SEO is changing as more people are trying to use voice 02:10 – Neil thinks that SEO will probably change into just one result 02:26 – The result will be personalized for each person 02:40 – “At the end of the day, it’s all about overall experience” 03:24 – We just have to be very vigilant with how things are evolving 03:32 – Marketing is changing all the time and the change is rapid 03:45 – “SEO will adapt based on how younger people use search engines” 03:52 – Neil was with some kids who were talking about how great Kobe Bryant is as a basketball player 03:56 – Neil was telling them that Michael Jordan is a good player, too 04:32 – The search pattern will change according to the next generation’s search habits 05:00 – Marketing School is giving away a FREE 1 year subscription of Yesware, a sales tool that allows you to track the messages you send 05:26 – Rate, review and subscribe to Marketing School 05:31 – Text MARKETINGSCHOOL to 33444 05:40 – Neil uses Yesware whenever he sends out emails 06:00 – That’s it for today’s episode! 3 Key Points: As long as there’s still a need to search, SEO will be here to stay. Marketing is changing all the time and the change is rapid. Search patterns change alongside the search behaviors of the next generation. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #278, Eric and Neil discuss how to structure your marketing team. Tune in to learn what you can do to improve your marketing team and the disadvantages of growing your team too big, too quickly. Time Stamped Show Notes: 00:27 – Today’s topic: How to Structure Your Marketing Team 00:50 – With startups today, there is a growth team, growth lead, and VP of growth 01:37 – Some companies who have growth or marketing teams forget to have engineers, developers or designers 02:12 – Make sure you have designers and engineers that can work with the marketing team 02:20 – Neil wants to hire just one person who is a good executor and knows what they’re doing 02:27 – That one person can hire contractors who will get things done for them 02:41 – As the team grows, the contractors are hired in-house and they become full-time employees 02:50 – In Crazy Egg, the first guy was Shawn and the team grew to 4 or 5 03:04 – When you add too many people at once, everything will slow down 03:15 – Neil provides his marketing team with contractors from Europe who are cheap and quick at designing things 03:31 – Neil hires just one engineer for marketing 03:43 – Eric goes through Behance and Dribbble to find creative people 04:04 – There are a lot of landing pages in Product Hunt that you can draw inspiration from 04:21 – Eric also asks around 04:28 – “Keep your team small” 04:46 – It is a struggle for many businesses to find that one marketing person who can execute a lot of tasks 05:01 – Ideally, find a marketer who is on their way up 05:24 – You should be out there, constantly recruiting great teams 05:35 – Marketing School is giving away access to Yesware, a sales tool that allows you to track the messages you send 05:53 – Subscribe, rate and review Marketing School 05:58 – Text MARKETINGSCHOOL to 33444 06:29 – That’s it for today’s episode! 3 Key Points: There should be at least one designer, developer or engineer in a marketing team. Keep your team small – a big team costs too much and might slow down your processes. Find a marketer who’s already on their way, even if they will only stay with you for a year. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #277, Eric and Neil highlight how to create an SEO-friendly homepage for your website. Tune in to learn how your homepage can bring a cornucopia of traffic to your entire website and why you have to spend more time thinking strategically about conversions. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an SEO-Friendly Homepage 00:39 – “Your homepage is going to be the most-trafficked on your site” 00:47 – Your homepage has to be good for Google and for users 01:00 – Keep in mind the overall theme of your site 01:20 – Make sure your website loads fast, link your major pages to your homepage, include an attractive title tag 01:29 – Mention your brand under the title tag because it helps with search engine rankings 01:40 – The concept of internal linking 01:42 – The SEO-friendly homepages where you will use internal linking 01:49 – The clicks that you have on the homepage will be passed on to your other important pages 02:07- If you’re ranking for your homepage keywords, work on those keywords in creating new sentences 02:27 – If you link relevant links from your homepage, you can increase your traffic 02:41 – In Episode 252 (How to Maximize Your SERP Real Estate), this was also discussed 02:47 – Eric is trying to rank “digital marketing agency” for his homepage 02:53 – Their rank is now between 4 and 7 03:00 – Eric’s percentage traffic from Google is 30% of their overall search traffic 03:38 – Eric shares how he tweaks overall search traffic 04:02 – “Your homepage won’t bring the majority of your traffic” 04:06 – Neil focuses on conversions more than anything else 04:18 – For Eric, their homepage is the highest converting page because they’re a marketing agency 04:40 – Eric and Neil both drive traffic to their homepage and they try to generate leads from the homepage 05:00 – Feel free to duplicate what Eric and Neil are doing 05:10 – This week’s giveaway is a 1 year subscription to Alexa – an SEO tool that is now owned by Amazon 05:23 – Subscribe, rate and review Marketing School 05:28 – Text MARKETINGSCHOOL to 33444 04:53 – That’s it for today’s episode! 3 Key Points: Your homepage should be good for Google and your website visitors. Track the keywords that make you rank and use them to add more relevant sentences to your homepage. You can generate leads directly from your homepage. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.