Marketing School - Digital Marketing and Online Marketing Tips

In Episode #306, Eric and Neil discuss where you can hire great designers. Tune in to hear an exhaustive list of where you can find fantastic designers and view their work. Or, if you are designer and are just needing some inspiration, Eric and Neil will tell you where to go.  Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Designers? 00:32 – Eric uses Dribbble and looks at people’s portfolios 00:42 – You can easily search for what you’re looking for, like an infographic 00:50 – Look for the aesthetic that you like 01:08 – You can also reach out to people who have designed for your competition 01:12– You can use LinkedIn to find this 01:36 – Neil uses 99designs where designers compete for a job 01:53 – Behance is also a platform where designers’ portfolios are available to view 02:02 – Visually is a good place for infographics 02:13 – Some designers post their designs on Pinterest 02:26 – Go to Product Hunt and type “landing pages”, then find a design that you can use as inspiration 02:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:01 – Subscribe, rate and review Marketing School 03:05 – Text MARKETINGSCHOOL to 33444 03:23 – That’s it for today’s episode! 3 Key Points: Designers’ portfolios are a great way to understand a designer’s style and their medium. Take advantage of the websites where designers post their work for free. You can also find great inspiration online if you’re not keen on getting a designer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #305, Eric and Neil discuss why you should clean your email list. Tune in to learn what tools you can use to help you manage your email lists and the benefits of making this a TOP priority—including saving you money! Time Stamped Show Notes: 00:27 – Today’s topic: Why You Should Clean Your Email List 00:40 – Neil’s email is a mess and uses everything from Infusionsoft to Maropost to Mailgun 01:02 – They’re trying to figure which one will work well 01:19 – “If you don’t clear your list, your deliverability goes through the shitter” 01:24 – No one will get your emails 01:56 – Neil would clean the list, look at the most active subscribers and start sending emails to them 02:05 – Neil uses ConvertKit combined with Infusionsoft as their main mail service solution 02:30 – If you don’t clean your list up and you have a lot of inactive subscribers, you will be paying more 02:53 – Cleaning your email list is also saving you money 03:01 – Have a workflow using Drip or Infusionsoft 03:05 – Have a re-engagement sequence in place 03:40 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 04:06 – Subscribe, rate and review Marketing School 04:10 – Text MARKETINGSCHOOL to 33444 04:30 – That’s it for today’s episode! 3 Key Points: Cleaning your email list directly equates to lowering your expenses and minimizing waste. Create a workflow for your email subscribers, especially when it comes to creating an re-engagement sequence. If you don’t manage your email well, your subscribers may not end up not getting any of your emails. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #304, Eric and Neil discuss where you can hire great writers. Tune in to learn how you can easily find great writers in your space and why hiring a full-time writer may work as a disadvantage to you.  Time Stamped Show Notes: 00:27 – Today’s topic: Where Can You Hire Great Writers? 00:46 – Eric and Neil both use Problogger religiously for finding their writers 01:05 – It’s cheap to put a job posting and there’s a lot of great people you can meet there 01:12 – Neil checks his competitors’ blogs and reaches out to some of the writers 01:22 – They usually accept any writing gig 01:30 – Don’t hire full-time writers because the ROI isn’t there 01:37 – People get burned out, so find someone who will write for you just a couple of times a week 01:51 – Find the most popular writers in your space based on comments and social shares 01:56 – Social shares mean they’re driving traffic and comments mean they’re engaging the audience 02:07 – If you’re doing audio and video podcast, go to Rev and have them transcribe podcast episodes 02:55 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay CTA or forms over social links that you’re sharing 03:07 – Subscribe, rate and review Marketing School 03:12 – Text MARKETINGSCHOOL to 33444 03:33 – That’s it for today’s episode! 3 Key Points: Problogger is a great place to find your next writer. Find great writers in your space based on how many social shares and comments they receive, then offer them something reasonable. Transcribing your audio and video creates another way for your audience to engage with your content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #303, Eric and Neil discuss the type of content marketing you should create when you’re starting off. Tune in to learn why Eric would still start with blog posting even if people are saying that it is dying and why you should start with what YOU are good at. Time Stamped Show Notes: 00:27 – Today’s topic: What Type of Content Should You Create When You're Starting Off? 00:38 – First, create blog-based content 00:40 – It is the easiest type of content to create 01:00 – In content marketing, there’s no right form of content to start first 01:10 – If your skills are in audio or video, then start off with those and do what you’re best at 01:24 – If everything is going to one direction, try the other way 01:47 – Think of it as the Blue Ocean Strategy 01:58 – Gary V isn’t good at blog posts, but he’s good on camera 02:18 – If you have created video content in the past and are good at it, then go in that direction 02:30 – If Eric would start now, he would start with blog posting 02:53 – Just figure out what’s the easiest and go from there 03:00 – If you can’t blog consistently, do guest posting 03:15 – Marketing School has an episode about guest posting  03:29 – The content re-usage workflow 03:34 – Chalene Johnson is good on camera 03:50 – She starts with live videos, which she turns into podcast episodes, which turns to blog posts then social media posts 04:08 – A workflow tool like Gliffy can help you repurpose your content 04:20 – Marketing School is giving away a free 1 year subscription of Sniply which allows you to overlay links that you’re sharing with CTA 05:02 – Subscribe, rate and review Marketing School 05:05 – Text MARKETINGSCHOOL to 33444 05:25 – That’s it for today’s episode! 3 Key Points: Blog-based content is the easiest type of content marketing. Focus on your strength, first—if it’s video, then start with video. Repurpose your content into different channels to increase access and interaction points with your audience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #302, Eric and Neil discuss what should you do if the wrong page ranks for a target keyword. Tune in to learn what Eric is currently testing and how Neil managed to redirect his traffic from the wrong page to the RIGHT one. Time Stamped Show Notes: 00:27 – Today’s topic: What Should You Do if the Wrong Page Ranks for a Target Keyword? 00:40 – Eric has a blog post right now that ranks for online marketing companies or internet marketing companies 01:02 – Eric’s agency is top 10 for the keyword other websites are ranking for 01:18 – Eric and other SEOs that he has talked to suggested redirecting that page to what converts people 01:33 – Eric is currently testing having a ranking table with different agencies 02:11 – Eric is still trying several different things at the moment 02:21 – Neil suggests making internal links between your pages 02:25 – Google usually sorts things out and it’s just a question of time 02:31 – For the page that isn’t ranking but you want to rank, compare the keyword densities 02:44 – Neil will then improve the keyword density on a page that isn’t ranking 02:49 – Check who’s linking to that page, hit them up and get them to link to the page that you want to rank 02:59 – Promote the pages that aren’t ranking 03:10 – Neil’s blog used to rank for the keywords “SEO tool” and “SEO tools” rather than the actual tool itself 03:22 – Neil built links to the SEO tool page and increased social media shares 03:32 – Within 3-4 months, it sorted itself out 03:49 – Marketing School is giving away a free 1 year subscription of Zapier which helps you tracks the lifetime ROI of your Facebook campaigns 04:20 – Subscribe, rate and review Marketing School 04:23 – Text MARKETINGSCHOOL to 33444 05:53 – That’s it for today’s episode! 3 Key Points: Creating internal links between your pages can help distribute and redirect your traffic. Promote pages that aren’t ranking through constant social media shares. Check your keyword densities and ask people that are linking to your page to link to the page that you WANT to rank. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #301, Eric and Neil discuss whether or not you should buy marketing courses. Tune in to learn the importance of putting learning BEFORE earning and why paying for a course is sometimes more beneficial than trying a free one. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Buy Marketing Courses? 00:39 – There’s a time for learning and there’s a time for earning 00:51 – Check Neil’s advance marketing course or his other courses that he has available 01:03 – Keep reading and keep learning! 01:12 – Implement what you have learned 01:25 – If you’re starting off, courses are great 01:30 – If you’re not starting off, the best way to learn is by networking at events and by practicing and doing things on your own website 01:44 – Neil is a big believer that it is easier to learn through DOING 01:51 – Neil’s current courses are about investments 01:53 – Neil invested in a Canadian company 02:17 – Instead of buying courses, Neil is investing on someone who already is doing them 02:30 – When Eric first learned about marketing, he had access to a site where he could buy courses or learn from free courses 03:03 – The problem with free courses is you have too much information available for you and you’re not really invested in it 03:37 – An executive once said, people buy courses because courses are perceived progress 03:49 – If you buy courses, finish and complete them 04:13 – Marketing School is giving away a free 1 year subscription to Zapier which allows you to have different applications working with each other 04:47 – Subscribe, rate and review Marketing School 04:51 – Text MARKETINGSCHOOL to 33444 05:09 – That’s it for today’s episode! 3 Key Points: Put yourself in learning mode every day; there’s always an opportunity to learn something new. Paying for a course is an investment—use it well and apply what you’ve learned. If you have the knowledge, continue your learning by DOING. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #300, Eric and Neil discuss marketing tactics that they still use today. Tune in to learn how content marketing has shifted and how Eric and Neil have grown from making simple blog posts to a whole host of different platforms to share their content.  Time Stamped Show Notes: 00:27 – Today’s topic: Marketing Tactics that Neil & Eric Still Use Today 01:11 – Neil noticed that over the years, content marketing has shifted 01:45 – You now have to be everywhere 02:10 – What’s going on with your email, podcast, webinar and blog is all considered content 02:20 – Gary V has been doing great with content marketing 02:23 – He has a videographer who documents Gary V’s everyday life 02:35 – Content marketing still feeds into a different marketing stream 03:00 – Build something long-term by taking advantage of what’s available to you as a business 03:17 – Eric and Neil both look at things holistically 03:25 – Neil started with an agency website and he created a tool for how to do marketing better 03:38 – Neil didn’t have much money back then so he just bought a script with the analyzer formula that you can just upload to your server 03:50 – Neil still has an analyzer formula but this time, it’s a customized one 04:11 – When you’re producing content, you have to figure out the foundation piece of the content 04:25 – You can start with a blog post first, which you produce daily or weekly, then have something for monthly, then quarterly 04:50 – Eric has a PDF study where they examine 1M backlinks 05:09 – The foundation for everything is content 05:26 – Neil and Eric are doing daily podcasts which they produce in batches 05:34 – Neil records 15-16 videos a day; it takes Neil 3 hours and the team a lot of time 05:45 – The goal of the video is to release once a day and it works 05:56 – Eric suggests checking Episode 296 06:12 – If you’re not doing content now, you’re already behind 06:20 – Marketing School is giving away a free 1 year subscription of Zapier which helps you set-up workflows without coding 06:55 – Subscribe, rate and review Marketing School 06:59 – Text MARKETINGSCHOOL to 33444 07:20 – That’s it for today’s episode! 3 Key Points: Build something long-term by taking advantage of what’s available to you as a business. The foundation for everything is content—if you haven’t started creating content yet, start doing it now. Everyone is pursuing different content marketing streams. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #299, Eric and Neil discuss how to deal with a negative PR. Tune in to learn why negative PR should be IGNORED, how it eventually fades away, and what you should be doing in the meantime. Time Stamped Show Notes: 00:27 – Today’s topic: How to Deal with Negative PR 00:37 – Neil leaves negative PR alone and doesn’t talk about it 00:43 – When you deal with it, it just adds more fuel to the fire 00:54 – A negative result is also negative PR 01:11 – Some would pay to remove the negative PR 01:26 – There was an agency that was called out for buying links and the owner had a deal with people who wrote negative PR about the agency 01:45 – Eric also just ignores negative PR; it will go away in time 02:09 – It sucks right now but you can get through it 02:23 – Just continue to focus on refining your product and what you are doing 02:33 – Neil had negative PR when a magazine showed inaccurate client data 02:50 – Neil learned along the process that it’s really better to ignore it 03:17 – Marketing School is giving away n free 1 year subscription of Zapier which helps you create workflows 03:48 – Subscribe, rate and review Marketing School 03:51 – Text MARKETINGSCHOOL to 33444 04:13 – That’s it for today’s episode! 3 Key Points: Leave negative PR alone; it just adds more fuel to the fire. Continue to focus on improving your company rather than wasting time dealing with negative PR. You can pay if you want your negative PR to be removed, but it might cost a lot. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #298, Eric and Neil discuss how to do reputation management. Tune in to learn the strategies you can use to control your negative results regarding your brand or website. Also find out why getting help from a third party can be very helpful when dealing with your antagonizers. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do Reputation Management 00:34 – Reputation management is managing the negative result for a website or brand 01:04 – Ripoff Report has a ton of reviews 01:28 – First is to look at Moz or Ahrefs; look at the top 10 results and the number of links going to the top 10 results 01:46 – If you have a Facebook page, you can link that to the top 10 results to push negative results down 02:06 – Neil uses InboundJunction—it works out deals with the site and forms a contract so the text will be removed 02:16 – It is the most effective, but most expensive too 03:00 – The post was telling people that Neil isn’t an effective marketer 03:10 – Neil learned that there are people who are difficult to deal with and it’s much easier to just get a third party to solve it 03:20 – Doing guest posts on popular sites like Entrepreneur 03:43 – It is difficult for your site alone to take the 5 spots 03:56 – High domain authority pages can push links a lot faster 04:30 – Reputation is an online reputation management platform 05:00 – Andrew Stubbs is a pay per performance guy who can also help with reputation management 05:30 – Marketing School is giving away a free 1 year subscription of Zapier which automates different web apps, create and different workflows 06:00 – Subscribe, rate and review Marketing School 06:06 – Text MARKETINGSCHOOL to 33444 06:30 – That’s it for today’s episode! 3 Key Points: Once you see a negative result regarding your brand or website, find a way to control your traffic or your sales will suffer. There are people who enjoy tearing others down. Talking to them may be difficult so hire a third-party to negotiate with them. Linking to the top 5 spots can pull your positive results up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In Episode #297, Eric and Neil discuss what to look for in a CV as a recruiter for a marketing role. Tune in to learn why you shouldn’t be looking at CVs if you want to hire the crème of the crop and how LinkedIn, portfolios, and a good old-fashioned interview can be a better way to gauge the quality of your next hire. Time Stamped Show Notes: 00:27 – Today’s topic: What to Look For in a CV as a Recruiter for a Marketing Role 00:48 – Looking at certain keywords on a CV depends on the role one is applying for 01:03 – Eric usually just scans the CV and pays more attention to their LinkedIn, social profiles and the examples that they have sent 01:21 – Neil doesn’t look at CVs at all; instead, he asks them about the work that they have done and checks and analyzes them 01:39 – If the portfolio is good, you can ask them a marketing problem and if you like their answers, go from there 01:54 – “It’s all about the hiring process, at the end of the day” 02:07 – The best people typically aren’t looking for job so you have to check them on LinkedIn 02:15 – The best people that Eric has hired was from looking at their LinkedIn profiles and other online work 02:23 – CVs are outdated 02:34 – You have to laser target the best people and hire a recruiter, if needed 02:51 – Your next hire might just be standing next to you, so always be on the lookout 03:00 – Neil likes to figure out people’s thought processes and how they think about things 03:18 – You can search for critical thinking questions, ask them and you’ll quickly know how they think 03:46 – If they don’t pay much attention to details, they can take your revenue down 04:02 – You want to have people who think outside of the box 04:22 – Eric and Neil don’t really look at CVs but if you have to, look for specific keywords 04:37 – Don’t blame people that you hired because it comes back to you and your process 04:46 – Marketing School is giving away a free subscription to FunnelDash which helps you track the lifetime ROI of your Facebook campaigns 05:06 – Subscribe, rate and review Marketing School 05:10 – Text MARKETINGSCHOOL to 33444 05:32 – That’s it for today’s episode! 3 Key Points: CVs are outdated – employers are looking online to assess one’s previous work and capabilities. The best people are not looking for job, so if you want to hire someone, you have to target them. Don’t blame the people that you hired when things go wrong because it comes back to you and your hiring process. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.