Marketing School - Digital Marketing and Online Marketing Tips

In episode #1112, we discuss where digital marketing is headed in the future. Tune in to hear how you can prepare for the changing landscape of digital marketing. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Future of Digital Marketing [01:00] The offline and online world are merging. [01:10] There are smart refrigerators now and your oven may be able to help with recipes in the future. [01:30] Smart homes are becoming more common. [01:33] The Harlem Globetrotters parent company is doing a partnership with the game, “Halo”. [02:24] Zero-click searches are continuing to increase in frequency. [02:45] Optimize your titles and meta-descriptions to help with voice search. [04:10] If you get ahead of this, you will be ready when it is the dominant search method. [04:32] That’s it for today! [04:36] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1111, we discuss if it’s too late for you to start a podcast. Tune in to hear if you missed the boat. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is it too Late to Start a Podcast? [00:33] There are over a billion blogs, millions of YouTube shows, and hundreds of thousands of podcasts in the US alone. [01:34] When starting a podcast, you have to be patient, because you won’t get traction right away. [02:30] It takes time to compound your audience. If you start now and stay consistent, things will pick up over time. [02:55] Don’t expect to make money right away. [03:05] If you seek to add value, you will do well. [04:15] The podcast numbers keep going up over time. [04:27] That’s it for today! [04:32] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1110, we discuss the many ways you can increase your content output to 19x it’s usual amount. Tune in to hear the many ways you can increase your output. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How to Increase Your Content Output by 19 [00:40] Eric and Neil took the podcast and spread it across different platforms. [01:30] They could also turn the episodes into blog posts and repost them in other formats. [02:17] You can then re-post any blog posts on social media platforms. [02:40] Going live is another way to promote one piece of content. [03:20] Twitch streaming is also another new way to promote your content. [03:45] You need to have an omni-channel approach, because no one channel is the best way. [04:10] Apply the rule of seven. [04:18] That’s it for today! [04:31] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1109, we discuss how you should structure your pricing plan. Tune in to hear how you should charge your customers. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Your Pricing Plan [00:30] Should you charge hourly, monthly, or annually? [00:35] When you trade hours for dollars, you cannot scale. [02:04] You just need steady income, so make sure there is a contract for at least a year, no matter how you bill. [03:05] Monthly is fine, but yearly is ideal. [03:15] If you can’t get customers to commit to a year, get them to commit to less time, but not month by month. [03:40] Neil has made money by charging an hourly rate, so it’s not a complete fail. [04:02] When you’re starting out, take whatever you can get. [04:10] That’s it for today! [04:16] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1108, we discuss if AppSumo is worth using. Tune in to hear what it is and if it is right for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Is AppSumo Worth it? [00:30] AppSumo is like Groupon, but for applications. [00:57] They can blast your app to their mailing list and will split the conversions with you. [02:04] If you need the quick revenue hit, it’s worth it. [02:30] It could help you keep your business up and running. [03:18] In general, you will get more return from long-term partnerships than AppSumo. [03:41] That’s it for today! [03:47] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1107, we discuss how you can leverage Product Hunt to increase your traffic. Tune in to hear how to use this site to your advantage. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Leveraging Product Hunt for Increased Traffic [00:32] Product Hunt is like Reddit. [00:45] We used to market our podcast on PH. [01:21] The key is to submit after midnight on PH. [01:30] Engage as much as possible. [02:34] Have good descriptions and reviews. [02:55] Make sure people share your posts. [03:18] Eric used to check PH every day, but that’s not necessary. [03:26] That’s it for today! [03:30] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1106, we discuss the best kind of growth. Tune in to hear which type of growth is best for your business. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: The Best Kind of Growth [00:35] Spend less than you make. [00:45] “Revenue is vanity, profit is sanity.” [01:45] Financial advisors take a cut of what you make. [02:05] You want pre-tax growth, because you want to spend your money before taxes. [03:11] The best way to look at it is: If something works for you, go all in on that tactic. [04:30] Neil used to do some angel investing, but it has slowed down. [04:43] He has been investing in venture funds. [05:25] You can get a great return on investing in venture funds. [05:41] The best kind of growth is investing in yourself. [06:05] You build brand power by investing in yourself. [06:51] That’s it for today! [06:55] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1105, we discuss how you should spend your time. Tune in to hear on what you should be focusing your energy. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: How You Should Spend Your Time [00:45] Branding! [01:45] Leveraging your brand can help you build a business. [01:54] Brands are defensible. [02:25] When you have a recognizable brand, you have a leg-up on the competition. [02:45] Branding can bring in higher conversions. [03:54] That’s it for today! [04:01] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1104, we discuss our future Mastermind group. Tune in to hear what our group is all about! TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Our Mastermind Group [01:00] We like hanging out with driven people. [01:05] We want it to be about 100-150 people. [01:15] We plan to have about three meetings per year. [02:04] We’re hoping people will share the tactics that helped them scale their businesses. [03:20] We’re going to share our knowledge of what works. [04:15] We want to make sure everyone joining the Mastermind is on the same professional level. [04:57] That’s it for today! [05:03] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1103, we discuss habits that contribute to success. Tune in to hear what you should be doing to ensure your success. TIME-STAMPED SHOW NOTES: [00:25] Today’s Topic: Habits That Contribute to Success [00:45] The most successful people take time to think. [00:55] Block out time just to strategize and contemplate your business. [02:05] Neil blocks out time for himself, but finds that the problem with this approach is that it doesn’t work for startups and small businesses. [02:38] Successful people find an opportunity and leverage it quickly. [03:20] Go after a big market and execute quickly. [03:40] Focus and be passionate about what you do. [04:05] Sitting down and thinking won’t work if you don’t have financial success first. [05:03] That’s it for today! [05:08] To attend our Growth Accelerator Mastermind, go to the Marketing School site for more information and to apply. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.