Marketing School - Digital Marketing and Online Marketing Tips

In episode #1341, we share four secrets to rapidly increase your traffic with long-tail SEO. There are several resources and tools that can help you find relevant keywords and thereby improve your SEO. Tune in to hear how monitoring the performance of your posts can help you to remain proactive!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Secrets to Skyrocket Your Traffic With Long-Tail SEO. [00:33] Look for all the related keywords that people are searching for. [01:13] Blend the keywords in with the rest of your text so that it flows well. [01:26] Monitor the traffic from your high and low performing posts.  [02:00] Check out The Beginner’s Guide to SEO by Moz and structure your content this way. [02:50] Use power pages and pillar pieces and how they differ. [03:31] The tools you can use to find keywords and add them to your content. [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Content Decay Clickflow  The Beginner’s Guide to SEO by Moz  Backlinko Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1340, we share how you can safeguard your marketing during an economic downturn. A crisis like the COVID-19 can have an astronomical impact on the economy, but if you make smart decisions now, you can thrive in a recession while everyone else is having a hard time. Tune in to hear why this is not a time to invest in long-term strategies and why you should stockpile as much cash as possible.    TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: How to Safeguard Your Marketing During An Economic Downturn. [00:31] The impact that COVID-19 is having on the global economy.[01:01] Even if your company is not being affected, the stock market is. [01:11] Avoid investing in long-term strategies and focus on anything related to performance.[01:48] During the previous recession, budgets shifted from TV ads to pay-per-click. [02:12] Be sure to diversify and go omnichannel and keep doing SEO and content marketing. [02:33] A downturn is no time to test out new unproven channels.[02:50] You might have a bigger pool of talented employees and get them at lower costs. [03:05] Mergers and acquisitions will go for better deals. [03:39] Stockpile cash so that you can act quickly when the recession is over. [04:28] Have contingency plans in place and cut on nonessential expenses. [05:27] When things are uncertain, there are opportunities for you to thrive. [05:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Warren Buffet  Antifragile  Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1339, we discuss how you can maximize the revenue you make from podcasting. Rather than simply focusing on all the direct ways you can monetize your podcast, think about the various indirect ways that your podcast can increase your revenue. Tune in to hear how doing affiliate marketing for other companies can be an easy way to make your show more profitable!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Maximize Your Revenue From Podcasting. [00:43] When you should start thinking about making revenue from your podcast. [00:59] How you can make money by running ads on your show.[01:25] Think about linking a high-ticket event to your podcast. [01:45] Use the opportunity to pitch any product or service your sell in your company.[02:35] Consider all the indirect ways your podcast can make you money. [02:53] How Supercast can help you create subscriptions for your podcast. [03:38] Do affiliate marketing for other products and services to get a cut of their sales.  [04:04] Test out all the strategies but avoid spending too much on any one of them. [04:24] That’s it for today![04:26] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leveling Up Podcast  Supercast Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1338, we talk about how to really get your site ready for voice search! We have already covered just what a big deal voice search is and will be in the near future. It is already making up a large portion of the way that users are interacting with search engines. Tune in today to hear about how you can make the most of these developments in order to increase your ranking and traffic. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Really Get Your Site Ready for Voice Search.[00:35] We know voice search is a big thing, how can it work for you?[00:53] Getting a featured snippet; aiming for rank zero![01:41] Keeping your answers short and to the point for increased ranking.[02:05] Domain authority and starting with the basics of SEO.[02:44] Monetizing your voice search traffic using tools like Jetson.[03:04] Using your ranking to creatively include your brand in results.[03:45] That’s pretty much it for today![03:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Jetson Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1337, we talk about how original research can supercharge your content marketing! Creating content based on your own findings and research has proven to increase traffic and backlinks over recycled and old data available elsewhere. Tune in to hear how conducting these studies and posting them in the right way can boost your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Original Research Will Supercharge Your Content Marketing.[00:35] What do we mean by original research in this context?[01:19] Once the data has been collected and compiled, post something accessible.[01:41] The increase in backlinks when using original data over someone else's.[03:33] Look for hot topics; you want to write about things that people want to read![04:01] Data points often signal utility to readers and will get more clicks and traffic.[04:37] Well-presented data; graphs and graphics with tools like Canva.[04:52] Outsourcing this job to others if you do not have time to do it yourself! [05:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: ClickFlow Backlinko Ubersuggest Ahrefs Canva Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1336, we chat about how AI will impact the future of digital marketing. Artificial intelligence is arguably the biggest looming area of modern technology and the future of this field of development will undoubtedly have a huge impact on the course of human history. This will translate into the marketing field as well, with companies being about to offer increasingly impressive services thanks to the data-ingesting abilities of AI systems. Tune in to hear all about it! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How AI Will Impact the Future of Digital Marketing.[00:35] The current AI climate and big players in the game right now.[01:26] Smart devices, IOT and increasingly integrated systems.[03:01] The abilities of machines to sift through massive amounts of data.[04:23] Suggested products and service; leveraging your tastes and those around you.[04:52] How this translates into the marketing game right now.[05:38] That’s pretty much it![05:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: SoftBank Masayoshi Son ClickFlow TensorFlow Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1335, we share seven places that you should invest in as a digital marketer. Investing in people, branding, and education is almost always guaranteed to deliver an ROI. Tune in to hear why email and webinars are not dead but still worth the investment! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Places to Invest As a Digital Marketer. [01:07] Invest in people and consider how you can delegate tasks to scale your business. [01:55] Prioritize branding, whether a personal or corporate brand. [02:35] Go omnichannel so that all your eggs are not in one basket. [03:19] Start investing in education through conferences and meetings with likeminded people. [03:55] Don’t be afraid of putting money towards ads if you have a working funnel. [04:18] Choose a reputable email provider that allows you to regularly scrub your list. [05:09] Why it is still worth doing webinars and teaching people. [06:13] That’s it for today![06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Kylie Jenner Kylie Cosmetics ConvertKit SparkPost Mailchimp Livestorm EverWebinar Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1334, we discuss seven common mistakes people tend to make when it comes to Facebook ads. Selling through your educational content is a better strategy than simply directing prospects to your product page, and keeping your ads fresh and alternating them is sure to capture the attention of your target audience. Tune in to hear how video can help you achieve your Facebook marketing goals!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Deadly Facebook Ads Mistakes to Avoid in 2020. [00:36] Take advantage of lookalike audiences on Facebook.   [01:29] Do not send customers back to the same landing page that they did not convert from. [02:18] Be sure to think through your funnel carefully. [03:23] Sell through your educational content rather than take people directly to a product page.[04:24] Keep your ads fresh by putting out new ones frequently and alternating them. [05:30] Don’t be afraid of using video ads – it outperforms image and text-based ones.[06:10] Ensure that you target broadly enough.  [06:53] That’s it for today![06:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Olay Traffic and Funnels Sam Ovens Marie Forleo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #1333, we talk about five proven marketing emails you need to be sending your list today! From resending unopened emails to annual surveys and holiday offers, we give you five essential things that you can do today to boost traffic and revenue. Tune in to hear what they are and get things moving! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Proven Marketing Emails Your Need to Be Sending Your List.[00:34] Asking your list questions, preferably with a yes or no answer.[01:17] Scrub your list about once a quarter; find who is active and who is not.[02:00] Sending out offers and linking these to special occasions and holidays.[02:23] Annual surveys and getting feedback from your audience.[03:08] Resend emails to recipients who have not opened the first one![04:02] That’s it for today![04:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: ConvertKit Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

A Weird Growth Experiment! In episode #1332, we talk about a weird growth experiment that Neil carried out in which he vastly improved his wardrobe and started dressing really smartly. Neil wanted to see if he could up his conversion rates by spending a lot more money on high-end clothing. Tune in to hear about the lessons he learned and the influence that they way you dress can have on your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: A Weird Growth Experiment.[00:38] Neil's experiment with dressing more nicely and charging higher prices.[01:23] The types of clothes that Neil wore and how he picked them out.[02:20] How Neil dresses now and the importance of showing up nicely.[03:00] Neil's experiences before and after purchasing expensive clothes.[03:55] Location-specific expectations around clothing and the role of age.[04:23] Eric's own experiences in the realm of attire and his thoughts on backpacks.[05:21] The lesson from today's episode, dressing well in your range! [05:52] That’s it for today![05:55] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Dolce & Gabbana Tom Ford Burberry Reid Hoffman Mark Zuckerberg TUMI Zara Uniqlo Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.