Marketing School - Digital Marketing and Online Marketing Tips

How to Spend $100 on Amazon Ads and Get $1,000 Back In episode #1660, we talk about how to get a good ROI compared to the money you spend on Amazon ads. Amazon is the number one search engine in e-commerce, so if you have a great product and you spend a reasonable amount on ads, you’ll get great reviews after people purchase, and that will boost sales even more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Spend $100 on Amazon Ads and Get $1,000 Back [00:30] Generate good reviews because they lead to more purchases over time. [01:27] Amazon has the most searches in the e-commerce space. [01:38] Advertising on Amazon is still simplistic and there are different ad formats. [02:19] Spending money on ads delivers ROI in the long run, so be patient. [02:32] Start with a great product and the ROI will follow. [02:41] Use retargeting to help your conversions more. [02:50] Visit levelingup.com to purchase Eric’s new book!   Links Mentioned in Today’s Episode:   Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How to Get 5-Star Reviews Organically on Amazon In episode #1659, we talk about ways to get 5-star reviews organically on Amazon. Whether you are publishing a book or selling any other kind of product, these strategies are guaranteed to help you on this important mission. Reviews can drastically improve your sales numbers, so tune in to hear about the best tips we have for you! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Get 5-Star Reviews Organically on Amazon. [00:28] Why your Amazon reviews are important! [00:59] Ways that people are gaming the system in order to get good reviews. [01:34] Utilizing the power of ambassadors for your business or product. [02:35] Listening to feedback and comments to boost your average review score. [03:12] A useful tool for bulk review requests. [03:52] The place of patience in this endeavor; it takes time! [04:24] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up JungleScout   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How Kelly Roach Used The Live Launch Method To Quickly Build An 8-Figure Coaching Business That Focuses On Gasp Retention! In this episode, we sit down with Kelly Roach, the CEO and founder of Unstoppable Entrepreneur, an online business incubator that helps CEOs scale their business. In today’s show, we find out from Kelly what this process looks like, how Unstoppable Entrepreneurs nurture their clients, and why live launches helped accelerate Unstoppable Entrepreneur’s growth. We kick off the episode by finding out more about Kelly and her background, as well as her business. Kelly shares details about the Unstoppable Entrepreneur customer journey, where clients learn skills like revenue competence, audience building, and how to stand out in the market. Following this, we hear about how accountability sets Kelly’s business apart from similar services. Kelly uses dozens of touchpoints throughout her program on a weekly basis, like a live Facebook group, for example. Building on this, she then delves into what has given her business so much success. Listeners will benefit from hearing about live launches, and how they became one of Kelly’s most important tools in business. The live launch method, as Kelly tells us, was born from a series of failures, and was used as a slow build to accumulate clients through social selling. To hear more about how you can scale your business, be sure to join us today! TIME-STAMPED SHOW NOTES: [00:24] Today’s guest is Kelly Roach, CEO, and founder of Unstoppable Entrepreneur. [00:50] Kelly shares information about herself and Unstoppable Entrepreneur. [01:12] What Kelly focusses on with her Unstoppable Entrepreneur business. [01:44] The market-type that Kelly targets. [02:32] The skills Kelly brings from her Fortune 500 background. [02:51] Kelly’s client sweet spot. [03:24] Kelly describes the client journey for Unstoppable Entrepreneur sign-ups. [04:34] What conviction means to Kelly and what it implies for her core offering.  [08:16] Why accountability is a game-changer and what it can do for you. [09:15] How Kelly keeps her clients accountable. [11:32] Hear some of the numbers of Kelly’s business. [15:20] We talk about the importance of retention and long-term thinking.  [18:10] Kelly shares how to hire the right people, the right way. [19:54] The most effective thing Kelly has been doing for customer acquisition. [22:15] How Kelly makes the live structure work for her brand and customer acquisition. [23:17] Kelly details how she structures her offerings.  [24:56] Then, Kelly expands on what the daily structure of her course looks like. [27:14] Kelly’s business journey so far. [29:20] The method to Kelly’s book funnels. [31:02] One must-read book Kelly recommends to listeners.  [31:44] A helpful tool that Kelly uses to aid her success. [32:24] That’s it for today!   Links Mentioned in Today’s Episode:   Kelly Roach Kelly Roach on LinkedIn Unstoppable Entrepreneur Show Tribe of Unstoppables Bigger Than You on Amazon Live Launch Method on Amazon Think and Grow Rich on Amazon Muse   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

5 Email Marketing Tips for Book Launches In episode #1658, we share five email marketing tips for book launches! As Eric nears the due date for his Leveling Up book, we thought we would share a handful of actionable ways you can promote your work before it publishes. Tune in to hear about emailing excerpts, creating ambassadors, using contests, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Email Marketing Tips for Book Launches. [00:29] The power of bulk sales for books and tiered offers for customers. [01:25] Using pieces from a book as content to send to your email list. [01:59] Deadlines, countdowns, and contests as a launch date approaches. [02:29] Growing your list by connecting with peers and useful partners through cross-promotion. [02:57] Creating ambassadors and offering incentives for interested parties from your community. [04:08] That’s it for today! [04:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Clubhouse   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Will Clubhouse Stand The Test of Time? In episode #1657, we consider whether Clubhouse will stand the test of time. With so much excitement about the new platform and the rush of a host of different business owners and personalities trying to maximize its early real estate, hopes are high for this new way of connecting. Tune in to hear us talk about the reasons we think it will continue to grow and what its ceiling might be! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Will Clubhouse Stand The Test of Time? [00:28] Clubhouse's recent billion-dollar valuation. [01:05] Heavy usage early on and the numbers game as it grows over time. [02:02] The question of moderation and how this might play out in Clubhouse's rooms. [03:02] Recording rooms, avoiding ads, and the possibility of monetization. [04:45] Plotting the likely future of Clubhouse, and the size to which it might grow. [05:00] A smart strategy from Eric for growing your network on the platform! [05:41] Strong oration mixed with the potential for discoverability.  [06:33] That is it for today! [06:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Clubhouse Marc Andreessen Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

1 Metric That Reveals If Your Page Is Actually Converting In episode #1656, we give you the metric you should consult to check if your page is converting or not. Conversion rates are important but they don’t give you an accurate picture of whether your business is making money. That is why we choose to look at a metric called ARPU, or average revenue per user, instead. Tune in to learn why this metric is important and how can optimize it as well. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 1 Metric That Reveals If Your Page Is Actually Converting. [00:29] Why conversion rates are relative thus not fully truthful. [00:49] Rather assess how much revenue you are generating per visitor. [01:35] Different ways to use to increase your average revenue per user. [02:02] Find purchasing objections customers have, and answer them. [02:18] The relationship between price, conversions, and profitability. [02:35] You can close deals using DMs too. [03:27] That is it for today. [03:28] Go to levelingup.com to check out Eric’s new book!   Links Mentioned in Today’s Episode:   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

When Is Page Design More Important Than Copywriting? In episode #1655, Neil and Eric talk about the importance of good page design and touch on some instances when it is more important than copywriting. Yes, strong copy increases conversions, but page layout and user experience have a major part to play too. Tune in to hear more about how better design leads to better results.   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Is Page Design More Important Than Copywriting? [00:29] Copy is responsible for conversion, but sometimes page design is more important. [00:45] Why page design is so important in your checkout process. [01:15] Design has to be consistent across the different platforms you use. [01:52] User experience is a key part of good design. [02:36] Airbnb and Apple are standout examples of companies with carefully considered design. [03:36] Great design is the product of meticulous decision-making. [04:08] That’s it for today! [04:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Airbnb Tripadvisor Dribbble Behance Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

7 Small CRO Tweaks That Had BIG Impacts In episode #1654, Neil and Eric talk about seven conversion rate optimization changes that have had big impacts on their business. You will hear about the benefits of having a countdown timer, why you should personalize the page, and how to add order bumps if you can. For all this, and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Small CRO Tweaks That Had BIG Impacts. [00:30] Number 1: Insert a countdown timer somewhere on your page. [00:47] Number 2: Change the link from ‘upgrade’ to ‘7-day free trial.’ [01:03] Number 3: Add personalization to the page. [01:40] Number 4: Look at what Legion Athletics does with price per serving. [02:13] Number 5: Include an extra pop-up on the page to see magic happen. [02:24] Number 6: Make your checkout two steps instead of one. [02:45] Number 7: Figure out ways to add order bumps.  [03:09] That’s it for today! [03:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Legion Athletics Russell Brunson   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

The 1 Habit That Will Grow Your Personal Brand In episode #1653, Neil and Eric talk about how consistency will grow your personal brand. We learn about the importance of consistently posting on social media and why you should be patient when it comes to your success. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The 1 Habit That Will Grow Your Personal Brand. [00:27] Get out there and push your brand on social media consistently. [01:05] You are not necessarily going for home runs every time you make content. [01:55] It takes two to three years to build an audience. [02:29] Consistency stacks on itself and ultimately leads to results that stick. [03:20] Overnight success takes years to happen. [03:34] That’s it for today! [03:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Clubhouse Michael Jordan Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

3 Ways to Restore Lost Trust with Your Audience In episode #1652, we talk about three ways you can restore trust you might have lost with your audience. It is not uncommon for this to happen, so be proactive in how you choose to fix it. Be sure to tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Ways to Restore Lost Trust with Your Audience. [00:29] Number one: Confront what happened and tell people how you will fix it. [01:20] Number two: Go above and beyond when trying to restore trust. [02:10] Number three: Give it time and keep pushing forward. [02:52] If things get super dire, you can always totally rebrand. [03:18] That’s it for today! [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   BP Spectrum Verizon   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.