Marketing School - Digital Marketing and Online Marketing Tips

Is Luck A Factor in Business? In episode #1737, we explore whether luck is a factor in business. Guy Kawasaki said ‘someone once told me that the probability of an entrepreneur getting venture capital is the same as getting struck by lightning while standing at the bottom of a swimming pool on a sunny day. This may be too optimistic.’ This being said, it is wise to prepare well for those lucky breaks when they do come! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Luck A Factor in Business? [00:37] A Guy Kawasaki quote arguing for the role of luck in success. [01:48] Preparing well for the lucky breaks you do get. [03:05] The value of consistency in creating luck. [03:40] That is it for today! [04:10] Go to marketingschool.io/live to join our community!   Links Mentioned in Today’s Episode:   Guy Kawasaki   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

7 Overrated Marketing Channels In episode #1736, we give you the seven most overrated marketing channels in our opinion. Expect to hear some of the downsides of auction-based platforms, drop-in audio, push notifications, and most importantly, having a poor understanding of your audience. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Overrated Marketing Channels. [00:35] Why using Clubhouse to grow your audience is unsustainable. [01:01] The reach of Instagram is continuing to drop. [01:35] Organic reach on Facebook is even lower, go figure! [02:05] Messenger bots on Facebook will not last. [02:36] Advertising at scale on Reddit will get harder. [03:02] Push notifications are great for traffic but terrible for conversions. [03:25] Advertising on any channel will not work unless you understand your audience. [04:07] That is it for today! [04:10] Text us on 310-349-3785!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

7 Underrated Marketing Channels In episode #1735, we cast out attention away from Google, Facebook and Amazon for a moment and give you our seven most underrated marketing channels. Tune in and learn why you should double down on your marketing via text, direct mail, Snapchat and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Underrated Marketing Channels. [00:38] LinkedIn is strong from an organic and paid standpoint. [01:27] Accessing influential people on Twitter. [02:25] What was old is new again, such as direct mail! [02:53] Snapchat ads work as well as Instagram ones but are cheaper. [03:06] Audio continues to grow making podcasting advertising very effective. [03:47] Don’t forget about Pinterest for B2B and B2C! [04:25] Open rates are still very high when it comes to text advertising. [04:59] That is it for today! [05:00] Head over to marketingschoo.io/live to learn more about our live events! Links Mentioned in Today’s Episode:   audience.co community.com   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Can You Have an Unlimited SEO Budget? In episode #1734, we ask whether you can have an unlimited SEO budget. There is a huge variance in the budgets businesses allocate to the SEO side of things, so what should you be doing and when? We believe that there are a number of helpful strategies, from building with a strong foundation to intermittently pumping money into your rankings. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Can You Have an Unlimited SEO Budget?. [00:29] Common questions around budgeting for SEO. [01:02] The law of diminishing returns and what this teaches us about reallocation. [01:20] How impatience for results and returns can stifle success. [01:55] Using a stop-start approach to SEO with a big budget. [02:11] Using more money on SEO than paid media and why we recommend this. [02:37] The slow and steady approach to SEO for young businesses and websites. [03:07] That is it for today! [03:10] Don't forget to rate, review and subscribe!   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Our Favorite Twitter Marketing Hack In episode #1733, we talk about our favorite Twitter hack. Many world leaders and high-profile tech executives can most likely be found hanging out on Twitter compared to other platforms.  For this reason, Twitter is a great place to start if you want to build profitable connections or get the right eyeballs on your content. Tune in and learn how to start relationships and get your content shared on Twitter today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite Twitter Marketing Hack. [00:27] We use Twitter because it’s where leaders hang out. [00:53] How to get the right people sharing your content. [01:46] The best way of connecting to important people. [03:29] World leaders don’t hang out on Instagram as much. [03:43] Make sure to rate and review this podcast! Links Mentioned in Today’s Episode:   Sahil Lavingia on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

What We Do with Our Profits In episode #1732, we talk about what we do with our profits. Many young entrepreneurs who find early success feel tempted to spend their profit on status symbols. For us, the best thing you can do with your profit is to put as much of it back into your business as possible. The best thing you can do is invest in yourself, get better each day, and have fun along the way! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Do with Our Profits. [00:27] What we used to do with our profits. [00:40] The danger of burning profit on things that show status. [01:24] Why you should put your profits back into your business. [02:05] Taking more profit for yourself when you have a family. [02:54] Eric and Neil’s memories of Neil’s mid-twenties lifestyle. [03:55] Having fun and getting better each day. [03:19] Text us at 310-349-3785!   Links Mentioned in Today’s Episode:   Alex Becker on Twitter   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Don’t Make This Blogging Mistake In episode #1731, we talk about a big mistake bloggers often make and how to avoid as well as rectify it. When people start blogging, often what happens is that they get a spike in traffic initially and then things go downhill from there. This is because they blog about the same topic over and over. Tune in and hear how to organize your content so that each piece ranks for different keywords! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Don’t Make This Blogging Mistake. [00:27] Most bloggers experience a decline in traffic over time. [00:56] The danger of blogging about the same topic over and over. [01:28] How the same keywords cause ranking cannibalization. [02:14] Using child pieces to rank back up to pillar pages. [02:46] The value of using a content library to monitor duplications. [02:55] Searching your blog for used keywords before writing a new post. [02:55] How to fix cannibalization using combination and 301 redirects. [03:19] Remember to rate, review, and subscribe to this show! Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

This Is Where You Should Invest Your Marketing Dollars In episode #1730, we talk about the effectiveness of podcast advertising and why you should invest your marketing dollars in it. Podcast advertising is a little less convenient than other paid strategies, but the power of voice for winning people’s trust is second to none. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: This Is Where You Should Invest Your Marketing Dollars. [00:26] Why you should start investing in podcast advertising. [01:48] How well Jordan Harbinger is doing from podcast advertising. [03:14] The power of voice for earning people’s trust. [04:03] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Jordan Harbinger   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

What You Should Do If Your Paid Ads Aren’t Profitable In episode #1729, we talk about the best ways to make your paid ads as effective as possible. Google and Facebook make buckets of money out of paid ads because they work. This means that if your paid ads aren’t working, it's probably because of how you are running them. We give you actionable tips and tricks today for optimizing paid ads as far as content and conversion strategies. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Do If Your Paid Ads Aren’t Profitable. [00:28] If your paid ads aren’t profitable, you need to adjust your approach. [01:00] Add upsells and downsells in increase cart size and LTV. [01:29] Constantly iterate on your creative in your campaigns [02:19] Don’t expect to see results immediately. [02:52] Increase conversions by helping people instead of focusing on selling. [04:06] There are resources to consult for granular paid ad strategies. [04:42] Your offer is what matters most. [05:21] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Adbeat Olay Billy Gene Is Marketing   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

How Media is The New Marketing In episode #1728, we explain how media is the new marketing and the benefits of this. Naval Ravikant said that media is one of four forms of leverage. Using media, you can reach your audience more cheaply than by using paid ads, and you have more control over your relationship with it too. Tune in to learn how media is a form of relationship marketing at scale! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Media is The New Marketing. [00:25] Different forms of media: anything with tons of readership. [00:50] How media is a form of leverage. [01:18] Why media is a moat around your business. [01:34] Examples of different businesses buying communities. [02:40] Marketing to your audience without using ads. [03:12] The extra control you have by using media to market. [04:04] Remember to rate, review, and subscribe to this show!   Links Mentioned in Today’s Episode:   Naval Ravikant HubSpot Business Insider My First Million The Hustle Morning Brew   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.