Marketing School - Digital Marketing and Online Marketing Tips

In episode #2166, Neil and Eric talk about why a bigger TAM means easier marketing. Total Addressable Market (TAM) plays a huge role in your potential earnings, as well as the marketing strategies you decide to pursue. Tune in to learn how to identify your TAM, why it’s such an important marketing element, and how to leverage it as a part of your strategy. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The Bigger Your TAM The Easier Your Marketing Will Be. [00:25] An overview of TAM (Total Addressable Market). [00:30] How to determine the TAM of the market you are in. [01:13] Why the one thing Neil would change in his past businesses is identify areas with a much larger TAM. [01:57] The role that TAM plays in the projects that investors choose to pursue. [02:51] The challenges of entering a field with a larger TAM. [05:14] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [05:16] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [05:34] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   UberSuggest Ahrefs Similar Web Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2165, Neil and Eric ask what high-interest rates mean for marketing? Global interest rates are on the rise, making it more costly for consumers and investors to borrow money. Tune in as we discuss these developments from a marketing perspective, how the industry will be affected by the fact that people are less likely to spend money, and how you can adapt to these changes. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Do High Interest Rates Mean for Marketing?. [00:25] An overview of current interest rates and how it affects borrowing. [01:10] Why we are seeing a global rise in interest rates. [01:45] Neil’s advice to marketers on conversion optimization and customer retention. [04:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [04:35] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [04:56] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2164, Neil and Eric share their thoughts on Twitter's new ad features. We discuss the new Twitter campaign planner, a novel forecasting feature that allows you to gauge your campaign outcome before launching it, as well as why Twitter is a great space for both Web3 and Web 2.0 advertising. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Our Thoughts on Twitter's New Ad Features. [00:28] An overview of Twitter’s new ad features. [00:44] Learn about the new Twitter campaign planner. [01:11] The ‘branded likes’ feature and how to use it. [01:33] Why Twitter has decided to release these new ad features. [02:25] A sneak peek into Twitter shop. [03:08] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:15] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In this special episode of Marketing School, we broadcast Noah Kagan's recent talk about insights into NFTs and passive income! Noah makes a clear point about his philosophy towards sustained success, how we can think about this concept when starting out on a new venture, and he also underlines the values of clarifying your target customers as much as possible. Tuning in, listeners will hear Noah share his experiences with buying NFTs, and why all his investments are built on the idea of holding forever and aligning with companies that he personally uses. Towards the end of the episode, Noah even comments about his experiences with ayahuasca, and why confronting difficult challenges is so important for entrepreneurs in today's world. So tune in to this great presentation from Noah Kagan!  TIME-STAMPED SHOW NOTES: [00:35] Introducing today's guest speaker, Noah Kagan! [01:01] Noah's opening remarks about his experiences with passive income. [01:51] Looking at the growth of AppSumo and the current size of the team. [02:18] Getting clear on who your customers are! [02:51] The time investment that is needed to start seeing real results. [04:20] Noah's approach to measuring other people's success. [04:56] Why Noah gets excited about the element of play in new tech. [05:39] Getting active and then leaving things on autopilot.  [06:29] How much money do you actually need to live the life of your dreams? [07:27] Why Noah does almost no rebalancing and selling. [07:49] What you can get if you just ask, and why to listen to your calling! [08:35] Noah reflects on his ayahuasca experience and how it helped him. [03:24] Go to https://www.marketingschool.io for more resources and episodes!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro AppSumo Noah Kagan Leveling Up Live   HubSpot Shopify Marketo Solana CryptoPunk Coinbase Tony Robbins    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   "The NFT World is getting more competitive every day, and you don't want to be left behind! Learn how to grow your NFT project: www.youtube.com/c/LevelingUpOfficial"   Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2162, Neil and Eric talk about how to run a lean business without sacrificing quality. It’s not always necessary to focus solely on the essentials in your business. Providing lunches and stipends can be great for employee morale, but it can also run counter to running a lean business. Tune in as we discuss what it means to run a lean business and how you can achieve it without sacrificing the quality of your product or service! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Run A Lean Business Without Sacrificing Quality. [00:25] An overview of what it means to run a lean business. [00:56] How to ensure you have reliable cash flow. [02:24] Why you should hire experienced individuals with insight into what is and isn’t essential. [02:40] How to help your team invest in the concept of a lean business. [03:01] How to set up a profit sharing pool. [03:34] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:36] Visit https://www.marketingschool.io/live to learn about our next event from 29-31 August in Beverly Hills! [03:49] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Cash Flow Story Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2161, Neil and Eric break down the one KPI to focus on when you start your agency. You don't grow agencies through SEO, viral videos, or social media. You grow your agency by producing amazing work. Word of mouth is one of the best ways to grow your reputation and your agency. Tune in to learn why you need to offer a fantastic service and overdeliver on your client work! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: The One KPI to Focus On When You Start Your Agency. [00:26] Why producing amazing work should be your top priority. [00:45] How delivering excellent results will reduce your churn. [01:09] An overview of what your churn goals should be. [02:30] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [02:37] Go to https://www.marketingschool.io to learn more!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

In episode #2160, Neil and Eric share how their teams are dealing with the most recent Apple updates. It’s never a good idea to worry about things you can’t control. Learn how you can continue to follow best practices, like taking an omnichannel approach and doing consistent AB testing, despite updates and changes from companies like Apple and Google.  TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How Our Teams Are Dealing With the Most Recent Apple Updates. [00:25] Why you shouldn’t worry about stuff you can’t control. [01:05] The importance of not relying on one channel. [03:24] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast! [03:32] Go to https://www.marketingschool.io to learn more! Links Mentioned in Today’s Episode:     Extreme Ownership: How U.S. Navy SEALs Lead and Win   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoicesSee omnystudio.com/listener for privacy information.

Want to boost your followers online? Conducting interviews with influential figures is a powerful strategy that puts you in front of new audiences. Consistency is key—keep producing and repurposing engaging content for maximum reach. Plus, make it easy for others to share your work. Dive into practical tips on growing your audience and watch your numbers soar!

Discover how to network with amazing people even during tough times. Shift your focus from making business connections to having fun and being genuinely interested in others. Learn the importance of building long-term relationships rather than fleeting encounters. The speakers share creative strategies for engaging conversations, like incorporating fun activities. Ultimately, it’s about enjoying the process and forming authentic connections that can lead to unexpected opportunities.

Discover how to supercharge your social media presence by repurposing content for various platforms. Learn the benefits of adopting an omnichannel strategy to expand your reach. Dive into insights on leveraging trending topics to increase engagement and attract a wider audience. With actionable tips and real-world examples, you’ll gain fresh perspectives on boosting your visibility online!