Data Driven

In this episode, Frank and Andy speak with Dan Burcaw on Entrepreneurship, Using AI to Stop Customer Churn, and Deploying Code onto Nuclear Submarines.Show NotesTranscriptThe following transcript is AI generated.00:00:00 BAILeYHello and welcome to data driven.00:00:02 BAILeYThe podcast where we explore the emerging fields of data science, machine learning, and artificial intelligence.00:00:09 BAILeYIn this episode, Frank and Andy speak with Dan Burke or Dan is a serial entrepreneur who has founded four companies each on the forefront of a major technology wave, open source software, the smartphone.00:00:23 BAILeYCloud computing and now machine learning.00:00:26 BAILeYCurrently he leads Nam Eml, a company focused on helping app developers start and grow mobile subscription businesses.00:00:34 BAILeYIf you follow Frank and or Andy on social media, you certainly have heard them bang on about their secret project.00:00:41 BAILeYI will drop a one word hint here foreshadowing.00:00:45 BAILeYNow on with the show.00:00:48 FrankHello and welcome back to data driven.00:00:50 FrankThe podcast where we explore the emerging fields of data science machine learning, an artificial intelligence, and if you like to think of data as the new oil, then you could consider us Car Talk.00:01:02 FrankBecause we focus on where the rubber hits the road.00:01:05 FrankSo with that as my guest on this pandemic road trip, that hasn't happened.00:01:13Yeah.00:01:13 FrankBy my copilot here is Andy Leonard.00:01:16 FrankHow you doing Andy?00:01:17 AndyHey, I'm doing pretty good Frank how are you?00:01:20 FrankI'm doing well, I'm doing well.00:01:21 FrankI had a kind of an architecture session this morning, so that went really well.00:01:27 FrankIt was.00:01:28 FrankIt was an interesting conversation and I love doing those.00:01:31 FrankThose are always fun.00:01:32 FrankHow about?00:01:32 AndyYeah.00:01:33 AndyYeah, so I'm proofing the next book.00:01:36 AndyProofing is the absolute last chance to remove all of the typos I've left in.00:01:42 AndyAs I've gone through the last three full edit sessions and there's still some there.00:01:47 AndyFrank, I'm convinced that the next book is going to have, you know, have a fair share of those.00:01:52 AndyWhat I'm really concerned about.00:01:54 AndyIs making sure that the demos work an yeah that's you know it's it's tedious and it's the LastPass so you know it's like is this over yet? Yeah, I'm sick and tired of reading this guy's writing and it's me so.00:02:10 AndyYeah no.00:02:10 AndyBut yeah.00:02:12 FrankThat was the hardest part.00:02:13 FrankPeople asking.00:02:14 FrankLike when I wrote a book on Silverlight an aside from it being about Silverlight, the hardest thing wasn't so much writing, it was having to go back and re edit my own stuff and like.00:02:24 FrankYou know, and I would look at it and be like man like I'm a terrible or.00:02:28 AndyThat's I have said over and over again to my computer monitor who wrote this crap.00:02:33 AndyBy a friend if you live.00:02:33 AndyBut Fortunately for this is a second edition, so an it's one of those second editions where I kept the first 10 or 11 chapters.00:02:43 AndyI I changed from my writing language.00:02:46 AndyI wrote it like three years ago.00:02:48 AndyAnd I really this grew out of a series of blog posts that I wrote back in 2012. It was all in VB back then, Visual Basic. And so I wrote it that way in 2017 and for the 2nd edition I went back and updated all of that. That's really the only thing I changed was I went to C sharp.00:03:06 AndyAn I kind of needed to because the rest of the book was going to be in C sharp anyway.00:03:12 AndyAnd so yeah, that's that's kind of how it went.00:03:15 AndyAnd for anybody listen, it thinks wow, Andy is smart.00:03:18 AndyHe's written a book about C sharp.00:03:20 AndyHe must know C sharp really, really well.00:03:22 AndyI say throughout the book I am not a C sharp developer.00:03:26 AndyI feel like I'm working my way up to being a noob, but but.00:03:29 FrankDon't you work classes?00:03:31 AndyI do wear glasses.00:03:33 AndyYes, yeah.00:03:33 FrankSo you can see sharp.00:03:36 AndyI did.00:03:36 AndyThey took me awhile.00:03:37 AndyDo you have your sound effects running from I?00:03:39 FrankDo were back in Zend Caster.00:03:41 FrankSo for folks listening like I don't remember this being on the live stream.00:03:45 FrankIf it's not, we're doing this the old fashioned way right then, and don't worry, Andy and I've been live streaming a lot, which you probably noticed, but today we have a very special guest, don't we, Andy?00:03:48 FrankUm?00:03:56 AndyYeah yeah, Dan Burke all is awesome.00:04:00 AndyHe's a co-founder and CEO and I hope I say this right, is it?00:04:04 AndyIs it nami? Nami ML Dan.00:04:07 Dan BurcawYeah nami. Like tsunami.00:04:09 AndyAh OK, I got it right the first time NAMI AML and it's a really smart service for monetizing digital products with subscriptions.00:04:09 FrankWell.00:04:19 AndyAnd just he's had a whole ton of experience working in, you know, in marketing for the Oracle Marketing Cloud, working with the mobile product for that.00:04:31 AndySo pretty smart Guy joined joined Oracle back during the acquisition of Push IO and.00:04:39 AndyPush IO was a leading mobile messaging provider as well.00:04:44 AndyAnd he served there as a Co founder and CEO.00:04:47 AndyThere's a bunch more in here about Nan, an it all kind of boils down to super smart, successful guy.00:04:54 AndyWe've had a little bit of banner before we click the record button an I can attest to.00:04:59 AndyThat is really enjoyable conversation.00:05:01 AndyI look forward to this show.00:05:02 AndyThanks for being here, Dan.00:05:05 Speaker 1Really happy to be here.00:05:05 Speaker 1Really happy to be here.00:05:06 Speaker 1Thanks for having me.00:05:07 FrankAwesome, so you're a serial entrepreneur and you founded a bunch of companies.00:05:13 FrankUm, but my favorite part of the bio I read on you was that.00:05:18 FrankYou wrote software that ended up on a nuclear submarine.00:05:23 Speaker 1Yeah, that's right.00:05:26 Speaker 1It's it's hard.00:05:26 FrankThat that totally away I was like what?00:05:29 Speaker 1It it's it's hard to even tell that story sometimes because it's so unbelievable.00:05:35 Speaker 1I 17 years old at the time.00:05:38 Speaker 1The company that I cofounded was building a flavor of Linux.00:05:46 Speaker 1A flavor of Linux that was designed to run on Apple Macintosh hardware.00:05:52 Speaker 1And at the time.00:05:52 FrankInteresting.00:05:54 Speaker 1Then the the reason for that was that Apple was using the power PC chip power PC chip in that moment of time. You know, we're kind of talking in the late 90s. Early 2000s had fantastic price per performance per Watt, which is a metric that a lot of folks in the kind of high performance computing world look at when they're trying to figure out.00:06:11 AndyMe.00:06:18 Speaker 1How to build these kind of supercomputer clusters?00:06:21 Speaker 1And so it just happened at that moment in time, the Mac would had had the best price performance per Watt because of the chips that they.00:06:29 Speaker 1We're using and so we we ended up doing a deal with Lockheed Martin and the US Navy to build a cluster of Macs running Linux.00:06:45 Speaker 1That were deployed across the US Navy nuclear sub fleet for the purpose of doing sonar image processing, yeah.00:06:53 AndyWow.00:06:55 Speaker 1The the the software that I wrote was related to.00:07:00 Speaker 1You know how folks on the boat would have to manage these units if there was issues, how would you know?00:07:07 Speaker 1Kind of the maintainability repair ability was a big issue when you're actually out at sea and trying to have this stuff run in kind of a mission critical fashion so.00:07:17 Speaker 1We ended up.00:07:17 Speaker 1I mean it was this was such a crazy project because the hardware was modified hardware.00:07:22 Speaker 1It wasn't off the shelf Apple hardware, it was Apple Hardware and then we did a bunch of things to it and then it was Linux and then it was some custom software that made the whole thing operate an.00:07:35 Speaker 1So it's it was.00:07:37 Speaker 1It was a nutty project, an I'm.00:07:40 Speaker 1Looking back on it now, I'm surprised that it had ever shipped quite frankly.00:07:46 FrankSpoken like a true engineer, right?00:07:48 FrankYou're always you always look at your flaws and like Oh my God, that's actually running.00:07:56 FrankSo so you you where did you go after that?00:08:00 Frank'cause it says you know you're a serial entrepreneur and so how did you get into?00:08:05 FrankI don't want to steal.00:08:06 FrankKind of our pre canned questions Thunder but.00:08:11 FrankTell me how did you get into A&ML? Or were you doing ML on those on those retrofitted Max?00:08:18 Speaker 1No, we weren't.00:08:19 Speaker 1We weren't, but but you know, I think that part of the hype that world of high performance computing where a lot of our customers were, you know, national labs or defense oriented things.00:08:30 Speaker 1I mean, part of the appeal of what we were offering in that period of time was that they were running algorithms an doing some of this stuff.00:08:39 Speaker 1You know, obviously ahead ahead ahead of their time and they need it.00:08:43 Speaker 1There wasn't the cloud computing yet, so they were literally just trying to assemble the biggest.00:08:49 Speaker 1Supercomputers using off the shelf hardware that they possibly could so we weren't writing the algorithms.00:08:55 Speaker 1We were more enabling these algorithms to be run, but I would say the Fast forward is that in terms of my career, is that working on that led to?00:09:09 Speaker 1Being involved in sort of the mobile ecosystem from the launch of the App Store and the iPhone back in 2000, seven 2008 and in a way it was very very similar to what we did with the submarines. Because you were dealing with constrained hard.00:09:25 Speaker 1Where you always had to care about performance and battery life and battery life, less so on the Subs.00:09:31 Speaker 1But some of the same sort of constraints where you're trying to get the best performance you can out of these things and operating in that mobile landscape and building apps for some of the largest consumer brands.00:09:46 Speaker 1And then you guys mentioned in the in the intro about push IO.00:09:49 Speaker 1This mobile messaging company that we.00:09:51 Speaker 1Built, we ended up at Oracle building this mobile marketing engine is part of the Oracle Marketing Cloud an and one of the things that we saw there is that now.00:10:03 Speaker 1Fast forward to kind of more modern times and there's such a prevalent use out there of.00:10:11 Speaker 1Technology like email, you know email marketing systems and push notifications in the world of mobile in order to tackle kind of a fundamental problem that exists with some of these products, which is the user.00:10:28 Speaker 1Download your app, let's say, and they use it and then and then they churn, and then they abandon an and you as a publisher of a product like this, is one of the battles that you're trying to fight is how do I get them back into the experience and so are sort of observation is we were.00:10:44 AndyRight?00:10:48 Speaker 1You know, done our tenure there and we're looking to do something next.00:10:52 Speaker 1And new was a couple of things.00:10:55 Speaker 1The first thing we saw was that with the iPhone 10, I think it was.00:11:01 Speaker 1Apple released.00:11:02 Speaker 1Face ID.00:11:03 Speaker 1And that was using algorithms running on the device, so the benefit was you could unlock the phone very, very fast, but also it had some privacy characteristics where Apple doesn't need your face and the kind of the point cloud representation of your face to be up on their servers somewhere.00:11:21 Speaker 1That was really intriguing to us.00:11:23 Speaker 1The other thing was that we saw that the app economy, so to speak, was in transition from kind of the early days of where it was paid downloads.00:11:33 Speaker 1Transitioning to kind of in app purchases, which the game ecosystem has really been been focused on to trying to create more durable, sustainable revenue models through subscription.00:11:35 Speaker 1Which is right?00:11:46 Speaker 1And so how we sort of arrived at focusing a lot on data at NAMI.00:11:53 Speaker 1Is that it?00:11:54 Speaker 1It seemed to us like there was.00:11:56 Speaker 1If we we would, we really were excited about an idea that if we could.00:12:02 Speaker 1Help the guy.00:12:04 Speaker 1Is.00:12:04 Speaker 1App publishers a mechanism to send way fewer push notifications.00:12:10 Speaker 1An email messages because they had a technology stack that could allow them to detect in the experience, right directly on the device that somebody was showing signs of churn, or that somebody was showing some.00:12:25 Speaker 1Early intent that they might be a a candidate to be a subscriber, and so just that idea that maybe there's a way that we could be part of cutting down the messaging load by making the actual experiences smarter and more intelligent about what users are doing was where we.00:12:42 Speaker 1Started.00:12:43 FrankThat's interesting.00:12:43 FrankThat's it.00:12:44 FrankWhat sorts of signals?00:12:47 FrankThat you can collect given specially with Apple's kind of enhanced privacy policies that they've been been doing.00:12:55 FrankAn what?00:12:56 FrankWhat sorts of signals kind of indicate churn?00:13:00 Speaker 1So you know it is.00:13:01 Speaker 1It's a great question.00:13:02 Speaker 1When we started out we were thing.00:13:04 Speaker 1Gain, we're going to collect all this crazy stuff.00:13:07 Speaker 1I mean, we were even thinking at one point in the early prototyping that you know, maybe maybe, what carrier the user is on is some signal.00:13:16 Speaker 1Maybe the device form factor, whether it's the really expensive version of the phone or the lower you know there's all these things that we were thinking about, but.00:13:24 Speaker 1When when?00:13:27 Speaker 1And we're not my cofounder and I are not experts in this field, so one of the things that we did was we recruited our CTO who has a PhD in applied math and had been building data science animal models, kind of in production at, you know, in the real world.00:13:46 Speaker 1Applications of places like the Los Angeles Times and Tribune Publishing and one of the first things he told us when he came in was guys like, wait, you're trying to?00:13:55 Speaker 1You don't need all these days.00:13:56 Speaker 1Points a lot of what you're trying to collect just isn't isn't going to move the needle, and So what.00:13:57 Speaker 1Huh?00:14:03 Speaker 1It really gets to both on the so we look at, you know from subscriptions we're looking at.00:14:07 Speaker 1Kind of two things.00:14:08 Speaker 1One is what are signals that show that somebody might be have a propensity to purchase.00:14:17 Speaker 1And then, secondarily, that early turn detection, or kind of likelihood to churn.00:14:23 Speaker 1And it turns out it's it's pretty simple on some level, because it's really about the behavioral signals around engagement.00:14:34 FrankInteresting soon.00:14:34 Speaker 1So are they using the app or are they using the app a lot?00:14:38 Speaker 1Or they did they used to use it a lot and now they're not using it as much so those are kind of the key?00:14:44 AndySignals, so you're not popping up little boxes and saying, do you want to keep using the app?00:14:51 AndyCheck yes or no.00:14:54 Speaker 1No, I mean it's it's.00:14:55 Speaker 1It's funny, you know.00:14:57 Speaker 1I have a friend that has that has a company that that powers some of that around the ratings right?00:15:05 Speaker 1Do you want?00:15:05 AndyYeah, yeah.00:15:05 Speaker 1To make this.00:15:06 Speaker 1Yep, and you know they have a really fascinating take on it, which is that.00:15:11 Speaker 1Because whenever I see one of those, I hit no, I don't.00:15:14 Speaker 1I you know, I just like want to dismiss it an.00:15:17 AndyYeah, yeah.00:15:18 Speaker 1Yeah, he's got a strong viewpoint that by by asking a user a binary question it provides them better data for what they're trying to do around kind of customer sentiment an so I just thought I was fascinated by that because whenever I see one of those ratings popped up so I just wanted to like.00:15:34 AndyInteresting.00:15:41 Speaker 1I want to say no, even if I like the experience on some level, I have a visceral reaction that's just like I leave me.00:15:47 FrankNo.00:15:48 FrankRight, right?00:15:48 AndyWell, I wonder if that's00:15:48 FrankWell, it's always when you're sorry, ID.00:15:50 AndyThat's OK, go ahead.00:15:52 FrankIt's always when you're trying to do something or the kids are screaming like do you want to write this?00:15:52 FrankIt's always when you're.00:15:56 FrankLike no, I want to use this stupid app like even if I like it.00:15:58 FrankBut what I find myself doing and I've as I'll say not now like like remind me

In this episode, Frank and Andy talk about staying motivated in the new year, answer questions from the audience, and share a little about their secret project.This episode was originally recorded on an impromptu livestream and  in a delightful surprise Andy was able to join.

In this episode, Frank offers some encouragement for people hoping for a better year in 2021.This episode was originally recorded on an impromptu livestream and <break time="0.3s" /> in a delightful surprise Andy was able to join.Links:Get a free Audible book on us at https://www.audible.com/ep/creator?source_code=PDTGBPD060314004RTranscript Coming Soon

In this episode, Frank interview Baby Supriya about her journey from student to professional data scientist.Transcript coming soon.

In this Thanksgiving Data Point, Frank sends a special message of thanks to you, the best audience in the world!Show NotesDid AT&T Predict the Future?http://franksworld.com/2020/11/26/did-att-predict-the-future/Transcript 00:00:00 Frank Hey, what's up is Frank here from data driven? Just wanted to take a moment here. It's Thanksgiving here in the US. I'm actually sitting by the by the ocean on the beach. 00:00:15 Frank And it's a beautiful day. 00:00:19 Frank And God. 00:00:21 Frank Some interesting interesting email the other day from website called Pod Stats or Pod Status. You'll see I have my other production assistant with me, but I just wanted to say thank you to all the listeners who helped made data driven successful over the years. Can't believe that tomorrow. 00:00:42 Frank It's been four years since I had the idea for data driven. Next week will probably be. It'll be about four years since I asked Andy to be the cohost we've been rocking it pretty well. We're at about 160,000 downloads. 00:00:55 Frank 265 or 266 shows an. 00:01:03 Frank Just wanted to say thank you. 00:01:05 Frank Actually got an interesting email the other day from a website called Pod Stats Pod status. 00:01:11 Frank And apparently we are very highly ranked where the 29th ranked podcast in technology in Italy. So I want to say gratze. We also rank very high and definitely in the top 50. In Sweden, Thailand, Norway in Brazil. 00:01:30 Frank So thank you, I only know how to say thank you in. 00:01:35 Frank Italian sorry, but I would have to go back and figure out how to say it in those other languages. 00:01:46 Frank I'm sorry about that, but I will go back and figure out how to say it in the other language is another thing. If you've been very eagle eyed in terms of our show notes and the transcriptions. 00:01:57 Frank Uh. 00:01:58 Frank We have we have a name now for the AI voice over Lady probably do more formal show on it. But you know what? 00:02:07 Frank Not gonna do it, figured I would just get the information out. Right now we call her Bailey which is an acronym for British AI Lady. You can look in the transcripts. You'll see her kind of listed as there is a name. 00:02:23 Frank Interestingly enough, we changed up how we do our transcripts. I used to use video indexer but now word online you can actually upload the audio file, the MP3 file and it will actually not only do the transcription and the timestamp, but actually the speaker identification too. So we actually test this out. 00:02:45 Frank And it's pretty accurate, so you'll so hopefully now are. 00:02:52 Frank Hopefully now are. 00:02:55 Frank Our transcripts are much more accessible. That's something we've been meaning to do and. 00:03:01 Frank Yeah, oh, I see Andy's on hey what's up? Andy yeah we I shared that email with you and yeah, we are we're we're we're reaching the top 30 this is pretty good I'm I'm excited I'm happy about the show. Happy I'm thankful Thanksgiving right? 00:03:18 Frank So I'm thankful for having Andy as a good friend and a cohost on this journey on this epic road trip down the information superhighway. As we say in our standard intro and but he was basically talking about all the things that look very futuristic in those commercials and. 00:03:39 Frank The my dog is about to pull my arm off. I can feel it. 00:03:43 Frank And. 00:03:46 Frank So. 00:03:47 Frank Yeah, so it's interesting that how how that you know. So he kind of goes through. It's interesting from a language point of view, 'cause I was alive in 1993. I was in the middle of college and all that stuff seemed I wouldn't say in pop. 00:04:00 Frank Possible seems a little far fetched in a little improbable, but it's interesting how that video predicted touch screens. The widespread use of touch screens so it held up pretty well, except for the fact it wasn't really a T&T that was a major player in that, and if memory serves the AT&T we know today is actually a rebranding of singular, which was another company entirely so. 00:04:24 Frank I'm sure someone will call me on the comments if I'm wrong. 00:04:28 Frank But just wanna say I love you too man. 00:04:32 Frank See Andy's comment. Yeah man, I'm just thankful to have good people in my life. Like Andy. I'm happy to have a great audience that I have happen. Will be happy to be able to, you know, spend some time and I'm unplugged by the ocean. 00:04:48 Frank So happy Thanksgiving to everyone. I'm going to sign off now and might do another quantum show. Probably tomorrow, maybe not today because I had a mental breakthrough in terms of what I was able to figure out by watching this video. And I might even scored a new guest for that show. So with all of that. 00:05:10 Frank From all of us to all of you. 00:05:13 Frank You have a great Thanksgiving if you don't celebrate Thanksgiving. I hope you have a wonderful Thursday.  

In this Data Point, Frank livestreams from the beach to talk about how sometimes specific predictions of the future are correct, even if they miss some details.In the 1990s, AT&T ran a series of commercials, highlighting the ways in which the internet would transform our lives. One that stands out is the prediction that we would eventually send faxes from the beach. In 2020, the fax machine is somewhat of a relic. In the 90s, the concept of livestreaming on a platform like Facebook, would have seemed too far fetched at the time.Show Notes Sending a fax from the beach: https://www.youtube.com/watch?v=2kfIFDX9kE4Data Driven Merchandise: https://www.amazon.com/s?rh=n%3A7141123011%2Cp_4%3AData+Driven&ref=w_bl_sl_s_ap_web_7141123011TranscriptComing soon

In this episode, Frank and Andy interview Dana Mantilia on Why Humans are the Weakest Link in CyberSecurity.Watch Original Livestreamhttps://www.linkedin.com/posts/frank-lavigne_data-driven-live-with-dana-mantilia-activity-6735628251328204800-QjwqShow NotesComing soon!TranscriptAI Generated00:00:05 BAILeYHello and welcome to data driven.00:00:08 BAILeYThe podcast where we explore the emerging fields of data science, machine learning and artificial intelligence.00:00:16 BAILeYIn this episode, Frank and Andy speak to Dana Mantilia about cybersecurity and why companies are not investing their time and attention where they should be.00:00:26 BAILeYThis episode was originally recorded on a live stream and this was the first time we had a guest join us on the life stream for a show.00:00:34 BAILeYSeason 4 just keeps the innovations coming.00:00:38 BAILeYWithout further ado, here are your hosts Frank Lavigna and Andy Leonard.00:00:44 FrankAlright, thanks for tuning into data driven. If you're watching this live, thank you for taking time out of your day. I realize this being the lead up to the Holidays. Things are kind of hectic. I know in Chateau Lavigna things are very hectic today.00:00:59 FrankWe00:01:00 FrankAndy and I are happy to announce a new guest that we have with us. I first saw her on LinkedIn when she would do these really cool training videos.00:01:10 FrankOn basically security topics.00:01:14 FrankAn with with Black Friday, literally a week from now Cyber Monday and the just the The Creativity alarmingly creative and flexibility of scammers that we've had in light of the kovid, pandemic etc etc.00:01:32 FrankI figured it would be worth having kind of a good discussion about just the basics of cyber security and why it's important my wife happens to be in the cyber security field, so I'd like to think that I'm better prepared, but I know if you think you're better prepared, that's probably a vulnerability.00:01:50 FrankSo welcome to the show, Dana.00:01:52 DanaWell, thank you for having me nice to be here.00:01:55 FrankSo this is you are actually the 1st guest. We're going to have on the show that we interviewed live on a live stream first on video.00:02:02 DanaVery honored, very.00:02:03 FrankHonored so awesome. We're trying to push the boundaries for season four, so tell us a little bit about you and your company for those that haven't seen your videos on LinkedIn.00:02:15 DanaOK sure yeah. My name is Dana Mantilia an I am the founder of identity Protection Planning an we tried to help educate people in very layman's terms on how they can protect themselves from identity thieves and cybercriminals. And so we have a variety of different kinds of training. Either you know, training data, webinars, some videos or we have an on line.00:02:35 DanaPlatform that's short little videos that everyone is required to watch.00:02:38 DanaAnd just to kind of start spreading the word, I mean cybersecurity is not going away and unfortunately the the frontline workers are the people that really are maybe not educated on it and they also are the ones that are clicking on things they shouldn't be clicking on so.00:02:54 FrankNo, so that's a good point. So one of your most recent videos, and this is the one that made me think we should have her on the show.00:03:00 FrankWas the one the gift card scam and how?00:03:04 FrankSomebody in your organization got snared up in this.00:03:08 DanaYeah, I mean it's.00:03:09 DanaIt's crazy, I mean that the way that I did that little video is how exactly how it happened. She came to my office door with her codon and I said, well, why do you have your code on and she said, oh I'm going to get that stuff you need and I said well, what stuff are you talking about? And she said this stuff, we were just messaging back and forth about. I said I was. I've been sitting here at my office just doing work I didn't.00:03:28 DanaMessage you about anything.00:03:30 DanaSo then she showed me and they they person initially sent an email that looked like it was kind of from my email very similar, which is always usually what they do. And then you know the urgency factor. I always tell people when there's a sense of urgency. We have to stop and say, is this really a big big emergency here to go buy gift cards? But people want to please their boss so they get these emails and they act upon them.00:03:50 DanaSo she then then the person said, can you give me your email? I mean your cell phone. I wanted to text you this. So then the conversation jumped over to her cell phone and now they're texting back and forth and she said, well, how am I going to pay for these?00:04:02 DanaAnd then he said, well, you know what? Just when you get to the store, read off the numbers in the back of the card and then when you get back I'll reimburse you. So they were. I mean, it was just back and forth and back, but anybody would have fallen for this anybody.00:04:13 FrankWow, the thing that struck me is the most insidious part.00:04:17 FrankIt's how they moved away from email pretty early in the process, because maybe I mean it was a good. I mean, there's a I don't know. As a data scientist, I I hate giving out statistics, but let's say it was a 5050 chance that that person had your cell.00:04:30 FrankPhone number.00:04:31 FrankMillimeter like an an. It's a good gambit for them because I guess they didn't have your number already saved in their phone, so they could have this whole conversation with you, right? Yeah, an I would assume that folks in your organization are well trained.00:04:46 DanaWell, we're at least talking about this stuff right times. That's that's a startling factor, is that?00:04:52 DanaYou know we're talking about all these things all the time and we we totally almost fell for it so.00:04:57 FrankWell, I never disclosed this publicly.00:05:00 FrankUntil I'll do it now is that one time Microsoft? I work for Microsoft, they they pay the mortgage, they pay for the electricity and it goes through the my little monitor display there.00:05:12 FrankBut they will routinely send out kind of phishing emails.00:05:16 FrankAnd it will be like urgent you have to, like, you know, do this because your expense report or something like this. And I shouldn't admit this publicly, but I did I was driving. I see this like emergency thing come through. I'm like the screen and I'm like.00:05:30 FrankSo I didn't think I clicked on it and it it got it. It it it got a there was there was there should have been an animated GIF of like somebody?00:05:38 FrankAt the company doing this, but it was like this. It was this like badge of shame of like hey you fell for this uh huh.00:05:45 FrankYou know, and I was like crap and I was like I learned. 2 lessons one.00:05:51 FrankPull over first.00:05:53 FrankIf I can't mouse over the link.00:05:56 FrankProbably shouldn't click on it, right?00:05:58 FrankAnd three is just.00:06:00 FrankThat sense of urgency.00:06:01 FrankUm was what really like, and maybe there's a psychological thing to this where it just tricks off like this. The primordial brain, or I know there's the three brain model and Andy and I go off on tangents a lot. Dan, I should warn you, but not us. Ultimately the idea is that once you're kind of anxious about something right, your higher brain functions are going, if not shut off kind of be pushed aside.00:06:24 FrankAnd all you have to do is click the link to get your answer or whatever I mean.00:06:28 FrankIt seems like these folks are well versed in this type of psychology.00:06:33 DanaYeah, and they also know too that you know every when you're on your mobile, everybody is rush rush rush rush rush for rushing on the mobile phone all the time and that is a little scary because sometimes even when you look on the mobile you can't even see who it's from. It'll it'll you know. Just say a name or something like even some of the Apple ones that come out. Don't say oh it's from Apple, but that's not the exact. Doesn't show you the phone number or whatever it is. It's just.00:06:55 DanaSummer has put up there. As you know The Who it's from kind of thing, so yeah.00:07:00 DanaThere's a lot of things we need to all.00:07:01 DanaStart doing or not doing.00:07:03 FrankRight, it's it's an interesting. It's just fascinating that with all this advances in cybersecurity, and I've seen a lot of the things that the technical we're not going to go into.00:07:14 FrankHumans are like the weak link.00:07:16 DanaYeah.00:07:18 FrankThat's crazy.00:07:20 DanaYeah, definitely, and that's the frontline to most of the stuff and you know the urgency factor just to go back to that real quick one. Scam that that that is targeted at seniors.00:07:29 DanaIs the grandparent scam, and So what they do is they will call up and pretend that there's someone's grandson or granddaughter and something crazy happened like there's held hostage in a Mexican jail or something and they need to have money right away wired to them so that they can, you know, get out of there. So then to make it even sound more valid, they put the prison guard on the phone and they say, you know who?00:07:49 DanaThis is the information. This is where you need to send it to, and he's a very stern person and these people really do fall for this and a lot of the people Western unions around the country. They they know that this.00:08:00 DanaTime is running rampant, so they'll try to stop people. I did a speech to speech the other day or whatever. I talked the other day and they were about probably about 1000 people on there and nobody said anything when I brought this up. And then at the end when we had the Q&A, there had to at least be 25 to 50 people. That said, my my mother fell for this and she would not believe that it wasn't my son. You know another one.00:08:20 DanaEdit There there there's a scam was that they said that their grandson was had drugs in the car and was with some guy that he was going fishing with and it was just one after the.00:08:30 DanaAnd a lot of the time that seniors won't even admit that this happens because they're embarrassed by it, and then they're afraid that their children, their adult children are not going to let them manage their finances. So again, it's a whole play. An urgency plan, emotion, and you're not even thinking straight. I mean, if somebody came up to you and said your grandson is in a Mexican jail right now.00:08:50 DanaAnd we need to give money. You do stop and think a little bit, but the way we act on line is very different than the way we act when we're here. We act on the phone when somebody calls, we want to believe them. Then we would act.00:09:00 DanaAs if they were standing in front of us, so that's kind of some of the awareness that I like to to spread is safe. Just ask yourself if this person was standing here and this conversation was happening, would it sound crazy, you know?00:09:11 AndySo Dana, we talked a lot about the problem and how do we make ourselves shift gears like that? How do we engage, you know, Mentale in a way that maybe defeats the Sergeant.00:09:25 DanaWell, you know cybersecurity training has been, you know, going on over the years. The problem is getting bigger and bigger and bigger and we're throwing more and more money at it. And it's not getting any better, right? Yeah, so I say we need to approach it. I look at things a little bit differently, so usually it's the IT department that's responsible for putting together a program to teach the regular, non technical people.00:09:46 DanaYou know?00:09:46 DanaWhat they need to do and not do so, they're forced to sit through an hours worth of training. They're about to fall asleep. All they want to do is be able to get through it so they can check off the box that they actually went. They did it, that's it, and I don't think that's the best way to teach people what I think we should do is we should start teaching them how they can protect themselves, their families, their homes. There's going to get some interests are going to say hey, you know that's.00:10:10 DanaI better call my mother and tell her to watch out for that, or I better make sure my son's not doing that and there's a there's a buy in there. So now once you get that buy in, there's an awareness that we need to start protecting things.00:10:20 DanaAnd then when you're talking about the at the company, you've already educated them on how they should be looking at their emails. Then now they know how that they need to be looking at the emails with the company, 'cause emails is pretty much where most of the problems are starting from, so so I just think it's if we looked at it a little bit differently, maybe we would be getting through to people a little bit different.00:10:37 AndyWell, I like your approach because we've already kind of walked through a lot of this, and we've said that it's not a technical issue at all, an.00:10:45 AndyBeing a night person and Frank just Frank admitted earlier that were high functioning. You know, savants. Basically Frank and I were both 80 D and you know. And it's.00:10:58 FrankA normal account cards in Vegas though, which I totally feel shaded. I'm sorry, alright cut off, that's OK, it was funny.00:11:06 AndyYeah, but you know it.00:11:08 AndyHaving the app when you were just describing that I was imagining people that you know, even my you know my cellphone Frank doing this and we're like I said kind of high functioning but normal IT people and nothing against normal IT people I love you, I mean it but having them try to explain something nontechnical. 'cause if if we've identified that the issue is not really a technical.00:11:31 AndyProblem and we throw money at it and bought deer. Develop software that others have built and all of that really what's happening here is very psychological.00:11:39 AndySo I would. I would think that that that approach you just described having a non technical person walk through this, which sounds to me very emotional scenario that comes at you. You know on.00:11:55 AndyPeople you love an urgency and it's on your phone. And it's like every card that the scammers have is being played against. Especially older people who are not familiar but not as familiar with the technology as some of us.00:12:08 DanaUh-huh absolutely absolutely. So I just think it's a different way to approach things and it it comes across as if you're giving the employee a benefit as opposed to forcing them to sit down because you need to protect the company.00:12:20 DanaYeah OK, great.00:12:21 DanaSo that's what I have to do, you know, kind of thing.00:12:24 AndySo we'll just envision mandatory training. Sorry, I just had a vision of office space of.00:12:30 AndyWell, you know, is this good for the company that banner?00:12:33 FrankFriday is Crazy shirt day.00:12:39 FrankThere's a movie reference for the show, Andy, that could you?00:12:45 FrankI don't have my sound board.00:12:46 AndyYou don't have your sound.00:12:48 FrankNow that's one of the disadvantages of switching to LinkedIn. Live will fix it. You know us where engineers Andy?00:12:55 FrankSo the the question I guess is.00:13:01 FrankHow do so? Yeah, I mean I think it was really insightful. Was you know my wife bought a bunch of studies of books to study for the CI, SSP and all that. And it's like a I mean, it's a it's a book and.00:13:15 FrankIt's not technical, you're right. I mean, people are the weak link and I think.00:13:20 FrankPeople, and then that whole like you brought out the whole shame factor. Like I'm not going to admit like I mean that thing would happen to me. I got caught by our internal team, right? I was a year ago and I'm just admitting it now. Like you know. And and I did that on purpose because, well, I didn't hide it on purpose. Well, I guess I did, but I wanted to.00:13:40 FrankTo point out is that there's not a lot of shame. I mean, the shame of this, I think is a big barrier, isn't it? To protection, isn't it?00:13:47 DanaYeah, definitely it is. Yeah, we all have to get over that. Oh my goodness, I don't wanna be the one that you know.00:13:51 DanaTook the company down. I don't want to be the one that you know did this or let this in or what you know, whatever. Whatever the case may be, it's definitely a shame factor is is a big thing and and recognizing that the people are the biggest thing and one thing is that cyber security training, right? So it's going on a little bit here and there. The big companies much more so some of the smaller companies and medium size companies. There is nothing. It's like the Wild West going on out there so you know whatever you think your secretary is comfortable clicking on.00:14:16 DanaThat's what she's clicking on.00:14:17 DanaSo that's where we need to say, OK, this is a whole new industry and it's you know, it's it's it's it's. It's exploding right now and I think over the next three to five years cybersecurity training is going to be. It's going to be everywhere and everybody. Even the small companies are going to have to going to have to do something along those lines, but.00:14:34 DanaThat being said, so because it's so new again, going back to the IT department, if you said to anybody five years ago, you know something about cybersecurity, they probably don't even really know what you're talking about. They say you need to talk to the IT department.00:14:46 DanaSo we always just that pass up. Oh, that's a night thing we don't get involved in that. It's a night thing and like you we've all just been talking about it's not it's it's the people that IT thing might be perfect. You know maybe they have at the firewall or whatever all that stuff they need to do. But it's the people are just clicking on it, downloading things, you're going nowhere.00:15:04 FrankNo, that's true. I mean, you can have the best firewall and all that packets like lock down to the teeth, but I mean if if somebody behind the firewall clicks on the.00:15:13 FrankClicks on the link.00:15:16 FrankIt's kind of like if you want to imagine like this is. This is the image I have is well, First off. I think the problem might be the term cyber security, right? 'cause when you hear the term cyber security I think of like somebody like with this type of monitor setup. You know like yeah right. You know like hacking away at the matrix or something like that like yeah.00:15:35 FrankNo, it's not. It doesn't have to be. I mean, there's a....

About a year ago, I read AI Superpowers by Kai-Fu Lee which details the struggle between the US and China for AI supremacy in the 21st century,That got me thinking about a map I once made for the School of AI.The US vs China debate leaves out one key player: India.Related LinksIndia- The next emerging superpower in artificial intelligencehttps://smefutures.com/india-the-next-emerging-superpower-in-artificial-intelligence/Original Livestreamhttps://www.linkedin.com/posts/frank-lavigne_the-third-ai-superpower-activity-6732059581536600064-1_3M

This episode kicks off Season 4 of the show and we are quite excited to have Rick Hall to talk to us about data analytics, entrepreneurship, and the impact of COVID on remote work.About Rick HallRick Hall  is a software entrepreneur focused on the analytics market. He has led the development of over a dozen software products and taken several companies from the early stage to an eventual sale. He has been working in analytics and software for 30 years and has been apart of the evolution of several generations of technology and practices. Currently, he is the CEO at Aginity Corporation--Supercharge your SQL Experience with Analytics Management. Aginity Corporation is the only next-generation analytics management toolset designed specifically to empower analytic teams to take advantage of the top analytic platforms.Show Notes Sponsor: Audible.com - Get a free audio book when you sign up for a free trial!Notable QuotesWelcome to Season 4! (01:00) ImpactQuantum is our new podcast. (02:30) Rick owns and operates Aginity Corporation. (04:00) Shoutouts to Bill Baker and the BI Advisory Council. (05:00) "Stuff changes." (Paraphrased) (08:00) OG can stand for Old Guy or Original Gangster." - Frank (08:30) Getting data to the place where someone can actually use it for Analytics. (09:00) "First, you get the data," referring to ETL, data engineering, data integration, data quality... (09:45) Regarding GPT-3 (11:45) "34 ways to measure coupons..." (14:20) "It's more of a biology problem." (14:50) On answering questions at the speed of business. (15:45) "So many business questions are answered, initially, in the heat of the moment." (17:30) A really honest answer on predicting the unpredictable. (18:35) "I think we'll be talking about Covid for the next 20 years." - Frank (20:00) Wait - did (THE) Rick Hall just say he listens to Data Driven?? (21:15) On business travel and remote work during the pandemic... (22:30) Rick, on pay for software engineers in Silicon Valley. (23:30) "Innovation Happens Everywhere" - Frank (25:25) "Everyone hears the story of the Google's of the world..." (27:30) Rick started a company 10 Sep 2001. (28:15) "If you don't double-down at the moment of greatest risk, well, no one's going to do it for you." - Rick (29:00) "This is probably not the easiest way to make money." - Frank, on entrepreneurship (31:00) "Get it useful fast." - Rick on Lean (32:00) On starting lean and The Lean Startup. (32:45) On startups and the cloud... (35:45) He said it again! (THE) Rick Hall listens to Data Driven! (36:40) Did you find data or did data find you? (38:00) "Just shut up and go do it!" - Rick's boss (39:00) What's the favorite part of your current gig? (40:45) When I'm not working, I enjoy ___. (42:00) I think the coolest thing in technology is ___. (42:25) On Microsoft Azure engineering time-to-market. (43:00) "Ware definitely moving forward with an Iteration Economy." - Frank (43:30) I look forward to the day I can use technology to ___. (44:00) Share something different about yourself (44:30) Andy's story of being diagnosed with ADHD around age 47. (45:00) "Ok, I know where he gets this..." - Andy (46:00) Frank has a bunch of desks in his office (46:10) Learn more about Aginity.com! (46:40) Aginity.com is free to start! (47:00) Follow Rick on LinkedIn. (47:30) Rick's recommended Audible listens: (48:35) The Lean Startup Lean Analytics Crossing the Chasm "I love podcasts which is how I came to yours." - Rick Aginity is platform agnostic. (49:45)Transcript (AI Generated) 

In this Data Point, Frank visits the new Barnes and Noble location in Rockville, MD which is the first store in the US to sport the book retailer's new design. Oddly enough, it looks a lot like the Amazon brick and mortar bookstore just down the road in Bethesda. (see previous data point http://datadriven.tv/episodes/thoughts-on-amazons-brick-and-mortar-bookstore/ )With less space and a revamped layout, you have to think that the store's design is much more data-driven. (Pun somewhat intended.)