

Under the Radar
Relay
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
Episodes
Mentioned books

Nov 4, 2015 • 27min
1: Adapting to the Market
Independent iOS app developers face tough challenges in a crowded market, especially with the rollout of the Apple TV app store. The discussion covers the necessity for quick adaptation and innovative monetization strategies. Insights from a seasoned developer reveal how evolving customer preferences impact success. The podcast also addresses the common misconception about app value, shedding light on consumer behavior and the appeal of free offerings. Tune in to learn how solo developers navigate the complex Apple ecosystem!


