
Under the Radar
From development and design to marketing and support, Under the Radar is all about independent app development. It's rarely longer than 30 minutes. Hosted by Marco Arment and David Smith.
Latest episodes

Mar 14, 2024 • 29min
288: Feelings & Opportunities
Exploring the implications of EU DMA for app developers, navigating public opinions and feelings of smallness, business model changes and regulation impacts, uncertainty in the tech industry, and the value of strong relationships in times of difficulty.

7 snips
Feb 29, 2024 • 29min
287: Pillar II: Monetization
Exploring the strategies and considerations for monetizing an app, the importance of flexibility in business models, effectiveness of ads, benefits of active and passive monetization, and optimizing app monetization strategies through ads and subscriptions.

Feb 14, 2024 • 30min
286: First Hire
Discussion on the significance of being introspective and making thoughtful decisions; Recognizing the need for assistance and shifting mindset towards accepting help; The powerful cultural baggage associated with being an indie developer and their experiences with hiring help; The concept of being an indie developer and the importance of not getting tied up in a specific identity; The speaker's experience as an indie and the challenges and opportunities it presents

Jan 18, 2024 • 29min
285: Recreational Computing
The podcast discusses the potential of the Apple Vision Pro as a platform for indie developers and explores various use cases. They also discuss developing and improving apps for the device, the phenomenon of day one releases, and lessons learned from launching Apple Watch apps.

7 snips
Jan 4, 2024 • 30min
284: Pillar I: Acquisition
The hosts discuss the importance of business strategy in app development. Finding a market and effective customer acquisition methods are key. They explore the effectiveness of press promotion, word of mouth, and paid advertising. Publication alone isn't enough to acquire sales, other mechanisms are also important.

Dec 9, 2023 • 30min
283: Fifty Roles
The podcast discusses the various roles and responsibilities of independent developers, including programming, design, quality assurance, operations, marketing, customer support, and IT. It also explores strategies for managing workload and outsourcing tasks, emphasizing the importance of hiring professionals for tax handling and utilizing the App Store for payment processing.

Nov 30, 2023 • 30min
282: Revert to Defaults
Transitioning an old app into a new era of design choices, designing for accessibility and user preferences, the value of conforming to design norms

Nov 9, 2023 • 30min
281: The Weirdest Parties
The podcast discusses challenges faced during summer, troubleshooting a photo widget bug, testing and releasing an app update, operating WidgetSmith, and the forgiving nature of users.

Oct 25, 2023 • 29min
280: Upstream Decisions
The podcast explores the impact of early decisions in development, balancing optimization and uncertainty, building app decisions and using Swift Actor, restricting database access for performance, and the importance of considering long-term implications.

Oct 11, 2023 • 29min
279: Rest and Recovery
The podcast discusses the challenges faced by independent iOS app developers and the importance of finding a balance between work and rest. It explores the pressures of productivity and fear of losing what they have built. The hosts also highlight the challenges of managing mental energy and emphasize the need for intentional rest and restoration.