The Health Innovators Show

All data is not created equal. In fact, there is data out there that’s incredibly valuable, but not being used. Understanding how data shapes strategies and business models can be one of the most important keys to success that a healthcare entrepreneur can access. On our latest Executive Briefing, we talk to a new panel featuring Francesco Lucarelli, Chief Commercial Officer and Partner at HCB Health, Chuck Hazzard, VP of Wearables and Integrations at Heads Up Health, and Sara Badahman, CEO and Founder of HIPAAtrek. We discussed everything from interoperability to health information exchange (HIEs) to help identify data that can build strategies and tactics which any innovator can deploy in their commercialization process. It doesn’t matter if you’re a startup entrepreneur or a corporate innovator, there’s gold here - and you just might uncover a bit of wisdom and insight that gives you the edge you need to push your innovation forward. Come and listen to this week’s episode! Here are the show highlights:  What you need to do in order to find success (2:34) Why you should never “go it alone” (5:52) This is why we identify the need before jumping to technology(7:58) Is it a “you” problem or an industry problem? (9:02) Data validation of business models (16:48) Healthcare and the rule of three (28:59)   Guest Bios  Francesco Lucarelli is Chief Commercial Officer and Partner at HCB Health, a full-service marketing agency focused on giving life-changing medicines a voice. If you’d like to get in touch with Francesco after the show or learn more about HCB Health you can go to their website HCBHealth.com, email him at francesco.lucarelli@hcbhealth.com, or find him on linked in at Francesco Lucarelli. Chuck Hazzard is VP of Wearables and Integrations at Heads Up Health, a health data analytics company that aggregates lifestyle data to enable healthcare clinics to generate presentations and graphs that increase patient engagement and trust while growing top-line revenue. If you’d like to get in touch with Chuck after the show, or learn more about Heads Up Health, you can go to their website at HeadsUpHealth.com, email him at chuck@headsuphealth.com, or find him on LinkedIn at Chuck Hazzard. Sarah Badahman is the CEO and Founder of HIPAAtrek, a one-stop-shop cloud-based platform that streamlines an organization's compliance program and allows it to create, manage and maintain its compliance processes from start to finish. If you’d like to get in touch with Sarah after the show, or learn more about HIPAAtrek, you can go to their website at HIPAAtrek.com, email her at at sarah@hipaatrek.com, or find her on LinkedIn at Sarah Badahman, CHPSE.

Proving efficacy in a healthcare setting can be hard - try to do so with a pediatric solution and you can have your work cut out for you. But when it comes to commercialization challenges, Heather Underwood, CEO of EvoEndo, sees each one as an opportunity. With a career that reaches across continents, she’s learned a thing or two (or a thousand) about how to be creative when commercializing her solutions - and be successful while doing it. We all know healthcare is its own animal, there are a lot of moving parts - but if you’re one of those entrepreneurs who likes a challenge, yet still struggles with commercialization, we hear you. Shut your office door, grab a chair and turn up your volume because this week’s guest just might help you find your opportunity hidden inside a challenge! Here are the show highlights: Commercial success starts with identifying need (7:53) How to find the flexibility and freedom to adjust your business model (9:52) Winning at creative commercialization (11:03) Getting through the limbo period of raising capital (13:17) Successful assembly-line fundraising (18:56) Identifying what makes a great team or partner (21:02) Guest Bio Dr. Heather Underwood joined EvoEndo as CEO in 2019, after completing the Stanford Biodesign Fellowship for medical device innovation. Her work has taken her from the lecture halls of the University of Colorado Boulder's ATLAS program all the way to implementing clinical decision support systems for midwives and nurses in Kenya. For the last 10 years, Heather’s career has focused on founding and leading medical device startups, non-profit life science organizations, and innovative academic initiatives including co-founding Inworks at CU Denver. If you’d like to reach Heather directly, you can email her at Heather@evoendo.com, reach out to her on evoendo.com, or you can find her on LinkedIn at Heather Underwood.

Commercialization can be tricky. Try to commercialize across different business spaces and it gets a bit trickier - but it sure isn’t impossible. Just ask Bettina Hein, our latest guest and “shark” from the Swiss version of Shark Tank (“Höhle der Löwen Schweiz”). She’s successfully commercialized companies in the automotive and video marketing spaces, and has recently started another venture in the healthcare space - and is successful at doing it all! If commercialization is proving more difficult than you expected, then you’re going to want to tune in to this episode. Come hear this multi-market and multi-country success outline some of her winning tips and strategies on how to successfully tell your story and commercialize your solution! Here are the show highlights: Applying lessons learned outside healthcare in the healthcare setting (6:41) The importance of value proving your product (13:23) Find and utilize the verticals across marketing and sales (20:13) Why you really need to use video (25:12) This is how you open the doorway to conversations (29:16) How to keep your edge while piloting your solution (39:02) Guest Bio Bettina Hein is the CEO and Founder of digital health startup juli Health. A serial software entrepreneur, she has built technology companies in both Europe and the United States including Boston based Pixability, and co-founded SVOX, a Swiss-based speech technology company which was acquired by Nuance Communications. The recipient of numerous awards and recognitions, Bettina holds two software patents, is the co-author of “Video Marketing for Dummies” and is a “shark” on the Swiss version of Shark Tank called “Höhle der Löwen Schweiz.” She also likes to “pay it forward” so, if you’d like to reach out to her, you can contact Bettina on her website at Juli.co, via email at B@Juli.co, on LinkedIn at Bettina Hein or you can book some time to speak with her at calendly.com/BettinaHein.

John Keane considers himself a commercial strategy kind of guy - and with 35 product launches under his belt, we’re inclined to agree. To reach that level of commercialization success, it takes a lot of expertise and an enviable ability to listen to stakeholders at every stage. But he did it - and when he agreed to come on our show and talk to us about his experiences and insights around the med-tech and healthcare market, we were nothing short of thrilled. Want to know why ego has no place in commercialization? Or how to avoid being the HIPPO in the room? Or why it’s never a failure if you’re learning something? Pull up a seat and join us for John’s story! Here are the show highlights:  Talking to your customers makes the conversation easier (3:07) Beware the HIPPO in the room (4:21) Seek some input from outside the “box” (6:07) It’s not failure, it’s learning (11:40) How to navigate the tangled web of the healthcare market (30:05) Why you need to leave your ego at the door when decision-making (39:58)  Guest Bio  John Keane is the Co-Founder, President and CEO of MindRhythm, a med-tech company focused on reducing stroke treatment times in the prehospital setting. A medical device executive with three decades of experience developing and commercializing emerging medical technologies, John has been involved in more than 30 product launches. His position in the healthcare community as a strategic leader and advisor to multiple companies helps drive his success in defining visions and positioning companies for dynamic gains. If you’d like to reach John directly, you can find him on LinkedIn at John Keane, or you can email him at john.keane@mindrhythm.com.

Data is - and always will be - a chaotic neutral (meaning sometimes, it can be incredibly valuable, and at other times, simply noise). Understanding which healthcare data collected has value and which is noise? That’s where the real work begins. On this week’s segment, Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me for a discussion that centers on the data biome and understanding how data value works in healthcare. From interoperability of centralized data to who should have ownership over healthcare data, there’s a lot to unpack here - and all of it is valuable. Come and listen to this week’s episode! Here are the show highlights: Data: is yours valuable or is it just noise? (0:05) The power of data in post-market surveillance (6:01) Interoperability and centralized data: what the future might hold (9:58) Patient data biome - how far are we from that reality? (17:37) Who should have ownership of patient data and how it’s integrated (25:55) The role data plays in a patient’s healthcare (31:55 ) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you’d like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you’d like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you’d like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

If creating value is foundational to a successful business, creating value for everyone in the value chain is the Holy Grail. Dave Dolan, Executive Chairman and Co-founder of MultiFunctional Imaging, knows what it means to create value - he’s one of those rare entrepreneurs who achieved the “Holy Grail.” In this episode, Dave discusses business models and roadmaps that can help entrepreneurs “cross the chasm” to success. If you’re looking to build and cultivate KOL (key opinion leader) relationships, blaze your path across the chasm, or simply want to be better at co-creating with your customers, you’re going to want to listen. Come hear Dave’s story! Here are the show highlights: This is why it’s important to “play well in the sandbox” (4:19) Is your business model missing key components to your story? (9:27) How to find your way across the chasm (11:09) Nurturing and cultivating KOL relationships (17:26) Strong KOL partnerships are the engines that drive you (23:21) How to win at co-creation (30:19) Guest Bio Dave Dolan is the Executive Chairman and Co-founder of MultiFunctional Imaging. His career has been built on successes centering around the commercialization and customer adoption of innovative MedTech products/services. From Fortune 500 corporations through startups, he has built medical device innovations into record growth, elevated market shares, and attractive market valuations. A trusted business leader, Dave employs an analytical and data-driven approach to identify and capitalize on opportunities that will advance an organization’s strategic vision. To learn more about what Dave does, go to his website at multifunctionalimaging.com. If you’d like to reach Dave directly, you can find him on LinkedIn at Dave Dolan, or you can email him at dave.dolan@mfimage.com.

Being familiar with gaps in healthcare, especially around access to convenient and cost-effective care, can be motivating. And it is precisely that familiarity with the lack of social equity in access to care that has motivated Dr. Angela Fusaro’s entry into the healthcare solution market. It’s often difficult to see what’s right in front of you - but, sometimes, life hands you a pre-existing framework on which to build that’s so obvious, you have to act - and act fast. Leveraging a career in emergency medicine and a passion for education, Dr. Fusaro identified a need and built an answer within the existing community pharmacy network. From pivoting to iterating your sales strategy to seeking out a mentor who fits your current phase of commercialization, our viewers will find her insights both timely and actionable. Come hear what Dr. Fusaro has to say about finding, and following, your North Star. Here are the show highlights: Virtual care and what’s happening in community pharmacies (1:44) Iterating and adapting sales strategies (4:42) Why it’s important to find - and follow - your North Star (10:04) The importance of balancing passion for what you do with the flexibility (11:42) Product roadmaps are important, even if they’re only inspirational (14:02) There’s enormous value that can be found in customer feedback (19:33) Guest Bio Dr. Angela Fusaro is an emergency medicine physician and Co-Founder and CEO of Physician 360™, a company that is building a virtual urgent care system that helps decrease unnecessary in-person visits to the doctor. A pioneer in healthcare innovation, Dr. Fusaro designed and implemented two entrepreneurship courses for medical students and led a national workshop that helped physicians develop insights necessary to improve the quality of patients' lives. Her extensive leadership experience in organized medicine helped drive business development for EMRA, the second-largest Emergency Medicine organization in the world. Dr. Fusaro received her Doctorate of Medicine from New York University, a BS in Neuroscience Behavioral Bio from Emory University, her MBA from Emory University’s Goizueta Business School and was a 2017 Poets & Quants recipient. If you’d like to reach out to Dr. Fusaro, you can find her on LinkedIn at Angela Fusaro or reach out to her via the contact page on her website at physician360.co

Building a successful business can sometimes feel like climbing Mount Everest - daunting at best and impossible without the right gear. Understanding the steps and strategies to build a successful business is a bit like following a trail. Sure, it takes skill, but it’s not rocket science - so long as we don’t get lost in the weeds. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville, join me again for another roundtable discussion on how we can cultivate the right gear necessary for getting back on track and building more successful businesses. From cardboard magnates to mega-stars, we discuss how to recognize opportunities and capitalize on them while sticking to the basics - and still coming out on top (or better). So, come join us! Here are the show highlights: Is it innovation, creativity, or simply basic improvements? (1:00) The language of innovation (8:11) Are you an entrepreneur or an intrapreneur? (9:59) 3 key steps to innovation (15:35) The trench warfare of innovation (23:20) Back to basics - the best practices around building a business (51:38) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you’d like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and MBA in International Finance/Marketing from York University, Schulich School of business. If you’d like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you’d like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.

How did Joe turn March 2020, his worst sales month ever, into April 2020, his best sales month ever - despite the pandemic? Well, building a successful business during a pandemic takes a little bit of luck, a whole lot of creativity, and the skill to see the potential in every situation. From hiring the right teams to pivoting during times of uncertainty, every decision you make is a “make-or-break” decision - especially when the market is in turmoil. This has been Joe Brown’s life for the past 3 years and, during the pandemic, when other startups were shutting down, he built a “faster horse.” Communication, asking questions - of your customers and yourself - and understanding the value of social proof in today’s digital healthcare solutions are just the beginning. Tune in for Joe’s incredible story. Here are the show highlights: What startups need to know about building an amazing team (7:37) Ask yourself the right questions (15:00) How to build social proof into a “faster horse” (23:19) Build a solution that can evolve or cross-over (25:48) How to address HIPAA and PHI in your healthcare solution (29:42) Why social proof is incredibly important (31:39) Guest Bio Joe Brown is Founder and CEO of DearDoc, an artificial intelligence solution that engages patients on healthcare websites. After being approached by a family member who needed some advice on how to drive business, Joe parlayed his expertise into a vision that is changing patient/doctor communications. Joe received his Bachelor of Science in Business Administration, Marketing/Global Business from the University of Arizona - Eller College of Management. If you’d like to reach out to Joe, you can find him on LinkedIn at Joe Brown. If you’re interested in learning more about DearDoc, visit their site today at GetDearDoc.com.

There are many trends out there that play key roles in how healthcare consumerism might experience growth or restraint. Understanding how they all work together is a bit of a challenge, but it’s one we’re talking through in this week’s panel discussion. Jeffrey Carlisle, CEO at Pneuma Systems Corporation; Howard Rosen, CEO and Founder of LifeWIRE; and Brent Wright, Associate Dean for Rural Health Innovation at the University of Louisville join me again for another roundtable discussion of all things innovation. Have you ever wondered how factors such as inequality, access, the FDA — or even our own understanding of the solutions we bring to market — might hamper progress or push digital health and innovation forward? If so, buckle up: this ride’s for you. Here are the show highlights: How to navigate entry into digital healthcare (0:40) Understanding healthcare access and inequities (8:32) Customer discovery: where’s the logic and rationality? (14:49) The FDA’s role in regulations and consumerization (18:10) 4 companies that make consumerism look easy (26:27) What we, as consumers, can do to grow healthcare consumerism (34:51) Guest Bios Jeffrey Carlisle is CEO at Pneuma Systems Corporation. He earned his ScB in Applied Math/Biology from Brown University. If you’d like to get in touch with Jeffrey after the show, feel free to reach out to him via LinkedIn at Jeffrey Carlisle or via email at JeffreyCarlisle@me.com. Howard Rosen is CEO and Founder of LifeWIRE Group. He earned his HBBA in Economics and Marketing and an MBA in International Finance/Marketing from York University, Schulich School of business. If you’d like to get in touch with Howard after the show, feel free to reach out to him via LinkedIn at Howard Rosen or via email at HRosen@LifeWiregroup.com. Brent Wright is the Associate Dean for Rural Health Innovation at the University of Louisville. He earned his BS in Human Studies from the University of Kentucky and his Masters in Medical Management from the University of Southern California If you’d like to get in touch with Brent after the show, feel free to reach out to him via LinkedIn at Brent Wright or via email at R.Wright@louisville.edu.