Navigating Sports Business
AJ Maestas
Gain exclusive insight into the professional and personal worlds of high-level executives in sports and entertainment as we host top decision-makers in the industry to discuss emerging topics, their business, careers, and personal life stories.
From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Sports Business takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.
From collegiate conference commissioners to professional sports team executives and owners, to CMOs and leading marketers at global brands, Navigating Sports Business takes listeners inside the lives of key people making a major impact on the sports and entertainment industry.
Episodes
Mentioned books
Jan 20, 2021 • 41min
6. Steve Loy - Sportfive
Steve Loy is the longtime agent and business partner to golfer Phil Mickelson, one of the highest earning professional athletes of all time. Known by "Coach" to many, Loy began his relationship with Mickelson while recruiting him to play for his golf team at Arizona State. His conversation with AJ includes a history of how he transitioned from coach to agent, his strategy for succeeding in business, and his opinions on the current state of professional golf. Details 0:00 - Coach's résumé 4:45 - Negotiating endorsement deals 12:55 - Recruiting Phil Mickelson 17:30 - Turning pro 23:30 - "Never invest in the business you're in" 30:00 - Coach's background 37:10 - How would you change the PGA?
Jan 13, 2021 • 26min
5. Donald Dell - Sportfive (Part 2)
The second part of AJ's conversation with the legendary sports agent to Michael Jordan and Stan Smith focuses on advice learned over the course of a successful career. Donald Dell also gives his takes on current events including COVID-19, and NIL in college athletics. If you missed it, check out Part 1 for stories about Donald's work with Michael Jordan, Arthur Ashe, and Stan Smith. Details: 0:00 - Life during COVID-19 3:40 - Advice from Donald 6:35 - Mark Murphy story 12:05 - Sports career advice 16:45 - NIL 21:40 - Donald's legacy
Jan 6, 2021 • 53min
4. Roger Valdiserri - Notre Dame
Roger Valdiserri, Notre Dame legend, is one of the most influential people in the history of college athletics. He worked 21 men's basketball Final Fours, 2 Olympic games, and even a World Cup. He played a role in so many monumental moments in sports history from serving on the original Knight Commission to working behind the scenes of the film "Rudy." He even convinced Joe Theismann to pronounce his last name "like Heisman." We are honored to have him on today's episode with AJ Maestas. Details: 0:00 - Introductions 2:20 - The Story of Joe Theismann, "like Heisman" 4:00 - Notre Dame Legends 9:30 - Roger's path to Notre Dame 16:45 - Kansas City Chiefs 23:00 - The Dream Team 29:40 - Name, Image, and Likeness 34:00 - Rudy 38:00 - Building a national brand 39:55 - More Notre Dame Legends 51:50 - Roger's legacy
Dec 30, 2020 • 48min
3. Donald Dell - Sportfive (Part 1)
Donald Dell is one of the most impactful agents in the history of sport. As the founder of ProServ, his list of notable clients includes Arthur Ashe, Stan Smith, Patrick Ewing, and of course, Michael Jordan. Donald and AJ discuss some of the largest and most important apparel deals ever, including Michael Jordan's first deal with Nike, and Stan Smith's contract in perpetuity with Adidas. Details: 00:00 - Donald's Background 6:40 - Arthur Ashe, Stan Smith, and the creation of ProServ 11:20 - Michael Jordan 30:50 - Negotiating Apparel Deals
Dec 23, 2020 • 1h 16min
2. Greg Sankey - SEC
Greg Sankey, Commissioner of the SEC, joins AJ Maestas on today's episode of Navigating Sports Business podcast. They discuss operating during COVID-19, the path to becoming commissioner, the future of collegiate athletics, and some great book recommendations. Details: 00:00 - Commissioner Sankey's background 3:50 - Handling COVID in the SEC 17:20 - Book Recommendations 25:00 - Was playing football in 2020 the right decision? 31:10 - New SEC television deal with ABC 42:20 - The future of collegiate athletics 57:20 - Leadership and social justice 1:01:00 - Personal habits for success Book Recommendations: Leadership Strategy and Tactics, by Jocko Willink The Life You Always Wanted, by John Ortberg Be Quick But Don't Hurry, by Andrew Hill Book of Ecclesiastes, Old Testament Better Decisions, Fewer Regrets, by Andy Stanley Thinking in Bets, by Annie Duke How Churchill Waged War, by Allen George Packwood Philanthropic Organizations: neverthirst Compassion International
Dec 11, 2020 • 1h 14min
1. Oliver Luck - XFL, NFL, NCAA
AJ Maestas met up with former NFL quarterback and longtime sports industry executive Oliver Luck on our first episode of Navigating Sports Business. They discuss the differences between collegiate and professional sports from a management perspective, the future of American football overseas, and the viability of new leagues hoping to rival the NFL. Oliver Luck has been an executive in professional and college athletics for over 35 years. Most recently, he was the Commissioner of the XFL, the spring football league that kicked off in February of 2020. Breakdown: 00:00: Introductions and Oliver's football playing career 11:23: Oliver's experience in Germany 22:00: Alternatives to the NCAA/NFL 27:10: Name, Image, and Likeness 40:20: XFL 49:10 Houston Sports Authority 58:30 Oliver's time at NCAA HQ 1:08:00 Advice and personal stories
