The Duct Tape Marketing Podcast

John Jantsch
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Nov 1, 2017 • 34min

How to Turn Marketing Costs Into Profit

How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Pulizzi and Robert Rose Podcast Transcript Most of the success stories in business marketing circles these days involve product and service companies thinking and acting like media companies. My guests for this week's episode of the Duct Tape Marketing Podcast are Joe Pulizzi, founder of Content Marketing Institute, and Robert Rose, […]
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Oct 26, 2017 • 31min

Unlocking the Power of 80/20

Unlocking the Power of 80/20 written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Perry Marshall Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Perry Marshall. He is an online marketing strategist, entrepreneur, and author of numerous books including Ultimate Guide to Facebook Advertising (Entrepreneur Press), Evolution 2.0: Breaking the Deadlock Between Darwin and Design(BenBella) and Industrial Ethernet (ISA). He and I discuss the […]
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Oct 25, 2017 • 24min

Creating Memorable Moments for Your Customers

Creating Memorable Moments for Your Customers written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Chip Heath Podcast Transcript Moments, the things that stick out and make one business more remarkable than another, can be planned and orchestrated to some degree. My guest for this week's episode of the Duct Tape Marketing Podcast is Chip Heath. He is a professor at Stanford Graduate School of Business, teaching courses […]
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Oct 19, 2017 • 25min

The Evolving Significance of SEO in Marketing Today

The Evolving Significance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Dan Shure Podcast Transcript I've said it a number times over the last few years – SEO is […]
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Oct 18, 2017 • 24min

Be a Better Marketer by Finding Out What People Actually Want

Be a Better Marketer by Finding Out What People Actually Want written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Ryan Levesque Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Ryan […]
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Oct 12, 2017 • 19min

Traditional PR is Still a Fabulous Way to Stand Out

Traditional PR is Still a Fabulous Way to Stand Out written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Christina Nicholson Podcast Transcript Back in the day, you know ten years ago, I built some form of […]
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Oct 11, 2017 • 23min

Webinar Best Practices Throughout the Customer Journey

Webinar Best Practices Throughout the Customer Journey written by John Jantsch read more at Duct Tape Marketing This episode of the Duct Tape Marketing Podcast is sponsored by ahrefs – one of my go-to SEO tools – enter to win a full year of ahrefs service ($2,000 value) by subscribing to the Duct Tape Marketing Podcast Marketing Podcast with Omar Zenhom Podcast Transcript I've been doing webinars for about a decade now and […]
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Oct 5, 2017 • 24min

Increase Profits Through Specialization

Increase Profits Through Specialization written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Philip Morgan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Philip Morgan. He is a consultant at Philip Morgan Consulting who focuses on specialization and helping people find their niche. He and I discuss how to position your business to drive profit and how to become known as the expert […]
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Oct 4, 2017 • 27min

Monetize Your Expertise and Thrive

Monetize Your Expertise and Thrive written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dorie Clark Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Dorie Clark. She is a marketing and strategy consultant as well as a frequent contributor to Harvard Business Review, Entrepreneur, and Forbes. She and I discuss her new book, Entrepreneurial You: Monetize Your Expertise, Create Multiple […]
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Sep 28, 2017 • 19min

Winning Your Dream Clients

Winning Your Dream Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jake Jorgovan Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jake Jorgovan. He is the founder of Outbound Creative as well as the company Lead Cookie. He and I discuss how to find your ideal clients. Prior to starting Outbound Creative, Jorgovan ran business development […]

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