The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jan 10, 2018 • 21min
How to Apply the Principles of Aikido to Entrepreneurship
How to Apply the Principles of Aikido to Entrepreneurship written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Michael Veltri Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Michael Veltri. He is a keynote speaker, serial entrepreneur, leadership expert, and the author of the book, The Mushin Way to Peak Performance. He is also a professional athlete, two-time cancer survivor, and decorated Marine veteran. […]
Jan 4, 2018 • 25min
Tips for Attracting Local Clients
Tips for Attracting Local Clients written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Mihm Podcast Transcript Perhaps the hottest area in the world of search today is local. I've been writing about this topic for about ten years, but Google is finally taking it seriously. The reason? Plain old AdWords search revenue is starting to shrink and Google is looking to monetize the map […]
Jan 3, 2018 • 28min
Why Local SEO is an Important Lead Generation Channel
Why Local SEO is an Important Lead Generation Channel written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Justin Sturges Podcast Transcript SEO tools and strategies are constantly changing. All the while, it's never been more important that you get found online when people go out there searching – particularly if you're a local business. Your website is the foundation for how you get ranked and found locally. It's important […]
Dec 28, 2017 • 12min
Why Link Building is the New Networking
Why Link Building is the New Networking written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Link Building Despite what you may have heard, link building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, they remain an important factor in terms of your site showing up when people search […]
Dec 27, 2017 • 23min
A Systematic Approach to Creating Meaningful Goals
A Systematic Approach to Creating Meaningful Goals written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Colin Gray Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Colin Gray. He is a speaker, teacher, podcaster, and founder of The Podcast Host, among other things. He and I discuss his effective approach to goal setting. Gray creates and produces his own podcasts, helps others to […]
Dec 21, 2017 • 25min
How to Use Google AdWords for Local Businesses
How to Use Google AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch About Google AdWords Today I'm going to address Google AdWords for local businesses. This is going to be pretty prescriptive. I'm not going to try to teach you everything there is to know about AdWords today. I'm going to outline what I think is the best approach for small local businesses, […]
Dec 20, 2017 • 25min
How to Market a Product Idea That Nobody Has Heard Of
How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Lupton Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Jonah Lupton. He is an entrepreneur, advisor, and podcaster who has started numerous companies, including his current company, SoundGuard. He and I discuss his journey of creating a product in a category of its own. […]
Dec 14, 2017 • 20min
How to Prepare to Sell Your Business
How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Watson Podcast Transcript My guest for this week's episode of the Duct Tape Marketing Podcast is Matt Watson. He has been a developer for over 15 years and is the founder and CEO of Stackify. He started the company to solve the biggest challenge he had at his first company, VinSolutions, which […]
Dec 13, 2017 • 24min
Why You Must Increase Your Negative Reviews
Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I'll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that's how you get better. In a perfect world, everything your business does makes the customer smile, but I don't know too […]
Dec 7, 2017 • 25min
Building a Business Around An Unmet Need
Building a Business Around An Unmet Need written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Doyal It's so easy to start a business today. You simply get online and start. Now I'm not saying it's easy to own, operate, and profit from a business – but I do know if you don't start you'll never know. My guest for this week's episode of the Duct Tape Marketing […]
