The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Aug 28, 2019 • 17min
Content is More Than Blog Posts - It's the Voice of Strategy
John Jantsch does a solo show on the importance of content in marketing. It's more than just a tactic, it's risen to the strategic level. And you need a solid content foundation before you can begin amassing content like blogs and podcasts. He walks you through how to create a core message and strong website that serve as the base of it all.
Aug 27, 2019 • 21min
Why Continuous Learning Matters for Today's Professionals
John speaks with Matt Cooper, CEO of the online learning community Skillshare. They discuss how online learning has changed over the years and why it's so important for everyone--whether they're employees or entrepreneurs--to continue to grow and learn new skills.
Aug 21, 2019 • 24min
Finding Your Brand's Purpose
Jeff Fromm, partner at Barkley ad agency and president of FutureCast, stops by to discuss his new book, The Purpose Advantage. He shares why purpose matters for companies, and how to truly become a purpose-driven brand.
Aug 20, 2019 • 29min
How to Build a Brand that Drives Growth
Lindsay Pedersen, brand strategist, leadership coach, and author of Forging an Ironclad Brand: A Leader's Guide, shares the nine criteria that define a successful brand and some tips for creating one.
Aug 14, 2019 • 26min
How to Discover and Embrace Your Creative Side
Tania Katan, author of Creative Trespassing, talks about the beauty of welcoming the messiness of creativity into your professional and personal life. She also shares exercises for tapping into your creativity.
Aug 13, 2019 • 25min
Why You Need a Virtual Assistant (And How to Find One)
Melissa Smith, founder and CEO of the Association of Virtual Assistants, discusses all of the value that a VA can provide for an entrepreneur or business owner. She also walks us through the process of searching for, screening, and hiring a VA.
Aug 8, 2019 • 28min
Putting Social Media Myths to the Test
Scott Ayres of AgoraPulse's Social Media Lab stops by to talk about the work he does in challenging social media marketing conventions.
Aug 7, 2019 • 21min
Why Customer Service Must Come from the Heart
Jeanne Bliss, who pioneered the role of Chief Customer Officer and authored Would You Do That to Your Mother?, shares why business leaders should make every customer service decision with compassion and care (and how to do it).
Aug 6, 2019 • 22min
How Ultralearning Helps You Master New Skills
Scott Young discusses his book, Ultralearning, and shares the principles that empower anyone to learn any skill via aggressive, self-directed learning.
Aug 1, 2019 • 8min
5 Ways to Get More SEO Bang for Your Buck
John Jantsch shares five SEO techniques that go beyond the basics. For consultants or marketing agencies who are looking to get results for their clients, these approaches can take their SEO to the next level.
