The Duct Tape Marketing Podcast
John Jantsch
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
Episodes
Mentioned books
Jul 7, 2022 • 24min
The Way To Raise Your Prices Without Losing Customers
In this episode of the Duct Tape Marketing Podcast, I interview Jeb Blount. Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. More About Jeb Blount: His brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. JebBlount.com Salesgravy.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Semrush.
Jul 6, 2022 • 22min
10 Key Areas That May Be Holding Your Business Back
In this episode of the Duct Tape Marketing Podcast, I'm doing a solo show. If you're a long-time listener, you know that my point of view is strategy before tactics. In this episode, we're going to focus on the 10 key areas that may be holding your business back. These aren't just 10 tactics — we're going to dive into on these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. Resources I Mention: The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.
Jun 30, 2022 • 24min
What It Means To Humanize A Brand (And How To Do It Well)
In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and the current founder of BrandCrudo. More About Jacqueline Lieberman: Learn more about Jacqueline's company: BrandCrudo Jacqueline's podcast: Uncooked Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Zapier.
Jun 29, 2022 • 13min
2 Out-Of-The-Box Ways To Generate Referrals
In this episode of the Duct Tape Marketing Podcast, I'm wrapping up the final part of a five-episode series where I'm covering one of my favorite topics: referrals. Here, you can listen to the first episode, second episode, third episode, and fourth episode of the Referral Generation series. Resources I mention: The full Referral Generation series: The first episode: 7 Appro aches To Help You Generate More Referrals The second episode: 3 Types Of Referral Offers Every Business Needs The third episode: Grow With Your Customers By Serving Their Ecosystem The fourth episode: How To Build A Strategic Partner Network The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth The Referral Engine: Teaching Your Business to Market Itself Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.
Jun 23, 2022 • 22min
The Strategy Behind Building A Thriving Online Community For Your Brand
In this episode of the Duct Tape Marketing Podcast, I interview Jenny Weigle. Jenny has been creating, executing, and reviewing strategies for online communities for more than 10 years. She's worked with more than 100 brands on various aspects of their community strategy and implementations, including launch, migration, programming, and planning. More About Jenny Weigle: Her consulting practice — Jenny.community Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network.
Jun 22, 2022 • 26min
The Key To Writing A Must-Read
In this episode of the Duct Tape Marketing Podcast, I interview AJ Harper. Aj is an editor and publishing strategist who helps authors write foundational books that enable them to build readership, grow their brand and make a significant impact on the world. As ghostwriter and as developmental editor, she has worked with newbies to New York Times bestselling authors with millions of books sold. AJ is writing partner to business author, Mike Michalowicz. Together they've written nine books, including Profit First, The Pumpkin Plan, Fix This Next, and their latest, Get Different. She has her own book now called — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own. More About AJ Harper: Her book — Write a Must-Read: Craft a Book That Changes Lives—Including Your Own Top 3 Book Workshop Use code DUCTTAPE to get 50% off her self-directed course called Test Drive Your Content on her website: AJHarper.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Drip and the Hubspot Podcast Network.
Jun 16, 2022 • 21min
How To Grow Your Business Like A Weed
In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the "Father of Contact Marketing" by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. More About Stu Heinecke: His book — How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth StuHeinecke.com Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Zapier and the Hubspot Podcast Network.
Jun 15, 2022 • 24min
The Evolution Of The Podcast
In this episode of the Duct Tape Marketing Podcast, I interview Todd Cochrane. Todd is the CEO of Blubrry Podcasting - a podcast media company that represents 105,000 Audio and Video podcasters in which his company provides advertising opportunities, media distribution/hosting, podcast media statistics, and other services. He is a podcast advertising specialist, and he founded the Tech Podcast Network in 2004. More About Todd Cochrane: Blubrry His podcast — Geek News Central Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by Drip and the HubSpot Podcast Network.
Jun 9, 2022 • 26min
How To Harness Your Unfair Advantage
In this episode of the Duct Tape Marketing Podcast, I interview Ash Ali and Hasan Kubba. They both are award-winning authors and entrepreneurs. Despite not going to university, Ash became a serial tech founder and the first marketing director of a unicorn startup – Just Eat). Hasan built a successful startup from his bedroom with nothing more than an online course and a yearning to escape the 'rat race'. They are now international bestselling authors, coaches, and keynote speakers. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. More About Ash Ali and Hasan Kubba: Follow Hasan on Twitter: @startuphasan Follow Ash on Twitter: @ash_ali Learn more about the book: The Unfair Academy Take The Marketing Assessment: Marketingassessment.co
Jun 8, 2022 • 24min
How Leveraging A Virtual Assistant Will Change Your Life
In this episode of the Duct Tape Marketing Podcast, I interview Tricia Sciortino. Tricia is the CEO and Board Member at BELAY, Co-Host of the One Next Step Podcast, and Author of Rise Up & Lead Well: How Leveraging An Assistant Will Change Your Life & Maximize Your Time. More About Tricia Sciortino: BELAY Take The Marketing Assessment: Marketingassessment.co This episode is brought to you by the Hubspot Podcast Network and BELAY. .
