The Duct Tape Marketing Podcast

In this podcast, the host discusses the 7 deadly marketing mistakes including lacking a clear vision, trying to please everyone, being just like the competition, wasting marketing resources, competing solely on price, succumbing to the idea of the week, and lacking measurable success criteria. The importance of focusing on ideal clients, differentiating from the competition, and measuring success in marketing is also highlighted.

Leanne Hughes, renowned consultant, speaker, and facilitator, shares invaluable insights into the art of workshop facilitation. She discusses the transformative shift from traditional presentations to engaging workshops and provides practical tips for building rapport and connection with participants. Leanne's expertise offers a comprehensive guide for mastering workshops and delivering impactful, results-driven sessions.

Jeffrey Hayzlett, a global business celebrity and Chairman and CEO of C-Suite Network, discusses the importance of radical humility in leadership. He emphasizes the Hero Factor, which prioritizes values, employee well-being, and community impact. Hayzlett shares lessons from companies like Chick-fil-A and Starbucks, highlighting the role of transparency and consistent values. He also explores the significance of digital communication, polarization in marketing, and the role of humility in a leader's life.

Leading expert Todd Rammler discusses strategies for small businesses to protect themselves from embezzlement, including employee dishonesty insurance and strict internal controls. He emphasizes the importance of preemptive measures and proactive steps to strengthen financial structures and prevent misconduct.

Ryan Stewart, a seasoned expert in marketing strategy, discusses the role of a fractional CMO in steering businesses towards success. He shares his 90-day approach for remarkable growth. Topics include challenges of cross-channel acquisition, the power of video content, repurposing videos, and utilizing channels for marketing success.

Julia McCoy, a leading expert in AI-optimized content creation, discusses how businesses can leverage AI to produce high-quality, optimized content efficiently. She explores the differences between AI-generated content and chat GPT, the power of partnerships in business growth, content creation strategies, and the importance of aligning content with business objectives. She also highlights the podcast show 'Design A Life That Really Matters' hosted by Greg McEwen.

In this podcast, renowned customer experience expert Jon Picoult discusses the art of customer recovery and turning negatives into positives. They explore topics such as unifying decision-makers around a customer experience vision, the impact of the pandemic on customer service expectations, the role of speed in today's market, strategies for fixing a poor customer experience, and the future of customer service and experience with AI.

Peter Caputa, CEO of Databox, talks about transforming raw data into actionable insights and the rising importance of predictive AI-driven analytics. They discuss the challenges of historical data comparisons and the benefits of implementing Databox for companies of any size. The podcast also covers HubSpot's early days and their agency partner program, as well as the challenges of attribution in marketing.

In this episode, Ben Guttmann, marketing and communications expert, discusses the importance of simple messaging in marketing. He highlights the five principles of simple messaging and gives examples of great messages. Ben emphasizes the value of empathy in effective communication and explains how simplicity can positively impact marketing success.

In this episode of the Duct Tape Marketing Podcast, I interviewed Julian Juenemann, the founder of JJAnalytics, a company that helps businesses adopt the data-driven way of Digital Marketing. In 2015, he launched the MeasureSchool YouTube channel to reach out and teach this new way of marketing to others. With over 150,000 subscribers, MeasureSchool has become the leading video source for many marketers to learn these data-driven methods. During this episode, we discuss the transition from Universal Google Analytics to Google Analytics G4 and its significant differences from the previous version. We also learned how privacy concerns and changing data retention practices have driven the need for this transition. Additionally, we talk about how businesses need to adapt and leverage data visualization tools for better insights since AI is playing an increasing role in data analysis. However, trust in the output of such tools remains a critical issue. Here's a glance at this episode: [00:54] What are the differences between Google Analytics and the new Google platform? [04:41] About this new platform, what does it do differently and what does it do better? [07:08] How does the data visualization work in this new platform? [09:11] What's the relationship between Google Analytics and Google Tag Manager? [14:12] Does this new tool have any enhancements for ad tracking? [16:30] Besides Google, what other analytics tools would you recommend? [18:46] What's the role of AI in analyzing Google Analytics data? You can view the show notes here -https://ducttapemarketing.com/navigating-google-analytics-landscape More About Julian Juenemann: -Connect with Julian on Linkedin - https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=de -Find out more about The Measure School -https://measureschool.com/ Like this, show? Click here, scroll to the bottom, rate 5 stars, and select "Write a Review." Then be sure to let me know why you like the show! Wanna chat? Connect with me on LinkedIn -https://www.linkedin.com/in/ducttapemarketing/