New Books in Popular Culture

“One of the things that was most shocking to me getting into the media business, an MSNBC.com producer tells Josh Braun, was the realization that regular people were making it. Television to me . . . was just like sunlight. You push the button and it just comes off the screen. Today, television just comes off lots of screens. Computers, tablets, phones, city billboards, stadium jumbotrons. The path from the recording pictures to showing them to us their physical distribution is neither simple nor elegantly planned. In This Program is Brought to You By . . . Distributing Television Online (Yale University Press 2015), Joshua Braun, an Assistant Professor of Journalism Studies in the Journalism Department at University of Massachusetts-Amherst, explores changes in the technology platforms for online news at MSNBC between 2007 and 2012. A book of media sociology, Braun uses a series of examples at MSNBC such as a more flexible video player, online community forums, and a blog for the Rachel Maddow Show, to make an argument about the shapes these distribution solutions take. Developed through project-based management, involving multiple teams with differing objectives and resources, each solution is ultimately unique to the particular task at hand. These digital systems, he argues, are a sociological phenomenon that come together like physical infrastructure such as power grids and highways. Josh takes an inside look at MSNBC between 2007 and 2012, a time when the network was consolidating the brands of its television network and online news hub and rolling out new technologies internally like blogs, video players and community forums that could support viewer and visitor demands. This Program is Brought to You By unmasks the magic behind the pictures and sounds that just come off the screen. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

The Chinese Revolution was a profoundly theatrical event. Brian James DeMare’s new book explores the relationship between drama and political action in China, from the earliest era of communist Red Drama to the establishment of Mao’s cultural army and beyond. Mao’s Cultural Army: Drama Troupes in Chinas Rural Revolution (Cambridge University Press, 2015) looks carefully at the importance of propaganda teams and drama troupes during the Communists resistance of Japanese invasion, victory in the civil war, and efforts at state-building, and consolidation of their regime in the early years of the PRC. DeMare brings readers into the fascinating world of drama in this period, paying special attention to the material culture of dramatic troupes, the often-harrowing lives of their members (including children), the challenges they faced in navigating across rural and urban cultures, and some of the most popular and important works they performed. Its a tremendously engaging and enlightening study of an important topic. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

From the “Ballad of the Green Berets” to “Bad Moon Rising,” the music of the Vietnam War is woven through every vets memories. Vietnam vet Doug Bradley and his fellow University of Wisconsin professor Craig Werner first intended to whittle down a list of the top 20 songs of the war, and soon realized that was an impossible errand. No Vietnam veteran is alike, and hundreds of songs held meaning for those who fought there. It was a varied soundtrack of patriotism and protests, hard rock and soul music, love songs, Dear John songs and more. Bradley and Werner’s book We Gotta Get Out Of This Place: The Soundtrack of the Vietnam War (University of Massachusetts Press, 2015) blends musical and personal histories, explaining the backgrounds of specific songs and artists as well as what they meant to the Vietnam soldiers. In a conversation with Gael Fashingbauer Cooper, they discuss everything from the generational differences between Vietnam soldiers and their World War II-veteran fathers to the importance of Bruce Springsteen’s “Born in the USA,” written a full decade after the war ended. Hanoi Hannah, Good Morning Vietnam DJ Adrian Cronauer, Jimi Hendrix, Creedence Clearwater Revival, Nancy Sinatra, Country Joe McDonald and his famous F cheer all played a role in the wars musical history. Take a musical trip through this sometimes personal and often poetic book. Country Joe himself said of it, We all love popular music and we all love soldiers. All we have left is memories. Maybe there is something to learn from this book, from their experiences, from the music. God, I hope so.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

In Kosher USA: How Coke Became Kosher and Other Tales of Modern Food (Columbia University Press, 2016), Roger Horowitz, director of the Center for the History of Business, Technology, and Society at the Hagley Museum and Library, looks at points of intersection between Jewish law and modern industrial foodways during the 20th century. In revealing the hidden kosher histories of products such as Coke, Jell-O and kosher meat, Horowitz highlights controversies over rabbinic authority and consumption in American Jewish history. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

Considered by many to be the greatest American film ever made, Citizen Kane was the product of Orson Welles, who made a movie that is still groundbreaking today. In his new book Citizen Kane: A Filmmaker’s Journey (Thomas Dunne Books, 2016), Harlan Lebo presents a wonderful overview of the film on its 75th anniversary. He used previous interviews with some of the people involved in the production, along with archival information not previously used by other writers. He is able to show how the movie deserves its reputation as a masterpiece.   Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

We are said to be in a golden age of TV. The best stories today are told on television screens in serialized forms. The Wire, Lost, Breaking Bad, The Sopranos are a few of the shows that have elevated the cache of television, introducing riskier forms of storytelling in a medium that has been typically formulaic and convention bound. Fans and critics alike celebrate them for innovation and television networks are filled programming with more and more of them. In Complex TV: The Poetics of Contemporary Television (NYU Press 2015), is film and television scholar Jason Mittell of Middlebury College offers a sustained analysis of the poetics of television narrative, focusing on how storytelling has changed in recent years and how viewers make sense of these innovations. Complex television, Mittell says, is not a genre. It is a storytelling mode and set of associated production and reception practices that span a wide range of programs across an array of genres. Through close analyses of key programs, includingThe Wire, Lost, Veronica Mars, and Mad Mento name a four, the book traces the emergence of this narrative mode, focusing on issues such as viewer comprehension, transmedia storytelling, serial authorship, character change, and cultural evaluation. Developing a television-specific set of narrative theories, Complex TV argues that television is the most vital and important storytelling medium of our time. It is not that the best stories today are on the small screen. Rather, that the most sophisticated, freshest, and the most complex techniques for telling them are. John Balz is Director of Strategy at VML, a full-service marketing agency with offices around the globe. He has spent his career applying behavioral science strategies in the marketing and advertising field through direct mail and email, display and .coms, mobile messaging, e-commerce and social media. You can follow him on Twitter @Nudgeblog and contact him at nudgeblog@gmail.com. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

What is enjoyment and what can contemporary critical theory tell us about it? In Enjoying It: Candy Crush and Capitalism (Zero Books, 2015), Alfie Bown, a lecturer at Hang Seng Management College and co-editor of Everyday Analysis and the Hong Kong Review of Books, talks through the political potential of new forms of enjoyment. Using Candy Crush Saga, Football Manager, Gangnam Style, Game of Thrones, and the act of reading critical theory itself, the book argues we need to take enjoyment seriously. Enjoyment is understood in relation to work and capitalism, unpacking ideas of productive and unproductive enjoyment and how they might serve or subvert power and control in modern life. The book will be of interest to scholars across philosophy, literary studies, and the social sciences, alongside anyone with a smart phone, tablet or love of the television box set! Dave OBrien is the host of New Books In Critical Theory and is a Senior Lecturer in Cultural Policy at the Institute for Cultural and Creative Entrepreneurship, Goldsmiths College, University of London. His research covers a range of areas between sociology and political science, including work on the British Civil Service, British Cultural Policy, cultural labour, and urban regeneration. His most recent books are Cultural Policy: Management, Value and Modernity in the Creative Industries and After Urban Regeneration (edited with Dr Peter Matthews). He tweets@Drdaveobrien Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

While black men have been portrayed in film for over a hundred years, they have often been stereotyped or portrayed very badly. In her book Black Hollywood: From Butlers to Superheroes, the Changing Role of African American Men in the Movies (Praeger, 2015), Kimberly Fain reviews the changing aspect of these roles and the African American actors who played them. Going decade by decade, she chooses specific films that do a particularly good job of showing these shifts. She also talks about how African American men began to use their popularity in other entertainment fields to give them power in the film industry. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

The origins of world music can be found in early ethnographic recordings as anthropologists and ethnomusicologists sought to record the songs of lost or dying cultures. In Modernity’s Ear: Listening to Race and Gender in World Music (NYU Press, 2015), Roshanak Kheshti explores how these origins shape how listeners hear world music today. Kheshti did fieldwork at Kinship Records, a pseudonym of a world music label, and examined how world music gets record, produced, marketed, and sold. Full of theoretical insights, Modernity’s Ear focuses on how listening and the ear have become key sites for the production of racial and gender identities and how listeners come to hear their own desires. Kheshti challenges earlier scholarly studies that criticize world music for appropriating ethnic sounds. Instead, she considers how music allows listeners to incorporate a wide range of sounds into their own culture. For example she discusses how Vampire Weekend, an alternative rock band, drew on Afro pop in their music. For Kheshti, this is a key example of how listeners came to make world music their own. The book concludes with a discussion of Zora Neale Hurston’s recordings of African American folk songs and tales. Kheshti argues that Hurston understood all too well the dominant paradigms around such folk recordings, which viewed such recordings as valuable because they were authentic sounds. Hurston, however, refused such a position and chose to preform African American folk songs and stories herself rather than record “authentic” native voices. For Kheshti, Hurston’s decision demonstrates potential agency and the ability for world music performers to shape how they get heard. Roshanak Kheshti is Associate Professor of Ethnic Studies and affiliate faculty in the Critical Gender Studies Program at the University of California, San Diego. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture

Adam Kucharski, who won the 2012 Wellcome Trust Science Writing Prize, has delivered another winner in an area rife with both winners and losers. The Perfect Bet: How Science and Math Are Taking the Luck Out of Gambling (Basic Books, 2016) is a brilliant, fascinating, and sometimes slightly terrifying look at how math and science are not just conquering gambling, the algorithms that math has devised and the computerized means of implementing them are paradoxically simultaneously removing risk and creating a lot more of it. Jim Stein is an emeritus professor of mathematics at California State University, Long Beach. As has been noted, the word ’emeritus’ comes from the Latin ‘ex’ — meaning ‘out’ — and ‘meritus’ — meaning ‘ought to be’. Despite that, Jim still teaches a course a semester, either at CSULB or El Camino Community College. He is the author of L.A. Math: Romance, Crime and Mathematics in the City of Angels, Cosmic Numbers: The Numbers That Define the Universe, The Paranormal Equation, How Math Can Save Your Life, The Right Decision, and How Math Can Save the World. He responds to any and all emails addressed to jim.stein@csulb.edu Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/popular-culture