So simple and yet so important; what is a form? We break it down. Possibily a multipart series. We also talk about the UI of the new iPhone X.

How can you gain commitment from people? What is commitment?

Do you know what a heuristic is? Talking about a big theory of human cognitive science.

Do you know what a persona is? We do!

We were very facinated with a new product from Adobe; Adobe XD. It's a new platform for UX'ers, so we invited Demian Borba who works on the project to the podcast to talk about the future of Adobe XD.

A topic we get asked about a lot -- we summarize and discuss the Return on Investment (ROI) of UX.

Do some people have super special vision? What makes vision so cool? Things about... Vision.

We talk about some of the challeneges of the future of retail.

Spencer is the CEO of SPARK Experience, he joins the podcast to talk about the advancements in predictive technologies in brain and behavioral science. An excellent podcast!

We talk about a methodology to create a framework to determine ethical lines for Behavioral Science. We don't get very far.