The In Search SEO Podcast

We talk to SEO expert Brodie Clark about how businesses can best take advantage of Google’s local SERP Features: · How to go about linking to products/services in the Local Panel · Tips for capitalizing on Google Posts · How to take advantage of website mentions in the Local Pack · Get exclusive new data on Hotel Local Packs on the SERP!

In this episode, we interview our first guest on the show, Andrew Optimisey, and get his take on what small brands can do to compete on the SERP: • What role does a unique selling proposition/point play when competing with a multinational brand? • How can you keep up with the link building of big brands? • Where does technical SEO fit into brand competition on the SERP?

In this episode we get into a sweeping look at how to you can determine the way Google sees intent for your keywords. Also, confirmation bias – Are users responsible to recognize it or is Google obligated to prevent it?

In this episode we reflect back on 2018 and look ahead to what’s to come in SEO in 2019! · What were the biggest developments in SEO during 2018? · How will SEO in 2018 impact search in 2019? · How did voice search stack up during 2018?

In this episode, we go deep into: • Another major change to Ads and PLAs on the SERP! • What should have happened in Washington at Google’s congressional hearing? • What value can your blog bring beyond just clicks/traffic?

In this episode, we go full throttle into the controversy over Google’s possible filter bubbles by asking if the search engine’s very approach to search lends itself to them. Plus: • Exclusive data on a large Google Ads and PLA loss right in the middle of the biggest shopping season of the year! • What happens when Google tries to cater to too many intents on the same SERP? • Will Google be monetizing the Reserve with Google program?

Google has officially brought zero organic results SERPs back, but this time just on mobile. Get the scoop on: • What no organic result SERPs means for sites • What’s different about this, the second round of result-less SERPs • Why Google creates such SERPs & what it’s looking to gain

Does Google have an ethical duty when showing search results? Should popularity inherently win out over results more aligned to objective truth? We take a look at a series of cases and put our thumbs on the scale. Also, analysis on video carousel and Image Box SERP losses, discussion on the impact of ‘on the SERP live sports commenting’, and a look at a balanced way to approach authorship as a ranking factor.

In this episode we discuss: * When a mention doesn’t cut it and a link should be given to a source * What does “link naturally” even mean? Can it be done? * The implications of a surge in Related Questions * Data on user trust in AI when making a purchase

In this episode we discuss a theory as to why multifaceted Featured Snippets may not be as dangerous to sites ranking in the organic results as thought to be. We also look at what Google really meant when they say SEOs are too focused on RankBrain. Also, a look at where voice search is headed & what Google needs to do to ensure it survives.