The In Search SEO Podcast

Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective? In this week's episode of the In Search SEO podcast, Marco Bonomo explains four essential considerations for SEO in restricted industries. The considerations are: 1. Images 2. Videos 3. Age-gating 4. Geo-fencing For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #104 of the In Search SEO podcast Mufaddal Sadriwala explains 5 minor tweaks to improve your monthly SEO reports. The steps are: 1) Revenue from organic traffic 2) Reason for the increase or decrease in organic traffic 3) Incorporate pending tasks 4) Add a top-level summary 5) Ranking report summaries split into categories and rankings For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: 1. Building Brand Authority with Contextualization 2. Customize/Personalize Your Pitch with Localization 3. Backup Your Pitch with Trustworthy Data For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: 1. Absorb 2. Plan 3. Execute 4. Reach 5. Analyze and restart For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Is schema an active part of your SEO strategy? Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since. In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now. The steps are: 1. Identify the Schema Opportunity 2. Implementing Schema 3. Verify your Schema implementation 4. Measuring your success Check out the episode here: https://youtu.be/MT2E5-JICao For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In this week's episode, Olga Zarr reveals 5 Tips on Conducting Technical SEO Audits. The tips are: 1) Don’t rely on just one tool 2) Start with data from Google Search Console 3) Look for high-impact, low effort quick wins 4) Have your own SEO checklist 5) Look at your site through the eyes of Google For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

In episode #98 of the In Search SEO Podcast, Lazarina Stoy teaches us 6 steps to getting started with machine learning for SEO. The steps are: 1. Understand Your Limiting Beliefs and Overcome Them 2. Understand Common Task Specifications, Solution Specifications and Data Specifications in Machine Learning 3. Practice Daily and Start Going Through the Motions 4. Asses New Tasks, Their Solutions, and Data Characteristics to Understand When Machine Learning is Needed 5. Understand the Limitations and Scrutinize the Output of Machine Learning 6. Work Collaboratively and Set Reasonable Expectations For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

What do you do when you find the perfect keyword but according to Google the keyword has no search volume? According to Eilish Hughes, there are times when you should target those keywords. When should you try this approach? In this episode, Eilish gives you 5 reasons why writing genuinely relevant content beats targeting high-volume keywords. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

Customer data is one of your most valuable metrics. Because... The goal of SEO is to generate sales. And... Speaking to actual customers is the best way to work out how to get more sales. What's more, most SEOs start the SEO process by looking at keyword data. The problem with this approach is it assumes you'll be able to predict how your potential customers think about your product or service. This is making a big assumption. The better way to do SEO is to research how actual potential customers relate to your product and then build your SEO strategy around that. For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

As an SEO, how do you pick the right KPI? With so many tools and so many metrics, what should you be tracking? How do you decide which metrics actually make a difference to your clients? 1) Conversions and your benchmark 2) Revenue and transactions 3) Target keywords and what you are actually ranking for 4) Ranking position changes 5) Traffic that brings conversions For more Episodes of the In Search SEO podcast:https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial