The In Search SEO Podcast

Discover the five key elements of an effective SEO report, from tracking essential metrics and progress to identifying improvement areas and demonstrating ROI. Tamara Novitović teaches you how to create clear, transparent, and impactful reports that keep your clients informed and confident in your SEO strategy.

From keyword categorization to Category keywordization Christopher Hofman walks us through how you can utilize ChatGPT/Claude to categorize keywords with Christopher Hofman (including real examples and thier results).

SEO and PPC sometimes work in silos but these days we know that to accomplish effective business growht we need to look at the bigger picture and develop combined search strategies. On this episode we dive into holistic strategies, best practices to share insights, and working towards common goals to achieve the best results possible.

Join us as we discuss PR strategies across different regions and what does and doesn't work when it comes to replicating certain PR tactics, and how you can make sure you're creating content that resonates with your audience in different markets.

How should you build strong SEO and content strategies that will help you acquire more customers? We discuss why you should focus on bottom of the funnel, what type of content tends to work well, and most importantly how to adequetely track results.

What's end to end query weighting and why is it important for SEO? We discuss TW BERT and why Google developed it and what is BERT in the first place, and how to understanding how term weighting will work to allow Google to understand queries more like humans. With Similarweb's full suite of SEO tools you can build smarter strategies backed by real user behavior insights. Check out www.similarweb.com

How can you recover from an algorithm update as painlessly as possible? Rad walks us through the 3 key steps you need to take in order to recover quickly and efficiently.

Carmen, head of SEO at Hallem, explains why she believes building an organic strategy and focussing on EEAT, so you can build a foundation of long term success.

How do you know if your local SEO is successful? We dive into how businesses of all sizes can optimize their local search strategy - and the benefits they can see as a result. Check out Similarweb.com to build powerful SEO strategies based on real-user data insights.

Join us as we take a glimpse into what the SEO landscape if (or when) AI takes over, including what search might look like when AI-generated content dominates, and how people will search for content online in the future.