Franchise Euphoria

Hello and welcome to another episode of Franchise Euphoria, THE podcast to help people succeed in franchising! So often, people are unsure if they should buy a franchise or just start their dream business from scratch. Well on Today's episode I am interviewing Kate Erickson. Kate is the Content Creator and Community Manager for EntrepreneurOnFire, a daily podcast that interviews today's most inspiring and successful Entrepreneurs 7-days a week. In addition to authoring the blog, Kate heads their mastermind community, Fire Nation Elite and their newest community for podcasters, Podcasters' Paradise.  And she knows first hand what it is like to help someone start and build a business from scratch. Key Takeaways: Kate's diverse background has really helped in her role as Content Creator & Community Manager for Entrepreneur on Fire. Finding a partner in business that compliments your skills is an important key to success. Creating systems & processes is extremely important....the earlier you do it the better. Know your target market and build your business around meeting their needs. Hire carefully, and know what you are looking for before you hire for it. Pay attention to the details: brand, communication, logo, website, format, etc. Every entrepreneur should take part in masterminds and find mentors to reach out to and learn from. Click here to learn more about the incredible story behind Entrepreneur on Fire. Kate can be reached at:  Kate@entrepreneuronfire.com. What is your biggest takeaway from this interview?

Hello & Welcome to another episode of Franchise Euphoria, THE Podcast to help people succeed in franchising.  Today I am thrilled to have on the show, Josh Bauerle.  Josh is a CPA and his firm, JDB Business Solutions, specializes in working with entrepreneurs and small businesses to minimize their exposure to taxes while keeping them in line with the ever-changing tax laws. Key take aways: Understand the difference between an LLC and an SCorp The importance of hiring  an accountant. The right time to contact an accountant. How working with the right accountant can actually save you money. If you enjoyed this episode, I invite you to Rate & Review it at the links below. iTunes: https://itunes.apple.com/us/podcast/franchise-euphoria-helping/id739728748?mt=2 Stitcher:  http://www.stitcher.com/podcast/franchise-euphoria?refid=stpr

It was a great experience to have my friend and media and marketing guru Jon Quick on the show. Jon is a 25+ year veteran in media executive management, having held key positions for CBS and Emmis communications among other companies in his career. He now has two of his own companies. The Q Consulting Guys, which specializes in media consulting, and Absolutemax!, which is a boutique full-service advertising agency offering everything from public relations to traditional and social media guidance and creation. Jon’s companies are based in Indianapolis but he serves clients across the country and in Canada. Key takeaways from Interview with Jon ·         Most important of all. Marketing Essential #1: Have a plan for great customer service to keep them coming back. If not, all the marketing the world will never work. ·         Have A Plan.  You must have a good business plan and within that build a solid marketing plan. Allocate some budget for marketing based on your resources. Effective marketing does not have to cost a lot of money if you have great ideas. ·         Do an IGS (Idea Generating Session).  Get a group together 5 to 10 people and allow everyone to express their ideas and thoughts on your company. Do not judge the ideas. Anything goes at this point. You’d be amazed at what you come up with both to improve your core business plan and marketing ideas. Often a slogan for your business can come out of such a session. One important point to consider and discuss: Points of Differentiation. How is your business better than your competitors? ·         Include those points in your marketing. Don’t try to be another Starbucks ·         Design a logo. Add a slogan to it. But don’t stop there. The logo should reflect you and your mission statement (which should be at the very beginning of your business plan). It’s a way to make you feel good at the beginning because it symbolizes the achievement of your dream. ·         Reserve a domain name and get a website up. Jon’s philosophy is to have the website be your hub and all other marketing will drive people to it. In the end it will save you a lot of money and will be more effective in today’s world of marketing. ·         Did I say be patient? I’ll say it again. If you truly have a great product or service, and you have the passion for it and believe in yourself and are willing to tell the world about it, it’s a formula that should work. If it doesn’t, know when to get out. There’s nothing wrong with regrouping and starting over.   Jon can be reached by phone at 317-432-0309 or jon@absolutemaxpr.com.  Initial consultations and current marketing analysis is free.

I was thrilled to have Katrina Mitchell on the show to talk about her experience as a franchise owner and her current business, called SPEAK!, which pairs franchise-savvy speakers, trainers, hot topic facilitators, panel moderators, emcees, and entertainers with franchise systems looking to take their events to the next level.  SPEAK! was founded in 2008 and is free to the franchisor!   Key takeaways from Katrina

Are you wondering if you are right for franchising or if you have found the right franchise?  If so, please tune in to this episode.  I am thrilled to have the Franchise King, Joel Libava here today.  Joel is a franchise ownership advisor.  He teaches time-tested and proven techniques that enable today’s prospective franchise owners to make a yes or no decision on franchise business opportunities that they’re looking at-with total confidence.   If you’re looking into franchise ownership, Joel will show you how to lower your $$$$ risk and increase your chances of success.     He’s the author of “Become a Franchise Owner! The Start-Up Guide to Lowering Risk, Making Money, And Owning What You Do,” a top-ranked book on Amazon.com

Jim is the General Manager of FranNet of Mid-America, a franchise consulting and brokerage company. In addition to matching individuals with a franchise business that will achieve their goals of business ownership he is also a Certified Business Coach. With over 30 years combined experience in the corporate, counseling, and consulting worlds Jim has a thorough understanding of the demands placed on individuals, both personally and professionally, and how to help them effectively deal with those demands and navigate the waters of change.  Because of his personal experience of being involved in corporate downsizing Jim went into business for himself in 1992.  For several years he was involved in outplacement work and career consulting.  

Do you wonder what it is actually like to run a franchise?  Or think about what it takes to run multiple franchises?  If so, please tune in today.  I am thrilled to have Jeff Pearson on the show.  Jeff is a former Papa Murphy's franchise owner.  He began with one store and expanded to 5 locations.  He has since sold his stores and now is the host of a very popular daily podcast, called Mentor Impact, where successful people come on to tell the story about their journey and the impact mentors have had on their lives and their success.  Jeff is also a marching band leader, music lover, and founder and owner of Command Performance, an online music lesson company.  

 A candid discussion with well known author, franchise writer & blogger on what she has learned over the years and more specifically what potential franchise owners should know BEFORE they buy a franchise.  

A fascinating discussion with thought leader, veteran and former franchise executive Richard Rierson on the value of leadership, different types of leadership, definition of leadership, and how leadership can impact the success or failure of a franchise owner.  

A candid discussion with Mike about the highs and lows of his franchise experiences, things he wishes he had known before buying, mistakes made, fears overcome, and his advice to people thinking of buying a franchise.