

Franchise Euphoria
Josh Brown
Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.
Episodes
Mentioned books

May 28, 2014 • 31min
How Catering Can Increase Profits For Your Restaurant
Erle Dardick from Monkey Media joins me today. He talks about an often un-utilized aspect of the restaurant business. He talks about catering. Catering can have a huge impact on your bottom-line. Erle explains that up to 33% of restaurant sales can come from catering.
About Erle
Erle Dardick is best known for providing turn-around strategies to multi-unit restaurant operators and food manufacturers. For years he’s been helping our community members leverage their existing assets to drive new revenue channels. After owning and running a very successful retail deli and catering operation, Erle founded MonkeyMedia Software to provide web-based software, strategy and education services to multi-unit restaurant operators. Erle resides in Vancouver, BC and holds an MBA from Simon Fraser University.
Show Highlights
What catering can do for your restaurant business
How technology can help your business
Why you must utilize systems for your business
How to implement a catering system in your restaurant
Want to know more about Erle or his business?
Monkey Media
Email: Erle@monkeymediasoftware.com
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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May 26, 2014 • 10min
Why You Must Run Your Business Like a Franchise
Many of you out there do not want to franchise your business. You should not, however, completely dismiss franchise operations. Running your business like a franchise, even if you have no intentions of pursuing franchising, can increase your profitability. Listen in as I explain what a franchise model can do for you then check out indyfranchiselaw.com to get the detailed worksheet to guide you step by step.
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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May 26, 2014 • 11min
Buyer Beware: Great Businesses Don’t Always Make Great Franchises
Lately, I have been speaking with many people interested in investing in young or new franchises. It is an exciting time for young franchises and can be a great time to invest. Don’t get caught up on the excitement of a burgeoning franchise though. Listen in to hear the 5 things you need to think about before you invest in that young or new franchise.
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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May 21, 2014 • 44min
The Thrill of the Entrepreneurial Journey - with Scott Hill
Scott Hill –
I am simply thrilled to have Scott Hill on the show today. He will talk about his exit from corporate life, his meteoric rise in business, how things started to crumble, and how he got back on track. This episode has something for everyone. Whether you are looking to start your first business or are focused on growth you will walk away from this episode more confident in where you are headed.
About Scott
Scott Hill is the Co-Founder and Executive Chairman of PERQ, a measured marketing software and services company that specializes in increasing online and in store traffic for businesses. Scott founded his first company in his dad’s living room in 2001. Since then, he has founded three more companies, some of which appeared on the Inc. “500 Fastest Growing Companies in America” list three separate times.”
Show Highlights
Ø How to exit from corporate life
Ø It’s about the planning not the plan
Ø Why you should bet on yourself
Ø Why you need to build a strong foundation
Ø How differentiation can make your business skyrocket
Episode Resources
Micheal Gerber
Titan: The Life of John D. Rockeller, Sr.
Want to know more about Scott and his business?
PERQ
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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May 20, 2014 • 11min
How to Turn Your Hobby Into a Business
Are you considering turning your hobby into a business? Creative entrepreneurs have a great amount of passion but it is hard to focus on turning that hobby into a viable business. So many people today are doing this. It is critical to get started on the right foot. If you don’t do it the right way it can be frustrating. Listen in to learn how you can leverage your expertise and help even more people by doing what you love.
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
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May 14, 2014 • 41min
How You Can Conquer Marketing in Your Small Business or Franchise!
Marcus Sheridan from the Sales Lion joins me today. Marcus is a highly successful business owner and speaker. His highly energetic personality is paired with amazing insight into business marketing. Listen in as he gives you some amazing tips and advice. His energy is infectious and by the end of the interview you will be ready to start implementing his advice today!
About Marcus
Marcus started a swimming pool company, River Pools and Spas in 2001. The pool company grew to be one of the largest of its kind in the world (due to inbound marketing efforts and their incredibly popular swimming pool blog). After huge success teaching other pool professionals how to embrace inbound marketing, Marcus has become a very successful HubSpot Partner, training inbound marketers and companies everywhere how to find success. With an incredibly entertaining and educational style, Sheridan has become a highly sought after speaker for many marketing and business conferences globally. He is also the author of the blog, The Sales Lion, one of the best marketing, business, and life-success blogs on the internet.
Show Highlights
Ø What makes a great website
Ø The importance of teaching your clients
Ø Joining you sales and marketing teams
Ø How to rule with content marketing
70% of buying decisions happen before the customer even makes contact with your company. That number is still growing and will continue to grow. This puts an ever growing importance on marketing. Marcus explains what you need to be doing to capitalize on this growing trend.
Want to know more about Marcus?
The Sales Lion
Mad Marketing Podcast
River Pools and Spas
Marcus1@thesaleslion.com
Twitter: @thesaleslion
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
iTunes: Franchise Euphoria Podcast
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May 13, 2014 • 14min
Are Home Based Franchises Worth It?
Are Home Based Franchises Worth It
Home based franchises are becoming more and more popular as technology continues to grow. The lure of working from home and low franchise fees is quite attractive. But is it worth it? Listen in and learn the five things you need to know before considering a home based franchise.
Feedback
I love to hear from you every episode and even more so on this one. Please leave a comment, email me at josh@indyfranchiselaw.com, or find me on Facebook orTwitter. Let me know what you think about the changes.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
iTunes: Franchise Euphoria Podcast
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May 8, 2014 • 46min
How to Become a Millionaire on Your Own Terms - with Jaime Tardy
Jaime Tardy is the founder of Eventual Millionaire. An Eventual Millionaire is a person who knows they will be a millionaire, eventually. But they are dedicated to becoming a millionaire on their own terms. They want an enjoyable business and an enjoyable life. Listen in as she discusses her journey and shares some amazing tips and advice.
About Jaime
By the age of 22 Jaime was making six figures, and had an expense account. By the age of 24 she was in over $70,000 in debt. She hated her work. When she was home Jaime dreaded Sunday nights because they marked the beginning of yet another long work week. She determined that living an enjoyable life was worth far more than a million dollars. So Jaime updated her goal. Instead of just a million dollars, she wanted to find work she loved and the life she loved, and THEN make her million. In 2006 Jaime decided to crush her debt and quit her job. Now she helps entrepreneurs focus their money and their strengths to create an amazing life while they build their net worth.
Show Highlights
How to become an entrepreneur
The importance of systematizing
Why you need to create solid goals
How to take control of your money
How to put set-backs in perspective and move ahead
The amazing benefits of a mastermind
Ways you can quickly grow your network
The importance of connecting and engaging with your customers
Episode Resources
Dan Miller
Michael Gerber
Want to know more about Jaime?
Eventual Millionaire
The Eventual Millionaire Book or Starter Kit:
The Eventual Millionaire
Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
iTunes: Franchise Euphoria Podcast
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May 6, 2014 • 15min
First Pivot for Franchise Euphoria
It has been an amazing journey since the launch of Franchise Euphoria 7 months ago. I’ve learned so much along the way. I recently realized though that I was not fully capturing everything that I wanted to capture in the podcast so I have decided to make a pivot. Listen in to find out what new and exciting changes are in store for Franchise Euphoria!
Feedback
I love to hear from you every episode and even more so on this one. Please leave a comment, email me at josh@indyfranchiselaw.com, or find me on Facebook or Twitter. Let me know what you think about the changes.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
iTunes: Franchise Euphoria Podcast
Tune in on Stitcher!

Apr 30, 2014 • 31min
Selling Has Changed, Have You Changed With It? - with John Jantsch
Selling Has Changed, Have You Changed With It?
John Jantsch – Selling Has Changed, Have You Changed With It?
John Jantsch from Duct Tape Marketing joins me on this episode of Franchise Euphoria. We talk about one of the most important things you can do for your business, content marketing. The way that people buy has changed so the way that we sell needs to change, too. Don’t get left behind. Listen in to learn what you need to be doing to increase your sales.
About John Jantsch
John Jantsch is a marketing consultant, speaker and best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He frequently consults with small and mid-sized businesses helping them create marketing plans and organized marketing systems that smooth the way for steady growth.
Show Highlights
Ø How the way people buy has changed
Ø How to sell in today’s culture
Ø Ways to engage your customers
Ø Developing customer trust
Ø How to get your marketing and sales people to work together
People today get online ad research products, read reviews, and ask friends before they purchase. You can no longer count on old sales methods to work in today’s online world. You to need to make contact with customers, engage them, and build their trust before they are ready to buy.
Episode Resources
Seth Godin
Michael Gerber
Joel Libava
Want to know more about interviewee or their businesses?
Duct Tape Marketing
Duct Tape Selling
Want to help us out?
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Feedback
Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment.
If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.
iTunes: Franchise Euphoria Podcast
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