Franchise Euphoria

I’m thrilled to have Cliff Ennico on the show today. Cliff is an attorney with 35 years of experience in the franchise world. Cliff and I talk about how franchising has changed over the last 35 years, how it hasn’t, and how you can be successful in franchising today! So much great information in this interview you won’t want to miss out.   About Cliff Attorney, author, syndicated columnist, speaker, television personality and humorist, Cliff Ennico (www.succeedinginyourbusiness.com) is widely considered one of America's foremost small business experts, having helped more than 15,000 small businesses get off the ground over the past 33 years.  He is an attorney by training and is best known as the host of MONEYHUNT, a PBS television series running from 1994 to 2003, where entrepreneurs defended their business plans before a panel of experts, he also has a weekly business advice column, Succeeding in Your Business, the "Ann Landers of the business world". Cliff is also the author of several leading books on small business law and management.   Show Highlights Ø  Early stage franchises Ø  Newer system concerns Ø  “Is a franchise right for you?” Ø  First time franchisee advice Ø  Currents changes and trends and in franchising Ø  Key to being a successful franchisee   Want to know more about Cliff? Succeeding In Your Business Money Hunt Cliff Ennico Feedback   Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!

Do you really own your franchise? On the surface this seems like a very simple question. Of course you own it. You bought it, it's yours...right? It is not quite as simple as that. Listen in to hear the ins and outs of owning a franchise. Feedback  Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Do you wonder what it is actually like to run a franchise? Or think about what it takes to run multiple franchises? If so, please tune intoday. I am thrilled to have Jeff Pearson on the show. Jeff is a former Papa Murphy’s franchise owner. He began with one store and expanded to 5 locations. He has since sold his stores and now is the host of a very popular daily podcast, called Mentor Impact, where successful people come on to tell the story about their journey and the impact mentors have had on their lives and their success. Jeff is also a marching band leader, music lover, and founder and owner of Command Performance, an online music lesson company. Listen Now!

Thrilled to have Grant Baldwin on the show. Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee, decided to go in another direction and has since built a couple successful businesses. Today, we talk about Grant’s decision to become a franchisee, his experiences as a franchisee, lessons learned, and a whole host of other interesting things! About Grant Grant is a speaker, coach, podcaster and former franchise owner. He experienced the life of a franchisee and decided to go in another direction. He writes and speaks about helping people find and do work they love. He is the host of How’d You Get Into That? podcast. Show Highlights Ø  Decision process of buying a franchise Ø  “Business In A Box” Mentality Ø  Franchise Lessons Learned Ø  Moving Forward Want to know more about Grant? Grantbalwin.com How’d You Get Into That? Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!

Missed Opportunities   Today’s tip is a incredibly valuable one for franchisees. And it may be one that you have not thought about. I’ve been thinking a lot about it lately. I’m talking about marketing, social media, and online presence. There is a BIG, BIG mistake that franchisors and franchisees alike are making in the franchise space. It is easy to overlook but just as easy to fix. Find out what I am talking and how you can take advantage of this opportunity. Feedback   Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!

In my legal practice I come across many issues in the franchise space. Many of these can be avoided if you do your homework ahead of time (which is why I always urge people to have representation before signing an agreement). There are three very common issues in franchising that if not taken care of up front can really come back to bite you later on.  These involve territory, termination, and trade mark. Don't make the costly mistake of not fully understanding what you are signing. Listen in to learn how to avoid these mistakes before they happen.   Feedback  Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Financial wellness is not only about today but also about your future and the future of your business.  Today I have the amazing Peter Dunn, Pete the Planner, on the show. Learn the difference between financial wellness and financial planning, the only piece of financial advice you need to hear, and how common sense can lead you on the path to financial wellness. About Peter Peter Dunn a.k.a. Pete the Planner is an award-winning comedian and an award-winning financial mind. He’s the author of ten books, six of which were featured in a nationwide launch at Barnes & Noble’s stores in January of 2015. He is the host of the popular radio show Pete the Planner Show on 93 WBIC FM and is a columnist for the Indy Star. Pete has appeared regularly on CNN Headline News, Fox News, and Fox Business as well as numerous nationally syndicated radio programs. In 2012, Cision named Pete the fourth most influential financial broadcaster in the nation. Show Highlights Ø  Financial wellness vs financial planning Ø   Biggest money mistakes that startups make   Ø  Key indicators when researching a business Ø  Financial tips for retirees reentering the business scene Want to know more about Peter? Petetheplanner.com Twitter: @PeteThePlanner Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!

Are you buying ads to get customers only to have to buy more ads to get more customers? Feel like you are that annoying guy on the corner yelling here I am, buy my product? It can be a frustrating and endless cycle. The good news is that you can break that cycle with inbound marketing. Inbound marketing builds a level of trust and authority with potential clients that brings them in, keeps them coming back, and has them spreading the word about your business for you. Not sure what inbound marketing is and how to get started? Today is your lucky day. Tom Schwab is here with me. Tom is a leading expert at inbound marketing. He will explain what it is, what it can do for you, and most importantly, how to get started today. Walk away with a full understanding of how this marketing strategy can change your world. About Tom Tom is the owner of Goodbye Crutches and Inbound for eCommerce. He changed his perspective on marketing after learning about inbound marketing. He turned away from the traditional cycle of buying ads to get clients and made a move to inbound marketing. He immediately saw the amazing benefits that it can have for a business. He grew his own business through inbound marketing and now offers coaching and consulting through Inbound for eCommerce. He speaks and writes extensively on how inbound strategy is transforming eCommerce.  Show Highlights What is Inbound Marketing? Creating Content Customer Pain Points Growing through Inbound marketing Defining Your Avatar Episode Resources Inbound Marketing by Brian Halligan and Dharmesh Shah     Want to know more about Tom? tom@inboundecommerce.com Inbound Movement Feedback Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people. iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

A year ago I had the awesome pleasure of recording one of my all-time favorite interviews.  I am talking about the incredible Michael Gerber. Today I am sharing this amazing interview with you again. Listen for the first time or listen again because Michael Gerber will get you on the right path for success in 2015. Enjoy! It was a thrill of a lifetime to have Mr. Michael E. Gerber on my podcast.  During the course of our discussion, Michael touches on so many important topics related to the journey of all entrepreneurs.  We talk about Michael's own awakening.  How he went from running away from his gifts and talents to utilizing them to live in and for his true calling.   We discuss the power of entrepreneurship, how its changed and evolved over time, how to discover your true entrepreneurial spirit within, the power of franchising systems when done right, and much much more. Mr. Gerber is a very well known author, speaker, coach, small business guru, and the king of “systems” and “systems implementation” to help make small businesses efficient, effective and practical.  He is widely known for his best selling E-myth books that are like bibles to small businesses and their owners.  I could go on and on as Mr. Gerber has done so many wonderful and incredible things on his journey, but instead I will let you listen in below to the man himself. Action Tips & Interesting Thoughts: Most entrepreneurs are technicians suffering from an entrepreneurial seizure. Don’t let where you start dictate where you go. Make your own future in your own vision. Creating a selling system is key to entrepreneurial success. It’s never to late to go after your dreams. Michael was 41 when he wrote E-myth. Safe is the enemy of creative. Faulty assumption:  that most small business owners understand business. Michael walked into McDonald's one day to buy a hamburger, and walked out with a vision for E-Myth. True dreamers have no inclination to pursue a personal dream but rather an impersonal dream.  It is not about me. It is about them. True entrepreneurs exist with a condition that is stuck outside of them. Humans are born with the natural ability to create.  But we are not born with the skills of entrepreneurship. Creativity creates conflict with the powers that be.  It creates confusion.  Creativity creates disorder, and that is what is so extraordinary about it.  And that is why it is killed in most of us from the beginning. Passion is developed more than it is discovered. Becoming excellent at something can develop passion. If you are too entrepreneurial, franchising may NOT be right for you. Fear of failure drives people away from what they were meant to do. The Dreaming Room™  is an exciting project that Michael is working on.  It is an incubator to awaken the entrepreneurial personality to the point where they are absolutely clear on 4 things:  1) The Dreamer; 2) The Thinker; 3) The Storyteller; and 4) The Leader. To learn more about Michael E. Gerber and his incredible Companies, including The Dreaming Room™, please go to: http://www.michaelegerbercompanies.com. If you would like to get in touch with Michael, you can email him directly at:  Michael@MichaelEGerber.com. iTunes:  Franchise Euphoria Podcast Tune in on Stitcher!

Are you making good financial decisions for you and your business? Do you know what you should be focusing on to not only grow your business but also to work toward your retirement? Today I have the Retirement Answer Man, Roger Whitney, on the show. We talk about these questions and so much more. You won’t want to miss out. About Roger I’m Roger Whitney, the Retirement Answer Man. I’m here to answer your retirement questions. Over the last 24 years, I’ve had real-world experience helping countless people Plan Well and Invest Wisely for their retirement. On my professional blog I share the lessons I’ve learned and teach you the process I’ve developed to help my clients plan well for a great retirement. Everyday, I deal with real people’s journey towards retirement. Walk with me and maybe I can help you on yours. Show Highlights Ø  Knowledge vs Wisdom Ø  Added Value Ø  Biggest common mistake Ø  Retirement or Change Want to know more about Roger?  Roger Whitney The Retirement Answer Man Feedback   Have any suggestions for future shows? Have questions or topic you would like us to do an episode on? If so, please leave a comment. If you enjoyed the podcast would you please take a moment to leave a review and rating on iTunes or Stitcher. Every review means we can reach out to more people.  iTunes:  Franchise Euphoria Podcast   Tune in on Stitcher!