

Franchise Euphoria
Josh Brown
Josh Brown, an Indiana-based franchise attorney and entrepreneur, shares his insights, strategies, frameworks, and best practices gained through more than 15 years of experience in the franchising industry. Franchise Euphoria sheds light on how to design the right business plan for you and your business, avoid the most common and costly mistakes, manage growth, and achieve your business dreams. You will hear from leading franchise and business experts as well as many franchisors who are in the process of growing their franchised businesses. Josh’s approach to business and the franchise world is honest, real, and authentic.
Episodes
Mentioned books

Nov 5, 2019 • 46min
Working Through the Challenges of Franchising Too Quickly with Ryan Junk of CycleBar
Ryan Junk is the President of CycleBar, the first and largest indoor cycling boutique franchise. From his days as a personal trainer, salesperson and general manager at Fitness USA to leadership roles at 24 Hour Fitness, LA Boxing, UFC Gyms, and now Xponential Fitness, Ryan is an expert in the fitness and franchising industries. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Ryan Junk who is the president of CycleBar. [2:37] Josh welcomes Ryan to Franchise Euphoria. [3:15] Ryan shares some background information with Josh regarding what led him to the opportunity with CycleBar. [6:26] CycleBar is a brand that started in 2013 and began franchising in 2015. Xponential Fitness acquired CycleBar in 2017. [11:52] Before CycleBar franchised, they had two locations. When Xponential Fitness acquired CycleBar, the previous franchisors had sold 283 franchise locations. [27:24] When Xponential Fitness acquired CycleBar, one of the first things they realized was that the store blueprint was too large, so they immediately shrunk it down to a reasonable size. [29:20] Ryan found that in order to help bail out existing franchisees, they had to do a crash course in selling memberships to help make up for their looming overhead. They found that reoccurring revenue was the best solution for their franchisees. [37:20] Josh poses a question to Ryan regarding the future of the franchisees who opened before Xponential Fitness and whether they will likely move locations once their lease is up. [38:34] Ryan shares the qualities that make up the ideal CycleBar franchisee. [42:01] Xponential Fitness owns 8 different fitness modalities, and Ryan believes that this diversity gives them an advantage on keeping the industry unique and not oversaturated. [44:34] If you want to learn more about CycleBar, visit www.CycleBar.com/Franchise. [45:16] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.CycleBar.com www.CycleBar.com/Franchise

Oct 29, 2019 • 23min
Generating Success in a B2B Franchise with Larry Oberly of Speed Pro Imaging
Larry Oberly is the President & CEO of SpeedPro Imaging. Larry brings 26 years of franchise experience from the food service, real estate and large-format printing industries. He served for 17 years as Vice President of U.S. and Global Operations at RE/MAX LLC. Prior to RE/MAX, Larry was a successful multi-unit Baskin-Robbins franchisee, later serving on the Baskin-Robbins National Marketing Committee. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Larry Oberly, the President and CEO of Speed Pro Imaging. [1:51] Josh welcomes Larry to Franchise Euphoria. [2:25] Larry shares the experiences he has had in his 27 years in the franchising industry. [4:51] Larry explains the idea behind Speed Pro Imaging and what services they provide. [7:32] What qualities make up the ideal Speed Pro Imaging franchisee? [12:31] For Larry, he found it to be challenging to get involved with the franchisor side of the industry when he was coming from being a franchisee himself, which is considered a “self-employed” position. [15:22] One of the things Larry likes about Speed Pro is that a lot of the owners really push the envelope to adapting to new systems and developing technology that can make their business better. [18:52] To aid in keeping franchisees satisfied and continue showing them the value of a franchisor, Speed Pro has a team of individuals continually looking for ways to improve their processes and make franchisee’s jobs simpler. [21:52] If you want to learn more about Speed Pro Imaging, visit the websites listed below. [22:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.speedpro.com www.speedprofranchising.com

Oct 22, 2019 • 27min
Zoning in on a Niche Market with Nigell Lee of Xpresso Delight
Nigell Lee has been with Xpresso Delight since 2010 where his role was business development, sales and support for Western Australia. In 18 months his direct impact on the market was so significant, Xpresso Delight tapped Nigell to lead United States expansion. Over the past 2 years, Nigell has lead our corporate expansion in the New York City market, which has seen substantial growth over that period. His passion for coffee & providing top quality service resonates throughout the brand. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Nigell Lee, the CEO of Xpresso Delight. [2:14] Josh welcomes Nigell to Franchise Euphoria. [2:48] Nigell shares his backstory with the audience and explains a bit about the Xpresso Delight concept. [7:01] Josh asks how moving the business overseas has been and what challenges Xpresso Delight has faced. [11:29] Nigell explains the reasons they chose New York as their first market in the US – the size of the market and the level of competition. [13:10] The Xpresso Delight machines use fresh milk and freshly-ground beans in every cup. [16:09] Xpresso Delight recognizes that many offices can be set in their ways, so they offer their clients a free two-week trial to test their product before committing. [19:22] Nigell discusses the characteristics of the ideal Xpresso Delight franchisee. [21:05] According to Nigell, Xpresso Delight is more of a side hustle in the US whereas in Australia, it’s more of a full-time opportunity. [22:45] The three types of competitors of Xpresso Delight include traditional coffee shops like Starbucks, coffee machines like Keurig, and then whole-bean, fresh milk coffee machines. [25:20] If you want to learn more about franchising with Xpresso Delight, visit www.xpressodelightfranchise.com. [25:59] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.xpressodelightfranchise.com

Oct 15, 2019 • 32min
Building a Community Around Your Brand with Larry Sidoti of Garbanzo Meditteranean Fresh
Larry Sidoti is the CDO of Garbanzo Mediterranean Fresh, a 2019 Fast Casual Magazine Top 5 Movers and Shakers brand and the leader in fast-casual Mediterranean cuisine. Garbanzo has nearly 30 locations in Colorado, Georgia, Illinois, Missouri, Minnesota, Texas and Virginia. Larry is a trench-hardened veteran in the food and beverage industry with over 20 years of restaurant and franchise experience. Larry began his career in the mid 1990’s when he founded the raw juice and smoothie concept, Juice It Up. Sidoti developed an amazing company culture and grew the concept to over 180 units. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Larry Sidoti, the Chief Development Officer of Garbanzo Mediterranean Fresh. [2:14] Josh welcomes Larry to Franchise Euphoria. [2:50] Larry gives an overview to how he got his start in the franchising industry, which started with the concept Juice It Up. [5:24] Larry reflects on the challenges of growing a new concept vs. expanding a legacy brand. [7:23] Garbanzo Mediterranean Fresh has gone through several stages of growth over the past decade but is now going through the “emerging franchisor” phase. [11:54] Larry describes what the experience of walking into a typical Garbanzo Mediterranean Fresh is like to the average consumer. [15:22] Larry comments that everybody eats, but the experience of serving others is never more prominent than in a restaurant. [19:12] Garbanzo Mediterranean Fresh is looking for a variety of franchisees including single-unit operators, multi-unit operators, and area developers. [21:52] Larry suggests that one of the biggest questions franchisees should ask themselves before they decide to franchise with a business is “are you willing to marry their ideas”? [23:37] Larry prides himself on his empathy towards his franchisees, which comes naturally as a former franchisee himself. [27:29] Garbanzo Mediterranean Fresh sets themselves apart from their competitors with their low franchising costs, stellar unit economics, and the foundation of a quality product. [30:45] If you’d like to learn more about the Garbanzo concept, visit one of their websites listed below. [31:26] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com http://www.eatgarbanzo.com http://eatgarbanzofranchising.com

Oct 8, 2019 • 32min
Understanding Your Target Market with Neil Gill of Dogtopia
Founded in 2002, Dogtopia is the nation’s leading franchises dog daycare, boarding, and spa facilities offering an experience focused on trust, safety and transparency. With an emphasis on education, exercise and socialization for dogs, pet parents have the assurance of leaving their beloved furry family members in the hands of highly trained professionals in an environment created with the well-being of dogs in mind. Each facility averages between 3,000–10,000 square feet and is specially designed to provide dogs and pet parents with the best experience while creating an environment that is ideal for your pup. With over 100 locations across North America, the brand continues to expand through franchising with successful entrepreneurs. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Neil Gill, the CEO and president of Dogtopia. [2:34] Josh welcomes Neil to Franchise Euphoria. [3:03] Neil gives a brief overview of his business background, which is layered with involvement in several franchise systems. The he discusses what led him to create the Dogtopia concept. [6:46] Neil shares that 74% of millennials are dog owners, and this individual is who Dogtopia targets. [9:02] When Neil came back to the US after he came out of retirement, he recognized that pet care was a growing sector. [10:40] While Neil believes that you can teach anyone to sell in the restaurant industry, he has found that in the lead generation business, you have to find individuals who can provide a level of service that is more innate. [12:23] Neil and Josh discuss the art of closing the deal in business culture. Neil remarks his original sales team was “afraid of the ask.” However, in the lead generation business, this is the key to success. [15:21] Dogtopia is the only brand in the US that specializes in dog daycare services. [17:42] Dogtopia focuses on three services for the dogs they care for: socialization, education, and exercise. [20:38] The Dogtopia philosophy surrounds the idea that they are creating better canine citizens and therefore give back to the community. [21:37] Neil explains how their dog training programs can actually benefit children who are learning to read with a program called Sit, Stay, Read. [23:43] Dogtopia currently has 115 locations and another 250 in the pipeline to open. [26:47] At the level of growth Dogtopia is at, the franchise team can be very selective about the type of franchisees they bring into the system. [30:08] If you want to learn more about Dogtopia, visit www.Dogtopia.com/franchising. [31:00] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.Dogtopia.com www.Dogtopia.com/franchising www.Dogtopia.com/success

Oct 1, 2019 • 27min
Managing Your Assets with Brett Swarts of Capital Gains Tax Solutions
Brett Swarts is the Founder of Capital Gains Tax Solutions and each year equips hundreds of business professionals who have clients who struggle and feel trapped with capital gains tax when they sell their business, CRE, primary home or other highly appreciated assets using a tool called a Deferred Sales Trust. Brett is considered one of most well rounded Capital Gains Tax Deferral Experts and informative speakers on the West Coast. His audiences are challenged to lean into multiple capital gains tax deferral strategies, help their clients create and develop an optimal timing passive cash flow wealth plan of their own, and execute on this plan so they can create and preserve more wealth and so the business professional can grow their business. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Brett Swarts, the founder of Capital Gains Tax Solutions. [2:01] Josh welcomes Brett to Franchise Euphoria. [4:09] Brett gives an overview of his business career and what led him to establish Capital Gains Tax Solutions. [6:40] Who is Capital Gains Tax Solutions? [8:05] Capital Gains works with both the financial advisors and the individuals who are utilizing a financial advisor. [9:21] Brett points out that at some point, every business owner will retire and likely sell their business, so it is important to implement a plan for when that time comes. [15:27] Brett explains how the idea for Capital Gains Tax Solutions came about and what the logistics of running this type of service are. [20:32] Capital Gains strongly encourages their clients to bring in their trusted advisors to vet their services before moving forward with them. [24:53] Capital Gains has partners in every US state and have been providing their services for over 20 years. [25:37] If you want to learn more about Capital Gains, you can visit www.CapitalGainsTaxSolutions.com. [26:21] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.capitalgainstaxsolutions.com

Sep 24, 2019 • 30min
The Importance of Maintaining a Niche with Ken and Ryan Parsons of Brothers Gutters
Ken graduated college with a History degree in 1996 and began teaching shortly after. Ken kept busy in the summer working as a gutter installer for a local company. By the end of the season he became inspired to learn the gutter trade and start his own business. In 1999, Ken essentially threw his degree into the gutter and started the company that would later by called “The Brothers that just do Gutters”. By 2002, the business had achieved great success. Ken realized he needed a partner to take his operation to the next level. Who better to fill this role than his own brother, Ryan Parsons? Ryan had just finished earning his degree when Ken began recruiting him to join the gutter trade. After working two years for a start-up as a graphic designer, Ryan agreed to team up with his big brother temporarily while searching for a new job. During this time, he came to share Ken’s vision and by 2004 he was co-owner of business. Ryan now holds the titles of both Co-Owner and Chief Solutionist©. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [1:06] Josh introduces today’s guests, Ken and Ryan Parsons, the co-founders of Brothers Gutters. [1:33] Ken gives a brief overview of what led this duo to start their own gutters franchise. [6:02] Initially Ken and Ryan were getting inquiries from clients about doing more than just gutters in their services, but they explain why this decision ultimately didn’t pan out in the end. [9:00] A lot of the reason for Ken and Ryan’s “re-focus” had to do with the education they were receiving at the time. While they were interested in learning other trades, they were learning a lot about different business principles which encouraged them to select an industry of expertise they could focus on. [11:58] Brothers Gutters focuses on both residential and commercial clients. [14:33] The advantage Brothers Gutters has over someone who generally does housing work is that the level of expertise and care is unmatched. [17:44] The ideal Brothers Gutter franchisee is someone who is in the gutter industry but they’re having problems systematizing and scaling their business. [21:10] Ken touches on what it took to get them to a “passive” business where they can focus on other aspects of operations such as coaching the leaders they have hired to run the business. [22:42] Ken and Ryan knew they wanted to franchise this business back in 2007 and then spent until 2014 crafting their model and perfecting the systems to make it a business that will run itself. [28:31] If you want to learn more about Brothers Gutters, you can visit www.brothersfranchise.com. [29:08] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.brothersfranchise.com

Sep 17, 2019 • 28min
Leading Your Industry with Mark Van Wye of Zoom Room
Mark Van Wye is the CEO of Zoom Room, a national indoor dog gym and training facility. Zoom Room has been painstakingly developed as the perfect pet franchise, representing years of research and refinement to craft the ideal dog business. The Zoom Room model combines low start-up costs, low overhead, leveraging diverse and complementary revenue streams, maximum fun factor, and flexible hours. Prior to Zoom Room, Mark worked for 19 years at Publicis Experiences, a Seattle-based marketing and advertising agency where he provided creative consultation and educational research for a variety of high-profile clients. Additionally, Mark is the author of Puppy Training in 7 Easy Steps. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Mark Van Wye, the CEO of Zoom Room, a national indoor dog training facility. [2:57] Josh welcomes Mark to Franchise Euphoria. [3:07] Marks shares some information about the Zoom Room concept. [6:25] Mark has been involved with Zoom Room from the company’s start in 2007, but he was initially in a tech and marketing role. [11:05] Zoom Room has been intended to be a franchise right from the get-go and began selling franchise in 2009. [11:18] Josh remarks that oftentimes franchising too early can lead to some growth challenges for new franchisors. [18:01] Mark shares that nobody in the world prior to Zoom Room was in the dog-training franchise industry and they have capitalized on a market because of this fact. [20:21] Zoom Room was the first business in the world to use an iPad and integrated it into their system from the first day the iPad was released. [24:08] Zoom Room currently has nine franchisees and three company-owned stores. Their ideal franchisee is someone who loves pets and community participation; they don’t necessarily have to have a prior background in this field. [26:56] If you want to learn more about Zoom Room, you can visit their website listed below. [27:32] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com https://zoomroom.com/ https://zoomroom.com/franchise/ https://www.amazon.com/Puppy-Training-Easy-Steps-Everything/dp/1641523433

Sep 10, 2019 • 24min
Putting a Spin on a Classic Concept with Bob Philips of JINYA Ramen Bar
Bob Philips serves as the Vice President of Marketing at JINYA Ramen Bar. Philips oversees JINYA’s multi-brand strategy with a goal to grow the suite of brands in the U.S., Canada and beyond; and to help both franchise owners and corporate-owned stores meet their business objective. Prior to joining JINYA, Philips previously served in leadership roles for Hilton, Banyan Tree and most recently, Oakwood. He has directed marketing for multiple hotel and serviced apartment brands as well as both fine dining and fast casual restaurants. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Bob Philips, the VP of Marketing for Jinya Ramen Bar. [2:12] Josh welcomes Bob to Franchise Euphoria. [2:35] Bob shares the Jinya Ramen Bar concept and a few of the key factors that make them such a unique concept. [5:02] The JINYA founder started the concept in 2010 and began franchising in 2014. [6:55] In addition to sourcing some ingredients from outside providers, JINYA also sells their own private label products to franchisees. [7:40] Each JINYA location has a live bar where customers can watch the ramen being made. [8:47] In addition to making ramen, JINYA also offers several other food types such as their spin on tapas-style small plates. [14:00] The ideal JINYA franchisee is someone who has restaurant experience, have the capital to operate the business, and have a passion for ramen. [15:39] With each new franchisee, they receive a marketing plan that covers a buildup period over three months prior to opening their new location. [18:03] JINYA is looking for multi-unit franchisees who start with one or two locations, but with success are open to expanding to upwards of ten location. [19:24] Bob credits the millennial generation with a portion of the success of unique concepts like JINYA. [21:22] JINYA hopes to continue expanding through the US and Canada before moving into other international markets. [22:42] If you want to learn more about JINYA, head over to https://jinya-ramenbar.com. [23:18] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com jinya-ramenbar.com

Sep 3, 2019 • 30min
Crafting Your Secret Sauce with Ron Holt of Two Maids and a Mop
Ron Holt is the CEO & Founder of Two Maids & A Mop. He opened the first location more than 16 years ago with a dream to one day build the largest, fastest-growing, most innovative residential cleaning service in America. Today, Ron's company serves 80 markets across the country and has plans to open at least 20 new franchised stores every year for the next ten years. His story has been chronicled in Entrepreneur, CNN Money, Forbes, Success & Inc. Magazine. And just last year, Ron's rags to riches story was profiled in a prime-time CNBC documentary which featured people from across the world that may become the next Warren Buffett. Key Takeaways: [0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more! [0:59] Josh introduces today’s guest, Ron Holt, the CEO and founder of Two Maids and a Mop. [2:06] Josh welcomes Ron to Franchise Euphoria. [2:26] Ron shares that Two Maids and a Mop is a cleaning-focused franchise with the majority of their clients being residential homeowners. [4:14] Two Maids and a Mop utilizes a “pay per performance” system in which the customers determine the level of compensation their employees get based on their level of satisfaction. [7:21] Utilizing this compensation plan keeps both the customers and the employees engaged with the cleaning process and essentially creates an experience that puts power in the hands of the individuals involved. [9:09] Ron was inspired to create this model when he read Seth Goden’s book, The Purple Cow, which encourages reader to establish yourself as a “purple cow” in your business. [13:16] Ron ultimately chose his industry because he saw an opportunity to make waves in a field that had recurring revenue, strong demand, and was an industry no one wanted to be in. [14:27] There have been many mentors that have influenced Ron throughout his career including Warren Buffet, and Fred DeLuca. [23:11] Two Maids and a Mop looks for franchisees who are passionate, look forward to earning a profit, and embrace the challenge of running their business. [27:25] Ron shares that their recipe for success has always been embracing change and recognizing opportunities for innovation. [28:19] If you want to learn more about Two Maids and a Mop, visit the websites listed below. [29:31] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes. Mentioned in This Episode: josh@franchiseeuphoria.com www.franchiseeuphoria.com www.indyfranchiselaw.com www.twomaidsfranchise.com www.ineedamaid.com