IN CLEAR FOCUS: Swag.com co-founder Jeremy Parker has transformed the promotional products industry. We explore his entrepreneurial journey, Swag.com's growth strategies, and insights on market research and product curation. Jeremy shares how he adapted his marketing approaches and used customer feedback. We also discuss how Swag.com grew to $40 million in sales and his new venture, Swag.Space. Jeremy also shares his views on the future of branded merchandise in corporate culture and marketing.  

IN CLEAR FOCUS: In the first episode of our seventeenth season, guest Stefan F. Dieffenbacher discusses innovation strategies for business growth. With 90 percent of innovation initiatives failing, Stefan shares insights from his book, "How To Create Innovation" and introduces us to the UNITE framework. We learn why Stefan favors the Jobs To Be Done approach over traditional Buyer Personas, how the Culture Canvas fosters innovation, and ways that AI can be used to support true differentiation.

Jason Greenwood, Founder of Greenwood Consulting and host of the Ecommerce Edge podcast, dives into the world of B2B e-commerce, revealing its complexities compared to B2C. He discusses how many B2B brands struggle with outdated data management and internal resistance. A compelling case study showcases the benefits of streamlined processes for efficiency. Jason anticipates rapid growth in B2B e-commerce, driven by the digital expectations of Millennial buyers and the evolving demands of today's B2B customers.

IN CLEAR FOCUS: Tom Burgess, president of SnippMedia, discusses how financial media networks (FMNs) leverage banks' first-party data to present targeted offers within banking apps, creating unique advertising opportunities. Tom explains SnippMedia's campaign process and performance metrics, sharing insights on targeting capabilities and A/B testing. He also explores the future of FMNs, encouraging marketers to explore this innovative approach for reaching new audiences and driving brand growth.  

IN CLEAR FOCUS: Brett Townsend, SVP of Strategy at Quester and co-author of "Insights on the Brink," discusses today's consumer research. He emphasizes the need to evolve beyond academic approaches, improve storytelling, and leverage emotional data. Brett advocates for better collaboration between insights professionals and agency teams, and shares strategies for capturing consumer narratives, integrating System 1 and System 2 thinking to drive more impactful insights and business decisions.

IN CLEAR FOCUS: Xenia Muntean, CEO of Planable, discusses effective strategies for streamlining content review and marketing collaboration. She explores common challenges in social media management, the importance of accurate content previews, and effective workflow solutions. Xenia shares insights on entrepreneurship and the integration of AI in marketing tools. Fresh perspectives for marketers, agencies, and aspiring entrepreneurs looking to optimize their content creation processes.  

IN CLEAR FOCUS: Michael Begg, CEO of AMZ Advisers, discusses effective strategies for launching and scaling brands on Amazon. He explores common challenges brands face, the importance of setting appropriate budgets for advertising, and effective pricing strategies. Mike shares insights on international expansion, particularly into Latin American markets, and the complexities of multi-platform e-commerce. The episode offers valuable perspectives for brands looking to thrive on Amazon and beyond.  

IN CLEAR FOCUS: Greg Brooks, CMO at SearchTides, explores SEO's future in the AI era. He discusses evolving strategies, AI's impact on content and search, and the importance of expert-driven material. We examine e-commerce SEO challenges, social search trends, and the rise of AI-powered small firms. Greg also offers fresh insights on adapting to algorithm changes and using AI to stay competitive. This episode provides key perspectives beyond SEO for marketers in today's digital landscape.

IN CLEAR FOCUS: Gordon Glenister, the author of "Influencer Marketing Strategy," discusses the evolution of this dynamic field. He shares effective campaign development tactics, success stories, and legal considerations. Gordon examines employee advocacy as an emerging trend and offers insights on leveraging internal talent as influencers. Learn how brands can navigate the influencer landscape, maximize ROI, and prepare for future developments in this increasingly important area of marketing.  

IN CLEAR FOCUS: Barbara Wardell and Ernesto Cullari discuss geofencing advertising for small and medium-sized businesses. They explain practical applications, benefits, and misconceptions of GPS-based targeting. Barbara and Ernesto share their insights on foot traffic studies, ad creative importance, and effectiveness metrics - offering tips for successful pilot projects. Expert perspectives on leveraging geofencing technology to drive customer visits and make data-informed business decisions.