The Green Building Matters Podcast with Charlie Cichetti

The Green Impact Report Quick take: LEED Fellow Bonny Gray reveals how she built the world's largest cistern under a parking garage, battles "LEED-like" terminology that's undermining green building credibility, and why prefabricated construction might be the key to scaling sustainability. Meet Your Fellow Sustainability Champion Bonita Tice Gray, AIA LEED AP BD+C, is Director of Sustainability and Quality at Method Architecture and a 2022 LEED Fellow—the green building industry's most prestigious professional designation. Selected as one of only 20 distinguished green building professionals worldwide, Bonny has made exceptional contributions to sustainability in Texas over her decade-plus career. Her achievements include administering diverse LEED and Austin Energy Green Building projects, serving as Author/Liaison for SXSW Eco from 2013-2016, and leading as USGBC Central Texas Co-Chair. She created the LEEDv4 Green Associate Professionals class and authored the Texas Green School Symposium. Starting her journey in Iowa farm country with a coal-heated 1916 home, Bonny discovered her passion for architecture walking through the beautiful red brick Architecture Hall at University of Nebraska—where she was one of only two women in her graduating class. 🌱Breaking Ground on Better Building In this episode, Bonny Gray revolutionizes traditional construction approaches: Key Insight #1: Massive water capture systems can solve regional scarcity challenges The Challenge: Texas faces severe water scarcity, forcing buildings to compete for limited municipal resources The Solution: Bonny designed the world's largest cistern underneath a parking garage at AMD's campus, capturing all roof and site water runoff for irrigation and cooling tower systems ROI: This butterfly-roof design with integrated water management eliminated municipal water dependency while creating a replicable model for water-stressed regions Key Insight #2: "LEED-like" terminology undermines legitimate green building credibility The Challenge: Developers use "LEED-like" language to appear sustainable without third-party verification or actual performance standards The Solution: Bonny advocates for clear binary thinking—you either have a LEED-certified building or you don't, with no middle ground ROI: Eliminating misleading terminology protects building owners from greenwashing liability while ensuring they capture actual energy savings and operational benefits Key Insight #3: Prefabricated construction is the next frontier for sustainable building The Challenge: Traditional construction creates massive waste streams and unpredictable carbon footprints The Solution: Bonny champions pre-assembled facades, 3D-printed buildings using carbon-negative concrete, and manufactured housing approaches with precise material planning ROI: Prefab reduces construction waste to near-zero, enables exact carbon accounting, and scales sustainable practices faster than traditional building methods Sustainable Soundbite "You can take the most mundane building and make it into something brand new that is just amazing and sustainable because you are not putting any more embodied carbon out into the world when you use an existing building." – Bonny Gray Your Green Building Action Plan Transform your next project with these steps: This Week: Audit your current projects for misleading "green-like" or "LEED-like" language. Replace with specific, measurable sustainability claims or pursue actual certification. This Quarter: Investigate water capture opportunities on your sites. Calculate potential cistern capacity and irrigation offset for your climate zone using Bonny's butterfly roof approach. This Year: Explore prefabricated building components for your next project. Research local manufacturers offering sustainable pre-assembled facades or investigate modular construction options that reduce embodied carbon. Connect & Learn More 🌿 Connect with The Lawrence Group: Lawrence Group 🗒️ Read the transcript here📚 Read Bonny's recommended books: The Sustainability Revolutionists by Lucia Athens Dan Brown book series Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

The Green Impact Report Quick take: Sean Ronnie Hill shares how his journey from a freezing, poorly built Belfast home to founding Rise Design Studio led to breakthrough insights on passive house principles, embodied carbon calculations, and the massive shift toward all-electric buildings—essential knowledge for green building professionals navigating today's sustainability landscape. Meet Your Fellow Sustainability Champion Sean Ronnie Hill is the Director and Architect at RISE Design Studio, a Sustainable & Regeneration Architect, Passivhaus Designer, Retrofit Expert, and Member of The Green Register, dedicated to creating better homes and spaces for a sustainable future. As the founding director of RISE Design Studio (established in 2011), Sean brings over 20 years of experience from award-winning UK practices, including John McAslan + Partners, Arca, and Technē Architecture + Interior Design. Based in London with expansion into Barcelona, RISE specializes in residential architecture, listed building consent, conservation area projects, and community buildings. Sean's design ethos centers on four key principles: design-led approach, commercial mindfulness, innovation, and sustainability. He's committed to nurturing the next generation of architects, having mentored at several UK universities, and believes in creating places that respond to contemporary challenges, including the climate crisis. 🌱Breaking Ground on Better Building In this episode, Sean Ronnie Hill revolutionizes traditional construction approaches: Key Insight #1: Passive House principles create ultimate comfort while achieving lowest energy consumption The Challenge: Traditional buildings leak energy through poor insulation, thermal bridges, and drafty construction—like Sean's childhood home where the family slept in sleeping bags indoors The Solution: Passive House design eliminates thermal bridges, maintains constant filtered fresh air, and creates super-insulated building envelopes that recover heat from exhaust air ROI: Buildings achieve near-zero energy consumption while providing optimal temperature control, eliminating cold spots, preventing mold growth, and delivering unmatched occupant comfort Key Insight #2: The shift to all-electric buildings is accelerating beyond just environmental benefits The Challenge: Most London homes rely on gas for heating and hot water, creating carbon emissions and energy price volatility The Solution: Rise Design Studio now cuts gas connections entirely, implementing air source heat pumps and induction cooking in retrofit and new construction projects ROI: Clients gain energy independence from volatile gas markets (especially post-Ukraine war price spikes), reduce operational carbon, and future-proof their buildings against incoming regulations Key Insight #3: Embodied carbon calculations are becoming essential for every design decision The Challenge: The industry focuses on operational energy while ignoring the massive carbon footprint embedded in materials—every brick, beam, and insulation board carries significant carbon storage The Solution: Rise collaborates with structural engineers using software that calculates embodied carbon for timber, steel, and concrete structures, while exploring natural materials through partnerships like ACAN (Architects Climate Action Network) ROI: Clients receive comprehensive carbon impact data for informed material choices, preparing for future building permit requirements that will mandate total carbon planning beyond just operational efficiency Sustainable Soundbite "More and more clients are wanting to be aware and they want to make sure that whatever work that they do…that the building be able to perform sustainably in terms of its operational energy, but also longevity." – Sean Ronnie Hill Your Green Building Action Plan Transform your next project with these steps: This Week: Assess your current projects for thermal bridge elimination opportunities. Start conversations with structural engineers about embodied carbon calculations for your next design. This Quarter: Develop a client presentation template that explains the comfort benefits of passive house principles alongside energy savings. Begin researching air source heat pump solutions for your regional climate. This Year: Partner with structural engineers who can provide embodied carbon data for material selections. Explore natural material suppliers in your area and consider pursuing passive house training or certification. Connect & Learn More 🌿 Connect with Sean Ronnie Hill: LinkedIn 🗒️ Read the transcript here 🏢 Visit RISE Design Studio: Website 📚 Recommended reading: The Fountainhead by Ayn Rand Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

Angela Gill Nelms, an accomplished entrepreneur and mental wellness advocate, shares her insights on sustainable innovation in healthcare. She emphasizes the power of interdisciplinary teams to drive meaningful change. Discussing her evolution from biomedical engineering to tech innovation, Angela highlights the role of compassion and empathy in human interactions. She also dives into the importance of gratitude and maintaining a positive mindset, all while navigating the challenges of leadership in a tech-driven world. Her passion for personal growth and connection shines through.

The Green Impact Report Quick take: Mark Snyder introduces a groundbreaking approach to indoor air purification using microalgae bioreactors that not only clean air more effectively than traditional methods but could potentially save billions in energy costs while addressing common challenges in energy-efficient sealed buildings. Meet Your Fellow Sustainability Champion As the CEO of VerdeTerra, Mark Snyder brings a diverse background spanning automotive engineering (including work on the Honda NSX supercar), aerospace contracting for NASA, and management consulting at Porsche Consulting. With an engineering foundation complemented by an MBA from SDA Bocconi in Italy and studies in Shanghai, Mark combines technical expertise with business acumen to develop sustainable solutions that deliver both environmental and economic benefits. 🌱Breaking Ground on Better Building In this episode, Mark Snyder revolutionizes traditional construction approaches: Key Insight #1: Harnessing Nature's Design for Indoor Air Purification The Challenge: Increasingly air-tight, energy-efficient buildings trap pollutants indoors, creating unhealthy feedback loops of recirculated air The Solution: The Albero, a microalgae bioreactor that mimics nature's own air purification system (70% of Earth's air is cleaned by ocean microalgae) ROI: Removes pollutants traditional filters can't touch: VOCs, carbon monoxide, carbon dioxide, nitrous oxide, and sulfur dioxide Key Insight #2: Making Sustainability Economically Resilient The Challenge: Sustainability initiatives are often the first cut during economic downturns The Solution: Design clean technology that provides cost savings, ensuring it remains valuable even when companies face financial pressure ROI: Potential integration with HVAC systems could save an estimated 54 billion kilowatt hours in the United States alone Key Insight #3: Aesthetics as Key to Adoption The Challenge: Traditional air purifiers are often unsightly black boxes that detract from carefully designed spaces The Solution: Biophilic design principles using the golden ratio and nature-inspired architecture create purifiers that double as art ROI: Increased likelihood of adoption through products that enhance rather than detract from living spaces, available in both modern sculptural and traditional lamp-like designs Sustainable Soundbite "Sustainability isn't just about the environment; it's about creating systems that endure—socially, economically, and ecologically." – Mark Snyder Your Green Building Action Plan Transform your next project with these steps: This Week: Audit your building's current air purification methods and identify any VOC or gas pollution concerns traditional filters can't address This Quarter: Calculate potential energy savings from integrated microalgae air purification technology in your HVAC systems This Year: Pilot a microalgae air purification system in one space to demonstrate both aesthetic value and air quality improvements Connect & Learn More 🌿 Learn about VerdeTerra's microalgae purification: VerdeTerra 📚 Recommended reading: Build by Tony Fadell 📝 Productivity tool: Goals Unhindered Planner 🗒️ Read the transcript here 🔗 Connect with Mark Snyder:here Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

The Green Impact Report Quick take: Andre Baros shares how technology can transform the overwhelming process of material selection, making sustainability data more accessible and helping architects make responsible choices without disrupting their workflow. Meet Your Fellow Sustainability Champion Andre Baros is an architect whose career has been anchored in sustainability, curiosity, and rigor. After graduating from Illinois Institute of Technology, he worked with award-winning firms including Harry Weese Associates, Wheeler Kearns Architects, and HOK. With over two decades of experience ranging from small-scale projects to 12-million-square-foot developments, Andre has recently joined ACE Labs to revolutionize how architects access material information. His personal commitment to sustainability includes 17 years of plant-based eating and 25 years of primarily using bicycles and public transit for transportation. 🌱Breaking Ground on Better Building In this episode, Andre Baros shares his insights on material selection and sustainability: Key Insight #1: Sustainability as Responsibility, Not a Buzzword The Challenge: The term "sustainability" often becomes siloed or treated as an add-on rather than integral to good design. The Solution: Andre's approach treats sustainable practices as "just the right way to do things" – a responsibility rather than a separate initiative. ROI: By integrating sustainability into core design decisions rather than treating it as a separate consideration, projects achieve both better performance and design integrity. Key Insight #2: Democratizing Material Data Through Technology The Challenge: Architects struggle with comparing "apples to oranges" when selecting materials, especially when sustainability metrics vary widely between product categories. The Solution: ACE Labs pre-populates normalized data across hundreds of material categories, making comparison and selection more accessible. ROI: Reduces time spent creating spreadsheets, increases data accuracy, and allows architects to make informed sustainability choices with performance metrics at their fingertips. Key Insight #3: AI as a Workflow Enhancement, Not Replacement The Challenge: Quality control for millions of data points requires substantial time and effort. The Solution: Strategic use of AI to assist with formula creation and data validation tasks. ROI: Tasks that would take a full day can be completed in half an hour, allowing professionals to focus on decision-making rather than data processing, despite the sustainability challenges of AI's power consumption. Sustainable Soundbite "Sustainability kind of runs through in the veins of everybody here... We also realize that one of the problems in the market is if you're only a sustainability tool, then you're one more thing people have to do. We want to say that sustainability isn't a separate bucket. It's part of the same bucket of all the decisions you make in a project." – Andre Baros Your Green Building Action Plan Transform your next project with these steps: This Week: Evaluate your current material selection process and identify information gaps that hamper sustainable decision-making. This Quarter: Create a systematic approach to material responsibility by looking at entire supply chains, inspired by tools like ACE Labs or methods from "Manual of Biogenic Housing Design." This Year: Implement technologies that integrate sustainability data directly into your workflow rather than treating it as a separate consideration. Connect & Learn More 🌿 Connect with Andre Baros: LinkedIn 📚 Recommended Reading: Four Walls and a Roof Manual of Biogenic House Design: Sections, Materials, Details 🗒️ Read the transcript here Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

The Green Impact Report Quick take: Quick take: Myles Cohen shares invaluable insights into the recycling industry, sustainable packaging innovations, and how professionals can drive value-based sustainability initiatives that benefit both business and the environment. Meet Your Fellow Sustainability Champion Myles Cohen is a results-oriented leader in sustainable packaging, residential and industrial recycling, and environmental sustainability sectors. With senior executive experience at organizations including Pratt Industries, Sonoco, and Duracell, Myles has developed broad expertise in operations, sales, marketing, and general management. As founder of Circular Ventures Consultancy, he helps organizations address ESG issues related to waste, recycling, landfill diversion, sustainable packaging, and challenging public policy issues. A sought-after keynote speaker and industry advocate, Myles brings a creative, entrepreneurial approach to sustainability challenges. Breaking Ground on Better Building In this episode, Myles Cohen revolutionizes traditional approaches to recycling and packaging: Key Insight #1: The Reality of Recycling Markets The Challenge: Misconceptions about recycling markets since China stopped accepting certain materials The Solution: Understanding recycling as a commodity with robust global markets, particularly for paper ROI: America collects 150 million tons of recyclable materials annually with strong markets for everything from metals (70% of US steel comes from recycled iron) to paper (40+ million tons collected yearly) Key Insight #2: Paperization: The Future of Sustainable Packaging The Challenge: Plastic packaging creating environmental concerns with limited recyclability The Solution: "Paperization" – converting plastic packaging to paper-based alternatives ROI: Over 100 product categories shifting from plastic to paper packaging, including innovations like paper-based six-pack holders, wine bottles, and shipping envelopes Key Insight #3: Business-Driven Sustainability The Challenge: Sustainability initiatives viewed as "vitamins" (nice-to-have) rather than "painkillers" (essential) The Solution: Focusing on value-based, economically viable sustainability initiatives ROI: Retailers and consumers driving demand for sustainable packaging, creating economic incentives for manufacturers to innovate with thinner papers and right-sized packaging Sustainable Soundbite Your Green Building Action Plan Transform your next project with these steps: This Week: Assess your current packaging or building materials – identify where you can reduce, reuse, or switch to more sustainable alternatives. This Quarter: Investigate "paperization" opportunities for your products or construction materials – what plastic components could be replaced with paper-based alternatives? This Year: Develop metrics that demonstrate both environmental and financial benefits of your sustainability initiatives – remember Myles' advice to "run to me with bad news" and "hire for attitude, train for skill." Connect & Learn More Connect with Myles Cohen: LinkedIn Read the transcript: Full Episode Transcript 📚 Recommended Reading: "Everybody's Trash" by Duncan Watson – an educational and entertaining look at recycling and waste management Don't forget to catch more episodes and resources for all of your green building news at the Green Building Matters website. Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun™

The Green Impact Report Quick take: Waste management expert Brandie Townsend revolutionizes how we view "trash" by demonstrating that landfills are obsolete and most materials can be repurposed, recycled, or reused for both environmental and economic benefits. Meet Your Fellow Sustainability Champion Dedicated to the triple bottom line: people, profit and the planet, Brandie Townsend brings a wide range of environmental connectivity and resources to the table with an extensive background in sustainability and hospitality. This energetic and skilled professional excels at developing positive relationships with clients and communicating the benefits of sustainable design, products & services. With experience developing optimal solutions and driving sustainable returns on investments, she's an influential strategist with talent for initiating & building teams and projects. 🌱Breaking Ground on Better Building In this episode, Brandie Townsend revolutionizes traditional construction and waste approaches: Key Insight #1: Landfills are obsolete when we recognize the value in waste The Challenge: Traditional waste management uses expensive landfills ($11 million holes in the ground) to dispose of valuable materials The Solution: Parse out materials for their next best use through deconstruction instead of demolition ROI: Save on dumpster fees ($75/ton, 5-ton max on roll-offs) while recapturing value from materials like dimensional lumber, metal, and gypsum Key Insight #2: Circular economy starts at the landfill scale house The Challenge: Municipalities lose money burying valuable resources while contractors pay to dispose of materials The Solution: Transform landfills into material recovery facilities where contractors can exchange materials ROI: Creates a marketplace where small contractors can bring materials for credit and purchase what they need, generating revenue for municipalities Key Insight #3: Construction waste management must be logistically planned The Challenge: Contractors default to the "easy button" - throwing everything in one dumpster The Solution: Use Gaylords, super sacks, or small hoppers to parse out waste by material type ROI: Makes material recovery more practical, reduces hauling costs, and adds value by directing materials to appropriate processors Sustainable Soundbite "All of that… is truly embodied energy [/Carbon]. We took a lot of time to make all this stuff and then we ended up throwing it into a hole. And that's really not the best use of our embodied energy." – Brandie Townsend Your Green Building Action Plan Transform your next project with these steps: This Week: Look at how much you're paying for dumpster service and explore alternatives for material separation This Quarter: Make trades responsible for their own waste streams (electrical, plumbing, etc.) since these materials have value to them This Year: Implement a comprehensive waste management plan that identifies appropriate receivers for each waste stream and tracks the value recovered Connect & Learn More 🌿 Access full episode resources: Link 🗒️ Connect with Brandie Townsend: LinkedIn 🔗 Learn about her reverse vending machine initiative for bottle and can recycling 🔗 Check out her work with Brewmark Flooring creating closed-loop recycling for trade show flooring Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

The Green Impact Report Quick take: From youth activism to spearheading digital twin innovation at Nemetschek, Andreas Steyer reveals how technology is transforming building sustainability and why trusting design data is crucial for the industry's green future. Meet Your Fellow Sustainability Champion Based in Berlin, Andreas Steyer leads the global go-to-market strategy for Nemetschek's digital twin solution, DTwin. With experience spanning software development, product management at Procore, and co-authoring a book on BIM and circular economy, Andreas brings a unique perspective to how technology accelerates building sustainability. His journey from advising youth initiatives to shaping the future of construction tech demonstrates how diverse experiences drive innovation. 🌱Breaking Ground on Better Building In this episode, Andreas Steyer revolutionizes traditional construction approaches: Key Insight #1: Bridging the Trust Gap with Open Platform Philosophy The Challenge: Construction teams don't trust architects' data and start from scratch when operating buildings The Solution: Create an open digital twin platform that accepts multiple data formats (BIM, point clouds, photogrammetry, 2D drawings) ROI: Prevents waste of valuable design and construction data, enabling seamless lifecycle management Key Insight #2: Real-Time Energy Monitoring and Predictive Simulations The Challenge: Buildings consume energy inefficiently without real-time feedback The Solution: Digital twins that monitor energy consumption in real-time and simulate future scenarios ROI: Optimizes energy usage, extends building system lifespans, and tracks emissions for decarbonization goals Key Insight #3: Enabling Circular Economy Through Data Connectivity The Challenge: Building materials end up as waste instead of being reused The Solution: Digital twins that connect data across projects to facilitate material reuse ROI: Reduces construction waste, lowers embodied carbon, and maximizes resource efficiency Sustainable Soundbite "Buildings are one of the areas where you can make the biggest difference in shaping a sustainable future." – Andreas Steyer Your Green Building Action Plan Transform your next project with these steps: This Week: Evaluate your current building data strategy – are you losing valuable information between phases? This Quarter: Start a pilot project using digital twin technology to bridge design-construction-operations gaps This Year: Implement a circular economy strategy using connected data to track reusable building components Connect & Learn More 🌿 Access full episode resources: [Link] 🗒️ Read the transcript Here 🔗 Connect with Andreas Steyer: Linkedin Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

Paul Frischer on Organic Printed Semiconductors: The Future of Zero-Carbon Buildings The Green Impact Report Quick take: This episode reveals a breakthrough in sustainable building technology - organic printed semiconductors that can turn any window into a power generator while reducing energy consumption by up to 50%. Meet Your Fellow Sustainability Champion Accomplished Senior Executive with successful management experience in global real estate strategy, research, financial technology and ESG investment. An extensive track record in real estate operations management, financial product development, revenue growth and capital funding. Full P&L responsibility for go-to-market strategies, the pursuit of operational improvements, and organic growth. Broad areas of expertise include strategic insight, innovation, financial and operational control, writing, marketing, sales, leadership, and forecasting. He currently dedicates himself to delivering expert consulting to companies in the real estate industry, renewable energy, and startup ventures. Strong consulting professional background, graduated from Bucknell University and NYU, MBA. 🌱Breaking Ground on Better Building In this episode, Paul Frischer revolutionizes traditional construction approaches: Key Insight #1: Organic Printed Semiconductor Breakthrough The Challenge: Traditional solar panels are heavy, expensive, and disruptive to architectural design The Solution: Ultra-lightweight transparent film that creates power while maintaining visibility and aesthetics ROI: Generates 25% of lighting power needs while reducing HVAC costs by 30-50% through infrared absorption Key Insight #2: Power Over Ethernet Revolution The Challenge: AC electrical systems are inefficient for modern DC-powered devices The Solution: Integration with Power over Ethernet distributes DC power efficiently throughout buildings ROI: 70-85% energy savings compared to traditional AC systems, with built-in battery storage for resilience Key Insight #3: Zero-Carbon Power Distribution The Challenge: Shipping fossil fuels globally for power generation creates massive emissions The Solution: Shipping lightweight semiconductor film as "zero-emission carbon power" ROI: Democratizes clean energy access - anyone, anywhere can generate power with simple installation Sustainable Soundbite "Leadership isn't about titles or positions; it's about the courage to stand up for what's right, even when it's not popular."– Paul Frischer Your Green Building Action Plan Transform your next project with these steps: This Week: Evaluate your building's window systems for semiconductor shade integration This Quarter: Assess Power over Ethernet infrastructure opportunities This Year: Create a pilot installation to demonstrate ROI to stakeholders Connect & Learn More 🌿 Access full episode resources: ORENgE Power 🗒️ Read the transcript here 🔗 Connect with Paul Frischer:Linkedin Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.

The Green Impact Report Quick take: Hollywood is going green! This episode reveals how the film industry is tackling its environmental footprint with innovative technology and practical solutions that can inspire any sustainability professional. Meet Your Fellow Sustainability Champion Ben Hall is a film director who splits time between Los Angeles and Atlanta and has worked in the production department on multiple studio feature films and television shows. He is developing and directing independent feature films via his production company, Marianna Motion Pictures. Some of his films include shorts Sergeant Townsend (2012), Old Souls (2013), and feature films The Man From Outer Space (2017), Night Into Day (2020), and upcoming, Remote (2025)🌱Breaking Ground on Better Building In this episode, Ben Hall sustainably upgrades traditional production approaches: Key Insight #1: Replacing generators with clean energy alternatives The Challenge: Film sets typically run on massive diesel generators that create significant emissions The Solution: Implementing battery technology and solar power solutions to reduce generator usage ROI: 75% of base camp operations powered by solar and battery tech instead of generators, dramatically reducing emissions and fuel costs Key Insight #2: Creating sustainable waste management systems The Challenge: Film productions generate enormous amounts of waste that typically goes straight to landfill The Solution: Implementing compostable materials for catering and partnering with composting vendors ROI: Thousands of pounds of waste diverted from landfills monthly, creating a cleaner production environment Key Insight #3: Securing leadership buy-in for sustainability initiatives The Challenge: Middle-management sustainability efforts yield "middling results" without top-down support The Solution: Educating directors and producers about how sustainability practices integrate with production needs ROI: Crew-wide adoption of green practices when leadership demonstrates commitment to sustainability goals Sustainable Soundbite "Filmmaking is the best sector in the world to be playing around with green tech. We are the industry that is supposed to challenge,inspire, and entertain. Therefore we should be the first ones to do it in a sustainable manner." – Ben Hall Your Green Building Action Plan Transform your next project with these steps: This Week: Assess where your current operations could substitute batteries or solar power for traditional energy sources This Quarter: Implement a comprehensive waste management program with compostable materials This Year: Build sustainability requirements into your leadership training and project planning phases Connect & Learn More 🌿 Access full episode resources: [Link to episode page] 🗒️ Read the transcript here. 🔗 Connect with Ben Hall - IMDb @hall_ben_hall - Instagram Handle Want More Green Building Insights? Newsletter coming soon! Green Building Matters, Inc © 2025 | Good Green Fun.