Strap on your Boots

In this eye-opening episode, join us as we chat with Steve Lowell, an award-winning global speaker who challenges conventional wisdom on sales and public speaking. Steve delves into why the traditional methods of differentiation might actually be costing you sales and how small changes in your speaking style can make a big difference. He argues against the standard approach of selling books and reveals how to transform any free speaking gig into a payday. Tune in to hear Steve’s journey from his first professional speaking engagement at just 21 years old — a pivotal experience that shaped his views on goal-setting and success. This episode is a must-listen for anyone looking to redefine the way they speak and sell.

In this episode I delve into the transformative journey of mastering life's pressures and turning them into passionate purpose with James Heppner. James and I explore the profound wisdom behind the acronym PAIN (Please, Accept, Inner, Nudgings) and how it can guide us to a place of profound growth. Discover the art of embracing all emotions and creating a safe space for each one, as we learn to navigate the highs and lows of life with authenticity. Dive into the concept of FIERCE LOVE, a love that's both firm and gentle simultaneously, cutting through life's toughest challenges. Explore the RAJ acronym (Non resistant, Non attached, Non judgmental) and uncover the power of responsible participation in shaping our destiny. Join us on this inspiring journey of self-discovery, resilience, and transformation.

 In this episode of Zero to CEO I speak to Leading SaaS Visionary, Phil Alves about Leadership, SaaS, and Founder-Product Fit. Explore the world of entrepreneurship with Phil as we navigate critical topics such as the value of competition, the game-changing potential of spinoff SaaS products, the significance of leaders forming leaders, and the vital concept of founder-product fit. 

In this episode of Zero to CEO I speak to Market Research Marketer, Belinda Brown about Why Your Personal Brand Matters. Entrepreneurs are so passionate about what they do. However, when you are so tied to your business, it can be hard to delineate where you stop and the business begins. Selling what you do starts with selling who you are.

In this episode of Future Tech I speak to unlikely entrepreneur, Rich Edwards about why data, not AI, will determine tomorrow’s winners. Generative AI gets the headlines. What’s missing from the hype, though, is where the leverage and value are heading. A company’s data is rapidly increasing in value. What you know about your industry, market, and customers will significantly impact your competitive advantage. In this episode, we dig into where the opportunities are for non-tech companies with Rich Edwards, who started his journey in AI a decade ago with the launch of IBM Watson.

 In this episode of Zero to CEO, I have an engaging conversation with technologist and entrepreneur Bill Ottman, who passionately discusses creating a censor-free zone for sharing ideas. We explore his concerns about privacy and censorship on major platforms, and his co-authorship of “The Censorship Effect,” a paper on how censorship can fuel radicalization. Bill introduces ChangeMinds, a groundbreaking deradicalization initiative, and questions the effectiveness of de-platforming in curbing hate speech. We delve into the significance of social media’s impact on discourse filters, and why open-source platforms should be the future. This eye-opening episode emphasizes the importance of free discourse and the need for a more inclusive, censor-free world of ideas. 

In this episode of Zero to CEO I speak to Futurist, Trond Arne Undheim  about future-proofing humanity by confronting global risks in the digital era. In this thought-provoking episode, renowned futurist Trond Undheim takes us on a captivating journey into the interconnected world of emerging technologies, geopolitical complexities, and ecological challenges. Delving into the pressing issues of our time, Trond explores the immense opportunities and imminent risks that lie ahead. Discover how giga-scale tech ambitions clash with the necessities of degrowth, how AI can empower frontline workers in future industries, and why skillful navigation of digital tools and human networks is crucial in an expanding knowledge pool. Join us as we unravel the secrets to preserving the future of humanity amidst a myriad of cascading global risks.

In this episode of Zero to CEO, join us as we explore the power of leveraging your natural talents to build a thriving business with writer and serial entrepreneur Rai Hyde-Cornell. We often find ourselves forcing our way into building businesses that we believe the market wants or needs, rather than pursuing what we love and what comes naturally to us. But everyone possesses a unique natural gift, whether it’s art, music, building things, fixing things, or something else entirely. In this episode, Rai Hyde-Cornell, a natural-born writer who has successfully built a thriving content marketing agency, shares her insights on how to identify your natural gift and align it with a business model. We delve into the reasons why aligning your talents with your business is crucial, such as preventing burnout, fulfilling your purpose, and gaining easy differentiators in the market. Additionally, you’ll hear inspiring stories of entrepreneurs who have built unconventional businesses by embracing their natural talents. Let’s break free from conventional norms and imagine a world where everyone pursues what truly lights them up. Join us for an enlightening conversation that will empower you to unlock your natural talents and transform them into profit machines. Tune in now!

In this riveting episode of Zero to CEO, I sit down with preeminent commercial behavioral scientist, Leigh Caldwell, to delve into the crux of consumer understanding — the ‘why’ behind the ‘what’. For startups, a solid grasp of market research and consumer insight could be the linchpin of success. However, traditional research methods often fall short in predicting future behaviors and motivations, leaving a chasm between stated intentions and actual actions. With a shift towards a behavioral approach, entrepreneurs can gain invaluable, forward-looking insights for their ventures. During our discussion, we scrutinize the limitations of conventional research techniques, explore the efficacy of behavioral science, shed light on the intriguing concept of System 3, and demonstrate how to leverage behavioral science for enhanced consumer insight. Immerse yourself in this insightful conversation to equip your startup with a superior understanding of your customers.

In this episode of Zero to CEO, join us as we delve into the world of cash flow and key indicators for success with CEO and Fractional CFO, Drew Lyon. Gain valuable insights from our experienced Chief Financial Officer as he shares practical advice on effectively managing cash flow and utilizing key indicators to drive sustainable growth. Discover the critical importance of cash flow for business health and growth, and learn effective techniques for managing cash flow efficiently. Identify and analyze essential financial indicators that contribute to business performance and growth potential. Explore different financing options and their impacts on cash flow, and understand how aligning cash flow with growth strategies directly influences business expansion. Don’t miss out on this episode as we explore essential strategies, techniques, and financial tools that can help you scale your business and achieve long-term success.