

Strap on your Boots
Jason Sherman
Successful technologist and filmmaker Jason Sherman gives you real world examples on how to realistically succeed in the world of entrepreneurship while helping you avoid common mistakes. His methods and strategies apply to any industry, income or education level. You will also learn from industry experts, entrepreneurs, CEOs, and business owners as they talk about their successes in his segment Zero to CEO. Lastly, you can hear about future technologies and space phenomena in Jason's favorite segment: Future Tech. So get ready to Strap on your Boots!
Episodes
Mentioned books

Sep 21, 2022 • 17min
Episode 150: Zero to CEO: How Artificial Intelligence helps acquire customers on demand with Niki Dealey
In this episode of Zero to CEO I speak to President/CEO Dealey Media International, Niki Dealey. We discuss how Artificial Intelligence and Technology (mobile apps) now have the ability to acquire "customers on demand" and set a business apart from their competition. Inflation is causing buyers to become more savvy on who they do business with and business owners are trying to lower their expenses. We will talk about how AI technology increases lead conversions, engages customers to take action while lowering costs to business owners. We also discuss why your business needs a mobile app along with a website. Tune in to find out more!

Sep 19, 2022 • 29min
Episode 149: The 3 pillars to effective marketing with Paul Counts and Shreya Banerjee
In this episode I speak to Fractional CMOs & Entrepreneurs, Paul Counts & Shreya Banerjee about the 3 pillars to effective marketing. Paul and Shreya talk about their biggest pet peeve when it comes to how marketing is taught and implemented. They also explain why the letters FTE will literally transform a business or organization. They'll tell you why businesses market themselves like they are promoting a hobby instead of a real business and how are businesses holding themselves back from true success. Lastly, there is one super simple tip that has transformed their business and the lives of so many entrepreneurs. It is the absolute most simple strategy that business owners MUST do, but few grasp the power of it. They will share it on this episode, so tune in!

Sep 14, 2022 • 17min
Episode 148: Zero to CEO: Scale Smart and Grow Your Business in any Economy with Brandon Dawson
In this episode of Zero to CEO I speak with Entrepreneur & Scaling Expert Brandon Dawson about how to Scale Smart and Grow Your Business in ANY Economy. Any business owner will tell you this: growing and scaling is NOT an easy job. In fact, as Brandon Dawson, CEO and Co-Founder of Cardone Ventures says, scaling is not an event — it’s a process. It’s the culmination of all the incremental, granular things that allow entrepreneurs to see monumental success in their business. Today, Brandon breaks down how he was able to sell his last business for over $151 million at an astounding 77X EBITDA. So if you’re looking for a validated, PROVEN algorithm to grow your business, increase your revenue, and break past revenue interruptions, you’ve come to the right place. Now it’s time to sit back, watch the episode, and take NOTES — because there is MUCH to learn.

Sep 12, 2022 • 13min
Episode 147: Future Tech: What a moon base would be like
In this episode of Future Tech, I discuss what having a moon base would be like. The reason I want to talk about it is because NASA is planning to launch the Artemis Mission to the Moon and establish a base over the next couple of years, including the first woman on the moon and the first person of color on the moon. These are two exciting things and a lot of people say to me like well, why a moon base? Aren’t we supposed to be going to Mars? Well, an analogy I can compare it to would be to say It’s the same thing as learning how to ride a bicycle and drive a car. The moon is learning how to ride a bicycle and then Mars is learning how to drive a car. One is less difficult than the other. Tune in to hear my thoughts on what the moon base will be like!This episode is sponsored by the world’s first productivity shot, Magic Mind. Pick some up at magicmind.co/boots and use my code BOOTS to get 20% off your order or 40% off your subscription within the next 10 days!

Sep 7, 2022 • 15min
Episode 146: Zero to CEO: Be the Change Social Entrepreneurship Insights with Leilani Quiray
In this episode of Zero to CEO I talk to LeiLani Quiray, the Founder & CEO of be the change HR about Social Entrepreneurship Insights. LeiLani lives by Mahatma Gandhi’s words “Be the change you wish to see in the world”. That’s what led her to start be the change HR as a social enterprise, which not only does great HR work but also contributes to the betterment of the world through their work. Besides donating 10% of its annual net income to charity, be the change HR has supported close to 30 nonprofit organizations. We discuss why are employees really leaving your company if you have been affected by the great resignation. What you need to do to become an employer of choice and start attracting great people. How to be a good firer aka kind terminator. What it means to own a 'social enterprise' and how you can impact the world through this business. As well as actionable advice and insights on social enterprises & what it takes to scale one.

Sep 7, 2022 • 15min
Episode 146: Zero to CEO: Be the Change Social Entrepreneurship Insights with Leilani Quiray
In this episode of Zero to CEO I talk to LeiLani Quiray, the Founder & CEO of be the change HR about Social Entrepreneurship Insights. LeiLani lives by Mahatma Gandhi’s words “Be the change you wish to see in the world”. That’s what led her to start be the change HR as a social enterprise, which not only does great HR work but also contributes to the betterment of the world through their work. Besides donating 10% of its annual net income to charity, be the change HR has supported close to 30 nonprofit organizations. We discuss why are employees really leaving your company if you have been affected by the great resignation. What you need to do to become an employer of choice and start attracting great people. How to be a good firer aka kind terminator. What it means to own a 'social enterprise' and how you can impact the world through this business. As well as actionable advice and insights on social enterprises & what it takes to scale one.

Sep 7, 2022 • 15min
Episode 146: Zero to CEO: Be the Change Social Entrepreneurship Insights with Leilani Quiray
In this episode of Zero to CEO I talk to LeiLani Quiray, the Founder & CEO of be the change HR about Social Entrepreneurship Insights. LeiLani lives by Mahatma Gandhi’s words “Be the change you wish to see in the world”. That’s what led her to start be the change HR as a social enterprise, which not only does great HR work but also contributes to the betterment of the world through their work. Besides donating 10% of its annual net income to charity, be the change HR has supported close to 30 nonprofit organizations. We discuss why are employees really leaving your company if you have been affected by the great resignation. What you need to do to become an employer of choice and start attracting great people. How to be a good firer aka kind terminator. What it means to own a 'social enterprise' and how you can impact the world through this business. As well as actionable advice and insights on social enterprises & what it takes to scale one.

Sep 5, 2022 • 16min
Episode 145: How to create time by reducing errors in order to scale profits with David Jenyns
In this episode, I speak to entrepreneur, author & systems lover David Jenyns on how to create time by reducing errors in order to scale profits. We discuss how to break free of your business shackles, and how David fired himself, hired a CEO, moved to the beach and tripled his bottom line. He also covers the 7 myths of business processes and why most people fail at systemisation. we go over how to find, recruit and retain a team of “A” players and what most business owners will never understand about scaling their business. So tune in to learn from the guy who wrote “Systemology”, a book about breaking free!

Aug 29, 2022 • 14min
Episode 144: How to market music in a digital world audio
In this episode, I'm going to discuss how to market music in a digital world. Music has been around for thousands of years, and has been a way to bring people together in a unique way. It's almost like another language. Music has changed over the centuries, with the types of instruments that were used, or the way that people presented the music. Whether in an orchestra, a rock band, or just a solo artist, it has changed dramatically. The evolution from phonograph to vinyl record, cassette tapes, CDs, and ending with MP3’s dominating the market with digital streaming was inevitable. Ever since the internet was invented and the technology behind music caught up, it has caused a paradigm shift in the way people consume music, listen to music, as well as produce and promote their music. This episode is timely considering many family and friends of mine are in the midst of promoting their music. So tune in to get some tips on how to make your music stand out from the rest. This episode is sponsored by the world’s first productivity shot, Magic Mind. Pick some up at https://magicmind.co/boots and use my code BOOTS to get 20% off your order or 40% off your subscription within the next 10 days!

Aug 25, 2022 • 17min
Episode 143: Zero to CEO: From dropout to multi-million dollar business with Holly Daniels Christensen
In this episode of Zero to CEO, I speak to Founder & CEO of Dune Jewelry, Holly Daniels Christensen about how she went from a dropout to a multi-million dollar business. Do you dream about starting a business but you don't have a college degree or specific training? Don't dream, do it! The founder of Dune Jewelry left home at 15 years old, and never looked back. She held a variety of jobs with stints as a zookeeper, pharmacy technician, promotional model, bartender, cellphone, car and cruise salesperson. She also spent 14 successful years as a top agent in Boston’s highly competitive real estate market. This unique entrepreneur who proved she was unafraid of hard work was voted 2016 Woman-Owned Business of the Year for Massachusetts and New England by the Small Business Association (SBA). In 2018, Inc. magazine honored Dune Jewelry as No. 2590 on its 37th annual Inc. 5000 List which is the most prestigious ranking of the nation’s fastest-growing private companies. Currently, Dune Jewelry is the one-and-only experiential jewelry brand in the world. As a thank you to my listeners enter code Bootstrap for 15% off your order on dunejewelry.com