Beyond 8 Figures

Colin Wayne is a 30-year-old Millionaire from Huntsville, Al who has accomplished more in the past 10 years than most will in a lifetime. To include being a prior Army Combat Veteran, Former Top Fitness Model with 50+ Magazine Covers, Social Media Savant with over 3.6M followers across Social Media, Husband, Father of 3, and currently an Entrepreneur scaling his company, Redline Steel into a Billion Dollar company within the next decade.How Colin started out. (5:01)Manufacturing was something he had zero experience in.Prior to getting involved with this business, Colin wanted to partner with a guy who offered a marketing opportunity.At some point, Colin made his partner an offer to get 51% of the business if he was able to do six times the revenue of what his partner was making. In which he backed out when they got to that day.Getting into doing steel decor. (14:34)He was working out at the gym with a good friend of his, and he showed him a steel baseball figure with a name engraved into it.Colin figured that he also wanted a gift like this for his own son, he phoned, and the opportunity showed itself.Colin and the owner that did the steelwork developed, spoke, and built a business plan, once again, Colin made the same proposal, and for a second time, the other party backed out.He decided to get his own equipment the very next day even though he didn’t know what he was getting himself into.How Colin scaled his business. (22:19)He officially started his business in 2016 when he completed the big purchase order.They had three or four employees full time doing 50 to 60 orders per week. It was noting substantial, and he could only pay the bills and not himself.Colin used Facebook marketing which helped with the boost. He continued to do soft scaling for quite some time.They used different channels to market so that they don’t solely depend on just Facebook alone.They are launching other brands to stretch the LTV even further like selling candles as well.Advice for someone wanting to scale or potentially exit a business. (48:13)Colin’s biggest advice for anybody wanting to get started is to execute.Don’t let the fact that you have zero experience stop you from doing what you want to do. Believe in yourself and in your abilities to move forward.If you continue procrastinating you might end up regretting that you did not take initiative, simply execute what it is you want to do.Redline SteelRedline Steel is a customized decor manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what's been seen in home decor. They are proudly veteran owned and operated and 100% manufactured in the United States.ResourcesConnect with Colin: LinkedInColin Wayne: WebsiteRedline Steel: WebsiteBeyond 8 Figures: WebsiteSee omnystudio.com/listener for privacy information.

Steve Layton is the founder of the furniture business The Layton Group. Supplying furniture to large Australian retailers such as John Cootes and Harvey Norman since 1998. Layton started the business in Hong Kong in 1990, exporting furniture to Australia, the US, and Europe.Layton’s new, reworked venture Sofa Brands is a three-way supply and retail agreement with Italian furniture business Calia Italia and leading Chinese furniture retailer, De Rucci, which has more than 2000 stores.What was the first transaction for Steve? (13:39)The very first transaction would have been a container of sofas shipped to Auckland in New Zealand.The tough thing was finding the factories, finding the manufacturers, finding the product, and then developing the product.Back in the day, they had to be on the ground, shaking hands and making relationships with the Chinese manufacturers.How did Steve go about hiring his first employee? (20:51)The first hire was in Hong Kong in 1991.They had the shipping person who handled all the logistics and the paperwork for the export.They had a PA who was handling all his travel and various other things.The people they focused on most, which they spent most of their money on was quality control. They had four quality control inspectors based in China.Steve believes that focusing on good quality products from the start is what helped his business grow. They did not own the manufacturer; they were only developing the product and then sold that.Roland’s mistake which ended up making everything move faster? (7:12)They committed to material back in 2009, which was a new material called bonded leather.They put together a collection of furniture, presented it to one of the biggest retailers in Australia and they took it up.Everyone was telling him that he can’t use that material since no one would be interested. However, it became a $12mil category of leather material.By taking such a big risk, it ended becoming a huge success.Since the pivot, the IP that they have, and the business models that they're actually growing is going to have a real value.There are huge upsides on average transaction values now, as they’re racing back up to the middle and having the exclusive production and distribution rights on the two big Italian brands. The Layton GroupThe Layton Group has been one of Australia’s premier furniture supply and manufacturing businesses, supplying furniture and homewares to the majority of Australia’s largest retailers since 1998.ResourcesSofa Brands: WebsiteBeyond 8 Figures: WebsiteSee omnystudio.com/listener for privacy information.

Roland Frasier talks about business from an equity and acquisition standpoint. He also shares how thinking outside the box can bring success and fulfillment in the business world.About Roland Frasier:Roland Frasier, a serial entrepreneur, co-founder, and principal of multiple rapidly growing companies, possesses an extensive background in diverse industries, ranging from e-commerce and e-learning to industrial machine manufacturing. With a remarkable track record of founding, scaling, or selling two dozen businesses, Roland is currently the CEO of War Room Mastermind, advising over 150 companies on digitally-centric growth strategies. Additionally, he serves as a principal in several prominent ventures, including DigitalMarketer.com, Traffic & Conversion Summit, Praxio.com, Plattr.com, TruConversion.com, and Real Estate Worldwide.His relentless passion for business and deal-making is reflected in his book “Zero Down: 5 Proven Steps to Quickly Acquire Businesses + Unlimited Leads for Zero Money Out of Pocket“, where he provides entrepreneurs with practical strategies to acquire businesses without relying on personal funds or credit.For a comprehensive book review, check out this page.In this episode, Steve, Mary, Richard, and Roland discuss:Getting started with equityHow to invest for a good returnWhat risks are good to take, and which are dangerousHow to acquire a businessKey Takeaways:Choose a business where you would do what you’re doing for free and find another job to earn money to allow you to do the business you are starting. And… try to find a business that you can sell for a multiple of sales and not a multiple of earnings. SaaS companies are currently one such businessTaking a risk on a deal to invest can grow your return if you manage your time wellIt’s better to invest small in the beginning, then invest everything later and lose it allKeep yourself open to all opportunities and what they may present you“I try to stay in the strategy lane.” — Roland FrasierConnect with Roland Frasier:Facebook: @rolandfrasierWebsite: http://www.rolandfrasier.comFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

Dan is the founder of Growth to Freedom, ProsperityBasedLiving.com, creator of Millionaires Mindset, bestselling author of Bootstrap Business as well as A Champion in the Making: Awaken the Champion Within Your Life, Business, and Relationships, and more.Dan is a Dad, Thought Leader, Humanitarian, Angel Investor, and Business Growth Specialist. Dan started his first company at 22 years old, has owned multiple companies, and has over 22 years of experience helping businesses grow exponentially.How did Dan get started? (2:35)Dan says that it has been quite a journey. Dan has always been fascinated by direct response marketing since the late ’80s.He worked in a direct mail company before starting his own company that he built up. The company ended up not doing too well because Dan was young and didn’t understand enough about being young, dumb, and made a bunch of mistakes. Pre Internet, they were able to take messages and put them in the mail, and people would respond and send them money.They would also put ads on TV and people would respond to those and also send them money. And so it was with radio as well.Dan build a version of a business, and after a bad breakup with a business partner, Dan had to regroup. He got into the seminar business.He started to learn about selling from the stage and event model type businesses. He then started a company where they sold business opportunities, and he found it enjoyable. He loved watching people start up their businesses, taking their dreams, and creating freedom for them and their families, and making a difference in the communities they plan to impact. While doing that, Dan was also notating the experiences into a journal so he wouldn’t forget where he came from. He journaled certain strategies into one particular journal, and a friend saw it and asked if he could check it out. Reading it, his friend said that he should consider turning it into a book.This was in the mid-’90s, and Dan was not sure how to publish a book or even write one.But he decided to go for it and published his book all by himself, the first few sets of copies cost him something like $50.What did Dan do next? (5:52)TV was not like it is now. Now it is relatively inexpensive to start a TV production facility compared to back then. Dan decided to go to the other section, which was radio infomercials. He created a Radio Infomercials business where he took 30-minute presentations he had that converted to generate leads that fed to the audience. This was in the late ’90s to early 2000s. What would then happen is that these would feed into the education programs through an automated teleseminar. Today these are called quite a few things, including a webinar.Dan figured out how to merge different technologies to automate it. They hit a winner when they saw that they could create leads for almost no cost. Dan started to mass-air his product on all different networks, including ESPN, before it was famous. They were generating thousands of leads which drove into their automated teleseminar process to sell their education. How did Dan and his team keep up with the growth? (7:42)In the process of building the leads, they required more people to supply and support them. They needed people to talk to the people receiving their leads and enrol them. They quickly outgrew their 400 square foot office. They started with 4 people in the original office. They rented an adjunct space next to their first office, which added another 300 square feet of space. They grew to include 10 more people working for them and started to build the online filament to their teleseminars. Other employees generating leads mused about parlaying the eduction to be able to provide it to their clients. So these people would hand over their leads to Dan increasing his number of them. The team grew from 10 to 40 rapidly, which is when Dan realized that the business was starting to become a little overwhelming but was amazed by what they had accomplished at that point as well. Panicking at projected growth data, Dan did not want to have to hire more people and so he jumped to thinking up solutions. He started to work on copy online. He was convinced you could take a sales message and put it online.With some help from people who joined the company a little later, Dan managed to eventually pull it off. Prosperity Based Living In this new power program, Prosperity Based Living™. Dan Kuschell gives the specific tools, resources, and strategies that he's used to transforming the lives of others who truly desire to begin immediately to attract abundance, wealth, and prosperity.ResourcesConnect with Dan: WebsiteProsperity Based Living: WebsiteBeyond 8 Figures: WebsiteSee omnystudio.com/listener for privacy information.

Melissa Krivachek has been honored with enthusiasm for training people, groups, and organizations over the globe who wind up lacking energy, losing cash, and feeling lost in the everyday cycles they've made for themselves, their organizations, and families. Beyond the ability to create systems, scale, and develop teams as well as increase bottom lines and help people with discovering genuine feelings of serenity Melissa has been given various awards, handling her on the front page of Evolution Magazine as their Top Power Player Under 40.What helped Melissa to grow the business? (9:46)Everyone should find themselves a protector, a guard dog, someone that's going to keep the doors shut for you, accessing clients that aren't in your realm of expertise.She has a CEO that does a phenomenal job of telling people when Melissa can’t do certain things.Melissa’s definition of fun, doing sales. (14:01)She believes that it is a conversation that people have.Melissa is more interested in finding out what the other person is like so that she can put emphasis on that during a sales conversation.In company culture, people spend way too much time being serious and not enough time doing the things that bring them joy and fulfillment.Melissa has done tons of things with her clients such as going skiing, running and splashing in puddles, etc. If you can create an experience for someone from start to finish, they're much more likely to spend their money on your company.Other business owners that don't quite make as much revenue, generally don't know what fun is since they are just stuck in the mundane task of trying to figure out how to generate more revenue.Melissa’s advice for business in terms of starting scaling or exiting? (28:43)Melissa advises not to look to do things for yourself and your own division of revenue, you must look to do things for other people.The first thing you do is to find something that makes you happy, then the price tag should not matter.The better energy that you have, the more you can do with it. You can contribute to charities, you can be philanthropic, you can give back and just do good.Melissa makes sure to fulfill her promises, she does not set goals, instead, she sets requirements.What's the overall vision in terms of revenue around the first year? (33:21)Melissa is already cash-flow positive, it is well over 10 millionIt is important to get out of startup mode as quickly as possible, which is only achievable if you have money to invest back into companies.The majority of salespeople do not have great sales talents.The second category is people that might not be the best at sales, but have experience with it.These are people that Milisa knows she can call and sell tickets to.Melissa Krivachek Melissa Krivachek runs her own business which is in business and sales. She does financial analysis, total business evaluation as well as helping you to develop management roles. It is important to organize the workflow and to outsource low-level tasks. In order to maximize the cash flow, she also focuses on hiring the right people and helps you to develop daily routines.ResourcesConnect with Melissa: Instagram Melissa Krivachek Companies: WebsiteBeyond 8 Figures: WebsiteSee omnystudio.com/listener for privacy information.

Viki Winterton is the founder of Expert Insights Publishing, home of best-selling and award-winning books and magazines, where visionaries and those on the rise come together to create immediate impact. Viki is also a multiple #1 International Best-Selling Author and Award-Winning Publisher, founder of Bestselling Authors International Organization, Write Now! Broadcast and Write Away, Write  Now!, the global community where writers find everything they need at each stage of their journeyHow involved was Viki in the firm? (2:41)When Viki hit her 20s, she started working part-time for an ad agency between her modelling gigs.There was a fierce desire to be more in control of life.Modelling is somewhat manipulated by a lot of different factors.When you get to the age of 24 it is time to retire, for a lot of models, which Viki decided to pursue.A lot of recruitment and general advertising was done during the time that there was a bad recession.Who were Viki’s partners at that current point? (5:06)She acquired a number of other smaller agencies and then approached a full-service agency about sharing a space and sharing their creative department.Three years later the owner of that department was interested in Viki’s part and made her an offer to acquire her portion of the agency.He ended up buying her portion of the agency for the big sum of $12M.How her business grew and what Viki would’ve done differently (7:12)Since she was so young, all of Viki’s energy was going into billing and getting bigger numbers.As they grew, they had to take contracts several times, which almost doubled their size. This meant that they also needed to nearly double their headcount.In her mature years, she could see people planning for growth without planning how to grow.If she would have had any regrets, it would probably be that she tampered with their growth to be a little less dramatic.When they acquired two businesses, she would have changed that, some of the people would also change along with the business, because it would’ve resulted in the way that the business was run.When Viki initially worked in the business, she loved it, but as it got bigger she realized that she preferred a more entrepreneurial background or environment.In this day and age, it would be wonderful to talk about profitability as there is a movement behind that. Those in bigger businesses or those starting out should be looking at profitability.Viki’s advice for entrepreneurs? (32:44)First and foremost you must follow your bliss. If you do what you love, everything comes naturally.All information is free on the internet and people have access to this information to make their business successful. But one thing they can’t replace is passion and the bliss that they find by doing what they are passionate about.Expert Insights PublishingExpert Insights Publishing has helped more than 100 companies, experts, writers, and entrepreneurs to successfully define their dreams and their businesses to achieve success for over 30 years. They are a 23-time #1 International Bestseller and award-winning publisher.ResourcesConnect with Viki: LinkedInExpert Insights Publishing: WebsiteBeyond 8 Figures: WebsiteSee omnystudio.com/listener for privacy information.

In this episode of Beyond 8 Figures, Steve, Mary & Richard sit down with Mitch Russo founder of Timeslips Corporation who exited for 10.5 Million dollars.About Mitch Russo:Mitch Russo, a seasoned entrepreneur, began his remarkable journey by founding a software company in his garage, which he later sold for a staggering eight figures. Collaborating with industry titans Tony Robbins and Chet Holmes, he successfully built a 25-million-dollar enterprise. At the core of Mitch’s philosophy lies the belief in nurturing client relationships and the importance of sharing knowledge and experience with others.Renowned for his expertise, Mitch Russo has authored a collection of influential books that offer tremendous value to business owners and entrepreneurs. Among his notable works are “Power Tribes,” “Coach Elevation,” and “The Invisible Organization.” These comprehensive blueprints empower readers to achieve exponential growth, elevate coaching sessions, and establish thriving virtual companies.For detailed reviews of these exceptional books, please visit: Power Tribes, Coach Elevation, and The Invisible Organization (Book Reviews)In this episode, Steve, Mary, Richard and Mitch discuss:How Timeslips Corp got started and the process for getting it off the groundThe importance of PR, Marketing, and Sales in the Technology BusinessHow and why the Timeslips Certified Consultant Program got startedThings Mitch learned from Timeslips Corp and how he is using them in his projects nowKey Takeaways:Stay focused on your client’s needs, deliver it better than anyone else and you have to win.Always ask yourself what can you sell next after you’ve made the first sale.Figure out your vision, stay the course, but be willing to adapt.It doesn’t happen the way you think it will. Learn from what didn’t work.“How can we reinvent what we have to be something better, different, and serve a greater need?” — Mitch RussoConnect with Mitch Russo:Website: http://www.MitchRusso.comFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey. 

Jonny Cooper is a British entrepreneur, piano player, international racing driver, and business coach. He’s the founder of JonnyHatesMarketing.com, where he helps coaches, trainers, and therapists find more of their ideal clients more efficiently.What businesses does Jonny run, their current revenue, and what were some of his previous exits? (1:27)Jonny exited a business about ten years ago. They had just cleared £10 Million in the last year and walked away with about £1 Million. Jonny’s current business is in the growth stage, and he is enjoying it. He is working on the company because he wants to instead of because he needs to. The business has just hit the mid-six-figure revenue mark and is working its way up to a 7 figure mark. The exit ten years ago was Jonny’s most significant sale outcome. When a business moves into the 7th Figure net profit, it puts your business into a whole different multiple in its value. His former business was within the financial service sector. They were advising people on pension strategies and investments.What was the original idea for Jonny’s business, and where did he find the opportunity? (4:08)At the time, Jonny was working as an insurance salesman.He was a bit bored working for the man in an insurance company, and he thought he could better himself. The UK has a concept called an independent financial advisor, which is a broker in the U.S.Jonny saw an opportunity and started his own business with another guy from the original insurance company.Putting heads together was an excellent way to start a business because the more perspectives are involved, the more ideas can come into the business. Jonny considers their superpower at that time to have been their combined understanding of the market and how to create leads to their business. These days most insurance salespeople are bumping around on the bottom, finding it very difficult to find clients. Jonny felt like he and his partner cracked the code at the time, and when they did not, there was a completely separate division to their business that was solely devoted to marketing. They got so good at what they were doing that they started marketing for some of their competitors as well. So the catalyst for growing the business was that they could create leads and thereby attract salespeople to go and work for them.What were some problems that Jonny ran in to and how did he overcome them? (14:33)Jonny says they were hopeless when it came to human resources. They had no idea how to manage a workforce of people, and they were continually bewildered at some of the things that would happen. So they had to build an HR department from scratch. That obstacle felt like a complete blackhole to both of them. They never went into the office and left HR to do what they did. It turned into a complete blackout. They winged it to about 20 employees and at least during that time managed to get to the £1 Million turnover. The thing about putting someone else in charge made them realize that they weren’t good at it, and they didn’t want to do it either. This is something that Jonny sees within business owners because they force themselves to do things that they aren’t very good at just because they feel like they have to. One of Jonny’s core teachings is that you should only ever do what you love to do, and if you’re not enjoying it, get someone else who does want to do it. Jonny Hates MarketingJonny Hates Marketing is a coaching platform on which professional coaches, therapists, trainers, or consultants can find information, tips, and genuine advice on how to build, manage, and scale their businesses.ResourcesConnect with Jonny: LinkedInJonny Hates Marketing: WebsiteSee omnystudio.com/listener for privacy information.

Christopher served as a chief marketing officer of software juggernaut Mercury Interactive which was acquired but Hewlett-Packard in 2006 for $4.5 Billion. He has co-founded marketing consulting firm Lochhead, was the founding CMO of Internet Consulting firm Scient and served as head of marketing at Vantive, a CRM software firm. How did Christopher get involved with Mercury Interactive? (2:12) Chris joined the company when it was approximately $350 Million in zie. So it was already a 6 figure company. The interesting thing is that they took it to $1 Billion.They repositioned the company around a whole new category and they set a whole new agenda for their space.They crushed a bunch of their competitors by doing that and that increased their market cap materially. Eventually, Hewlett Packard gave them an offer that they couldn’t refuse.Chris started as an outside advisor for the company for a little over a year.Chris considers that his ‘dating’ phase with the company. After that and he ended up coming on board in the actual company, Chris considered that the ‘marriage’ stage. He built a great relationship with Amon Land and the CEO and the rest of the executive team.There are certain times in your life where you meet a group of people and you just know. Chris felt very comfortable within the culture of the company and so quickly fit in and helped propel the business upward.He felt like he just fit in instantly. How did Christopher approach things when the big influx of cash came in from exiting Mercury Interactive? (7:05)Chris decided to retire. He started his first business at 18 after being thrown out of school for being stupid.He found out at age 21 that he was dyslexic and suddenly his education experience finally made sense to him.He started his first when he was 18 but he started many companies at the start of his career. He was living in Canada and his second company turned out to be a wonderful exit. With that exit, he moved to Silicon Valley. He sold his boutique consultancy at the time to a Silicon Valley tech company that was already public and became their head of marketing.At 28 years old, he was living in Silicon Valley and he was on the entrepreneurial path. By the time the mercury exit happened, Christopher had been working non-stop from 18 to 38. The end of Mercury was super challenging and Chris go to that point in his life where he thought he might as well hit the reset button. He went through a divorce, moved to Tahoe. He had purchased a vacation home in Tahoe several years prior.He did what some people do, but backward, he did not have time in his 20’s to go and backpack Europe.He always had this dream of being a ski-bum and so he moved to his ski-house in Tahoe and is now what he considers a Ski-Bum. What was something that Christopher had to ‘break’ to grow the company to where it was for the exit? (20:15)The company’s economic buyer for the company at the time was a sort of community audience. An extremely well-known company, with its software quality managers, or leaders within large organizations, people were depending on the size and already existing success of the company to keep growing it. However, Chris says even though they had a good economic buyer involved who was spending $40-70,000 with the company in order for them to execute the vision of a new category. The category being Business Technology Optimization. They had to go from selling that at a marketing level.Building products from that level to selling to the C-suite, somebody with a board seat who typically reports to the CEO with the gigantic budget. Christopher was not well known to that person and they did not know much about them either. This person knew them as a Niché player. They had to figure out a way to have the moxie to walk into that person’s office and say they have a strategy on how she should run the business going forward. They also offered her the technology to do it and so Chris ended up breaking 2 or 4  levels of the organization to be able to have conversations like those. Mercury InteractiveMercury Interactive is a former Israeli company that has been acquired by the HP Software Division. Mercury offered software for application management, application delivery, change and configuration management, service-oriented architecture, change request, quality assurance, and IT governance.ResourcesConnect with Christopher: LinkedInMercury Interactive: LinkedInSee omnystudio.com/listener for privacy information.

Reid Tracy is the president and CEO of Hay House, Inc. Reid has played a crucial role in the strategic development of authors such as Dr Wayne Dyer, Dr Christiane Northrup, Jerry, and Esther Hicks, and Anthony William’s The Medical Medium”. Reid is also directly responsible for establishing Hay House’s offices in New York, London, Sydney, and New Delhi.Reid is also the president of the Hay Foundation which is a non-profit foundation founded by Louise Hay dedicated to the empowerment of women, children, and animals.What were some of the jumping-off points for Reid that led to his initial success? (3:10)Louise Hay founded hay House when she was only 16 years old.Reid started working at Hay House in 1988 as a CPA and a financial director for the company. In 1988 they have three books and five tapes and about $1 Million in revenue. This grew steadily by the year until they hit $100 Million in 2008.Louise wrote her first book in 1976, it was called Heal Your Body. She printed about 5,000 copies of the book and sent them out to Religious Science and Unity churches. Within a year she sold the first 5,000 for a very small amount of money. Over the next few years, she became more and more well known before writing her next book in 1984 titled ‘You Can Heal Your Life’ which turned into the backbone for Hay House and her work. In 1987, Louise started Hay House so that she could publish some of her friends’ books. If Louise hadn’t wanted to publish her friends’ books too, she would have never started a publishing house. More and more people came to Louise to have their books published and over the next few years she happened to also go on Oprah and Donahue’s tv shows and in March 1988 She was on both of those shows in the same week. Those interviews took the company from zero to a million very quickly. How did Reid end up transitioning into the Leadership role? (5:48)The company was growing quickly at that point and like a lot of companies starting out, everyone thought the initial success was very easy.Everyone figured that it would just continue the way it has been. Then they started adding more employees and moved their office down to the beach in Santa Monica.They started to release other people’s books and these books did not have the same success that Louise’s did. As Financial Director, Reid was telling the president and other employees that they should control their costs better and no one really wanted to hear this from a 25-year-old kid. One morning he had to tell the president of the company that Reid was not sure how he would make payroll and the president ended up telling Louise who then told a friend of hers at Max Factor.The guy helped start Max Factor and so he called a meeting with their 42 employees and 30 vice presidents. The man asked each employee what they could do to get the business out of its crisis. Reid replied and said they should fire all of the people, including himnself.The Max Factor man agreed and they fired everybody in the room. Louise asked Reid if he would run the company for them. Reid initially said no because he did not know enough about book publishing but he would run it with another guy named Jim who did know about book publishing. So Jim and Reid ran Hay House together for a year or two and then Jim left and Reid was left to run it himself as he has done so alongside Louise for the last 26 years before she passed in 2019.How much of Reid’s success came down to his willingness to learn and timing? (19:13)The biggest thing that helped them when they started Hay House was that there wasn’t a self-help section in bookstores yet. In Louise’s books, you can hear her life went into either a call or an alternative message. She did not like the usual kind of categories you would find in a bookstore.Then a bookstore came into existence called BHorder’s Books, the standard bookstore before Border’s had about 10,000 books in it.Border’s then came and made stores with over 100,000 books in them. Border’s would take every single book that Hay House published into their shops. Whereas other bookstores would make take three or four of their books into their stores.The expansion of Border’s superstores at that time had a huge impact on Hay House and many other publishers. Border’s started noticing that the self-help books were selling the best in the non-fiction section of the bookstore. They decided to create a huge self-improvement section that housed a lot of Hay House’s books. They also started a section called New Age books which Hay house again had the most books in and ended up selling a large amount of. Those two sections became huge selling points for Border’s and so that really helped Hay House start to become recognized.Barnes and Nobles Books then appear and along with it the exponential growth Hay House was riding on from Border’s only expanded more. Eventually, somewhere in 2009, Border’s went bankrupt and that was the first year that hay House’s sales went down. Hay House had to rebuild from that again but that is where the initial success came from. Hay HouseHay House is a publisher founded in 1984 by author Louise Hay, who is known for her books on New Thought. Hay House has its headquarters in Carlsbad, California, and is run by Reid Tracy. Hay House describes itself as a "mind-body-spirit and transformational enterprise".ResourcesConnect with Reid: FaceBookHay House: WebsiteSee omnystudio.com/listener for privacy information.