
Beyond 8 Figures
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms.
Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
Latest episodes

Nov 7, 2019 • 54min
Rebecca Costa, Dazai Advertising Inc.
Rebecca Costa Exited Dazai Advertising Inc.Best Advice I Ever Received: If you don’t fail big then maybe you haven’t aimed high enough.Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business: The most important advice is to differentiate! Differentiating yourself, your product and services, translates to commanding higher prices.In this episode, Steve, Mary, Richard, and Rebecca discuss: How to prepare for an exit Finding your focus as a companyBranding and diversifyingThe future of technology Key Takeaways: If you don’t fail big then maybe you haven’t aimed high enough Owning your own business will always require you to be there, no matter how many people you hireYour brand is the most important differentiatorLook for what is obvious in human behavior, even if it seems trivial “The number one differentiator, is a perceived differentiator. That is the enduring differentiator that you can have. Perception is reality. So, the perceived differentiator that is worth investing in, is your brand.” — Rebecca Costa About Rebecca Costa: World renowned sociobiologist and futurist, Rebecca Costa, shows how artificial intelligence-powered predictive models can predict future events with unprecedented accuracy, paving the way for leaders to act before-the-fact. Using real world examples, she demonstrates how the certainty of future outcomes is changing the way businesses and governments solve problems and preempt danger. Costa’s work has been heralded by Richard Branson, John Sculley, E.O Wilson, Jim Lehrer, George Mitchell, Alan Dershowitz and Nobel laureates such as James Watson, and featured in The Washington Post, USA Today, New York Times, San Francisco Chronicle, etc. Connect with Rebecca Costa: Twitter: rebeccacosta Facebook: rebeccadcosta/ Website: rebeccacosta.com Email: kathy@rebeccacosta.com Youtube: TheRebeccaCosta LinkedIn: rebecca-costa Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Oct 31, 2019 • 54min
$10M in Annual Revenue – TK Kader, ToutApp
In today’s episode, we interview TK Kader, the driving force behind ToutApp’s phenomenal $10M in annual revenue. Discover TK’s captivating journey as an owner, from the early stages of the company to its impressive growth.About TK Kader:TK Kader, an entrepreneur, international best-selling author, and angel investor, believes in the power of belief, discipline, and an unstoppable strategy to achieve success. With a background at Bridgewater Associates and founding ToutApp, he has an impressive track record in the business world, including the successful sale of ToutApp to Marketo.TK now leads the Unstoppable movement, empowering entrepreneurs and business owners through his books, such as “How to Punch the Sunday Jitters in the Face” and its second edition, offering actionable steps and valuable insights to unlock their potential, clarify their vision, set goals, adopt peak performance habits, and conquer hidden fears of success.For a comprehensive book review, check out this page.When to know it is time for business exit?There are many reasons why a business owner might decide to exit their business. Some common reasons include:Retirement: The owner might be close to retiring and would like to sell the company so they can spend their golden years.Health: The owner’s health issues could make it challenging for him or her to continue running the company.Loss of interest: The owner may no longer be interested in or desire to be connected with the company.Financial issues: If the company is having financial issues, the owner may need to sell it in order to stay out of debt.New opportunity: The owner might have recently been made aware of a new opportunity that they are more eager to pursue.Peak of business growth: The company is experiencing peak of business growth and it has a high valuation, so the owner wants to sell the company.It’s crucial to thoroughly explore all of your options and choose the exit strategy that will work best for you if you’re thinking about selling your business. The valuation of your company, the health of the market, and your own financial situation are just a few of the numerous things to take into account.Your exit plan should include the timeline for your exit, the method for selling your company, and your post-exit plans.It’s a good idea to speak with an accountant or business advisor if you are unsure about selling your company. They can assist you in analyzing your situation and selecting the best course of action.In this episode, Steve, Mary, Richard, and TK Kader discuss:How the idea of Tout came to be and how it evolvedTK’s journey as an ownerKey hires as the business grewWhen to know it is time to exitKey Takeaways:When your race car is spinning out of control, focus on the road and the direction you want to go, not the barrier the car is spinning out into.Sometimes things seem simple and you discount it; take a step back and look at the whole pictureAlways share your journey as the founderNever bet against emailBest Advice I Ever Received:When your race car is spinning out of control, focus on the road and the direction you want to go, not the barrier the car is spinning out into.Best Advice I’d Give to Someone Who Wants to Build A $10m+ Business: Belief and Discipline“What is the core product that is generating the most revenue? What is the type of customer generating the most revenue? How do you improve the internal operations of the business?” — TK KaderConnect with TK Kader:Twitter: TawheedFacebook: getunstoppable.com/facebookWebsite: getunstoppable.com/Email: tk@getunstoppable.comInstagram: tkkader/Youtube: getunstoppable.com/youtubeFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

Oct 24, 2019 • 24min
Recapping the Quarter
In this episode, Steve, Mary, and Richard discuss: Entrepreneurs that stood out Learning from failure to allow a business to succeedThe transformation of companiesPick your chakra Key Takeaways: Everything starts with the offerIt is never too early or late to startContinue to evaluate if you are staying on your original purposeHire before you need the help immediately “Build a business that is good with your personality.” — Richard Otey Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Oct 17, 2019 • 26min
Steve Olsher, Liquor.com
In this episode, Steve, Mary, and Richard discuss: The History of Liquor.com The trials, tribulations and lessons learned in being the Founder of Liquor.com Family vs. Business – A family business is not always the right business Rebuilding and reinventing – what happens after ‘IT’ happens…Key Takeaways: Always believe in who you are and your vision Desire is often more important than ability One bad chapter never tells the whole story Essentials for life — having clarity on what you want versus what you need “NEVER, EVER sign away your management rights.“ — Steve Olsher Connect with Steve Olsher:LinkedIn: https://www.linkedin.com/in/steveolsherFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Oct 10, 2019 • 54min
$140M in Revenue – Dave Woodward, ClickFunnels
About Dave Woodward:Dave Woodward is the Chief Revenue and Business Development Officer of ClickFunnels. He’s also the host of the weekly ClickFunnels Podcast and ClickFunnels Radio.ClickFunnels is an incredibly helpful platform that helps businesses of all sizes create and manage marketing funnels. A marketing funnel is essentially the path a potential customer takes to becoming an actual customer, from initial awareness of a product or service all the way to the final purchase. A marketing funnel concept allows businesses in understanding the customer journey, identifying areas for growth, and creating targeted strategies to successfully move prospects through each stage. Also it emphasizes the significance of fostering relationships, offering value, and helping clients convert.ClickFunnels simplifies this process by offering a drag-and-drop editor that lets you easily create landing pages, sales pages, order forms, and more, all with a user-friendly interface that requires no coding or design experience. The platform also includes built-in analytics and A/B testing tools, allowing you to track the performance of your funnels and optimize them for maximum conversions. It is a powerful tool for businesses looking to streamline their marketing and sales processes and increase their bottom line.However, picking the right pricing plan can be difficult as there are multiple options available, each with its own features and costs. If you want to learn more about how ClickFunnels can supercharge your business and pick the best option for your company, visit funnelpricing.com and start a free trial today!In this episode, Steve, Mary, Richard, and Dave Woodward discuss:How the founders, Russell Brunson and Todd Dickerson, created ClickFunnelsMarketing strategies for a large companyBest strategies for finding and signing usersBuilding the community of ClickFunnelsKey Takeaways:The greatest way to decrease churn is making sure customers have success quicklyWebinars were key in signing users the first yearAcquisitions are the next step in expanding as the business growsMaking the customer feel like you are speaking directly to them and connected is how you create a community“We want our customers to ascend and continue to ascend. It means their business is growing and that is what we want for them.” — Dave WoodwardConnect with Dave Woodward:Facebook: dave.woodward.3954Website: clickfunnels.comEmail: dave@clickfunnels.comInstagram: @daveswoodwardFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

Sep 19, 2019 • 54min
$100M Exits – Kevin Harrington, several companies
In this episode, Steve, Mary, Richard, and Kevin Harrington discuss:Getting started, seizing opportunitiesWhy do you still do this?Equity and InvestmentsProjects that didn’t turn out, what to look forKey Takeaways:What you vividly imagine, ardently desire, sincerely believe & enthusiastically act upon must inevitably come to pass.Digital entrepreneurship is the futureProducts that solve a problem uniquelyGet your dream team and build your brand, don’t give up too early “Surround yourself with the best experts you can’t afford.” — Kevin Harrington About Kevin Harrington:Kevin Harrington is an original shark from the hit TV show Shark Tank and a successful entrepreneur for more than forty years. He’s the co-founding board member of the Entrepreneurs’ Organization and co-founder of the Electronic Retailing Association. He also invented the infomercial. He helped make “But wait… There’s more!” part of our cultural history. He’s one of the pioneers behind the As Seen on TV brand, has heard more than 50,000 pitches, and launched more than 500 products generating more than $5 Billion in global sales. Twenty of his companies have generated more than $100 million in revenue each. He’s also the founder of the Secrets of Closing the Sale Master Class inspired by the Master of sales—Zig Ziglar. He’s the author of several bestselling books including Act Now: How I Turn Ideas into Million Dollar Products, Key Person of Influence, and Put a Shark in Your Tank. Connect with Kevin Harrington:Twitter: HarringtonKevinFacebook: KevinHarrington.tvWebsite: kevinharrington.tvEmail: kevin@kevinharrington.tvPhone: 727-410-0243Youtube: Kevin Harrington OfficialInstagram: realkevinharringtonFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Sep 12, 2019 • 54min
$200M+ Annually – Chris Cicchinelli, Pure Romance
In this episode, Steve, Mary, Richard, and Chris discuss:The history of Pure Romance, how they judge success, and, the need for women to ask questions privately about relationshipsProduct offerings in 2000 and marginsThe value of media and what worksThe culture inside: “Grace, class and respect” Key Takeaways:Taking that pay cut and career change was the best decision in the long termThe consultants add value to the productModel what is already successfulThe key to starting a conversation is to make it organic “I don’t think the most successful business owners know, they take chances and they take risk. “ — Chris Cicchinelli About Chris CicchinelliFew people possess the extraordinary skills to grow a small, family business in Cincinnati into the world’s largest in-home party company specializing in relationship enhancement products. As CEO and President of Pure Romance, Chris Cicchinelli has achieved just that – not only as the strategist and engine behind one of the most successful woman-to-woman, direct-sales brands, but as an educator and motivator of its independent consultants around the globe, a passionate advocate for aspiring female entrepreneurs everywhere.Cicchinelli leads business development, operations, sales and marketing for Pure Romance, as well as product development and distribution, overseeing more than 200 corporate employees worldwide. Hard work and strategic risk-taking have been at the core of his success across the nearly two decades since he joined his mom’s venture in 2000. He says that anyone who wants to become a Pure Romance consultant needs to know how to tell a story. Cicchinelli’s own has been a rugged switchback journey…Born in Naperville, Illinois, Chris Cicchinelli grew up in Milford, a suburb of Cincinnati, Ohio, the first of four children raised by a single mother. As the oldest, he often bore responsibility for taking care of his siblings, especially when his mother, Patty Brisben, then a pediatrician’s assistant, decided to launch a home-based intimacy product venture in 1983. Inspired by his mother’s perseverance as she slowly built her business while raising four children on her own, Cicchinelli was himself motivated by athletics: baseball, basketball, and especially football.While studying business at Mount Union College, Cicchinelli found his critical thinking and leadership skills honed not in the classroom, but on the gridiron. An All-American defensive back, he played NCAA football for four years and led his Purple Raiders to two back-to-back national titles in ‘96 and ‘97. The crucible of college football taught him to be self-disciplined, to perform a specific role on a team, and to study and conquer an opponent.Driven to teach these essential life skills as a high school football coach, Cicchinelli took a job in merchandizing after college to pay the bills, but soon became drawn into a new field. Working for the Atlanta-based Maxim Group, the largest publicly traded retail floor covering franchise in North America, he swiftly tacked into management and a senior position as a regional manager. Still in his early 20s, he embraced the learning curve that came with it, working to create trust with his team as a young manager. He ran a $29 million region for Carpetland USA, then took his skills to an early web commerce site, EverythingDecor.com.At age 24 Cicchinelli got a call from his mother. She knew his expertise and needed him to help catalyze her company to the next level, developing longer-term brand marketing and business development strategies. Cicchinelli was earning well over $100,000 a year – his mom said she could pay him $22,000. In 2000, wanting to remain in the floor covering industry and assuming it would take only a few months away, he joined Pure Romance.Given the intimate nature of the business, Cicchinelli developed a person-to-person model built on discreet, women-only home parties. Through well-taken risks, long hours, and serendipity – a front-page feature story in the St. Louis Dispatch on “The New Tupperwares of the 2000s” – he engineered explosive growth for Pure Romance, steadily taking the company from $3 million in 2001 to more than $200 million in revenues today. In 2010, he led its global expansion with the launch of operations in Canada, Puerto Rico, Australia, New Zealand and South Africa.Cicchinelli spends over 200 days a year on the road giving motivational seminars and personally training and meeting Pure Romance’s independent consultants worldwide, which now number more than 26,000, including those in every U.S. state and abroad. The New York Times wrote that “the company message of empowerment resounds” among its consultants. From how to lead a safe-space home intimacy party to how to network and market themselves, Cicchinelli helps women develop all the tools needed to become successful entrepreneurs.A natural motivational speaker who also regularly speaks to corporate leaders and nonprofits, Cicchinelli has been featured in the Wall Street Journal, Inc. 5000 and Smart Business, and has been interviewed by Bloomberg, MSNBC and many other national outlets. Serving as a board member of the Young Presidents Organization (YPO) in Cincinnati, he has amassed countless honors and awards as a business leader and role model.In 2018, in the wake of their eight-year-old coming out as transgender, Cicchinelli founded the Living with Change Foundation to help trans youth and their families. The Foundation pledged $2 million to create a Center of Excellence for LGBTQ Health at Cincinnati Children’s Hospital, also partnering with dozens of Greater Cincinnati public schools to train principals and teachers and eventually bring education about transgender youth into classrooms.Like his decision to leave the lucrative floor covering business to help his mom, Chris Cicchinelli deeply believes that strong family ties matter, and that none of his success would mean much without the love of his wife Jessica and their three children: LC, Max, and Macie. Connect with Chris Cicchinelli:Twitter: @pinkcollarceo/Facebook: Chris CicchinelliWebsite: pureromance.comEmail: chris@pureromance.comYoutube: Chris CicchinelliInstagram: Chris CicchinelliFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Aug 29, 2019 • 54min
$20M Annually – Dr. Angela Lauria, The Author Incubator
In this episode, Steve, Mary, Richard, and Angela discuss:How she built her business to $3M originally with no websiteHer journey through education, into academia, and into creating The Author IncubatorWhat Angela learned from her first $60K coachMoving from a solopreneur with 17 years of experience to a repeatable process and a companyKey Takeaways:Be willing to suckPractice every single day. Do your personal growth work every single dayHowever someone shows up in the sales process is how they’ll show up when you work with themWhat determines your success or failure is your commitment to serving others and actually making a difference with your message, your product, your movement“If you only work with exemplary people, you will have exemplary case studies, which will lead more exemplary people to want to work with you.” — Dr. Angela LauriaAbout Angela Lauria: Dr. Angela E. Lauria is the founder of The Author Incubator™ and creator of the Difference Process™ for writing a book that matters. In 2018, The Author Incubator was ranked #275 on the Inc. 500 fastest growing companies and #87 on Entrepreneur Magazine’s Entrepreneur 360. Dr. Angela won the Stevie Award’s Coach/Mentor of the Year Award and her program, The Author’s Way was named Coaching Program of the Year and was named, by Entrepreneur Magazine, as one of the top 10 most inspiring entrepreneurs to watch – one of only 2 women on the list.Dr. Angela has been helping people free their inner author since 1994, she has helped over 1,000 authors-in transformation write, publish, and promote their books. Her clients have been seen everywhere from Vanity Fair to O Magazine to the Today Show, and their books have been responsible for over $100 million in cumulative revenue.She has a B.A. and an M.A. in Journalism and Media Affairs from The George Washington University and a PhD in Communications from The European Graduate School. She is the author of Make ‘Em Beg to Be Your Client: The Nonfiction Authors’ Guide to Selling, Serving, and Funding a Movement, Make ‘Em Beg to Publish Your Book: How To Reach A Larger Audience & Make A Full-Time Income In The Extremely Overcrowded World of Personal Development, The Incubated Author: 10 Steps to Start a Movement with Your Message, and The Difference: 10 Steps To Writing A Book That Matters. She lives at The Author Castle in McLean, Virginia with her son Jesse and her Castle cat Princesses Feathers & Foxy McFuzz Bucket. Connect with Dr. Angela Lauria:Twitter: @authorincubatorFacebook: The Author IncubatorWebsite: TheAuthorIncubator.comBook: Make ‘Em Beg to Work for YouPodcast: Page UpYoutube: The Author IncubatorVimeo: The Author IncubatorLinkedIn: The Author IncubatorInstagram: @authorincubatorPinterest: The Author IncubatorFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Aug 15, 2019 • 54min
$50M Exit – David Schottenstein, Astor & Black
In this episode, Steve, Mary, Richard, and David Schottenstein discuss:How Astor & Black startedThe investments that David made after selling Astor & BlackWhat inspired him to create Viewabill and what led to him despising the companyThe art behind naming a business and the design of a product Key Takeaways:Rome wasn’t built in a day and successful people are willing to do the things that unsuccessful people are unwilling to do.After selling a company, consider immediately investing in small businessesSource high quality materials and sell them at a reasonable priceBe willing to make less in order to charge a fair price. “My mentality was pretend like this money does not exist, put it away pretend like you’re never gonna make another buck again and this has to tie me over for years to come “ — David Schottenstein About David Schottenstein:At the age of 21, Mr. Schottenstein founded Astor & Black, which quickly became the fastest growing custom clothing company in the US. In 2009, he was named Ernst & Young Entrepreneur of the Year; 2010, Inc.’s 30 Under 30; and in 2011, Mr. Schottenstein sold a majority stake in Astor & Black to a private equity group. In 2012, Mr. Schottenstein and a childhood friend founded Viewabill, a cutting edge, rapidly growing cloud-based transparency tool that allows clients to view their legal work in progress in real time. In addition, Mr. Schottenstein has invested in several business ventures; Mizzen+Main, a men’s clothing company that focuses on performance material dress garments; Hilflint, a men’s clothing company specializing in higher-end collegiate and professional sports knitwear; Farm Hill, a food startup delivering healthy delicious meals directly to the customer; Mellow, a new robotic sous-vide cooking machine, made for the convenience of home cooking.In 2017, Mr. Schottenstein set his sights on reframing the luxury eyewear market with the launch of Privé Revaux Eyewear. Mr. Schottenstein, along with an elite team including celebrity visionaries and partners Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have redefined the luxury sunglasses market with high-quality, on-trend frames retailing for $29.95/pair. Connect with David Schottenstein:Twitter: https://twitter.com/dschottCEOhttps://twitter.com/priverevauxFacebook: https://www.facebook.com/david.schottensteinhttps://www.facebook.com/priverevaux/Website: https://www.priverevaux.comEmail: ds@priverevaux.comInstagram: https://www.instagram.com/dbschottenstein/https://www.instagram.com/priverevaux/Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com

Aug 8, 2019 • 54min
$13M in Annual Revenue – Steven Sashen, Xero Shoes
In this episode, Steve, Mary, Richard, and David Schottenstein discuss:How Astor & Black startedThe investments that David made after selling Astor & BlackWhat inspired him to create Viewabill and what led to him despising the companyThe art behind naming a business and the design of a product Key Takeaways:Rome wasn’t built in a day and successful people are willing to do the things that unsuccessful people are unwilling to do.After selling a company, consider immediately investing in small businessesSource high quality materials and sell them at a reasonable priceBe willing to make less in order to charge a fair price. “My mentality was pretend like this money does not exist, put it away pretend like you’re never gonna make another buck again and this has to tie me over for years to come “ — David Schottenstein About David Schottenstein:At the age of 21, Mr. Schottenstein founded Astor & Black, which quickly became the fastest growing custom clothing company in the US. In 2009, he was named Ernst & Young Entrepreneur of the Year; 2010, Inc.’s 30 Under 30; and in 2011, Mr. Schottenstein sold a majority stake in Astor & Black to a private equity group. In 2012, Mr. Schottenstein and a childhood friend founded Viewabill, a cutting edge, rapidly growing cloud-based transparency tool that allows clients to view their legal work in progress in real time. In addition, Mr. Schottenstein has invested in several business ventures; Mizzen+Main, a men’s clothing company that focuses on performance material dress garments; Hilflint, a men’s clothing company specializing in higher-end collegiate and professional sports knitwear; Farm Hill, a food startup delivering healthy delicious meals directly to the customer; Mellow, a new robotic sous-vide cooking machine, made for the convenience of home cooking.In 2017, Mr. Schottenstein set his sights on reframing the luxury eyewear market with the launch of Privé Revaux Eyewear. Mr. Schottenstein, along with an elite team including celebrity visionaries and partners Jamie Foxx, Hailee Steinfeld and Ashley Benson as well as VP of Celebrity Relations Dave Osokow and Creative Directors Rob Zangardi and Mariel Haenn have redefined the luxury sunglasses market with high-quality, on-trend frames retailing for $29.95/pair. Connect with David Schottenstein:Twitter: https://twitter.com/dschottCEOhttps://twitter.com/priverevauxFacebook: https://www.facebook.com/david.schottensteinhttps://www.facebook.com/priverevaux/Website: https://www.priverevaux.comEmail: ds@priverevaux.comInstagram: https://www.instagram.com/dbschottenstein/https://www.instagram.com/priverevaux/Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: feedback@beyond8figures.com