
Beyond 8 Figures
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms.
Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
Latest episodes

Mar 25, 2021 • 1h 33min
Experience Outweighs Enthusiasm Every Time with Steven Sashen, Xero Shoes
Episode highlights:Steven casts light on some interesting research that contradicts popular beliefs around footwear. According to doctors, the injury rate nowadays is almost the same as it was 50 years ago, which means that current models of sports footwear do not serve their cause to help. [11:02]Experience outweighs enthusiasm, but you need to be able to shape that and get your message across to your customer either way. [27:38]The trend of looking for real business that makes real money by helping real people is already starting to happen. Steven is intended to demonstrate there is a value in it and that you can build something that will last and bring practical feck. [29:38]To attract people to what you do, you have to produce something of great value for your clients, to make a really fantastic show for them to get interested particularly in your projects. If you cannot do that, there is something wrong with your business. [38:26]Steven explains that shoe size is a relative measure depending on different variables such as personal preferences, measure length, types of material, brand, your own ideas on size, etc. There is no true size. [1:20:25] Steven Sashen’s best advice for entrepreneurs:“To make people stop you need to do something to get their attention. The biggest thing is that you should provide something of value, give people a really great experience.” Connect with Steven Sashen:TwitterWebsiteInstagram Follow Beyond 8 Figures:LinkedInTwitterWebsiteAffiliate Disclaimer: Please note that this episode contains affiliate links, and if you make a purchase through those links, we may earn a small commission at no additional cost to you.

Mar 23, 2021 • 36min
Get a Clear Picture of What You Actually Do with Jonny Cooper
A.J. and his team welcome returning guest Jonny Cooper, the creator of Jonny Hates Marketing. Since Cooper’s first chat in 2018, the demand for coaching, training and therapy has increased. Supplying these services has also evolved. Listen to Cooper share his insight on business foundations and why you shouldn’t dive into marketing too quickly.On today’s podcast:What’s new for Jonny - 2:36Jonny Hates Marketing - 3:31Divided by a common language - 6:20How did Jonny start “Jonny Hates Marketing” - 10:00Know what you actually do in your business - 14:30“You haven’t started marketing yet” - 17:08The value of personal brands - 18:07The trend Jonny is excited about right now - 20:06Ikigai - 20:40A brief walk-through of Jonny’s program - 28:30Key Takeaways:There’s a higher demand for coaching, training, and therapyClient Attraction Blueprint has been selling out since its launch in March 2018Get a clear picture of what you actually doLay down a business foundation before you start marketingEveryone with a social media account has a personal brandOnline business is turning from sensible to mandatoryConnect with Jonny Cooper:Website: Jonny Hates MarketingClient attraction Blue Print/Instagram: @jonnyhatesmarketingTwitter: @jonnycooperFacebook: Jonny Hates Marketing Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Mar 18, 2021 • 36min
Use Consumer Accessibility to Your Advantage with David Schottenstein
A.J. and his team chat with David Schottenstein, founder of Privé Revaux, an affordable, high quality sunglasses and eyeglasses brand. Approached by Jamie Foxx, Schottenstein took his idea and turned it into a 9-figure business. Acquired by Sofilo in 2020, Privé Revaux continues to sell affordable, quality products. Listen how Schottenstein grew and sold his businesses by using consumer accessibility and celebrity influence. On today’s podcast:The disruption business model, here to stay - 3:22“As consumers are much more better informed and much more savvy they are more willing to shift their brand loyalty” - 4:50 How dropping prices keeping quality will affect your audience - 6:47 Why partnering with celebrities was part of his strategy to build his company - 8:31“We live in a world where crossing the ocean isn't so far away anymore” - 10:06“During your entrepreneur journey you build skill sets that can take you to the next level” - 12:05The hardest thing to achieve in his businesses - 12:31A successful business he won’t do again - 14:16SM and instant communication: the easy access to consumers to sell products or tell stories without spending a large amount of money - 16:38What is the main differentiating factor for making a successful business and scale it - 18:16His option nº1 in terms of investment - 20:48The story behind starting disruption businesses - 23:26Business first or family first? - 24:45Why having charitable goals will keep you motivated as a business owner - 28:54Key Takeaways: Informed consumers and their impact on today’s businessesCreate the ability to sell a product using social mediaGiving back, one of the most important parts of the entrepreneur journey.Aligning business journeys and family.Connect with David SchottensteinWebsite: Priverevaux.comLinkedIn David SchottensteinPodcast Eda SchottensteinConnect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Mar 16, 2021 • 53min
Scale Your Business by Knowing the “Why” with Diane Prince
A.J. and his team chat with Diane Prince, founder and entrepreneurial coach, who has 25 years of experience creating and scaling businesses. Now building a business to help founders make the journey easier, Prince shares how she grew and sold her company within 6 years, what made her decide to start coaching and why people should know their “why” when it comes to starting businesses and scaling them.On today’s podcast:Diane Prince helps entrepreneurs and founders make the journey to 8 figures easierPrince has 25 years of experience in learning what worked and what didn’tHalf of her clients are pre-revenue and the other half are revenue around $1M looking to scaleIt’s difficult to build an 8 figure business without having a strong connection to your “why”Part of what helps scale is not being a perfectionistDiane Prince explains why you should hire people who know their "why"Connect with Diane Prince:Website: dianeprince.coLinkedIn: Diane Prince Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Jan 2, 2021 • 30min
Our Vision For Beyond 8 Figures
Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail:team@b8fpodcast.com

Jan 1, 2021 • 31min
We Bought B8F!
Who is A.J.? (2:31)A.J. has been a fan of the show for quite a while, and he was too excited when he heard that Steve was looking for an opportunity for the podcast. A.J. was looking to create a new kind of show to reach out to people on the journey past eight-figures, and this podcast was it. A.J. has been playing around with the internet since the ’80s. He sold a company back in the ’90s about doing web development when people were still trying to figure out how to close h1 tags. A.J. has had some good luck over the years and a lot of stupidity, and he learned a few things from experience. He has been trying to build concepts for a long time and, at the end of the day, has built a few agencies. He has sold most of them into web development, media buying, and dealing in New York. What makes A.J. so bullish about podcasting, and where do they see it going? (15:36)A.J. has spent a lot of his career working in developing communities for brands, basically how to get people to be interested in what brands they were talking about and have done in the past. A.J. and his team see it as a media business where you are acquiring audience members because the audience is where the value lies. It’s the community that you build for your podcast that is truly important. Connect with A.J. Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Aug 25, 2020 • 27min
8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning business
8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning businessFrom protecting his home in Beirut with a rifle to winning multiple awards & international success.Today you’ll find Matthew coaching and helping entrepreneurs to restore balance to their lives without compromising their career. His journey to 8 figure success was anything but an easy ride. From protecting his home in Beirut with a rifle to winning multiple awards & international success then to almost die of health complications, Matthew Korban has been through a lot. Matthew was born in Lebanon, Beirut, but on the move his entire life. Planning since childhood to leave Lebanon, he eventually settled in the USA, and chose Ohio to raise his kids. He enjoyed success in the corporate world; but realizing that his knowledge of languages and cultures of the middle east was a great opportunity to set himself apart in a crowded entrepreneurial world; he jumped headfirst into building his consulting business to 8 figures. A near death experience and a wake up call of having 5 months to live gave him the incentive to pivot; from the high stress business consulting business, into the wellness industry. In this episode, Steve, Mary, Richard, and Matthew discuss:3 golden rulesAsking ourselves if we are willing to compromise our friends, family and health just to build a big company just to be under the spotlight.If you don’t take risks, you are going to say where you are.Key Takeaways:You can still achieve your dream, while maintaining a work life balance, it might just take a little longerBest Advice I Ever Received: Trust your feelings, trust yourself, you always have your own best unconditional interestsBest Advice I’d Give To Someone Who Wants To Build A $10m+ Business: Ask for help. It takes real courage and overcoming your own pride to do so.Connect with Matthew:Website: MatthewKorban.comFacebook: https://www.facebook.com/matthewkorbanInstagram: @matthew_korbanLinkedIn: Matthew KorbanFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Jun 10, 2020 • 60min
$321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore Momentum
$321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore Momentum$321 Million Dollar Exit, Will Moore | Restaurant Delivery | Moore Momentum$321 million exit: doorstep delivery. Imagine having WIll Moore’s ”nothing can stop me” attitude, and wondering what kind of problems do people have right now, that need to be solved. But it wasn’t always that way, rewind to college where he described himself as having a typical victim attitude until a serendipitous event changed his life forever. Now he’s the guy known for catching sight of and observing trends, in a big way.Rolling back a few years; he had graduated from Rollins College and was enjoying success in real estate. Looking for trends and problems that needed solving. The answer flashed, the need for quality college-friendly housing. Arise Rollins Rentals, the solution for his alma mater and the momentum for his financial success.Business was booming. Like many, he was working long hours and ordering a lot of take out. Takeout wasn’t new but a variety of choices were, making ordering in food a little bit sweet and a little bit sour. Tiring of Pizza or Chinese food options spawned his next venture, the restaurant industry’s first doorway delivery company.Growth was hydrated with influxing franchise dollars and gobbling up small town USA delivery businesses. Fast food forward a decade to cash out at $321Million!Will’s latest message is ripe today. When the current climate is one where, the rubber meets the road. Whether you’re speaking your truth, taking the moral high ground or worried about alienating people, you are damned if you do and damned if you don’t. But it makes us who we are, and it’s part of our core. What he knows for sure? Money is not the secret to happiness. In fact, Will believes our greatest entrepreneurial business is one’s life. Balancing mindset, emotional and physical health, building relationships and giving back to the world. Spending time with people you love and building momentum in all 5-core areas of your life.After exiting Doorway Delivery, WIll’s purpose is to Shine his spotlight and expertise into the latest trend of self awareness. Will has discovered financial and career makes up only ⅕ of our happiness quotient. Real happiness requires us to fire on all cylinders in the 5-core areas of life. The first part is building momentum; and he offers a gamified experience that helps one stop the failure habits in each of the five core areas of their life, replacing them with success habits. The second: teaches how to use your five cores so you too, can fire on all cylinders. In this episode, Steve, Mary, Richard, and Will discussBacklashIt’s not about words it’s about actionsA polarized nation struggling for answers.Lessons on scale and looking for an exit. Barriers to entry: If you have a good product, the key is to develop loyal customers through great consistent experience is your best barrier to entry.5 core areas of your lifeRollup strategyKey Takeaways:Moremomentum.com Download your “What’s your core”Trade: WTRH and accompanying disclaimerBest Advice I Ever Received:Stop talking about and do it. Fail beautifully and improve every single day. Connect with Will:Twitter: @mooremomentum1Website: http://www.mooremomentum.comEmail: will@mooremomentum.comYouTube: https://www.youtube.com/channel/UCBBnybi_zZquxqB9rZIP6ZwLinkedIn: https://www.linkedin.com/in/mooremomentumInstagram: @mooremomentum and @5scorelife Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.comSearch for: Recent Episodes8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning businessAugust 25, 2020$300M+ Houston Curtis, The Billion Dollar Hollywood HeistMay 27, 2020$100 Million Business | Marek Zmyslowski, Investing in AfricaMay 5, 2020$10M+ | Mac Lackey Started, Scaled & Sold 6 Businesses and Raised Over $75 Million in CapitalApril 28, 2020$10M+ 2 Businesses – Susie Carder, CEO | SD ConsultingApril 7, 2020$10M+ Annual Revenue – Annie Hyman Pratt, CEO | Executive Consultant Leading Edge Teams |The Coffee Bean & Tea Leaf FamilyMarch 24, 2020$10+ Million in Annual Revenue – Rich Schefren, Strategic ProfitsMarch 5, 2020$10+ Million in Annual Revenue – Rod Khleif, Lifetime Cash Flow PodcastFebruary 20, 2020$11.5 Million Annual Revenue – Nick Bogacz, Caliente Pizza & DrafthouseJanuary 23, 2020$18M Exit, Chris Guerriero, Executive Fitness ClubJanuary 18, 2020$10M+ Exits – David Finkel, Multiple CompaniesJanuary 16, 2020$100M+ Exit – Minnie Ingersoll, ShiftNovember 13, 2019Rebecca Costa, Dazai Advertising Inc.November 6, 2019$10M in Annual Revenue – TK Kader, ToutAppOctober 30, 2019Recapping the QuarterOctober 23, 2019Steve Olsher, Liquor.comOctober 16, 2019$140M in Revenue – Dave Woodward, ClickFunnelsOctober 9, 2019$100M Exits – Kevin Harrington, several companiesSeptember 18, 2019$200M+ Annually – Chris Cicchinelli, Pure RomanceSeptember 12, 2019

May 27, 2020 • 1h 9min
$300M+ Houston Curtis, The Billion Dollar Hollywood Heist
$300M+ Houston Curtis, The Billion Dollar Hollywood Heist $300M+ Houston Curtis, The Billion Dollar Hollywood Heist | Kardsharp Media & Creator of Many Multi – Million Dollar Entertainment Brands Do what you love and the money will comeTweet ThisHouston Curtis joins the crew on Beyond 8 Figures, he has some great stories of life as a Former MTV network executive and Creator of niche-driven multi-million dollar entertainment brands, Houston Curtis has been called a “Visionary” and “trail-blazer” by his peers. Houston brings with him over 20 years of success and experience as a Producer, EP, Show-runner, Direct Marketing expert, independent Label President, writer, speaker, and entertainment consultant. Houston has built multi million dollar after multi million dollar business all in the entertainment space. One of Houstons stories was about how he had created backyard wrestling, pre youtube, how he had to get people to mail him VHS tapes of the crazy backyard stunts, even MTV deemed these too much for TV. If Houston looked back now he says he would have put all his content on Youtube as soon as it launched and waited for a revenue model to be created.Houston Curtis’s Founder and CEO positions have included start-ups Backyard Wrestling Inc., Xtreme Entertainment Group, Big Vision Entertainment and Legend Group Studios. Collectively, these companies have grossed over 100 million dollars in revenues from exploitation of all content rights since their 1999, 2001, 2003 and 2014 inception. Houston has created and executive produced shows, films and a variety of television programming for FOX, MTV, CBS, A&E, GSN, G4, DirecTV, Warner Brothers, Sony Studios, and Twentieth Television among others.Most notable Houston co-founded of the largest private poker game in Hollywood history along side actor Tobey Maguire. As they engineer behind the events that inspired the book and film Molly’s Game, Curtis new book Billion Dollar Hollywood Heist, tells the true rise and fall story of this now legendary poker game, and how when it all came crashing down, Curtis crashed hardest.In this episode, Steve, Richard, and Houston discuss:Content Content ContentFrom MTV to Backyard Wrestling to Professional PokerSay Yes to OpportunitiesDon’t let anyone take over your contentFind what you love and the money will comeKey Takeaways:Keep your content, make sure you own itIf Youtube was starting over today he would have put every piece of content on there and waited for a revenue modelIf you are blessed to find something you love so much and you can make money doing it, do itBest Advice I Ever Received:“Do what you love and the money will come” Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business:“I’ve always taken an aim for the stars, land on the moon approach to growing a company. If you want to build a 10 million dollar business, set out to build a billion dollar business instead” Connect with Houston:Twitter: @Houston_CurtisWebsite: https://www.kardsharp.comEmail: stacked@KardSharp.comYouTube: youtube.com/user/buildmybusinessLinkedIn: https://www.linkedin.com/in/houstoncurtisInstagram: https://www.instagram.com/kardsharp89 Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com Search for:Recent Episodes8 Figures with Matthew Korban from protecting his house with a rifle in Lebanon to an award winning businessAugust 25, 2020$321 Million Dollar Exit From Restaurant Delivery, Will Moore CEO of Moore MomentumJune 10, 2020$100 Million Business | Marek Zmyslowski, Investing in AfricaMay 5, 2020$10M+ | Mac Lackey Started, Scaled & Sold 6 Businesses and Raised Over $75 Million in CapitalApril 28, 2020$10M+ 2 Businesses – Susie Carder, CEO | SD ConsultingApril 7, 2020$10M+ Annual Revenue – Annie Hyman Pratt, CEO | Executive Consultant Leading Edge Teams |The Coffee Bean & Tea Leaf FamilyMarch 24, 2020$10+ Million in Annual Revenue – Rich Schefren, Strategic ProfitsMarch 5, 2020$10+ Million in Annual Revenue – Rod Khleif, Lifetime Cash Flow PodcastFebruary 20, 2020$11.5 Million Annual Revenue – Nick Bogacz, Caliente Pizza & DrafthouseJanuary 23, 2020$18M Exit, Chris Guerriero, Executive Fitness ClubJanuary 18, 2020$10M+ Exits – David Finkel, Multiple CompaniesJanuary 16, 2020$100M+ Exit – Minnie Ingersoll, ShiftNovember 13, 2019Rebecca Costa, Dazai Advertising Inc.November 6, 2019$10M in Annual Revenue – TK Kader, ToutAppOctober 30, 2019Recapping the QuarterOctober 23, 2019Steve Olsher, Liquor.comOctober 16, 2019$140M in Revenue – Dave Woodward, ClickFunnelsOctober 9, 2019

May 6, 2020 • 59min
$100 Million Business | Marek Zmyslowski, Investing in Africa
Joining us today is Marek Zmyslowski, a private investor, top 10 person in tech, and co-founder of Jumia Travel. In this episode, Marek shares his insights on the importance of having your hands in many things. He also discusses why you should explore various opportunities and diversify your ventures. Get ready for an enlightening discussion that will inspire you to embrace a multi-faceted approach to business to unlock success.About Marek Zmyslowski:Marek Zmyslowski is a successful entrepreneur and co-founder of Jumia Travel and HotelOnline.co, Africa's largest hotel booking portals. Recognized as one of the Ten Most Important People in Tech by IT News Africa Magazine, Marek serves as a Lead Mentor at Google's Launchpad and the World Bank's XL Africa Program. His hiring approach values individuals raised in challenging environments or those with a resilient spirit from overcoming adversity. Marek thrives in the early stages of business, focusing on ventures with exponential growth potential and continuously seeking the "unfair advantage."Marek shares his captivating journey of entrepreneurship and adventure in his memoir, "Chasing Black Unicorns", where he offers valuable insights into the challenges and triumphs of building a groundbreaking business in Africa, making it a must-read for business owners seeking inspiration from an extraordinary journey.For a comprehensive book review, check out this page.In this episode, Steve, Mary, Richard, and Marek discuss:You need to have your hands in many thingsThe further you are in business the more opportunities you haveLaunched a new product in telemedicine in a few daysAlways looking for the low hanging fruit Key Takeaways:More opportunities – more chances for successLeverage relationshipsPartner with the right peopleBest Advice I Ever Received:“Don’t listen to too much advice”Best Advice I’d Give To Someone Who Wants To Build A $10m+ Business:In order to get from $1 mIllion to $10 million, you will have to unlearn many things that got you from $0-$1 Million Connect with Marek:Twitter: @marekchineduWebsite:https://marekzmyslowski.com/Email: letsworktogether@marekzmyslowski.comLinkedIn: https://www.linkedin.com/in/mzmyslowski/Follow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.