
Beyond 8 Figures
At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms.
Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
Latest episodes

Jun 30, 2021 • 47min
Building a People-First Company with Natalie Nagele, Wildbit
Natalie Nagele, CEO of Wildbit, joins us to discuss building a successful people-first company with a 32 hours workweek. Speaking from her own experiences, as a leading people-first employer, we talk about how you can measure your success as an entrepreneur, how to stay guided by your purpose throughout your entrepreneurial journey, and what it takes to stay committed to your business. Three things you will learn from this episode: Why you should think of your business as a tool rather than an end in itself.Whether you should pay yourself as a founder or reinvest to build towards a great exit.How to avoid burnout by setting the optimum pace for the growth of your business. About our Guest: Natalie Nagele is the co-founder and CEO of Wildbit. Her priority is creating a happy and positive work culture at Wildbit and the world. This stems from her core belief that businesses are tools designed to create a better world for people everywhere.On today’s episode: Measuring your entrepreneurial journey in decades. - 03:10How slow growth changed our entrepreneurial vision. - 06:43Should you service yourself or your business? (the beginning of a people-first philosophy) -09:48You don’t have to choose between building a lifestyle business or a unicorn business. - 10:16How important is fundraising to your success as an entrepreneur? (the answer may surprise you). - 12:55How do you know if your business is moving at the right pace? - 16:01The cost of doing more than you planned for in your business. - 22:34 A good question to ask yourself instead of comparing yourself to others. - 26:04Don’t copy, steal: entrepreneurship vs. being a copycat. - 26:52 Should founders pay themselves, or should you reinvest everything in your business? - 29:03Living your best life BEFORE you sell your business. - 30:03The trouble with the concept of the entrepreneurial legacy. - 32:22 Check out these companies with People First Jobs. - 36:04Lesson #1: Using moments of tension as opportunities. - 39:25 Lesson #2: Pay yourself well. - 41:32 Lesson #3: How you impact who you interact with. - 42:49Key Takeaways: Entrepreneurs should look at and evaluate their lives in decades because it takes a decade to build and scale. Building your business outside trend bubbles can make you stand out and not stick to the trends.When your business plateaus, it is crucial to reevaluate what you are doing and why you are doing it. It is an excellent opportunity to evaluate what your long-term goals are. It is becoming much easier to start a business and gain traction, especially in terms of cost. Entrepreneurship is not about fundraising. It is about building value for customers and finding ways to do that in which you are making more than you spend.Frequent change in your business makes you lose out on so much momentum. You must set priorities and stick to them instead of measuring yourself against others. Hero worship is ultimately going to fail you. You are better off measuring against yourself than you measure yourself against others. As an entrepreneur, you have to keep assessing how your company fits within who you are and what your goals are in life. Paying yourself as a founder secures your commitment to building a meaningful business. It ensures that you would not leave your business behind for ‘the next big thing.’ Paying yourself well is the best way to keep yourself engaged in your business. Building a people-first company while providing a good life to your family: [31:27] “I tell the team this all the time: if this business gets harder, and I make less money, it does not make sense. Which it doesn’t, like why would I do that? And that’s Ok. But I’m not torturing my team, and I do that while simultaneously providing 32 hour work weeks. I’m not embarrassed to say that out loud because I believe you can equally do both things: you can build a people-first company while also providing wealth for your family.” How do you think building a people-first company would improve your life balance as an entrepreneur? Tell us in the comments, and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Natalie Nagele:LinkedIn: @natalie-nageleTwitter: @natalienagelePeople First Jobs: https://peoplefirstjobs.com/ Wildbit: https://wildbit.com/ Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

Jun 23, 2021 • 26min
Ending Poverty Through Entrepreneurship with Dr. Velma Trayham, Thinkzilla
Today’s episode is about the impact you can potentially have as an entrepreneur on your communities. Dr. Velma Trayham joins us to discuss how she is helping ending poverty through building her 3-winged business. Three things you will learn this episode: How to run multiple businesses effectively;How to use your business to help your community;How to use self-care and self-development to grow as an entrepreneur. About Dr. Velma Trayham: Dr. Velma Trayham runs a three wing operation: ThinkZilla, a brand engagement firm; Millionaire Mastermind, a business education platform for women; and she is a hotel investor as well. Her three businesses synergistically feed off each other. She has mentored over 5000 women in her career and is an award-winning entrepreneur.She also wrote the book, “After the Pivot: Real advice on how to survive a business pivot and make money.” In this book, she shares insights on how to navigate the aftermath of a pivot. Drawing from her own experiences and highlighting successful examples like PayPal, she provides business owners with practical guidance to move forward, make informed decisions, and ultimately thrive in the face of change.Expand your entrepreneurial toolkit with our curated collection of Business Books.On today’s episode: Dr. Velma Trayham’s entrepreneurial journey (she’s hiring 25 new employees!)- 01:55Why she’s working on many different businesses instead of just one OR Why having many different businesses can be the solution you need -03:35Why Dr. Velma Trayham built Millionaire Mastermind Academy and has run it every single month since - 07:40Is everyone ready to own a business? (and an interesting definition of ownership) - 09:54 Why your business will suffer without self-care (and why self-care is central to every entrepreneur’s success)- 12:06 What is supplier diversity and how it can help communities get out of poverty - 14:52What does a community-focused legacy look like? - 19:34Lesson 1: How to run multiple businesses effectively - 21:04 Lesson 2: How to use your business to help your community - 22:17 Lesson 3: Your business is only a tool on your journey - 23:44Key Takeaways: Having many different initiatives does not mean you have to do all the work running all of them. All you have to do is put the right systems, processes and people in place to make sure the business runs well. If you want to have many different businesses, one strategy you can adopt is to make sure that one business feeds onto the next. Dominate a space. “Ownership is not a pursuit, it is a result”Professional development and self-care are extremely important for entrepreneurs: “you cannot pour from an empty cup”. Working with small minority-led businesses can help communities get out of poverty. Whoever you are, you are brought on this earth to solve a problem. Money coming into small businesses flows into their communities 7x, the number is just 1.5-2x for large corporations. In short, small businesses uplift their communities financially considerably more than large corporations do. Why sometimes having several ventures is more effective than having just one: “When you look at ending a systemic issue, a systemic problem, and you’re looking at poverty, you need different elements in order to do that so along the journey I have been understanding what the problem is, I am not waiting on other people to provide solutions. I am actually along the way putting things in place to be the solution to the problem” - Dr. Velma TrayhamWhat are your pro tips for successfully running multiple businesses at the same time? Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Dr. Velma Trayham:LinkedIn: @VelmaTrayhamInstagram: @Velma_trayhamMillionaire Mastermind Website: https://millionairemastermindacademy.org/ Thinkzilla Website: https://thinkzillaconsulting.com/ Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.

Jun 16, 2021 • 41min
Build a Better Business Using Psychology with Aaron Hurst, Imperative
In this episode, Aaron Hurst discusses how his business, Imperative, is transforming mentoring and corporate relationships with psychology. His company uses psychology and neuroscience to help people build more meaningful relationships at work. Tune in to learn how to assess the value you produce, how to foster an environment of meaningful engagement at work, and how to leverage psychology to gain more market share. About Aaron Hurst: Aaron Hurst, the visionary CEO of Imperative, leads a psychologically designed peer coaching company, providing invaluable support to business owners and entrepreneurs. As the founder of Taproot Foundation, he created a powerful link between not-for-profit organizations and business executives, offering pro bono work and igniting a transformative movement.In his book, “The Purpose Economy”, Aaron blends personal memoir with a transformative blueprint. His profound insights illuminate the potential of purpose-driven entrepreneurship, showcasing how businesses, markets, and careers can be reimagined to better serve people and the world. This book serves as an indispensable guide for navigating the evolving landscape of purposeful business and social change.Visit our curated collection of Business Books for more enriching reads.On today’s episode: The 2 existential threats to the world that Aaron Hurst is solving.- 04:00A new way to get career coaching (4 questions). - 06:09 Has remote work strengthened relationships at work?- 08:18Why reverse the corporate culture around relationship building at work (two inflection points). - 09:13Why mentoring usually fails (and how Aaron’s company fixes that). -10:27Aaron’s journey as an entrepreneur in many different spaces. - 11:23What kinds of companies need venture capital and why he chose the VC route. - 13:00How does your role as a founder change when you become VC backed? (the 3 main things you have to focus on). - 14:39What is the biggest driver of value in our economy? - 16:14The dark side of using psychology to grow your company and what needs to change. - 18:08Creating the foundation for grassroots change vs. getting involved in the political world. - 21:45“Repair the world” how that principle guides him and keeps him humble.- 24:53Why you shouldn’t get too attached to the concept of legacy. - 28:54What is your value above replacement? (a good way to make decisions AND assess if you are adding enough value) - 31:03Lesson 1: Looking at your efforts with more detail (more on value above replacement)- 35:35Lesson 2: Removing fear from our environments - 36:35Lesson 3: What are you doing that pushes you on your journey and what do you do to elevate your standards? - 37:47Key Takeaways: Sustainability and lack of social cohesion are the two largest existential threats to our human race. According to a Microsoft study, people’s connections with their immediate team have strengthened during covid. However, it was found that their broader networks have been decimated. According to an MIT article, traditional mentoring has been proven not to be terribly effective while mentoring that is based on relationship building reaps better results.Mentoring usually doesn’t tend to work well because the workplace is asymmetrical. When you are looking to make a big change, not just build a x million dollar company, but rather be an integral part of lots of people’s lives you need venture capital to get there.The only way you scale as a venture backed business is by building systems and by building a team. As a CEO, you must be the person who plays a major role in defining the vision, creating the company culture and allocating the resources strategically. Psychology is the biggest economic driver of value. Most successful companies leverage psychology and neuroscience to grow. A good example is Facebook. The use of psychology to grow businesses has a dark side where businesses can negatively impact and manipulate their customers. Effectively, it almost makes businesses into drug dealers. Regulation is needed to keep the psychological influence of companies under control.In buddhist belief, you are taught to let go of attachment. The concept of legacy can be an attachment. Getting too fixated on legacy may prevent you from focusing on your happiness. Removing fear from our environments helps us build more meaningful and stronger relationships. The biggest driver of economic value in 2021 is leveraging psychology to capture the market: “There is a tremendous opportunity, which we’ve seen across every sector, to innovate and capture more market by meeting the human need for meaning, the human need for these positive psychological attributes in the market but also exploiting the negative ones...which is the dark side of this whole industry” - Aaron Hurst (17:57)How does your business leverage psychology to capture the market? Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Aaron Hurst:Aaron Hurst’s LinkedIn: @aaronhurstAaron Hurst’s Website: https://www.aaronhurst.us/ Imperative website: https://www.imperative.com/ Taproot Foundation website: https://taprootfoundation.org/ The Purpose EconomyEmail: emma@imperative.com Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.comAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial jou...

Jun 4, 2021 • 44min
What Does the Future of Work Look Like with Stephanie Nadi Olson
Today, we talk about the future of work with Stephanie Nadi Olson, who is reshaping the marketing industry. The future of work is independent, flexible, remote, and non-hierarchical. Stephanie is creating it with her company We Are Rosie and joins us today to tell us all about it. If you are interested in challenging the existing structures, and if you don’t want to be left behind in the past, tune in to today’s episode to find out how you can build a business that makes your employees' and clients' lives more fulfilled. About our Guest: Stephanie Nadi Olson is the founder of We Are Rosie - a network of 6,500 marketing professionals who are already experiencing the future of work. She started her business with $10,000 and turned it into a 7 figure machine. When Covid-19 hit, she lost 80% of the business overnight. However, by staying determined and faithfully betting on the success of her team the company doubled in size by the end of 2020. On today’s episode: How working at Microsoft helped Stephanie reimagine work. - 01:52How she spent her time after quitting her high-paying job. - 03:16 The moment she realized how she can change the way work is. - 05:48How ignorance can be your best friend. - 07:033 big challenges that agencies and brands must deal with (and how she solved them through We Are Rosie). - 10:00 Why remote work is the right thing to do and why you should do it too. - 11:38 How you can take inclusion further and how to avoid wage theft. - 13:44 3 things that stop traditionally employed people from becoming freelancers. - 15:06If you want to run a global operation, listen to this first. - 16:40 The mindset needed to move from $10,000 to a business that transforms the way work is - 20:18 How COVID took away 80% of her business overnight, yet she doubled the size of her business by the end of 2020 - 21:44The biggest challenge of business growth is about people management- 22:45 The conversation about the future of work must center around THIS key issue. - 26:14 Why Stephanie Olson’s company is called We Are Rosie and her vision for more humane work - 28:50 How your responsibility and your legacy are tied together - 32:25 Thinking of giving back as giving back to family - 34:03 The future of We Are Rosie: Global Expansion and more - 35:28 Are you freelance curious? - 37:49 Amazing lessons from today: having beginner eyes - 38:30 Amazing lessons from today: Leveraging challenging situations- 39:28 Amazing lessons from today: Centering legacy around family - 41:50 Key Takeaways: Getting paid a high salary at a young age can be a curse and make you afraid of taking entrepreneurial risks. Building with ignorance, building without preconceived notions, can allow you to be more creative and forward-thinking. There is a massive mistrust between brands and agencies that runs both ways. People want to work in a more agile capacity. Remote work is inclusive. When you insist that people come into the office, you exclude lots of talent from your pool.The foundation of how we insist work happens is very exclusionary. COVID-19 has proven that remote work is effective. This is an opportunity for companies to reconsider how they work. The biggest impediment to traditionally employed individuals who want to become freelancers is the consistency of pay, the consistency of work, and insurance. The operational lift required to run an equitable and inclusive business globally is heavy. For example, there are 1,800 laws in the US governing labor. Navigating this is a large challenge. The bigger you get, the more fear may play in your decision-making. Even if not everyone in your team agrees on the same thing, it is vital that everyone feels heard. In environments where people don’t feel heard, creativity and innovation will be stifled. When we talk about the future of work, if we are not discussing freedom of choice then we are not approaching it correctly. How ignorance can be a gift when building fresh ideas “I used a lot of common sense to build this business. I know it sounds really simple but I didn't have any of these kinds of ideas in my head about things that were immovable. Like, “we have to do it this way, and we have to scope this way, and the talent has to be structured this way, and this has to be billable, and all of these ideas. All the stuff I've learned about agencies over the last three years, I didn’t know! Using the amazing gift of ignorance and being slightly naive to say, if I was going to build something to replace an agency or to be the next iteration of an agency today based on everything I know - what would that look like? And I got to just build it from scratch with none of these preconceived notions and I think there were some heavy learnings from that but I would say by far if you talk about our growth that we've grown so fast last 3 years I think it's to do with this idea of being able to build without having any ideas of what it should look like or even bias” - 08:28How do you imagine the future of work? What do you do in your business to create a fulfilling work environment? Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Stephanie Nadi Olson:LinkedIn: Stephanie Nadi OlsonTwitter: @StephanieNOlsonWe Are Rosie: https://www.wearerosie.com Join We Are Rosie: https://www.wearerosie.com/join/ Also mentioned this episode: Design Pickle: WebsiteConnect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 26, 2021 • 30min
Making the Most of Your Entrepreneurial Journey with A.J. Lawrence
In this solo episode, your host A.J. Lawrence reflects on the concept of the entrepreneurial journey. He talks about why thinking of entrepreneurship as a journey is a powerful way to stay resilient, the many entrepreneurs he has learnt from, and how to build a legacy for yourself. Tune in to discover how to create a mindset that will keep you on the right track as you build your business and improve your life. On today’s episode: What is the concept of the entrepreneurial journey? - 01:40Why the best opportunity in life is entrepreneurism. - 2:16What makes the entrepreneurial journey different.- 2:46How using the term ‘journey’ will help you avoid toxic self-talk. - 3:13Where do you want your entrepreneurship journey to lead you?.- 04:15How you can reset your thinking using the journey framework. - 05:25 What is the legacy you want to have? - 06:16 Curate your mindset through other entrepreneur journeys. -10:09 What all entrepreneurs forget, even though we know it really well. - 12:45Two things you must accept before you are able to improve as an entrepreneur.- 15:18 This is when we learn and enjoy ourselves. - 16:18 How to learn from mistakes without actually making them. - 16:46 What A.J. learned from other entrepreneurs on the show- 17:00 Are there entrepreneurism cheat codes you can use and should you use them? - 19:40 What A.J. is doing for his new business - 21:40 How you can shut out the noise and focus on the insights. - 23:24 Use this method to build towards your legacy. - 25:56 Get tickets to the Group Think festival. - 28:55Key Takeaways: Of all the opportunities in life, entrepreneurism is the best way to create the life you want for yourself. It is not that our journeys are simply different, it is more so that we are presented with different opportunities and use them in different ways. Using the term journey to describe your life as an entrepreneur will help you realize that forward movement is what matters rather than the destination.You determine the destination you want to get to. Your destination does not have to be like everyone else’s.Take solace in the fact that even entrepreneurs who made 8 figures have low moments and learn from them. What we want others to think of us is usually what we think is important to us. Use what resonates with you in other people’s stories to solidify your mindset. Listening to other entrepreneurs helps us try on ideas and concepts. It is not only about the risks we do take as entrepreneurs, but the risks we don’t take. It takes lots of hard work and preparation to know how to select what risk to take on. Entrepreneurism is a process, but there is no set process. Being able to choose your own path is the beauty of being an entrepreneur. Use entrepreneurism to create the life that you want. See what resonates, attempt it, and take it on.Think about the legacy you want to leave, consider what matters the most to you, and the impact you want to leave on those closest to you. Use the birthday of someone you are close to to check in on how you are progressing towards the legacy you want to leave. What is an entrepreneur’s journey?“An entrepreneur journey is just, to me, a framework of helping me look where I want to go; listening to other people about what they are doing on their journey so I can see what resonates with me even if it isn’t directly related to what I am doing. It could be something that helps me a better look at where I want to be going. Or even at time put in context things that I consider failures in my past to help me put into better context so that it doesn’t drag me down” - 05:25 - 05:54Do you believe you are on a journey as an entrepreneur? What is the destination you hope to progress towards? Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Buy a ticket to the Group Think Festival and learn from the smartest strategists out there. Some entrepreneurs you can learn from (mentioned in today’s episode):Walker Deibel: Make Acquisition A Part Of Your Strategy Mac Lackey: Build an Exit Strategy Mindset TodayChris Guerriero: $18M Exit, Chris Guerriero, Executive Fitness Club David Schottenstein: Use Consumer Accessibility to Your AdvantageNathan Hirsch: How to Delegate Work and Hire Effectively Adam Hergenrother: It Starts Inside YouDiane Prince: Scale Your Business by Knowing the “Why”Marek Zmyslowski: Creating an 8-figure Business in the Renewable Energy IndustryConnect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 20, 2021 • 1h 5min
Sell More While Spending Less Through Channels with Stewart Townsend
In today’s episode, Stewart Townsend takes us on a journey exploring what it took for him to transform his idea into a mature business. He shares insights on how you can sell more while spending and hiring less through channels. Tune in to learn more about channels and how you can start using them to grow your business. About our Guest: Stewart Townsend is the founder of Channel as a Service, and he is on his journey towards 8-figures. He helps grow companies by guiding them in setting up indirect sales forces, also known as channels. Previously, Stewart held leadership roles at ZenDesk, DataSift, and Sun Microsystems. On today’s episode: How today’s show is different - 00:57Stewart’s journey: from selling steel to million-dollar deals with Spotify - 03:49Oracle didn’t believe in startups 11 years ago - 07:42Living corporate life and start-up life at the same time - 10:04 An offer he can’t refuse to have enough of it - 11:58 How Stewart found his way after losing his savings - 14:33 What is channel building? - 18:41Why you shouldn’t pay attention to the misinformation around channels - 19:30 How did the business take off? (there was no grand plan) - 21:35 What is Stewart’s vision for his business...and why he is not exiting- 25:07 How Stewart sets himself up for a nomadic lifestyle - 29:42 Do you have to be young to be nomadic? - 33:28 How products transform from their original purpose - 34:28 Revolutionary video service that will save you days of work - 35:21 Write like this if you are making videos - 37:09 How Stewart automates his content cycle - 37:54 How channels help you scale your business and reduce your costs - 39:38 How much you can grow your revenue through channels - 41:52 What you need before you can start using channels - 42:43 One of the first things that ever went viral - 46:00 Before any company invests in you, you need to have this - 47:13 What are the points? - 49:14 How are multiple routes to market created (the marketplace model)? - 51:44 How you can now create a one-man million-dollar business - 54:23 Is it still true that 80% of businesses fail? - 55:31 What today’s fast entrepreneurship culture needs - 58:36 How to get on a free call with Stewart - 1:01:16 Key Takeaways: You have more of an impact working within entrepreneurial spaces than you do in large corporations. At corporate spaces you get marching orders with instructions telling you what to do, in software, as a service startup spaced there is more experimentation and excitement It takes longer than 6 months to start driving revenue through channels when you are starting from scratch; founders have difficulty understanding this strategically. Using channels is basically selling through third parties (affiliates, resellers, distributors) - it is an indirect sale. Channels are looked at as second class, this is a misconception. Affiliates are a powerful mechanism to get a product out to a market at a low cost.At its core, channels are about relationship building and strategic development 90% of Microsoft’s business goes through a channel, top corporations are heavily involved in selling through a channel Channels are a way to grow revenue without growing a headcount around that revenue. You can expect 23% more revenue within one year when using channels Companies who want to use channels must have a belief that indirect sales will add value to their business. Your customers tell you who your partners should be. Marketplace models such as Shopify reduce barriers to entry and make life easier for entrepreneurs. However, this makes it more competitive to come out on top. That being said, each person defines what success means to them. For some people, setting up a lifestyle business and being happy is the success they aim for. Without structure, methods, and processes that you can repeat, it is very hard to grow as a business. What channels are (in their simplest form):“You have a product and you want to get it to a consumer or a business. How you get it there at the lowest cost is just a method. That method is you hire a lot of direct salespeople and do a lot of marketing, or you can blend that with going through affiliates, referrals, resellers, third parties, etc. Give them a cut of the margin, pay them something, and get that deal in...affiliates are just a powerful mechanism to get a product out to a market at a low cost...that’s it.”Have you used channels before? Have you seen success using them? Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Stewart Townsend:Channel as a service website: channelasservice.com/ Stewart Townsend’s personal website: stewarttownsend.com/ LinkedIn: Stewart TownsendStewart’s email: stewart@stewarttownsend.com Stewart’s Desert Rat Van on InstagramOther links:Dynamite circle: tropicalmba.com/join-the-dynamite-circle/ Raptor paint: raptorcoatings.comConnect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.com Instagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 18, 2021 • 6min
This episode is about YOU (a 5-minute update)
Beyond Eight Figures is going through a makeover, and we want to know what you need from us to better help you build your empire. Tune in to find out what’s changed and all the new things we have in store for you and don’t forget to join the conversation and let us know how we can be better for YOU. On today’s episode: 00:45 How we’ve changed and how we’re improving.01:58 This show is about helping you achieve your goals, so help us do that! 02:30 The real reason we run our podcast. 03:40 [Announcement] The new community we are building for YOU.04:23 This is not a monologue, this is YOUR show.04:57 A small favor you can help us with.Make this show YOURS. What is one thing we can do to help you more effectively? How can we make our show more vibrant and interactive? Any guests you’d like us to host?Tell us in the comments and don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with A.J.Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 12, 2021 • 38min
Make Acquisition A Part Of Your Strategy with Walker Deibel
Walker Deibel tells us why acquisition entrepreneurs outsmart the startup game. If you’re wondering whether you should make acquiring businesses a part of your overall plan, don’t miss the face of acquisition entrepreneurship discuss how Acquisition Lab can help. Tune in to another episode with Walker Deibel to find out more. About our Guest: Walker Deibel has acquired 7 companies over 10 years, co-founded several startups, and has written the best selling book Buy Then Build. He currently works as an M&A advisor with Quiet Light where he helps online-based businesses exit, as well as sharing his experiences and frameworks to help entrepreneurs learn why buying an existing company is often a better route and how to do it, through his flagship program, Acquisition Lab.On today’s episode Starting his own acquisition entrepreneurship journey - 2:11Why he felt the MBA program was lacking - 4:44The genesis for Buy Then Build - 5:33Becoming the face of acquisition entrepreneurship - 9:04Creating Acquisition Lab - 11:56Pricing strategy for Acquisition Lab - 14:44The story of John Malone & EBITDA - 18:19The biggest mistake he made - 22:05The 2 ways to grow: organic & acquisition - 24:28The biggest opportunity when acquiring a baby boomer business - 31:18The steps to becoming an acquisition entrepreneur - 36:52Key Takeaways: The genesis for Buy Then Build was because Walker’s MBA program didn’t teach entrepreneurs how to run small businesses, it focused on running a team at a large organization. He wanted to build the best program possible with Acquisition Lab - something with an MBA base, but designed for acquiring businesses rather than just running them. To create a community and offer the best suite of tools possible for buyers. If you're growing at over 20% year over year, you don’t necessarily need an acquisition strategy right now because you've got really good organic revenue growth. If you're between $1-10 million in revenue and you're growing at 10% or less a year. Start to think about acquisition strategy, because the amount of value that you can create for your company is immense.$10 trillion in baby boomer business value, just in the US alone, needs to transfer in the next nine years. 43% of the US economy needs to switch hands. To truly maximize value, as an acquisition entrepreneur, you need to bridge their old economy business with a new, online economy business.Memorable Quotes by Walker Deibel:“You get access to this curriculum and community and tools, and be fully equipped with the inspiration and environment to succeed on this path. And then if you go through it, and you decide, it's not for you, that's still a great deal. I mean, it's cheaper than an MBA class at a top university anyway.”Are you an acquisition entrepreneur? Share your story with us in the comments. And don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Walker Deibel:Website: Buy Then BuildPersonal website: Acquisition Lab, www.searchlist.comYoutube: Buy Then Build LinkedIn: Walker DeibelConnect with A.J. Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceTwitter: @ajlawrenceMedium: @a.j.lawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 6, 2021 • 43min
Why Outsourcing Work Will Help Grow Your Business with Kevin Ashcroft
Kevin Ashcroft tells us why you should outsource the work necessary to grow your company and talks about his book, Outsourcing For Success, where he shares his secret sauce for growing a business by using global talent. About our Guest: Kevin Ashcroft started his first business when he was just 19 years old. He had no idea what he was doing when it started, but it grew and he sold it in 2011. Today, he uses the concepts he learned from his first business to not only run his new companies, Blinkered Media and WP Support Specialists, but to support and mentor other entrepreneurs. He’s also the author of Outsourcing For Success.On today’s episode The decision to write Outsourcing For Success - 3:21How to build a business by outsourcing work - 5:30The benefits of a location independent business - 11:37How to start outsourcing work - 12:44The different ways to use the freelancing model - 15:32How to balance quality of deliverable vs cost - 18:44Why you shouldn’t go for the cheapest freelancer - 19:52How to find the diamond in the rough - 23:04Balancing a mixed team of full time and freelancers - 27:00How Covid is changing the image of outsourcing - 30:37How Kevin gives back - 35:15Inside Outsourcing For Success - 39:01Key Takeaways: When you begin outsourcing, start small, don’t overthink it. It’s safe, it doesn’t cost you and it doesn’t take much time, but it gives you the confidence to move forward with outsourcing bigger projects. Focus on quality of outsourced talent rather than getting the cheapest available. Paying more for talent actually lowers your overall business costs while giving you better overall ROI.Set the expectations of freelancers up front, to build a level of trust that flows both ways. If you’re starting a business or you’re looking for a mentor, Kevin is offering 4 entrepreneurs every 6 months mentorship, as well as choosing one business a month for a site makeover. The premise of Outsourcing For Success is to give business owners and entrepreneurs insight into outsourcing, how they can use it to scale their business, and to get access to skills and services they find hard to come by.Memorable Quotes by Kevin Ashcroft:“It's getting it done right the first time by someone who's experienced. When you deal with specialists, you get a different level of feedback, you get ideas, you get communication that can actually help you with your services and your client, it can help you get more business from your clients, and you get happier clients. You're not employing someone full time, you're bringing them in as and when you need them. And so you've got that flexibility.”What’s been your experience of outsourcing work or hiring freelancers? Share it with us in the comments. And don’t forget to say hello if you would like to share your entrepreneurship story on our podcast. Connect with Kevin Ashcroft:Website: Blinkered MediaWebsite: www.wpsupportspecialists.comPersonal website: Kev AshcroftBook - Outsourcing For SuccessGiving back mentoring programLinkedIn: Kevin AshcroftConnect with A.J. Lawrence:Website: ajlawrence.comEmail: aj@b8fpodcast.comInstagram: @ajlawrenceLinkedIn: A.J. LawrenceFollow Beyond 8 Figures:Website: Beyond8Figures.comTwitter: @beyond8figures Facebook: Beyond 8 FiguresInstagram:@b8fpodcastEmail: team@b8fpodcast.com

May 4, 2021 • 35min
How To 7X Your Business’ Value with John Warrillow
Creating business value is one of the fundamental goals of entrepreneurship. In this episode, John Warrillow advises not to wait until you want to sell the company and develop its value. Instead, you should develop it from the very beginning. John shares his know-how in 7x your business’ value and provides a bit more insight into the entrepreneur’s mentality.About John Warrillow:John Warrillow, an award-winning entrepreneur and advisor, boasts an impressive track record of starting and exiting four successful companies, one of which was acquired by a public company. He is renowned as the mastermind behind The Value Builder System™, a powerful software that empowers business owners to enhance the value of their companies. Through his network of Certified Value Builders, Warrillow’s system leverages diagnostic tools like the Value Builder Score, a metric that has seen companies achieving scores of 90 or higher being valued at twice the average-performing business.In addition to his pioneering work, Warrillow is also a celebrated author with notable contributions to the business world. His books, including “Built to Sell,” “The Automatic Customer,” and “The Art of Selling Your Business,” help business owners create valuable, sellable companies, harness recurring revenue streams, and master the art of successful business exits. These invaluable resources provide actionable strategies and proven hacks that can elevate any business to new heights of success and profitability.Browse our curated collection of Business Books for more enriching reads.Episode highlights:John Warrillow believes that business should be structured in a way that doesn't depend just on the owner. You do not always need to be present. This will help you to build a tremendous value for your company and make it resistant to any major changes. [09:56]Building a company from scratch might change the angle you look at it. Occasionally it turns out that the value is not what you think it is. On the other hand, that revelation can trigger the understanding of what actually can drive the value of your company. [17:20]John claims that for most entrepreneurs their first business is often like training wheels. Their goals are to understand what the full life cycle of a business looks like and what potential outcomes are. [20:05]To become a better entrepreneur you need to figure out what type of entrepreneur you are now. John highlights 3 types of them: those who are driven by competition; the ones for whom independence plays a major role in everything; and entrepreneurs who want to master their craft and be recognized for their expertise. [23:25]John mentions the freedom point as the one where entrepreneurs realize that the sale of their business created enough wealth they never need to work again. It does not necessarily mean you will not work again but you simply do not have to. [29:48]John Warrillow’s advice for entrepreneurs:“As a buyer, you want a company that’s going to succeed without the owner. You’re going to write a check to the owner, and they’re going to go off into the sunset, you’re going to want a business that continues after he or she leaves. Buyers, not surprisingly, pay a huge premium for companies that can run without the owner, which is the premise behind the book, Built To Sell.”Connect with John Warrillow:LinkedIn TwitterWebsiteFollow Beyond 8 Figures:LinkedInTwitterWebsiteAffiliate Disclaimer: Some links in this episode are affiliate links. If you make a purchase through these links, we may earn a commission at no extra cost to you. Rest assured, we only promote products/services we believe will benefit your entrepreneurial journey.