The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
Melina Palmer
Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.
Episodes
Mentioned books
4 snips
Jul 25, 2024 • 51min
413. Empathy and Innovation: Behavioral Science Applications in Business w/ Dr. Melaina Vinski
Dr. Melaina Vinski, Behavioral Science Lead at IBM, discusses applying behavioral science in technology and business, emphasizing mind wandering, empathy, and stress management. She shares insights on integrating behavioral science into technology, studying the effects of daylight savings on cognition, and designing user-centric solutions in financial services and insurance industries.
Jul 22, 2024 • 44min
412. Mastering Decision Making: Three Essential Steps with Matthew Confer (Refreshed Episode)
Matthew Confer, VP of Strategy at Abilitie, shares essential steps for better decision-making in business leadership. Topics include challenging constraints, pre-mortems, simulation training, adaptability, and the psychology of decision-making. Practical examples and actionable strategies provided to improve decision-making processes in any organization.
Jul 18, 2024 • 51min
411. Behavioral Science in Action: From TEDx Talks to Real-World Change with Jordan Bridger
Jordan Bridger, a behavioral scientist and TEDx speaker, discusses linguistic neuroscience, storytelling, and the power of word choice in influencing behavior. He shares insights on humanizing communication, implementing change in organizations, and the intersection of technology and behavioral science. Jordan also shares a success story of a hospital group using self-nudging techniques for behavioral change and explores the role of comedy in facilitating positive transformations.
Jul 15, 2024 • 43min
410. Nudgeable Moments: Tackling Insurance Fraud with Dr. Benny Cheung (Refreshed Episode)
Dr. Benny Cheung, an expert in applied behavioral science, discusses tackling insurance fraud using behavioral interventions. Topics include the impact of genetics on behavior, challenges in addressing fraud, and the effectiveness of behavioral nudges like norming and framing. Practical insights highlight the power of behavioral science in real-world applications.
Jul 11, 2024 • 44min
409. Driving Microsoft Love Through Research and Strategy w/ Haley Swafford
Market Research Manager at Microsoft, Haley Swafford, discusses driving brand love through emotional connections. She emphasizes the importance of prioritizing love over innovation and empowerment. Insights include making research findings actionable and contextualizing within the brand love model.
Jul 8, 2024 • 35min
408. Harnessing the Peak-End Rule for Outstanding Experiences (Refreshed Episode)
Behavioral economics expert Melina Palmer discusses the power of the peak-end rule in shaping customer experiences. She provides practical strategies to create positive peaks and endings, highlighting the impact on customer relationships and employee engagement. By leveraging behavioral economics principles, businesses can enhance overall performance and optimize pricing strategies.
Jul 4, 2024 • 46min
407. Unpacking the Psychology Behind Scarcity w/ Mindy Weinstein
Mindy Weinstein, CEO of Market MindShift, delves into the psychology of scarcity on consumer behavior, highlighting supply, demand, time, and limited edition scarcity. She emphasizes transparent marketing tactics and ethical considerations. The discussion explores leveraging scarcity to drive sales, create urgency, and build customer loyalty.
Jul 1, 2024 • 43min
406. Why We Buy w/ Patrick Fagan (Refreshed Episode)
Behavioral scientist Patrick Fagan discusses the psychology of effective messaging in marketing, using behavioral science to influence consumer behavior. Topics include background noises on online shopping, impact of Facebook on self-esteem, segmentation for a supplements brand, habit formation, consumer preferences, and crafting compelling marketing campaigns.
7 snips
Jun 27, 2024 • 46min
405. How to Outthink and Outperform in Marketing w/ Roger Hurni
Roger Hurni, behavior strategist, discusses the shift to emotional marketing, leveraging human motivations for effective strategies. Insights include sensory marketing, micro-moments in decision making, and applying BJ Fogg's Behavior Model in business.
Jun 24, 2024 • 43min
404. Navigating the Customer Journey: Insights from Jennifer Clinehens (Refreshed Episode)
Entrepreneurship and experience design expert Jennifer Clinehens discusses leveraging behavioral science to shape customer perceptions and the non-linear nature of customer journeys. Topics include choice hacking, understanding the true end of experiences, and enhancing brand interactions through behavioral science principles.
