

Sales Is King
Dan Sixsmith
The podcast, Sales is King, features interviews with sales and marketing
leaders who share their insights on the latest trends and challenges in
the B2B space. The podcast covers a wide range of topics, including AI,
value selling, sales enablement, and personal branding. The guests offer
actionable advice on how to succeed in today's competitive market. The podcast is popular with not only C-Level executives, but also thousands of sellers across multiple industries.
leaders who share their insights on the latest trends and challenges in
the B2B space. The podcast covers a wide range of topics, including AI,
value selling, sales enablement, and personal branding. The guests offer
actionable advice on how to succeed in today's competitive market. The podcast is popular with not only C-Level executives, but also thousands of sellers across multiple industries.
Episodes
Mentioned books

Jul 5, 2019 • 8min
Episode 91: Destroy The Competition
Take out your competitors early and often. Waiting for a prospect to bring up your competition is a misstep. Proactively address your competition, expose their weaknesses and highlight your strengths. Do this early in the process. Dan walks through a couple of recent examples from his sales conversations. Beat their *sses today!!🥊

May 31, 2019 • 19min
Episode 88: Dude, Why Did You Give Up?
48% of reps do not EVER call a lead. Most reps, if they do call, GIVE UP after 1 or 2 attempts. A new study shows that being persistent, prompt and personalizing your outreach can increase the chances of a lead turning into a qualified opportunity by over 300%. So, next time you find yourself complaining about not enough leads or bad leads, ask yourself how many times, if ever, you reached out to your current lead base and how quickly after you receive the lead you reply. Greatest success = minutes after receipt and it only goes down hill from there. This is a massive money making opportunity. Listen in for more eye opening stats and what to do about it.
DO IT 🤟

May 19, 2019 • 11min
Episode 87: Proactive Closer or Passive Facilitator?
Too many reps sit back and wait for the prospect to buy. The Elite Sellers take control of the process, tell a compelling story, create a differentiated and exceptional buying experience. They convince the prospect that the solution or product is a 'must have' and that the purchase needs to happen now. Don't sit back. Take control. Sell, don't facilitate. Close, don't expect and hope. A high impact and quick hitter on the new Sales Is King 🤴

May 1, 2019 • 17min
Episode 86: NEVER ACCEPT GHOSTING
Dan is back on a RANT. The concept of Ghosting is becoming more commonplace in the digital world. People's attention spans are shrinking and they are bombarded with messages from God knows where.
Dan delivers a short and NOT SWEET episode:
Some highlights:
*Ghosting is on you. Look at yourself in the mirror if the rate of Ghosting is going up for you. Your are not delivering enough value.
*Don't accept it. Stay with the prospect and make sure you are following up with value and not harassing messages. If you do not get an answer, you need to deploy tactics which are designed to elicit a reply from your prospect.
Tune in to listen to Dan's recommendations on ways to reduce and even eliminate being Ghosted.

Apr 18, 2019 • 22min
Episode 85: STOP Caring If People Like You!
The top sellers in the game today do NOT care if people like them. They do not need anyone's approval. But isn't sales about getting the buyer to like us? NO IT ISN'T and the research backs this up. The need to be liked is the #1 weakness of the underperforming sales rep. Read it again. And think about it. According to the Objective Management Group which surveys and assesses sales teams and sales leaders:
Sales reps that need to be liked:
-Are 148% less effective
-Are 147% less likely to reach a decision maker
-Their probability of closing is 151% smaller
-Are less comfortable talking about money and less confident in their price(this one is according to me :) )
-Have more stalled deals in their pipeline(me, again)
-Usually get emotional when things get testy
-Btw 58% of all sellers need to be liked
Elite Sellers do not need anyone's approval and therefore are 329% more effective at creating URGENCY
Dan goes through the research and along the way delivers a high impact approach to overcome the need to be liked and to improve your sales game.
Buy a ticket, now 😉🎟

Mar 23, 2019 • 26min
Episode 84: Lights, Camera...The Power Of ACTION!
Are you stuck in your head? Many of us are left frustrated when deals don't go our way and we sometimes get into bad habits in our sales game. Dan explains that while it is normal to experience frustration once in a while, we run the risk of a prolonged slump if we don't get out of our heads and back onto the 'field.' Dan explains how the book, UnF*ck Yourself by Gary John Bishop was a game changer for him in 2018 and he takes us through some of the book's key points including:
People spend their lives waiting for the cavalry all the while never realizing they are the cavalry
You have the life you are willing to put up with
Your brain is wired to win
You shouldn’t let what happens in one area of your life affect your outlook on the whole
Uncertainty is where things happen
Certainty is a complete illusion
Doing is the quickest way to change your thoughts
You can always change something when you take ownership and responsibility for it
Don’t expect victory or defeat. Plan for victory, learn from defeat
Love the life you have, not the one you expected to have
Successful people don’t wait
Stop blaming your past

Mar 20, 2019 • 20min
Episode 83: The More You LEARN, The More You EARN
You simply can't rely on your company to deliver all of the training, coaching and mentoring required for you to achieve massive success. You CANNOT. You must INVEST in yourself. Real money. Decide which areas of your game you need to improve and then hire a coach, immerse yourself in sales content, attend conferences, subscribe to ongoing learning/courses, learn from those who already play on the field on which you want to play. Lastly, you need to create a personal brand and not only that you need to build audience. Yes, the elite sellers have personal brands and leverage these brands to market themselves and grow their audience. The larger your audience, the more influence you have. The more people you can help, the more money you will make. LEARN to EARN, my friends.

Mar 15, 2019 • 27min
Episode 82: Are You Playing To WIN?
Winning in Sales requires deploying some old school techniques, tried and true for decades and combining them with newer school approaches; those that reflect the way buyers want to buy and that work in the Digital Economy.
In this new lively episode, Dan takes us through this approach. Are you back on autopilot? Or are you ahead of last year by a lot?
Old School:
positive mindset/foundation
determination
confidence
hustle
follow up
building rapport/connection
ask for the business
New School:
deep subject matter expertise
detailed research available now to us in digital economy
curiosity
being able to ask thoughtful questions
empathize
tell a story
follow a process- what is the approval process, who has the budget, how do you get a champion to promote you in the org and how to come right out and ask that individual if he or she will support you
leverage the right folks in your organization and prepare them properly
sell the value /focused on the prospects challenges or initiatives or opportunities
show them the money/ROI
Do IT!!!! 💰

Mar 2, 2019 • 17min
Episode 81: Mastering Multi-Channel Connections
Where is the best path to connect with your prospects or customers? Via phone? email? text? Video email? Video text? Linkedin? Twitter? Facebook? Instagram? Snapchat, maybe? The answer is: all of the above and it's on you to find in which channel or channels your prospects like to hang out! Today's digital selling approach gives you more opportunity than ever to learn about your prospects and to develop an e-relationship based on what you learn about them.
Dan describes the 4 keys for multi-channel connection mastery:
1. Creating Engaging and Interesting Social Profiles which includes producing original content
2. Conducting detailed research on your prospect and customer targets across all channels
3. Delivering a 'diversified portfolio' approach to prospecting
4. Consistently executing this approach EVERY DAY
Grab your boombox and turn this episode up LOUD :) 🎙

Feb 19, 2019 • 14min
Episode 80: Admiration + Appreciation + Inspiration = 💰
Modern Sellers leverage these three critical traits in creating deeper connections with their prospects and customers. These traits are being leveraged by Sellers to effectively differentiate, deliver a top notch customer experience and win more business. Dan walks us through a new book by Ted McGrath, "Never Be Closing" and his fresh and unique approach to Sales which touches on some of this new philosophy.
Admiration- do you know your prospect so well from your research and through your discovery that you actually admire what he or she has accomplished. After all, your prospects want to be respected and liked just as much as you do.
Appreciation-As part of your connection development, do you demonstrate a true understanding of your prospect, an appreciation for what they are working towards? Their goals, visions, dreams? Similarly, are you appreciative of the opportunity to connect and become a valued member of their team-co creating value, co -creating a solution, a plan of action.
Inspiration- Do you inspire prospects and customers to take action? Are they so moved by your understanding of their goals and desires, and your ability to get creative and collaborate, that they are driven to move forward and become a client?


