Partnerships Unraveled

Over the past few episodes we focused on building and optimizing a channel from an enterprise perspective. This week we're looking at how to start a channel from scratch. We'll discuss 3 key focus areas to help you on your way to a successful channel:Define your Ideal Partner Profile (IPP)Would you date a random stranger, or are there some basic requirements your future partner must meet? Well, it's no different in channel. Start by defining your ideal end user, then match that to an IPP. Now you have a filter to search by. How to structure your channel team geographically?Channel is THE best way to scale into new territories, but how do you know which countries to hit first? Should you immediately go all-in or test the waters? We're advocating to start small, because channel isn't a sprint, it's a marathon!How to recruit your first partners? Once you've defined your IPP and where to start scaling your channel, it's time for the actual recruitment process. Great relationships are often born from introductions, so get yourself one! Once you've reeled em in, don't be afraid to give give give. Because an enabled partner is an engaged partner. _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

You want to generate demand through marketing with your partners. But less than 15% actively participates in your campaigns. In this episode of Partnerships Unraveled we identify the 4 key challenges that channel marketers face today – and discuss how to solve them Resources: If you can prove impact and ROI through marketing then it should be a priority for both vendors and partners. Language: We know that localized language content performs better so why are we still not all translating our campaigns?Data: How do you know which content is performing well, are you getting insights into who your partners' end-users are?Revenue: Revenue attribution is 100% broken in channel, what are you measuring to calculate your ROI and how could you improve? _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

This week in the Partnerships Unraveled podcast, we're looking at the new kid on the block in partner land: Tech partnerships.Many of these tech customers are coming from referrals, but what does that actually mean for the channel? Should you own your referral channels, and how do you go about that? We recently talked about breaking the silos. But some segmentation within channel is unavoidable. But how do you keep segmentation while avoiding silos? And what is the ultimate effect of tech partnerships, how will their network effect influence the channel? _________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners

Learn how to remove friction in key phases of the partner journey - from recruitment to sales. Discover strategies for successful partner onboarding, enhancing sales alignment, and maximizing collaboration. Dive into the importance of clear communication, setting expectations, and optimizing training for successful partnerships.

Exploring SaaS dominance in channels, avoiding congestion, Brand vs Technology deals, and the importance of end user awareness in partnerships. Navigating successful channel partnerships, scaling through data and collaboration, and AWS's success in removing friction for effective collaboration.

Starting on Monday 10-10-22 we are unraveling the mysteries surrounding channel and partnerships. Join Rick van den Bosch, Founder and CEO of Channext and Alex Withford, VP Partners at Channext.  If you are involved in channel and have some difficulties, need some tips or just want to hear about your favourite market from different perspectives, this podcast is made for you! Stay stuned and listen to our first episode this Monday!_________________________Learn more about Channext 👇 https://channext.com/ Watch on YouTube ► https://www.youtube.com/@channext #channelmarketing #channelpartners