Well Put
Libretto
Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations. Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words. Learn more about Libretto by visiting libretto-inc.com.
Episodes
Mentioned books
Jul 15, 2024 • 34min
Episode 2: How to Write a Perfect Sentence
Crafting the perfect sentence is an art form. The importance of compelling opening lines is explored, with analyses of literary greats like Marquez and Hurston. The duo shares insights on brevity, emphasizing how concise language can evoke emotions. They discuss overcoming writer's block, revealing personal processes and collaborative editing. Personal stories and cultural references enrich narratives, while memorable hooks grab attention. Essential principles for impactful writing are highlighted, making this an engaging journey into sentence crafting.
Jun 3, 2024 • 34min
Episode 1: Our Favorite Campaign Themes
When it comes to securing millions in philanthropic contributions, a theme is much more than a way to refer to your campaign—it's a rallying cry for your entire community.Libretto has developed names and themes for campaigns that have collectively raised over $5 billion. Join Adrian and Connor as they talk about what qualities make a successful campaign theme and share some of their favorites.Learn more about Libretto at libretto-inc.com. Hosted by Connor Ferguson and Adrian PioProduced by Tiffany CarlsonEdited by Connor FergusonMusic by Coma-Media, via Pixabay© 2024 Libretto. All rights reserved.
