Accounting Voices Podcast

Episode 87. In today's news episode, we discuss "The Best City for Accountants - Does It Really Matter?"Key takeaways from this episode include:▶ the definition of employer brand for accounting firms ▶ asking whether it really matters to accountants and CPAs where your office is based ▶ why accountants and CPAs work in a noble profession rather than an industry▶ why accountants and CPAs are the foundation for any business▶ what makes London (and likely other capital cities in other countries) the best place for accountants to work▶ shout out to Virtual Cabinet for producing the research▶ the kind of factors make an accountant want to work in a certain place▶ the importance of employer brand and what goes into a good one for accounting firms trying to attract talentSource: https://blog.virtualcabinet.com/best-cities-for-accounting-jobsNOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.◤━━━━━━━━━━━━━━━━━━━━◥Follow Accounting Influencers on LinkedIn - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies from the Accounting Influencers Podcast and events. Just go here: https://www.linkedin.com/company/accountinginfluencers◣━━━━━━━━━━━━━━━━━━━━◢

Episode 86. On this week’s Accounting Influencers Podcast:➜ News - "The Best City for Accountants - Does It Really Matter?" ➜ Special Guest Interview: "Great First Impressions in Accounting with Louise Wilson." ➜ Practical advice and tips for accounting practitioners on "What Works in Accounting with Employer Brand Websites." ➜ Expert Interview: "How Accountants Adapt to New Technology with Farooq Raja."For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. ◤━━━━━━━━━━━━━━━━━━━━◥Need CPE/CPD? Continuing professional education for accountants on the move...Get points for Continuing Professional Education /Development by listening to the Accounting Influencers Podcast. Earmark CPE is the exclusive CPE/CPD partner for the podcast. The partnership is NASBA-approved meaning accreditation and certification counts in most countries. NASBA stands for National Association of State Boards of Accountancy. Download the Earmark CPE mobile app here https://earmarkcpe.com Here's how it works:① SELECT A COURSE. Download the mobile app, search for Accounting Influencers and start a course. Complete each learning activity at your own pace.② LISTEN TO AUDIO. Learn by listening to podcast episodes. Listen when you’re driving to work, working out, or doing chores.③ TAKE THE QUIZ. Confirm you’ve learned the material by taking the short quiz at the end of the course. Score 75% or higher to pass.④ GET YOUR CPE. Click 'Email CPE' and your CPE certificate arrives via email in your inbox. Earmark helps by keeping track of all your CPE earned through the app. When was the last time you took a free CPE/CPD course that taught you something you didn’t already know? Most accountants and CPAs these days prefer to earn CPE from live webcasts, webinars or formal training. The problem is, you end up picking courses based on what fits your schedules, not what’s most relevant to your professional development needs.With the Accounting Influencers Podcast partner Earmark CPE, you can earn credits whenever you want, wherever you go. Multitask and be more productive while listening to accounting and tax podcasts. When you’re done listening, complete the handful of quiz questions to access your CPE/CPD certificate.UNCHAIN FROM YOUR DESK AND BE MORE PRODUCTIVEWith the rise of remote and hybrid work, you’re spending more time in front of your computer than ever before. So get out from behind your desk and learn while you listen to podcasts on the Earmark CPE mobile app for Android and iOS.STOP STRESSING ABOUT EARNING ENOUGH CREDITSBy using the Earmark mobile app every week for free, you’ll be sure to earn enough CPE credits to make your license renewal/CPD accreditation a breeze. Say goodbye to the pain of cramming in courses/training at the last minute.LEARN SOMETHING NEW FROM FREE CPE/CPD FOR ACCOUNTING PROFESSIONALSLet’s be honest. Most free CPE/CPD courses aren’t that great. The Accounting Influencers Podcast contributes to a growing library of educational, entertaining and on-demand accounting and tax podcasts. As a result, you can actually learn something new while you check that CPE/CPD box.◤━━━━━━━━━━━━━━━━━━━━◥NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 5 - Not Caving to Client Pressure." In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:➩ what client pressure looks like for accountants feeling pushback on prices and fees➩ the difference between what clients feel is a fair price for accounting services and what the accountants feel is fair➩ the only circumstances that should lead an accountant or CPA to discount or lower their fees➩ calling out some of the false thinking that accountants are guilty of when defending their low fees and discounting➩ comparing accountants to lawyers and medical professionals who never really have to haggle on their fees➩ how recurring fees induces complacency in some accountants to unnecessarily reduce their prices➩ what accountants must do when they feel pressure to cave in on deals, proposals and fees ******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/◤━━━━━━━━━━━━━━━━━━━━◥Follow Accounting Influencers on Linkedin - we'd love to keep you informed on latest interviews, episodes and behind the scenes goodies from the Accounting Influencers Podcast and events. Just go here: https://www.linkedin.com/company/accountinginfluencers◣━━━━━━━━━━━━━━━━━━━━◢NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 85. In today's news episode, we discuss "Thought Leadership in Accounting with Matt Baldwin."Matt Baldwin is the co-founder of Coast, a public relations and communications consultancy that focuses on professional services firms. A former national newspaper journalist, Matt brings more than 25 years’ experience in helping accountancy and legal businesses develop impactful media relations, thought leadership campaigns and direct to client communications programmes. He is the editor of The Professionals, a magazine that celebrates the amazing achievements of professional services marketers. Key takeaways from this episode include: ➨ the differences and similarities in thought leadership in professional services ➨ defining thought leadership and content creation - what it should really deliver for accountancy firms ➨ the relationship between thought leaders and thought leadership in the accounting sector ➨ what the good thought leaders do in accounting that is more than social media hype, likes and follows ➨ what comprises good thought leadership for accountants who want to serve their clients ➨ how good thought leaders can steer conversations and dictate the narrative in the business world ➨ why accountancy firms should be promoting and celebrating thought leaders in their ranks ➨ countering the argument accountants offer that they are too busy to create content and thought leadership➨ how thought leadership and content creation is a discretionary activity for accountants outside fee earning ➨ busting the myth that everyone in a CPA firm or accounting practice should be a thought leader➨ how leaders and marketers can identify and support the fee earning thought leaders in their professional firm➨ what accountants need to consider when creating content and developing thought leadership strategies➨ the impact on brand and reputation for an accounting firm when they develop strong thought leaders ➨ suggestions for boosting thought leadership activity and content creation in accountancy firms➨ potential downsides of pushing thought leadership and content creation onto fee earning accountants➨ how employees can support the thought leaders and content creating colleagues in their accounting firm➨ what's coming up for thought leadership in professional firms in coming years➨ the opportunities for accountants who want to shape the business landscape and create more leads for their firms➨ thought leadership hot topics that accounting firms need to be speaking into Outside work, Matt spend, or wastes, time on his 1970 Triumph Herald and cares for a growing number of chickens and rare-breed sheep. Contact him here: Twitter: @coastmatt and @psmprofsLinkedIn: https://www.linkedin.com/in/matt-baldwin-8117013Website: https://www.coastcommunications.co.ukhttps://psm-theprofessionals.comNOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 84. In today's practical episode, "What Works for Accountants with Better Client Empathy."Key takeaways from this episode include:⍟ what empathy means in basic terms, and why it is sadly lacking with many accountants⍟ shout out to Terrell Turner, podcast host of "The Finance & Accounting Show" ⍟ proof that going back to basics with human relationships and communications is necessary for even experienced accountants⍟ why courtship and dating is similar to building relationships for accounting professionals⍟ the benefits to accountants and CPAs of caring for prospects and clients, and showing them that they care⍟ simple but effective conversational phrases accountants can use to show interest in clients and prospects⍟ the good things that happen for accountants when they show genuine empathy with people they talk to⍟ the role of curiosity for accountants in developing empathy for the people they serve and work with⍟ the bad things that happen to accountants when they won't or don't or can't care for their clients and prospects⍟ how to make somebody fall in love with you and how it applies to accounting relationships⍟ proof that CPAs and accountants can be more empathetic if they truly want to⍟ how accountants can build on their technical skills to boost their careers and be recession proof━━━━━━━━━▼━━━━━━━━━We'd love to get to know you!Join, follow, subscribe, like, share and engage with the Accounting Influencers Communities on any of these platforms:➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.captivate.fm➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ➺ Twitter: https://twitter.com/accinfluencers➺ Facebook: https://www.facebook.com/accountinginfluencers━━━━━━━━━▲━━━━━━━━━NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 83. In today's interview, "CPE or CPD Advice for Accountants with Des O' Neill."Des O’Neill is Founder of CPDStore and an accountant by profession and training. For 20 years, he and his team have created and delivered a range of tools, training, insights, technical knowledge, methods and systems to help accountants achieve better result for themselves, for their teams, for their customers and ultimately for their families.Key takeaways from this episode include:➠ the importance of CPE (continued professional education) for accountants and CPAs➠ how much CPE (or CPD - continued professional development) has become 'ticking a box' for accountants➠ the various components of good CPE and CPD for accountants that go beyond mere technical competence➠ the missing piece in CPE and CPD for accountants that means mere knowledge and training is not enough➠ how good CPE or CPD needs to be applied by accountants to client situations with proper communication➠ how accountants can access the best CPE and CPD in a world of unlimited knowledge➠ why accounting firm leaders should see CPE/CPD strategically for individuals accountants and teams➠ the six core components of running a successful accounting firm➠ the single biggest limiting factor for accounting firm growth over the next few years➠ how qualifying to be an accountant has changed over the years➠ why the war for talent is over and why talent has won➠ the biggest area that accounting firms get wrong and how it plays out in less than optimum performance➠ what has prompted Jeff Bezos of Amazon has invested $100m into an accounting firm➠ the biggest opportunity for accounting practices in coming years➠ What is available at https://cpdstore.com - the a dedicated online CPD or CPE provider for accountants and professional advisors➠ how accounting firms can position themselves to attract the best talent with a commitment to developing peopleIn his own words: "I am passionate about entrepreneurship and building better businesses. I believe accountants are uniquely positioned to build better businesses for themselves and their customers and clients too. I believe in building self-managing businesses so that accountants and their clients can focus on the more important things in life."Des is married to Caroline and has 3 young kids, 2 dogs and 3 cats. You can contact him below:Des on LinkedIn https://www.linkedin.com/in/desoneillDes on Twitter https://twitter.com/omniprodesLearn with Des: www.desoneill.com If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 82. In today's news episode, we discuss "5 Steps to Help Accountants Prevent Burnout."Key takeaways from this episode include:✓ shout out to Guy Pearson, founder of Ignition, author of "Curbing burnout in accountants: 5 steps that can help"✓ why accountants should become more familiar with 'the language of business'✓ what 74% business owners and CFOs deem to be essential to their commercial goals✓ what accountants and CFOs require to be relevant to business owners and CEOs✓ the kind of things that make an accounting firm or software company an attractive place to work✓ what leveraging automation and enhancing productivity does for reducing burnout in accountants✓ what stops many accounting firms caring about their clients✓ the importance for accountants of working in verticals, sectors or niches they are passionate about✓ what building relationships for the future means for accountants and CPAs✓ using 'submarine time' to prioritise workloads and set boundaries for your work✓ what contributing to the culture of your workplace looks like in practice for accountants and CPAs✓ the role of L&D, leaders, HR and managers in accounting firms in preventing burnout in their teams✓ the importance of individual accountants to take responsibility for their own mental wellbeing and coping strategiesSource: https://www.accountingtoday.com/list/curbing-burnout-in-accountants-5-steps-that-can-help******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Episode 81. On this week’s Accounting Influencers Podcast:➜ News - Martin & Rob discuss "5 Steps to Help Accountants Prevent Burnout." ➜ Special Guest Interview: "CPE or CPD Advice for Accountants with Des O' Neill." ➜ Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants with Better Client Empathy." ➜ Expert Interview: "Thought Leaders in Accounting Firms with Matt Baldwin."For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. ◤━━━━━━━━━━━━━━━━━━━━◥Need CPE/CPD? Continuing professional education for accountants on the move...Get points for Continuing Professional Education /Development by listening to the Accounting Influencers Podcast. Earmark CPE is the exclusive CPE/CPD partner for the podcast. The partnership is NASBA-approved meaning accreditation and certification counts in most countries. NASBA stands for National Association of State Boards of Accountancy. Download the Earmark CPE mobile app here https://earmarkcpe.com Here's how it works:① SELECT A COURSE. Download the mobile app, search for Accounting Influencers and start a course. Complete each learning activity at your own pace.② LISTEN TO AUDIO. Learn by listening to podcast episodes. Listen when you’re driving to work, working out, or doing chores.③ TAKE THE QUIZ. Confirm you’ve learned the material by taking the short quiz at the end of the course. Score 75% or higher to pass.④ GET YOUR CPE. Click 'Email CPE' and your CPE certificate arrives via email in your inbox. Earmark helps by keeping track of all your CPE earned through the app. When was the last time you took a free CPE/CPD course that taught you something you didn’t already know? Most accountants and CPAs these days prefer to earn CPE from live webcasts, webinars or formal training. The problem is, you end up picking courses based on what fits your schedules, not what’s most relevant to your professional development needs.With the Accounting Influencers Podcast partner Earmark CPE, you can earn credits whenever you want, wherever you go. Multitask and be more productive while listening to accounting and tax podcasts. When you’re done listening, complete the handful of quiz questions to access your CPE/CPD certificate.UNCHAIN FROM YOUR DESK AND BE MORE PRODUCTIVEWith the rise of remote and hybrid work, you’re spending more time in front of your computer than ever before. So get out from behind your desk and learn while you listen to podcasts on the Earmark CPE mobile app for Android and iOS.STOP STRESSING ABOUT EARNING ENOUGH CREDITSBy using the Earmark mobile app every week for free, you’ll be sure to earn enough CPE credits to make your license renewal/CPD accreditation a breeze. Say goodbye to the pain of cramming in courses/training at the last minute.LEARN SOMETHING NEW FROM FREE CPE/CPD FOR ACCOUNTING PROFESSIONALSLet’s be honest. Most free CPE/CPD courses aren’t that great. The Accounting Influencers Podcast contributes to a growing library of educational, entertaining and on-demand accounting and tax podcasts. As a result, you can actually learn something new while you check that CPE/CPD box.◤━━━━━━━━━━━━━━━━━━━━◥NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

Trailer - coming up this week on the daily radio-show style Accounting Influencers Podcast with Martin Bissett & Rob Brown:➜ Monday: hear the full show with the best bits of accounting/fintech news, two expert interviews and practical tips for accounting professionals in the 'here's what works' segment.➜ Tuesday: News - Martin & Rob discuss "5 Steps to Help Accountants Prevent Burnout."➜ Wednesday Interview: "CPE or CPD Advice for Accountants with Des O' Neill." ➜ Thursday: Rob & Martin offer up practical advice and tips for accounting practitioners on "What Works for Accountants with Better Client Empathy."➜ Friday: "Thought Leaders in Accounting Firms with Matt Baldwin."➜ Saturday: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 5 - Not Caving to Client Pressure." ➜ Sunday: a short trailer for next week's episodes - a teaser of what's coming up on the show in the next seven days.For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below. ━━━━━━━━━▼━━━━━━━━━We'd love to get to know you!Join, follow, subscribe, like, share and engage with the Accounting Influencers Communities on any of these platforms:➺ Main show website. For access to every single show with full shownotes: https://accountinginfluencers.captivate.fm➺ LinkedIn. For announcements of published shows, tagging guest so you can build your network and offer feedback on the show: https://www.linkedin.com/company/accountinginfluencers➺ Youtube. For videos of all podcast interviews and bonus video content: https://www.youtube.com/channel/UC3AwPLSr2rCqTylGj0s7TJQ➺ Twitter: https://twitter.com/accinfluencers➺ Facebook: https://www.facebook.com/accountinginfluencers━━━━━━━━━▲━━━━━━━━━NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.

BONUS: a short bonus episode in a new series to help accountants price better and win more business - "The Price Is Right Part 4 - Justifying Your Value." In these bonus episodes, we focus on upskilling the accountants, bookkeepers, CPAs and commercially focused fintech vendors to better handle key challenges in their professional role like client service, closing deals, negotiating, pricing, hiring, reputation and differentiation.Key takeaways from this episode include:》the two benefits for accountants of listening to this podcast about pricing》why recognising value and self worth is difficult for most accounting professionals》the problems accountants have in justifying their prices or their fee increases》what makes charging premium fees hard for accountants if they haven't done it before》why clients really don't care about how much time their accountant or CPA takes to do a job for them》recognising that price only becomes an objection for clients when they don't see the value of what their accountant is offering》an example from a car salesman on how to position value in a car buying negotiation》the role of belief for accountants who struggle to justify higher fees******************************If you have a business development, sales or growth angle to your role, and are expected to bring in new business, here's a great resource for you:Are you a busy accountant struggling to create more revenue and career opportunities?As an accounting professional, you likely have a business development strategy, selling or work winning dimension to your role and the ability to generate new revenues is what makes you wealthier, more promotable and more valuable to your employers. Many accountants struggle to bring in the kind of work that gets them noticed or makes them promotable. If you’re a partner, you’re under pressure to show you’re worth a seat at the table. If you’re below partner level, you know that beyond technical competence, the passport to partnership is the ability to drive growth.This unique guide is designed for accounting professionals in practice with 5 simple but effective things to do every day to create significant new career opportunities, greater influence, a better network and new business conversations. What you will learn:✓ What is a 'reachout' and how to create your target list✓ How to keep in touch with your contacts and how to approach follow up✓ How to make an introduction and extend your network by being helpful✓ How to start a conversation with someone you don't already know✓ How to make a new business offer without being salesyIf you follow and implement this guide, you will create significant new career options and new business opportunities in the next 30 days. Start today by taking control and toning up your business development skills with a tried and tested 5 step system you can apply with ease every single day. DOWNLOAD LINK: https://accountinginfluencers.com/growth-opportunities-accountants/NOTE TO LISTENERS:The Accounting Influencers Podcast is a CPE-accredited daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays. On Sundays, listeners get a short min trailer for the coming week's episodes.Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world. Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.Martin and Rob love to hear from the show's 22,000 unique listeners in 150 countries around the world. If you like the show and listen to multiple episodes, we'd really appreciate your appreciation with a review or rating. As most of our listeners tune in via Apple podcasts...How to leave a review on Apple Podcasts① Open the Podcasts app on your iPhone, iPad, or Mac.② Navigate to the page of the Accounting Influencers Podcast.③ Scroll down to find the subhead titled "Ratings & Reviews."④ Under one of the highlighted reviews, select "Write a Review."Anything about the style of the show, the frequency, the content, the CPE/CPD, the hosts Martin and Rob, the guests, the different segments or something in particular that's made a difference. Listeners can rate the show on a scale of one to five stars and can also add a written review. Please also recommend the show to people in your network because we'd love to reach a wider audience. Thank you from Rob, Martin and the whole Accounting Influencers Podcast team.