Perfume Room

Jackie Jackie Jackie Jackie, Jackie Jackie Jackie!! OG Beauty & Lifestyle Influencer and FORVR MOOD Co-Founder Jackie Aina is in the Perfume Room this week!!!  With over 10M followers on social media, and a fragrance brand that Sephora can’t keep in stock, Jackie Aina is forvr thriving. Today we chat all things FORVR MOOD (her fragrance and lifestyle brand); Jackie shares stories about personal scents in her life, her content creation journey, tips for staying sane on the Internet, and so much more!  FRAGS MENTIONED: Marc-Antoine Barrois Tilia, Mugler Alien, L’Artisan La Chasse Aux Papillon, Celine Saint-Germaine-des-Pres, La Perla Possibilities, Initio Musk Therapy, Parfums de Marly Valaya, FORVR Mood NDA, Baccarat Rouge 540, FORVR MOOD I Am Her, Marc Jacobs Daisy, FORVR MOOD Caked Up FOLLOW JACKIE: @jackieaina (everywhere) @lavishlyjackie SHOP FORVR MOOD: forvrmood.com | sephora.com 10% off TWISTEDLILY.COM: code 'perfumeroom10' SUBSCRIBE TO THE PERFUME ROOM SUBSTACK! perfumeroom.substack.com

US Men's Gymanstics MEDALLED OLYMPIAN Asher Hong is in the Perfume Room this week!! Surely by now you've seen the viral clip of Asher getting interviewed at the Olympics where he smells the interviewers neck and correctly identifies the fragrance he's wearing [Givenchy Gentleman]. Asher, in addition to being a medalled olympian, is a full-time student at Stanford, NCAA athlete, and you guessed it: FRAGHEAD! Today we chat all things olympics - the team, Olympic Village, Paris perfume shopping, scents he packed to compete, and the other vault he holds most dear: his perfume vault :) FRAGS MENTIONED: Profumum Roma Freccia 1921, Givenchy Gentleman, Club de Nuit Icon, Bleu de Chanel, Guerlain L’Homme Ideal, YSL Y, PdM Greenley (dupe), Sospiro Vibrato (dupe), Acqua di Parma Fico Di Amalfi, PdM Sedley (dupe), Dumont Paris Nitro Red, Mancera Instant Crush, Baccarat Rouge 540, PdM Delina, Bleu de Chanel, Dior Sauvage, YSL Y, Mancera Cedrat Boise, Davidoff Coolwater, CK Obsession, Dior Homme Intense, Guerlain L’Homme Ideal, Initio: Oud for Greatness, Side Effect, Psychedelic Love; Tiziana Terenzi Laudano Nero, YSL Babycat, Ombre Leather, Tom Ford Ombre Nomad, Acqua di Gio, pumpkin spice latte candles FOLLOW: @asher_hong04 (IG) | @ashhong04 (TT)

What do the Royal Family, Jude Law, Cindy Crawford, and Machine Gun Kelly all share in common? Their perfumer, Azzi Glasser. Azzi, Founder of The Perfumer's Story, is not just a perfumer to the stars; she also perfumes the characters they play on screen. For Jude Law, she created his vetiver-forward signature scent; for his role as King Henry VIII, she created one that smelled like pus. And blood. And shit. Move over Stanislavski. The Glasser Method has arrived. FRAGS MENTIONED: Perris Montecarlo Cacao Azteque, Atelier Cologne Jasmin Angelique, Serge Lutens Santal Majascule, L'Artisan Passage D’Enfer, Agent Provocateur, Issey Miyake, Coco Mademoiselle, Michael Kors, The Perfumer's Story: Sequoia Wood, Mr. Vetivert; Guerlain Vetiver, TPS: Amber Molecule, Rain on Earth; Dior Poison, Giorgio, YSL Jazz, CK Obsession, Cacharel: Anais, LouLou; Worth, Lentheric Tweed, Perfumer's Story C, YSL Opium, Escentric Molecules, Issey Miyake for Men, TPS: Build and Destroy, Rain on Earth, Fig Ambrette, Black Moss, Twisted Iris, Grey Myrrh SHOP: theperfumersstory.com FOLLOW: @theperfumersstory SUBSCRIBE: to the Perfume Room substack to catch the official post show, every Friday!

Vanilla is not a gourmand, perfume is not a commodity, and fragrance is not a vertical construction. This and more with visual artist-turned-perfumer (and founder of beloved niche brand, Fzotic) Bruno Fazzolari. FRAGS MENTIONED: Phlur Heavy Cream, Hilde Soliani, Chabaud, DSH, Giardini di Toscano Bianco Latte, Liquides Imaginaires Blanche Bete, Pierre Guillaume Corps et Ames, Dior Fahrenheit (original), Clinique: Aromatics Elixir, Happy; Dior Eau Sauvage, Fzotic Au Dela Narcisse, BR 540, Estée Lauder Youth Dew, Dior Diorissimo, Santal 33, Fzotic Lampblack, Comme des Garçons Odeur 53, Fzotic: Five, Five Squared; 4711, Fzotic: Monserrat, Room 237, Corpse Reviver, Toasted Lilac soap; Hermes Caleche, Jacques Fath Ellipse, Chanel No. 5, Fzotic Soft Focus FOLLOW: @fzotic || fzotic.com 10% OFF any LUCKYSCENT FZOTIC ORDER with code: perfumer00m SUBSCRIBE TO THE PERFUME ROOM SUBSTACK

She wrote the song of the summer... and she perfumed it for ya, too! Songwriter (and fraghead!) Steph Jones is in the Perfume Room this week! We discuss the role niche fragrance plays in her songwriting ritual; manifesting smash hits via perfume; scenting sessions, songs, and artists; and why we need to let celebrities gatekeep!! FRAGS MENTIONED: Dusita Pelagos, Neandertal Them, Escentric Molecules Molecule 01 + Iris, Indult Tihota, Celine Black Tie, Le Labo Santal 33, Essential Parfums Bois Impérial, EM Molecule 01, Essential Parfums Fig Infusion, Ex Nihilo: Santal Calling, Fleur Narcotique; Marc-Antoine Barrois B683, Versatile Culot Thé, Maison Crivelli Hibiscus MahaJad, Oriza L. Legrand Déjà Le Printemps, Gap Grass, Clinique Aromatics Elixir, Elizabeth Arden Sunflowers, Victoria’s Secret Love Spell, patchouli oil, Hilde Soliani Orgasmo, Universal Flowering Daddy, Le Labo Santal 33, Indult Tihota, Liis Bo, Liquides Imaginaires Blanche Bete, Nishane Afrika-Olifant, Diptyque Orphéon, Byredo Gypsy Water, Abdes Salaam Attars Oud Caravan No. 3, La Danza Delle Libellule, Rogue Perfumery Jasmin Antique, Dusita Pelagos, Robert Piguet Bandit, Diptyque Fleur de Peau, Ex Nihilo Venenum Kiss , Costume National Om, Penhaligon’s Opus 1870, J. Lo Glow, Taylor Swift, Marc Jacobs Daisy, Initio Atomic Rose FOLLOW: @iamstephjones SONGS BY STEPH JONES: https://shorturl.at/200lz THE SWAP (this Thurs!): summerswap.eventbrite.com

It's the perfume podcast crossover you've been waiting for! Today, I am joined by Smell Ya Later Co-Hosts Sable Yong and Tynan Sinks! What has vanilla done for you lately, why skin scents are fake news, should you get a salmon facial, and Die Hot With a Vengeance—the book AND perfume(!) created by Sable, all in this week's episode! FRAGS MENTIONED: Atelier Des Ors: Chouer des Anges, Blue Madeleine, Villa Primerose; Christan Dior Bois D’Argent, Vilhelm Sparkling Jo, Akro Ink, Dedcool Xtra Milk, Le Labo Santal 33, Glossier You, Kylie Jenner Cosmic, Viktor & Rolf Flowerbomb, YSL Libre, Billie Eilish Eilish, Phlur: Soft Spot, Missing Person, Mood Ring; Britney Spears Believe, Phlur Vanilla Skin, Armani Sun di Gioia, Kilian Intoxicated, Byredo Pulp, D.S. & Durga Black Magenta, Ariana Grande Cloud, D.S. & Durga IDK What, Dedcool Milk, Nue Co. Forest Lungs, ELOREA Fire, D.S. & Durga Black Magenta, Hawthorne Canary Diamond, Skylar Citrus Reverie, Hoax Die Hot With A Vengeance, Glossier Balm.com Mango, Ariana Grande Cloud TIX TO SUMMER SWAP: summerswap.eventbrite.com FOLLOW SMELL YA LATER: @smellyalater.mp3 DIE HOT WITH A VENGEANCE: shorturl.at/AqyHC ALLURE ARTICLE: https://www.allure.com/story/love-hate-relationship-vanilla-perfume

SCROLL FOR SPECIAL PERFUME ROOM DISCOUNT! Bayly Ledes, President of Fashion Fragrances & Cosmetics, which owns Robert Piguet Parfums, is in the the Perfume Room this week! Bayly and I discuss the making of Fracas and speculate as to why it was and has remained so seminal; she shares insider stories of Robert Piguet and of Germaine Cellier and her task and privilege of preserving their legacy; you'll learn about her late father, Beauty Publisher and Titan of the Industry, John Ledes. And of course we discsss which of your fav celebs are wearing Fracas! FRAGS MENTIONED: Marissa Zappas, Neandertal Them, JORUM STUDIO: Monolith, Trimerous; The Maker Lover, Robert Piguet: Fracas, Zazen, Bandit, Fracas, Fracas Eau Fraiche, Bandit, Rue de Cirque, Oud Delice; Revlon Charlie, YSL Opium, Jean Nate, Eau de Lancome, Dior Eau Sauvage, Mugler Angel, Madonna Truth or Dare, Robert Piguet: Fracas Eau Fraiche, Fracas SHOP: www.robertpiguetparfums.com (+ special discount!) 10% OFF RP W CODE: PERFUMEROOM (NOW-JULY 31, 2024) TUNE IN TO THE PERFUME ROOM SUBSTACK ON FRIDAY FOR EXCLUSIVE CONTENT FROM THIS INTERVIEW!

Clue Perfumery Perfumer & Co-Founder Laura Oberwetter is in the Perfume Room this week! In 2021, Laura DMed me asking if I knew of any good perfumery resources. Cut to 2024; she's launched her own brand, created 4 scents, and has already been nominated for an IAO Award. Today we discuss how she did it, where she seeks inspiration, and the importance of cross-modal translation and intentionality in all of her creations. Plus, the best-smelling mascara. AND OF COURSE, we discuss the newest launch, The Point. SUBSCRIBE TO PERFUMEROOM.SUBSTACK.COM FOR A FULL REVIEW OF THE THE NEW JORUM STUDIO TIME COLLECTION AS WELL AS THE PERFUME ROOM POST-SHOW INTERVIEW WITH LAURA (COMING THIS FRI!) FRAGS MENTIONED: Jorum Studio Monolith, Diptyque Benjoin Boheme, Jorum Studio: Zhaar, Opaline; Clue Perfumery The Point, Pantene Pro-V Shampoo, Ed Hardy Villain, Juicy Viva La Juicy, D&G Light Blue, Dry Idea deodorant, Ilia mascara, t gel, Escentric Molecules, CdG, Nomenclature, Frederic Malle, Clue Perfumery Warm Bulb, CdG Black Pepper, Replica Beach Walk, Clue Perfumery: With a Candle Stick, Morel Map; Tea Tree Therapy SHOP: clueperfumery.com FOLLOW: @clueperfumery (IG) | @keyhole___gazer (TT)

A PERFECT new niche perfume store has just opened in Williamsburg. It's called Stéle, and today, I'm joined by its Co-Founders Jake Levy and Matt Belanger. Despite the fact that this store has some of the most obscure and deeply niche fragrances I've come across, neither Matt nor Jake come from fragrance backgrounds! Hear how and why they created Stéle and all the great perfumes they've discovered (and stocked) along the way. Watch the full length video of this episode on Substack. FRAGS MENTIONED: Commodity Juice (Expressive, Personal, Bold), YSL Baby Doll, Versace Bright Crystal, Liis Rose Struck, Ormaie, Fischersund No. 23, Circle of Lim, Amphora, Jorum Studio, DS & Durga, Polo Green, Clive Christian, Gap Grass, CK be, CK One, St. Rose, Stora Skuggan Hexensalbe, Oddity Dead Air, MAISON d’ETTO, Ormaie Le Passant, Clue Perfumery, Binaurale, Costa Brazil, Dior Eau Noire, St. Rose Gypsy Cowboy, Atelier Materi Poivre Pomelo, Perfumer H: Ink, Dandelion; Neandertal Them, Mihan Aromatics Kirra Curl FOLLOW: @stelenewyork SHOP: stele.shop SUBSCRIBE TO THE PERFUME ROOM SUBSTACK: perfumeroom.substack.com

I've been banking so many things we need to discuss for this episode! SO HERE THEY ARE: my fave fragrant Portugal discoveries, the Givaudan Haute Parfumerie event, Firmenich Mind Nose + Matter, perfume's newest consumer segment: teenage boys(!), June Smell Club, the TFF awards, and 5 recent PR standouts! PS: we're on Substack now! Subscribe for bonus and extended Perfume Room content! FRAGS MENTIONED: Ex Nihilo Santal Calling, Le Labo The Noir 29, Parle Moi de Parfum Milky Musk, Le Labo Santal 33, Marc Antoine-Barrois: Tilia, Ganymede, B683 Extrait, Encelade; Fugazzi Goudh, Claus Chypre, Benamor: Rose Amelie Dry Oil, Ginja hand cream; Granado Violeta, Diptyque Orphéon, Infiniment Coty Aristo Chypre,* Granado Folha Imperial, Loewe Beetroot, L’Artisan Musc Amarante, Loewe Mushroom, Guerlain Vetiver, Chanel No. 19, Gucci L’Arte de Gucci, Robert Piguet Fracas, Nina Ricci L’Air du Temps, Balenciaga Quadrille, Xinu Monstera, Thom Browne Vetyver & Brut, 30 September 1913,* Axe, Ex Nihilo Blue Talisman, Dior Sauvage, Xerjoff Erba Gold, Toskovat Inexcusable Evil, Nasomatto Blamage, Replica Springtime in the Park, Rose Fields, Bianco Profumo: Neroli Pomodoro,* Remix;* Cirque du Soleil L’Eau de Parfum,* Melanie Martinez Cry Baby, Snif Crumb Couture, Jousset Accidente a la Vanille Creme de la Berry, Atelier des Ors Villa Primerose,* Montale Roses Musk, Givenchy Irresistible, Maison Crivelli Tubereuse Astrale,* Clue Perfumery Warm Bulb* *= gifted in PR SMELL CLUB: https://summersmellclub.eventbrite.com SUBSCRIBE: perfumeroom.substack.com